1

2

CATALOG

COOCAA User Base

How COOCAA Monetize

1.COOCAA User Base

8 Year’s Research and Industrialization— Leader of Smart TV

Living Room’s

200 K+

1 million+

2 million+

7 million+

13 million

22 million

Internet

TV

Coocaa OSVideo Chat

TV

CooCast

TV

With social

function

World’s

First Cloud

TV

Smart

Screen

S

Skyworth InSight

BigData System

Coocaa Voice1.0

Smart

Home

4 million+

2013.7 LeTV

2013.9 MITV

2013.11 Coocaa TV

2016.11

Reached strategic Cooperation

30 million

2017.6

Reached

strategic Cooperation

2009 2010 2011 2012 2013 2014 2015 2016 2017

2017.1

Reached

strategic Cooperation

2017.10

Reached

strategic Cooperation

October

NextTV

Open and Sharing

Coocaa OS

25,826,180 9,716,007 15,180,000Activated Smart TV Users Daily Active Users Monthly Active Users

Ratio of active Smart TV : 22%

Ratio of daily active User : 25%。

3 times of LeTV’s Users

COOCAA User Base

8 Year’s Research, Millions of User’s Feedback,

Make Today’s COOCAA

User Centered Design - Ongoing iteration

Coocaa OS has gone through 7 iterations,

Each one brings better and up-to-date service to our users.

25 million

COOCAA Cloud Platform Structure

…. Tencent iQiyi

SMS

CMS

Cable Televisison

….. Linear TV Catch-up

Big Data/ Platform

AAA

CMS

OSS

Big Data

OP Center

Broadcast Ctrl Center/

Front-end Platform

Private

CDN

Public CDN

Smart TV, Smart STB (TVOS)

Internet Intranet

Multiple Iterations, Advanced Technique, Excellent Compatibility

Open SystemModular config

Cross-

Platform

Cross-

TerminalFlexible

Adapt to

Customized

Requirements

Provide Solution

Various Chips

Compatible

3 Years’Plan - Hundreds of Millions OTT Sharing System Companies who apply COOCAA OS

Skyworth

COOCAA

More

3 Years’Plan - Hundreds of Millions OTT Sharing System

Biggest Online

Video and Value-

added Service

Platform with the

Most Users in China

Strategic Partners

Build the system and big

data platform for JSBC,

make it possible to acquire

millions of users instantly.

Re-deploy Operation

System and value-added

business, provide user with

better service to gain

business growth rapidly.

Cooperation Model

User

Sharing

Resource

Sharing

Technique

Sharing

Channel

Sharing

Operation

Sharing

1

2

CATALOG

COOCAA User Base

How COOCAA Monetize

2.How COOCAA Monetize

To C Business To B Business

COOCAA Value Realization

To C - revenue sharing

Content revenue share

8

2015

9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11

2016 2017

0

200万

400万

600万

800万

1000万

1200万

1400万

2.52 Mio

3.87 Mio4.35 Mio

8.81 Mio

5.38 Mio

8.97 Mio

7.07 Mio7.56 Mio

10.6 Mio10.8 Mio

2016 Spring Festival Labor Day

Mid-Autumn

NationalDay

12th DEC

2017 Spring Festival

COOCAA Carnival

Summer Holiday

11th Nov

2.36 Mio

NationalDay

Data

Analysis

Ability

Content

Design

Ability

New Media

Sales

Ability

Activity

Organize

Ability

Price

Management

Ability

Operate

Ability

User

Understanding

Operating Ability

Big Content

Integration

Media-Resource

Library Product Package

Product Package

Various Crowd Sales Strategy

To C Market Strategy

To B - Advertising

8

2015

9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11

2016 2017

0

200万

400万

600万

800万

1000万

1200万

1400万

Advertisement revenue data

10.3 Mio11.3 Mio

14.1 Mio

5.19 Mio

2.46 Mio2.2 Mio

4.38 Mio

1.60 Mio

12.6 Mio

New-

Media

Ad

TV

Boot

Ad

Comme

-rcial

Ad

Business Model

To B - Advertising

Direct customer salesFirst direct ad sales Team in OTT industry. Higher unit price

High-quality agentHighly increased sell rate of the ad

New-media advertising (e-commerce)Professional ad planning team, various ad forms to promote customers’ product

THANK YOU