catalogo grobag 2011

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Title

Autumn/winter 2011 www.gro.co.uk

Trade catalogue

TGC AW11 RANGE 001

To place an order or for any questions please Call us on 0844 557 2985Email us on [email protected] contact your local agent

Welcome to The Gro Company Trade Manual

The Gro Company trade manual AW11 / www.gro.co.uk 3.This design is the property of grogroup international limited, registered in England, company number 05099543. It should not be reproduced, copied or altered in any way, or revealed to a third party without the express permission of an authorised representative of grogroup international ltd.

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ContentsProduct overviewProducts10. Grobag33. Groswaddle38. Grobag Nursery45. Comforter49. Stayon Bedding

and Sheet Set55. Groclock59. Groegg63. Gro Anywhere Blind67. Bumbo

Support


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Product overview

1. www.gro.co.uk / Product overviewThis design is the property of grogroup international limited, registered in England, company number 05099543. It should not be reproduced, copied or altered in any way, or revealed to a third party without the express permission of an authorised representative of grogroup international ltd.

Grobag is the number 1 baby sleep bag.

Quality 100% cotton fabrics, including an Organic cotton version

Safe British Safety Standard Approved Easy Care machine washable to 40C Choice the widest range of sizes, styles, and carefully

selected togs Endorsed the only baby sleep bag recommended by Cot

Death prevention charity FSID Award Winning Grobag has won 4 Gold Mother and Baby

and 1 Gold Practical parenting award, all of which was voted for by parents

Added Benefit a free nursery thermometer included with every Grobag

More commonly used in 06mth size bags, the side zip style is popular for young babies. Also available in other sizes in selected bag designs.

Easy to use opens out flat without having to take the bag off so it is easy for night time changes

Secure double poppers on the shoulders for safety Fits growing babies for longer underarm poppers for when

your baby is small so the bag fits better

More commonly used in 6mths and upwards size bags, no shoulder poppers on the front zip style can be a more secure option for older children.

Easy to use opens from the front of the bag, with the zip finishing at the bottom of the bag

Secure Zipclick cover prevents the child from opening the zip. Also great for if your child moves around more, as there arent shoulder poppers which some older children can undo

Comfortable a chin guard helps prevent any rubbing

A Grobag, but with clever travel features so it can also be used on the go.

Easy to use Travel Grobags have a two way front zip, and a back vent so the bag can easily be used with a 5 point harness.

Convenient you can transfer them easily from car seat or pram to cot without disturbing them

Additional use can also be used as a normal Grobag in the cot or crib as well as on the go

The Ideal first bedding for newborns. For use before, not with Grobags.

The ideal bedding solution to make newborn babies feel cosy and secure

A specially shaped blanket for babies from birth to around 3 months

Specially shaped for easy use and prevents overwrapping No need for poppers, velcro or ties, so nothing to rub or hurt

baby Suitable for over or under arm swaddling 100% Cotton Jersey lovely soft and breathable fabric Also now available in a twin pack 4 beautiful designs, including an organic cotton version Easy Care machine washable to 40C

Product Description Features and benefits

Side zip style

Front zip style

Travel style


Colour changing digital nursery thermometer.

Clever produces a gentle soft glow which changes colour depending on the temperature

Easy to use can be viewed at a glance (and from across the room)

Safe helps you maintain the safest environment for your child

Endorsed product endorsement from FSID Works with Grobags great to use with a Grobag Baby

Sleep Bag to make tog and clothing selection easy

A clock and a sleep trainer for young children they will learn when it is time to get up.

Sleep for you and them avoids early wake up calls in parents bedrooms

Fun engaging and appealing to young children Easy to understand by using images of the sun and

counting down stars, toddlers will be able to understand the time

Free children's book comes with book Sleepy Farm to educate children on how to use the clock

Longevity an option for a digital time display so children can start to learn the time

Adjustable black out blind for at home or away.

Portable for use at home or whilst travelling Improves Sleep creates a dark, snoozy sleeping

environment by blocking out light. Convenient fully adjustable to fit most windows. Attaches

to window via suckers. Quality premium black out material Maximum size of 130cm by 200 cm

The perfect solution to make the transition from a Grobag Baby Sleep Bag to duvets and sheets.

Practical Solution ideal transition product for when your child moves in to a bed, without the need for bed rails.

Clever child cannot kick off their duvet or lose their pillow Comfortable remain snug and comfortable all night Subtle looks like a grownups bed Quality 100% Cotton Easy Care machine washable to 40C

To accompany Stay on Bedding and Sheet Set.

Duvets to complement the bedding sets, with the added benefit of 2 top corner poppers the duvet and covers can popper together meaning changing is easier and duvets wont slip down inside the covers

Washable at 60C to remove dust mite allergens Cot Bed Size 120cm x 150cm Single Bed Size 135cm x 200cm

Beautifully coordinated nursery room set to compliment the Grobag.

Clever all the products have a unique Gro Company twist Quality beautifully embroidered 100% cotton fabrics Stylish all items in the range complement each other

beautifully

Product Description Features and benefits

Products


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Th e defi nitive baby sleep bag, Grobag is the UKs number 1 selling baby sleep bag brand and mum's favourite

Award winning c

Safe vbcnvc

Exceptional quality and designc

Grobag is FSIDs ONLY recommended baby sleep bag specialist

4 Mother & Baby and 1 Gold Practical parenting award independently voted for by parents

Th e UKs fi rst Baby sleep bag brand to meet the BSI standard

10. www.gro.co.uk / Th e Gro Company trade manual AW11Th is design is the property of grogroup international limited, registered in England, company number 05099543. It should not be reproduced, copied or altered in any way, or revealed to a third party without the express permission of an authorised representative of grogroup international ltd.

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The No. 1 baby sleep bag. Grobag is mum's favourite* baby sleep bag.*BSB usage survey July 2011. Based on a sample of 1007 mums of babies aged 0-24mths.

Source: mumsview may 2009 baby sleeping bag survey. All data representations are portrayed in scale and proportional to the values they represent.

Th e addition of a Grobag feature area in store, helped increase sales by nearly 500%.

My baby sleep bag is very good

Grobag GrobagOther baby sleep bag Other baby sleep bag

I use my baby sleep bag every night

Source: The Gro Company. All data representations are portrayed in scale and proportional to the values they represent.

83% of people say their baby sleeps better in a Grobag.

Baby Sleep Bag Usage survey, April 2011

Grobags are best, I wouldnt use any of the copy ones. Ive used them with all 3 and would highly recommend.

Verity, February 2011

We are delighted with our PoS display our sales have increased by just under 500%.

Graham Hook, Bentalls buyer

84% 84%64%

52%

Nearly 500% uplift

Th e Gro Company trade manual AW11 / www.gro.co.uk 11.Th is design is the property of grogroup international limited, registered in England, company number 05099543. It should not be reproduced, copied or altered in any way, or revealed to a third party without the express permission of an authorised representative of grogroup international ltd.

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What makes a Grobag special?

Features1. Safety double poppers on shoulder style2. Better fit on 06 size, under arm poppers3. Comfort Chin Guard at top of zip to prevent rubbing4. For adventurous fingers zip opens from the bottom and has a

patented popper guard on front and side zips 5. Choice we offer front and side zip styles, as well as travel bags6. Assurance FREE nursery thermometer, FSID endorsement

and lots of useful 'what to wear' guidanceSecret seams a clever and neat technique that securely hides away any edges of fabrics or zipsThe very best quality all our Grobags are made using premium 100% cotton, the softest of fabrics and the best zips you can buyComprehensive temperature control available in 2.5, 1.0 and 0.5 tog weights

Grobag off ers the widest range of sizes, the most comprehensive and carefully selected togs and gorgeous contemporary designs.We go to incredible lengths to ensure our products are the very best quality and most innovatively designed baby sleep bags in the market.

6.

2.

5.

3.

4.

1.

6.

Side zip style bag

Front zip style bag

Whatever the consumer needs we have a solution


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FREE insideFREE inside

Grobag packaging

a. Convenient and universal hanger with tog and size information

b. Design window to show fabric of product

c. Design swing ticket provides full illustration of gorgeous design

d. BSI sticker highlights compliance with new British Standard

e. Travel sticker on Travel styles to highlight added functionality

f. Mother and Baby triple Best Nursery Product gold award winner consumer assurance of other parent approval

g. Grobag is FSID's ONLY recommended baby sleep bag specialist

h. Key consumer selling featuresi. Explanation of size and tog

terminologyj. Safety information and consumer

point of contactk. Packaging can be developed with

appropriate languages for your market

Our high quality and innovative packaging gives maximum stand out in store. It looks fantastic, shows off our distinctive brand, and consumers love it.

a.

b.

c.

d.

e.

f.

g.

h.

i.

j. k.

Safe Sleep Guide with the latest guidelines issued by FSID and our What To Wear guide. Our free nursery thermometer also prompts carer to adjust infants clothing accordingly.


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Dotty Day Out

The current Grobag range

Songbird Whale Of A Time

Alphapets travel

Safari So Good travel Flutterby Butterfly travel Groing Places travel

Doodle ZooTwin packs

Travel style on 0.5 tog only

Exclusive for independents!


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Crocodile Rocks Lizzie Long Legs

" We have the widest range of bags in the market and launch new designs every season. "

Excludes account specifi c and export only styles and exclusives

" We have the widest " We have the widest range of bags in range of bags in the market and the market and

Coming soon Scribble travel

NEW

Coming soon Button Rose

NEW

Coming soonLittle Trikes

NEW

Coming soon Alphapinks travel

NEW

Hopscotch organic


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An innovative new concept to meet parenting needs. Price marked pack, presenting fantastic value Featuring 2 exclusive fun, unisex designs 100% printed woven cotton outer with 100% plain jersey lining Shoulder popper style a. Hippo Hopb. Spot

Twin packs

Day and night

Promotes the 2.5 tog for night time and 1 tog for day time nap use

Special value price pointAge/Weight 1 x tog and tog

06mths from 8lb 8oz (4kg) AAA2271

618mths from 18lb (8.1kg) AAA2272

Wash one wear one

Convenient two pack one can be worn as the other is washed and dried

Special value price pointAge/Weight 2 x tog 2 x tog

06mths from 8lb 8oz (4kg) AAA2269 AAA2273

618mths from 18lb (8.1kg) AAA2270 AAA2274

b.

a.Exclusive for

independents!


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Doodle Zoo Fits a 5 point travel harness 100% woven printed cotton outer 100% supersoft jersey cotton lining on 2.5 and 1 tog Quickdry polyester filling on 2.5 tog

Age/Weight tog tog tog

06mths from 8lb 8oz (4kg) AAA2077 AAA2081 AAA2085

618mths from 18lb (8.1kg) AAA2078 AAA2082 AAA2086


36 years AAA2080 AAA2084 AAA2088

a. Side zip style bag on 2.5 and 1.0 tog bags in all sizesb. 2 way front zip on 0.5 tog travel style in all sizes

a.

b.

BEST TRAVEL SLEEP PRODUCT

OR TRAVEL COT OVERNIGHT2010/11

Travel style on 0.5 tog only


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a.

Alphapets travel Grobag

Fits a 5 point travel harness 100% woven printed cotton outer 100% supersoft jersey cotton lining on 2.5 and 1 tog Quickdry polyester filling on 2.5 tog




1836mths from 25lb (11.4kg) AAA2263 AAA2267 AAA22Z75

a. 2 way front zip on all sizes




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2 column width image block.Adding an image: hold down Ctrl+Shift (Windows) or Command+Shift (Mac OS) as you click the frame on the document page. Th en click in the frame using the Direct selection tool tool. Select File and then Place, search for

the image you want and press Open.



Flutterby Butterfl y travel Grobag Fits a 5 point travel harness 100% woven printed cotton outer 100% supersoft jersey cotton lining on 2.5 and 1 tog 100% cool cotton lining on 0.5 tog Quickdry polyester filling on 2.5 togAge/Weight tog tog tog





a.BEST TRAVEL

SLEEP PRODUCT OR TRAVEL

COT OVERNIGHT2010/11


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the image you want and press Open.



Fits a 5 point travel harness 100% woven printed cotton outer 100% supersoft jersey cotton lining on 2.5 and 1 tog 100% cool cotton lining on 0.5 tog Quickdry polyester filling on 2.5 tog Age/Weight tog tog tog





Safari So Good travel Grobaga.




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Fits a 5 point travel harness 100% woven printed cotton outer 100% supersoft jersey cotton lining on 2.5 and 1 tog 100% cool cotton lining on 0.5 tog Quickdry polyester filling on 2.5 tog Age/Weight tog tog tog






Groing Places travel Grobaga.




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100% woven cotton outer and 100% supersoft cotton jersey lining with appliqu and embroidery details

Quickdry polyester filling on 2.5 tog

Age/Weight tog tog




a. 0-6 month style bag side zipb. 6 month and above style bag front zip

Whale Of A Time Grobaga. b.


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100% woven cotton outer and 100% supersoft cotton jersey lining with appliqu and embroidery details


Age/Weight tog tog




a. Side zip style bag on all sizes

Song Bird Grobaga.


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100% woven texture cotton outer with appliqu and embroidery details 100% supersoft jersey cotton lining on 2.5 and 1 tog Quickdry polyester filling on 2.5 tog

Age/Weight tog tog




a. 6 month and above style bag front zipb. 0-6 month style bag side zip

1 column width image block.

Adding an image: hold down Ctrl+Shift (Windows) or Command+Shift (Mac OS)

as you click the frame on the document page. Th en click in the frame using the Direct selection tool tool. Select File and then


Dotty Day Out Grobaga. b.


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1 column width image block.

Adding an image: hold down Ctrl+Shift (Windows) or Command+Shift (Mac OS)

as you click the frame on the document page. Th en click in the frame using the Direct selection tool tool. Select File and then


100% organic cotton jersey outer and lining and embroidery details


Age/Weight tog tog





Hopscotch Organic Grobaga.


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100% needlecord cotton outer with appliqu and embroidery details 100% supersoft jersey cotton lining Quickdry polyester filling on 2.5 tog

Age/Weight tog tog





Crocodile Rocks Grobaga. b.


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100% needle cord cotton outer with appliqu and embroidery detail 100% supersoft jersey cotton lining Quickdry polyester filling on 2.5 tog

Age/Weight tog tog





Lizzie Long Legs Grobaga. b.


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Fits a 5 point travel harness 100% woven printed cotton outer 100% supersoft jersey cotton lining on 2.5 and 1 tog 100% cool cotton lining on 0.5 tog Quickdry polyester filling on 2.5 tog







Coming soon... Alphapinks travel



a. Available to order from

February 2012

NEW


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Fits a 5 point travel harness 100% woven printed cotton outer 100% supersoft jersey cotton lining on 2.5 and 1 tog 100% cool cotton lining on 0.5 tog Quickdry polyester filling on 2.5 tog






Coming soon... Scribble travela.



Available to order from

February 2012

NEW


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Coming soon... Button Rose a. Available to

order from February 2012

NEW


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Coming soon... Little Trikesa. Available to

order from February 2012

NEW


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Easy v

Softc

The easiest to use swaddle blanket in the UK market

100% jersey cotton

The ultimate bedding solution for newborns

Popular c 64% of mums would consider swaddling their baby


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Groswaddle market

Currently only 23% of parents swaddle their babies.

23%

93%of parents would recommend Groswaddle, providing a strong growth opportunity.

But

Source: 1,500 respondents from Gro Store survey March 2011. All data representations are portrayed in scale and proportional to the values they represent.

Source: Baby Sleep Bag Usage survey, April 2011. All data representations are portrayed in scale and proportional to the values they represent.


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What is Groswaddle?Th e ideal fi rst step before Grobags.Groswaddle is a specially designed shaped blanket for babies from birth to around 3 months. It is the ideal bedding solution to make newborn babies feel cosy and secure. Swaddling is a method of folding, but our swaddle blanket is shaped so parents only use the right amount of fabric. We use a specially designed fabric to make sure it can never be stretched too much which prevents over wrapping. Our range of swaddle blankets have been designed to be the easiest to use in the market. Uniquely, our wrap has a simple shape so there is no need for poppers, Velcro or ties. The fabric has a specially developed low elasticity so it can never be wrapped around the baby more than is necessary therefore keeping babies temperature right.

Baby is wrapped with left and right sections so only 2 layers of fabrics are used. Suitable for over or under arm swaddle.

2 column width image block.Adding an image: hold down Ctrl+Shift (Windows) or Command+Shift (Mac

OS) as you click the frame on the document page. Th en click in the frame using the Direct selection tool tool. Select File and then Place, search for the image you want

and press Open.

Baby on open swaddle baby can only be placed centrally. Shortest section is folded over babys toes

93%Th e Gro Company trade manual AW11 / www.gro.co.uk 35.

Th is design is the property of grogroup international limited, registered in England, company number 05099543. It should not be reproduced, copied or altered in any way, or revealed to a third party without the express permission of an authorised representative of grogroup international ltd.

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a. Acetate window showing designb. Baby image used to show size/scale

of blanketc. Fabric compositiond. How to use diagrame. Photo of product in usef. Consumer friendly explanationg. Size and age informationh. Translations in multiple languages

a. b.

c.

e.

f.

h.

g.

d.

Groswaddle packagingDesigned to perfectly compliment the Grobag premium packaging and show off the swaddle design, the boxes can be stacked or hung.

36. www.gro.co.uk / The Gro Company trade manual AW11This design is the property of grogroup international limited, registered in England, company number 05099543. It should not be reproduced, copied or altered in any way, or revealed to a third party without the express permission of an authorised representative of grogroup international ltd.

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Wish Upon A Star twin pack

Little Pop

Woodland Friends

Organic100% organic

Lightweight 100% cotton jersey shaped wrap 03 months (max weight 14lbs/6.5kg) Suitable for over or under arm swaddling

Recreates the comforting and soothing feeling of being in the womb

No poppers, Velcro or ties to ensure you cant swaddle them too tightly

Codes

SKU AGA116

Codes

SKU AGA120

Codes

SKU AGA121

Codes

SKU AGA119

The current Gro-swaddle range

NEW NEW

NEW


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Wide rangecnc

Stylishnv c

Co-ordinatingnvc


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Bright, innovative, and undeniably cute what everyone wishes for in a coordinated range

Wide rangecnc Over 12 SKUs available with an excellent range of price points

JollyDayOut

Stylishnv c

Co-ordinatingnvc An innovative range that maximises the commercial opportunity of the Grobag brand

Bright,embroidered and contemporary range designed to create a fun and playful environment

Grobag Nursery isn't just any coordinated range. We've put the Grobag at the centre of our range and designed everything with an innovative Gro Company twist around it, so all the products compliment each other beautifully. Th e range provides fantastic style, quality and value for parents.


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Play Mat and Wall Hanging

With squeakers, crinkly fabrics, embroidery and 3dimensional fabric. Also makes a wall hanging with loops on the back for easy hanging.

Codes

SKU AJA0035

Bumper

Designed for safety with an integral pocket that slips under the mattress to keep it secure, and a unique Velcro attachment system. Fits cots and cot beds.

Codes

SKU AJA0036Fitted Sheets (2 pack)

Made from the highest quality 100% cotton. These sheets are durable and practical.

Codes Cot size Cot bed size

SKU AKA0039 AJA0040

For more information: page 21Dotty Day Out Grobag

100% woven texture cotton with appliqu and embroidery details

100% supersoft jersey cotton lining on 2.5 and 1 tog Quickdry polyester filling on 2.5 tog


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Musical Mobile

Themed Jolly Day Out elephants soothe and entertain by playing a soothing tune whilst gently turning. Universal attachment suitable for most cots and cot beds.

Codes

SKU AJA0041

Decorative bunting. 3m long.

Codes

SKU AJA0045Bunting

Blackout lined with Light Lock that keeps curtains closed. Each curtain 132cmW x 160cmH. Comes with matching tie backs.

Codes

SKU AJA0044Light Lock Curtains

Keeps cleaning essentials close at hand. Comes with a changing mat. Folds flat for travel.

Codes

SKU AJA0043Portable Storage Caddy


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Comes with detachable Jolly Day Out elephant guide marker and removable keepsake height record card.

Codes

SKU AJA0048Height Chart

Encourages children to walk and develop balance with the easy glide detachable wheels and pullalong string.

Codes

SKU AKA0006Pull Along toy

Elephant shaped cushion that is the perfect addition to this nursery range.

Codes

SKU AJA0046Cushion

A cuddly character made in soft fabrics for tiny hands to explore and hug.

Codes

SKU AKA0005Comforter


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Provided with pattern ideas.

Codes

SKU AJA00493 Metre Fabric and Pattern set

For more information: page 51Stayon Bedding

Our allinone duvet cover, bottom sheet and pillow case set has been cleverly designed with zips to keep the duvet in place and to help prevent little children from rolling out of bed.


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Grobag Nursery packaging styles

Mesh bag

All packaging is high quality with great visual stand out.

Box

Tray/sledSwing ticket

a. Product on display allows consumer to see design and quality of product

b. Co-ordinating packagingc. Includes swing ticket (see below)

a. Consistent branding to industry leading Grobagb. Key differentiatorsc. Lifestyle imagery clearly defines key used. Packaging contents provides clear overview of contentse. Concise explanation to main product benefit

a. Product on display allows consumer to see design and quality of product

b. Consistent branding to industry leading Grobagc. Key differentiatorsd. Tactilee. Concise explanation to main product benefit

a. Consistent branding to industry leading Grobagb. Key differentiatorsc. Lifestyle imagery/acetate window clearly defines key used. Packaging contents provides clear overview of contentse. Concise explanation to main product benefit

a.a.

a.

a.

b.

c.d.

e.

b.b.

b.

c.

c.

c.

d.

d.

e.

e. Complimentaryvc


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Complimentaryvc Designed to perfectly compliment the Grobag range


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Comforter packaging

e.

a. Compact box beautifully presented, high quality boxb. Acetate window provides clear view of contentsc. Design benefits d. Consumer explanatione. Product features and safety information

a.

b.

c.

d.


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Hopscotch

Vintage Friends

Jolly Day Out

Suitable from birth Machine washable

Codes

SKU AKA0005

Codes

SKU AKA0008

Codes

SKU AKA0003

Comforter range


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The ultimate followon safe sleep solutionTh e unique toddler bedding range from the UKs number 1 selling baby sleep bag brand

Brand equity c An innovative product that extends the consumer life cycle of Th e Gro Company range

Fitments help prevent the child from falling out of bed and the covers from going over the head or being kicked off

Safenv c

Patent protection on innovative features

Uniquec

This is the best bedding set I have bought my 3 year old son! He was a terrible sleeper but now its a different story, no more broken night's sleep

Kathryn, November 2010


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What is Grobag Nursery Stayon Bedding and Sheet Set?

The allinone duvet cover, bottom sheet and integral pillow case set has been cleverly designed with zips to keep the duvet in place and to help prevent little children from rolling out of bed. The Stayon Bedding and Sheet Set also reduces the risk of covers going over their head in the night.

Poppers in the corner of the bedding set attach to poppers on the Grobag Nursery Stayon Duvet to help keep it in place.

Fitted sheet is fixed securely with an elasticated pocket that goes right under the mattress.


OS) as you click the frame on the document page. Then click in the frame using the Direct selection tool tool. Select File and then Place, search for the image you want

and press Open.

Side zips keep bedding in place and help prevent your child from falling out of bed.

Pillowcase is attached to bottom sheet to stop childs head from going under it.


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Stayon Bedding and Sheet Set packaginga. Product on display allows consumer to see

design and quality of the product materialb. Tactile high quality packaging with visual

stand outc. Packaging wrapd. Clear product features and benefits

a.

b.

c.

d.

This Stay-on Duvet has been the perfect solution for us. Our twins have loved it since the rst day

Jonathan, January 2011


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and press Open.



and press Open.



and press Open.

Available in a choice of designs to suit boys and girls. All sets include a fitted bottom sheet with attached pillow

case and a zipable duvet cover. Never use a duvet/pillow for a child under one year old

Do not exceed 4 togs for children in cot beds and 10 togs for children in single beds

Do not use in conjunction with a baby sleep bag

Jolly Day Out

Pink Stripe

Blue StripeCodes Cot bed Single bedSKU AJA0050 AJA0051

Codes Cot bed Single bed

SKU AHA007 AHA008


SKU AHA005 AHA006


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and press Open.



and press Open.

Spare Fitted Sheet (white)

Stayon Cot Bed and Single Duvets


SKU AH001 AH002


SKU AH021 AH021

Sheets often need washing more regularly than duvets, for that reason weve produced an additional fitted bottom sheet to use with the Grobag Nursery Stayon Duvet bedding set. It has all the same features; attached pillow, zips to attach to the Stayon Duvet and the secure underbed fitting.

Complementing the bedding sets, our duvets have the added benefit of 2 top corner poppers. The duvet and cover poppers together meaning duvets slipping down inside the covers will be a thing of the past! The cot bed size is available in a 4 tog option, which is the maximum recommended tog rating for this size of bed. The single bed set comprises of 2 x 4 tog duvets to be used separately in warmer temperatures, or poppered together when it is colder. Integral popper system to clip duvet and bedding set

together for easier bedding changes and to prevent duvet slipping down inside covers

80% polyester, 20% cotton outer with 100% polyester filling Washable at 60C to remove dust mite allergens Suitable from 2 years


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Award winning c

Best selling v

Innovativec

Award winning c

Best selling v

Innovativec

5 star reviews with consistent top 3 nursery status on amazon.co.uk

Winner of the prestigious DBA Design Eff ectiveness Award 2011

Patent protected for unique daynight transition

Changing the way of communicating time to toddlers

includes bedtime

story book


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How do you help your children to understand when it's time to get up?

Th e Groclock is an easy to use visual communication device to help toddlers understand day and night.The glowing screen shows images of stars and the sun to communicate sleep and wakeup time to children. The stars go out onebyone during the night to show the passing of time, helping to ensure parents and children get some precious extra sleep. The Groclock can also be used to help teach children the time, with the option of a digital time display.

Wake up!Sleepy Farm reinforces the sleep message Sleep mode

Educational option of showing the digital clock during the stars to sun countdown

Includes educational bedtime story book

Nap mode Optional digital clock and audible

alarm feature Energy saving mode Suitable from age 2+.

It even worked on Christmas Day! What more can you ask!

Tom, January 2011

the stars go out onebyone

and the sun comes up. Simple.


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Includes Sleepy Farm and consumer friendly manual

Groclock packaginga. Compact box beautifully

presented, high quality boxb. Sleepy Farm FREE educational

bedtime story bookc. Concise explanation to main

product benefitd. Digital clock value added featuree. Clear description of unique day

night digital transitionf. Explanation of product benefitsg. Key consumer selling features

Every Groclock comes with a very special bedtime story book, called Sleepy Farm, to reinforce the message of getting a good nights sleep.

Sleepy Farm illustrations Michael Terry 2011

a.

b.

c.

e.

d.

f. g.

Code

HJ008


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Innovative c

Stylish c

Product endorsement from key infl uencer FSID

Global best seller with unique colour changing functionality

Simple and elegant design

Safe vbcvc

Stylish yet safe nursery essentialTh e product that defi nes the category


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What is the Groegg?An easy to use ataglance digital room thermometer that changes colour with the temperature to help parents adjust their babies clothing or room temperature accordingly and maintain the safest environment for their child.

Blue indicates it is too cold (under 16C) Recommended (16C 20C)

The room is warm (20C 24C) Room is too warm (24C and above)

Great product funky design easy to use and very clear, perfect when you pop your head around the door you can see straight away if the temp is ok.

Paula, January 2011

Unique colour changing function


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Consumer friendly manual included inside

Groegg packaging

d.

f.

e.

a. Compact box beautifully presented, high quality boxb. Concise explanation to main product benefitc. Quick visual guide to unique product selling pointd. Clear description of consumer benefitse. Key influencer relationship with FSIDf. Safety information and consumer point of contact

a.

b.

c.

Code

HC126


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The indomitable blackout blind, a seasonal must have

Best sellingnvc

Global best seller

Practical parenting award independently voted by parents

Award winning c


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What is the Gro Anywhere Blind?Our Gro Anywhere Blind is the best selling, innovative seasonal musthave. Using premium blackout material and preattached suckers, the Gro Anywhere Blind can be setup in minutes. Th e suckers stick to the window and the material can be adjusted to fi t windows to a maximum size of 130cm by 200cm, perfect at home or when travelling.

a. Reliable securely attached suckersb. Brilliant fit fully size adjustable to fit most windowsc. Stylish beautiful night time star design

The very best quality premium blackout material

a.

c.

b.

Unique sucker attachment


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Included, consumer friendly manual and sucker FAQ

Gro Anywhere Blind packaging

a. Dual purpose packaging high quality fabric bag also doubles as transit bag

b. Concise explanation to main product benefitc. Quick visual guide to maximum window size

a.

b.

c.

Brilliant. We take ours everywhere. We even use it at home in our bedroom, they are so adaptable

Zoe, January 2011

Code

EFA004


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Colour/product Code

a. Blue (3 pack) EA301BLUb. Pink (3 pack) EA301PNKc. Aqua (3 pack) EA301AQUd. Play Tray EA115

Now your baby can enjoy a comfortable upright sitting position from around 4 months with this South African design innovation. Because the material is soft, your babys body weight and pressure narrows the gap above the legs slightly to provide a safe and secure seat. Soft-touch non-toxic material Lightweight, so easily portableDurable and easy to wipe clean Maximum weight 10kgTray available separately

Remember Do not use on a raised or uneven surface such as a car seat, or in or near water. Bumbo is happiest on the floor. Do not use until your baby is fully able to support its head. Depending on the physical development and age of the child, some babies will be able to move out of the Bumbo, so never leave your child unattended.

a.

d.c. b.


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Section intro image block.Adding an image: hold down Ctrl+Shift (Windows) or Command+Shift (Mac OS) as you click the frame on the document page. Then click in the frame using the Direct selection

tool. Select File and then Place, search for the image you want and press Open.

Title

Support

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POS SH11 EN 001

POS LH11 EN 001

POS LH11 BSB EN 001

POS SSH11 EN 001 POS OSH11 EN 001

POS SC11 EN 001

POS WC11 EN 001 POS HD11 EN 001POS A411 EN 001

Point of SaleWe produce a range of Point of Sale material to help you increase sales.These impactful display packs will create a safe sleep environment to help you build consumer awareness of both the Gro Brand and The Gro Company safe sleep message.

Other items

Pack 1

Pack 2

Pack 3

Item Artwork Code Size Qty

Small header 1 POS SH11 EN 001 600mmW x 250mmH 1

Shelf cover POS SC11 EN 001 600mm x 180mmH 2

A5 window cling POS WC11 EN 001 210mm x 148mmH 2t

Grobag shaped arm end hanger POS HD11 EN 001 270mmW x 370mmH 2

A4 poster POS A411 EN 001 210mmW x 297mmH 2


Large header board POS LH11 EN 001 1200mmW x 450mmH 1

Small header 2 GPOS SSH11 EN 001 600mm x 250mmH 1

Small header 3 POS OSH11 EN 001 600mm x 250mmH 1


Large header board POS LH11 BSB EN 001 1200mmW x 450mmH 1

CatalogueOur Gro Company catalogue just for our retail partners! Designed to support you instore and introduce your customers to our beautiful and innovative range.Contact your account manager to order your copies.

Groclock counter top standContact your account manager to order yours.


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CatalogueOur beautiful catalogue makes an excellent addition to our Point of Sale material to help you increase sales.

Fresh styling

New Grobag features and benefits information

Exciting new photography

New products


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Point of Sale and merchandising examples


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Graham Hook, buyer

Case study: Bentalls Department store

Pre 2010 the Bentalls account had 1 metre2 of wall space selling only Grobags and Bumbos.After their account manager Mark Stephens presented the new Point of Sale materials to them they committed to extending the ranges they took and the space allocation to an area which was 2.4m long. Stock levels of Grobags increased to well over 100 units on display as well as also stocking the addional lines of Grobag Swaddles, Gro-lights, Gro-eggs, Gro Anywhere Blinds and Gro-clocks.Since the success of the first implementation, Bentalls now also stock the full range of Jolly Day Out co-ordinates and have increased their fully dressed Gro Company area up to 4.8 metres long.Crucially the implementation of a branded Gro Company area has had a sales uplift of nearly 500% in the first year.

" We are delighted with the Point of Sale display that The Gro Company have put in our store in Kingston Upon Thames. Our sales have increased by just under 500% since The Gro Company team came into the store and expertly put up our display. We currently sell the new designs of Grobag Baby Sleep Bags, Gro Anywhere Blinds, Groeggs, Groclocks and Grobag Swaddles. All the packaging matches and looks superb put together on the shelves. We also give out Safe Sleep Guides which is produced by The Gro Company and the Foundation for the Study of Infant Deaths (FSID), which customers always take and find extremely useful."

" We get excellent service from The Gro Company and are really pleased with all their great products which look fantastic on the shelf and increase our profits.

Wood Street, Kingston Upon Thames, KT1 1TX


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Tools for your sales force and in store staff


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For your FREE copy of our Safe Sleep Guide contact your representative.

The Gro Company in uencer partners

The Foundation for the Study of Infant Deaths (FSID) is the UK's leading baby charity working to prevent sudden deaths and promote baby health. Widely known and respected, they are a genuine authority on safe sleep . Now in their 40th year, more than 20,000 lives have been spared as a result of their research and health awareness projects.As a result of our continued dedication to safety, Grobag is FSIDs only baby sleep bag specialist and all our packaging and most marketing activity carries this recommendation. Not only do Grobag Baby Sleep Bags meet all our requirements in terms of their design and

construction, but we appreciate all the extra steps that have been taken to ensure their sleep bags are used correctly by parents. For example, the free room thermometer that is supplied with every Grobag helps parents protect their baby from the dangers of overheating. Joyce Epstein, Director, FSID.

Since 2000, The Gro Company has funded over 500,000 of FSIDs safe sleep research to date.

Baby Products AssociationAs a member of the Baby Products Association, and with Rob Holmes as a director of the BPA, The Gro Company is helping to inform and promote the safe use of baby, nursery and childcare products to consumers and the industry in general.

Our relationship with FSID also expands beyond the UKSince the first Grobag Baby Sleep Bag sale in Australia, over $360,000 has been donated towards Sidsandkids, the Australian charity that works to prevent sudden infant death syndrom.

The Gro Company has long standing relationships with some of the most in uential organisations and experts within the nursery industry. Our partners all help to further our expertise within the sleep arena, helping us to reach more and more consumers across the globe with information and guidance on our products as well as safe sleep practices.

We are delighted to be working with the Grobag team in what is our 10th year of collaboration.

Joyce Epstein, Director, FSID.

Championing Safe Sleep


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Andrea Grace is a leading authority on child sleep. A qualifi ed health visitor, nurse and mother of four children, Andrea has worked independently as a sleep specialist since 1999 and cofounded the highly regarded NHS sleep clinic in Muswell Hill, London.

Working from her clinic in the world famous Harley Street, Andrea is a prolific writer on childrens sleep issues. She is the sleep expert for leading parenting magazine Mother & Baby and author of Andrea Grace's Gentle Sleep SolutionsOver her career as a child sleep expert, Andrea has helped hundreds of families to overcome their childrens sleep problems. Her work is recognized by many leading paediatricians, child health practitioners and health journalists. Now working with the Gro Company as our sleep expert, Andrea is a wonderful source of advice and reassurance for consumers and a fantastic authority to be endorsing our products.On the Sleep Central section of the gro.co.uk website, you can find a huge amount of expert sleep advice written by Andrea, including her top tips for a better nights sleep, Frequently Asked Questions and a series of short films, covering areas such as Safe sleep, How to help with earlyrisers and Gentle ways to help your baby sleep through the night.Were excited about our continuing partnership with Andrea, and doing further work to spread awareness and understanding on how to get a great nights sleep.

Andrea Grace

I am delighted to work with The Gro Company particularly as I have already been happily recommending their products to parents for many years.

Andrea Grace


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Explore our Sleep Central section of www.gro.co.uk to watch Andreas short fi lms on safer sleep and discover how all the family could get more sleep.


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What the icon buttons do:Throughout the site you will come across a variety of icon buttons, a description of the most used buttons can be found below:

Please note that this icon at the top right of the page allows you to select either a zipped file (for PC users) or a stuffit file (for Mac users). You need to select this first before you download any images.The next page will display a folder called Download area click on the folder icon which lets you browse through the rest of the directories. To return to a previous screen just use the back button on your toolbar, or use the breadcrumb trail beneath our logo to the top right of the page.This is the shopping basket icon. If you click on it when you see it displayed at the top of the screen you can view the contents of your basket (very much like when youre shopping online) or if you click on this icon underneath any of the images, it will add that image to your shopping basket. This function is very useful if you have more than one image to look for. You can even add the contents of an entire folder simply by clicking on the shopping basket icon next to your chosen folder.This will enable you to download a highresolution file. Highresolution files are always 300 dpi and when these are downloaded they will usually be either an EPS (Encapsulated PostScript) file or a TIFF (Tagged Image File Format) file. These images are print quality and usually over 1MB.This will enable you to download an FPO file (For Placement Only), and these are often used in Quark Documents. The quality of these files isnt particular good but their advantage is that the file size is small and wont take up a lot of disk space. This icon can be found under any of the files and allows you to customise your images before you download them. This is particular useful if you need to supply images for publications or for advertising agencies as they will often give you a specification of how they want the images supplied to them. You can crop your image, amend the resolution, change the colour mode and also change the width and height of the image and the file format. Below is a brief description of the different file formats available:

GIF (Graphics Interchange Format): a GIF file is a low resolution image file mainly used for websites for block colour graphics i.e. logos.BMP: a BMP file is a bitmap file which is low resolution and not suitable for printing.JPEG: (Joint Photographers Experts Group) this file format is the standard way of saving a JPEG. This file type is widely supported and is particularly good for photographs. The only downside with a JPEG is that sometimes data can be lost during the compression process (or when youve edited the image and then resaved it) and can weaken the image and some of the quality may be lost. TIFF (Tagged Image File format): this file format is widely supported by PC and Mac users and is an excellent file format for photographs. When you need high quality printing this, along with the EPS, is one of the best formats to use. EPS (Encapsulated PostScript): this file format can contain any combination of text, graphics and images. Its a very versatile file format and is particular good for high quality printing. Postscript is a page description language from Adobe Systems, Inc. PostScript translates the text and graphic images that appear on the computer screen into instructions for the printer.

This allows you to upload files to the database. This can be anything from an image file or Quark Document to a Word Document or PowerPoint presentation. Firstly, go to the directory you want the file to be uploaded to, then click the upload icon. You will see 4 boxes and next to each will say choose file. You need to click the choose file button to locate the file you want to upload and then click open. This will automatically put the file location into the box on the screen and then click upload. You can upload up to 4 files at a time but this can be a slow process if they are large files.

Image libraryWe have an extensive image library that is refreshed on a regular basis. We own the rights to all these images, they can be used in all parts of the brand experience; PoS, customer communications, packaging, advertising and websites.


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Access The URL for our image library is: http://www.grolibrary.

co.uk/ Enter the username and password as supplied by your

account manager Please read the terms and conditions and if you are happy to

accept these check the box and click submit.

Technical support contacts:

T: +44 (0) 844 557 2971E: [email protected] C4, Linhay Business Park Ashburton, Devon, TQ13 7UP, UK

T: +44 (0) 844 557 2960E: [email protected] C4, Linhay Business Park Ashburton, Devon, TQ13 7UP, UK

Ben Hodson

David Keefe

Senior Designer

Product Presentation Designer

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catalogo grobag 2011

Documents

company number

baby sleep bag

cataloguetgc aw11 range

bag fits bettermore

selected bag designs

authorised representative

bag secure zipclick

zip style