catalogue 2014-15

CRAFTMARK CATALOGUE 2014-15

CATALOGUE 2014-15


HOME TEXTILES

Bed Linen..........................4

:: Holiday Collection........10

:: Taj Mahal Collection......14

NON-TEXTILES

Table-ware.....................16

:: Hand-carved wood........16

Decoratives.....................20

KIDS’ RANGE............24

OUR MEMBERS........28

:: Designed under the AIACA Enterprise Support Program

INDEX FOREWORDCatalogue 2014-15: Go Pro-Craft!

The Craftmark program, instituted in 2004, is today the largest certification mark for genuine, Indian hand-crafted products. Over the years, we have been able to build “integrity”, “quality” and “cutting edge design” as some of the core values we are synonymous with, evidenced by endorsements from large format global chains like West Elm and Ten Thousand Villages who regularly source our products. Today, we have an artisan network of over 20,000 artisans spanning 20 states of India.

This year, the products featured are an interesting mix from promising new craft organisations as well as established network members who are re-inventing their work. New craft forms covered include wild silk weaves from Chhatisgarh, Tambat (copper)-ware from Maharashtra, Channapatnam laquer products from Karnataka and hand-quilting from Rajasthan.

For the very first time, we have showcased 3 exclusive Craftmark collections that have been designed through the AIACA-Enterprise Support Program: Holiday is a bright and quirky amalgamation of colours combining the crafts of applique and tie-dye Taj Mahal is a classic range of crewel embroidery products and Wood-Block is a revival collection of virtually lost block-print motifs.

We are also pleased to inform you that we presented Craftmark and our grading system at an Alliance for Artisan Enterprise round-table and our model is one of the few selected for possible replicability at a global scale. Also, last year we recorded the highest number of new Craftmark memberships and renewals since inception, a definite ratification of our fundamental purpose-- to serve the artisan community of India.

With this larger pool of artisans to whom we are accountable, this year will see an accelerated ramp-up of our marketing operations. This means faster responses to your queries, the infrastructure for greater customisation and possible new synergies across different craft groups.

However, we cannot go the distance alone. So, continue to support all things handmade, believe in our artisan community and with us, GO Pro-Craft!

~The Craftmark team


1

2

3

4 5

6 7

8

Hand-Crafted Bed LinenSilk Patchwork Throws5. M20-14-28 | Single/ Double Available

6. M20-14-09 | Single/Double Available

Tasar (wild) Silk Cushion Covers1. M85-14-01 | 16” x 16”

2. M136-14-48 | 16” x 16”

3. M136-14-49 | 12” x18”

4. M20-14-27 | 16” x 16”

8. M119-14-10| 16” x16”

7. Details on next page

5

CRAFTMARK CATALOGUE 2014-15 1

2

3

4

From previous page:

Hand-block printed Bed Cover with Pil-lows 7. M 151-14-01

Bed cover: Double: 90”x 108” +

2 Pillow Covers: 19” x 29”

Print Options: (as shown above)

7a: M151-14-02

7b: M151-14-03

7c: M151-14-04

7d: M151-14-05

From facing page:

Patchwork Khadi Quilts: Hand-Spun, Handloom and Hand-Quilted1. M152-14-11 | 6’ x 6’* | Cotton

2. M152-14-12 | 6’ x 6’ *| Silk**

3. M152-14-13 | 6’ x 6’ *| Cotton

4. M152-14-14 | 6’ x 6’ *| Coton

5. M152-14-15 | 6’ x 6’ *| Cotton

*Sizes can be customised on request.

**These quilts are made using upcycled silk sarees and hence

there maybe slight variation in design across different pieces

though the overall aesthetic remains the same.

7d7c7b7a

6 HOME TEXTILES


1

4

2

3

5

6 7

10 11

8

9

12

13

14

Hand-embroidered Cushions5. M85-14-02 | 20” x 20”

6. M124-13-09 | 10” x 10”

7. M124-13-10 | 24” x 12”

8. M124-14-01| 16” x 16”

9. M20-14-23a | 16” x 16”

10. M124-13-11 | 10” x 10”

11. M124-14-02 | 16” x 16”

12. M20-14-23b | 16” x 16”

13. M85-14-03 | 16” x 16”

Tasar Silk Cushion14. M136-14-50 | 16” x 16”

Ceramic Wind-Chimes15. M 155-13-16 (Large) | 16. M155-13-15 | 17. M155-13-16 (Small)

15

16

17

9

Applique Bed CoversSet of 1 Bed Cover + 2 Pillow Covers:1. M116-14-06 | Blue | 92” x 102”

2. M116-14-06 | White | 92” x 102”

4. M116-14-05 | Green | 92” x 102”

Tie-Dye Deco Pillow3. M119-14-12 | 12” x 28”


The Holiday Collection_________________________

Fun colours and geometric motifs combine to make this collection a perfect splash of colour for any corner of the home.

Here, AIACA’s design team has mixed the crafts of applique and tie-dye to create a co-ordinated range of products.

Interestingly, though these crafts are practiced in the neighbouring districts of Barmer and Jodhpur in Rajasthan, this was the first time that artisans worked together on a collaborative effort.

10 HOME TEXTILES

Applique and Tie-Dye Cushion Covers1. M119-14-01 | 16” x 16” 4. M116-14-28 | 16” x 16”

2. M116-14-26 | 16” x 16” 5. M119-14-11 | 12” x 12”

3. M116-14-27 | 16” x 16”

2

1

3

4

5

11

CRAFTMARK CATALOGUE 2014-1512 HOME TEXTILES

Applique and Tie-Dye Cushion Covers1. M116-14-30 | 12” x 12”

2. M116-14-32 | 12” x 24”

3. M116-14-29 | 12” x 24”

4. M119-14-03 | 12” x 26”

5. M116-14-31 | 12” x 12”

6. M116-14-27 | 16” x 16”

7. M116-14-35 | 16” x 16”

8. M119-14-02 | 18” x 18”

1

3

2 4

5 6

8

7

13


The Taj Mahal Collection------------------------------------------------

Crewel embroidery is traditional to the Kashmir valley of northern India. From a young age, girls of this region are taught

this craft. Inspiration is drawn from nature and beautiful motifs are created

of flowers, vines and paisleys using woollen or silken thread and a long,

hooked needle known as Aari. These products have been made by a

group of 7 young women artisans in Srinagar who are presently setting up their own enterprise. The marble inlay work of the Taj Mahal was chosen as inspiration keeping in mind the strong

Mughal influences in Kashmir.

Square Cushions1. M 110-14-01|16” x 16”

2. M110-14-02 |12” x 12”

3. M110-14-03 |10” x 10”

4. M110-14-04 |16” x16”

5. M110-14-05 |16” x16”

Bags6. M 110-14-06| 8” x 10”

7. M110-14-07 | 8” x 10”

8. M110-14-08 | 8” x 10”

9. M110-14-09 | 12” x12.6”

10. M110-14-10 | 12”x12.6”

Refer facing page for product specifications

1

3

4

5

2

6 9

7 8

10

1514 HOME TEXTILES


Tableware

Wooden Tableware1. M100-14-06 | 8” x 8”

2. M100-14-05

Large 4.5”H x 4.5” x 4.5”

Tall 5.5”H x 3.5” x 3.5”

3. M100-14-04

12” Dia x 2”H

4. M100-14-19 | Set of 2

7. M100-14-03

8” Dia x 2” H

6. M100-14-20 | Set of 2

Coconut Shell Cups5. M146-14-12 *

Channapatnam Jars8. M153-14-01

4” B x 5”H

9. M153-14-02

4” B x 5”H

Bamboo Tray10. M88-14-18

12.4” x 11.4”

* Created from natural coconut shell, size may vary

1

10 5

3

7

4 6

2 2

9 8

17


1

2

3

4

5

6

7

8

21

Decoratives


The Wood Block Collection----------------------------------------------

The village of Pilkhua in Uttar Pradesh was historically famous for its beautiful hand-carved wooden blocks that were coveted by hand-block printers across the country.

WIth the decline in block-printed textiles, the number of Pilkhua artisans also dwindled. They now create home utility and decor items (featured on page 16).

Early this year, the AIACA design team visited this cluster and unearthed some vintage block designs. These have been re-carved and modified to create the stunning tea-light holders showcased alongside.

22 NON-TEXTILES

From previous page:

Hand-beaten Copperware 1. M145-13-02 | 5”B x 6.4”L

2. M145-13-03 | 5.75” Dia x 2.5”H

4. M145-13-14 | 3.5” Dia

6. M145-13-05 | 6” Dia

7. M145-13-01 |2.5” Dia

8. M145-13-07 | Small | 3”B x 6” L

M145-13-06 | Large | 4”B x 7.5” L

From previous page:

Wooden Candle Holder 3. M100-14-11 | 4.5””B x 4.5”L

5. M100-14-13 | 3.5” B x 3”H

Wooden T-light Holder (this page)1. M100-14-15 | 4.5” x 5”H

2. M100-14-16 | 4” x 5.5”H

3. M100-14-17 | 4” x 5.5”H

4. M100-14-18 | 4” x 5.5”H

From facing page:

Hand-beaten Copperware 1. M145-13-04 | 7” x 7”

2. M145-13-15 | 3”Dia x 8.5” H

3. M145-13-09 | small | 6.3” Dia

M145-13-10 | large | 7.8” Dia

4. M145-13-21 | 7.5” x 6”

5. M145-13-22 | 8” x 5.75”

6. M88-14-18 | Large |12.4” x 11.4”

1

2 3 4

1

2

3

4

5

6


ABSHAR HUSAIN Abshar Husain is a master craftsman hailing from a traditional wood block carvers family in Uttar Pradesh. With the rise in popularity of screen printed fabrics, hand-carved blocks used to hand-print traditional Indian fabric are at risk of extinction. Husain has overcome this threat by applying his skills to handicrafts products for functional and decorative use. His product range now includes an array of masterfully carved home furnishing items in sheesham and mango wood.

BEER SINGH Beer Singh is a wooden decoratives’ craftsman. His range of products varies from birds, fishes and animals in attractive shapes and sizes. The craft was initiated by his grandfather in the year 1980. At present,as it is a family tradition, 4 members of the family are the only practitioners. The wood used is safeda wood.

COPPREThe Tambat metal artisans from Pune etch their designs on copper with their unique beaten-work. This traditional craft has been passed from generation to generation for almost 400 years and honed to an art form by the artisans practicing it. INTACH (Indian National Trust for Art and Cultural Heritage) supported by Forbes Foundation presents a line of hand-crafted contemporary copper products designed by Coppre and crafted by Tambat.

DASTKAR RANTHAMBORE Dastkar Ranthambore evolved out of a need to rebuild the communities in the Sawai Madhopur area of Rajasthan who had been displaced due to the creation of Ranthambore National Park for endangered tigers. Dastkar, an organization working since early 1980 to promote craft-based livelihoods,took charge of the income generation programme in the area in 1989.

GRAMEEN VIKAS Grameen Vikas and Chetna Sansthan (GVCS) is a grassroots organization working in Barmer district since 1998 and aims at working towards the empowerment of women artisans through the formation of Self-Help Groups (SHG s). GVCS has set up a network of 7000 artisans through the formation of SHG s. These artisans are trained and equipped in developing high quality products.

OUR MEMBERS

29


HUNARMAND (INTACH KASHMIR CHAPTER): Indian National Trust for Art & Cultural Heritage (INTACH), established in 1984, is a premier national level institution dedicated to the conservation and promotion of Indian culture. In Kashmir, it works towards promoting the craft heritage of local communities. In partnership with AIACA, it formed the brand Hunarmand for developing and upgrading craft skills and creating sustainable and appropriate market and financial access linkages for rural Kashmiri artisans.

INCREDIBLE KASHMIRI CRAFTS Incredible Kashmiri Crafts helps provide income generating opportunities to artisans, leading to socio-economic development of rural artisans .The organization’s mission is to revive traditional crafts of Kashmir and it is currently engaged in producing a range of felted floor furnishings.

KADAM HAAT Kadam-Haat is working for sustainable livelihood development for women & youth of rural West Midnapore, West Bengal through promotion of sabaii grass, bamboo and terracotta crafts.

KAYEF--THE STITCHING PROJECT: Kayef is dedicated to the production of fine textile products. They are based in rural India,their style is a mix of ethnic and contemporary. They produce quality hand worked home wares, garments, quilts and craft supplies and special orders for private customers.They have set up a unit near Pushkar, Rajasthan.

PORGAI With the help of the Tribal Health Initiative, the Lambadi women of Sittilingi in Tamil Nadu have taken charge of their livelihood and are instilling life into their fading embroidery craft. These women collectively named their work Porgai meaning pride in the local Lambadi dialect thus reflecting the pride in their embroidery and in rediscovering the age old tradition.

ROSE COCONUT Rose Coconut is a self-initiated enterprise creating a unique kind of naturally finished coconut products including jewellery and artefacts. It was consitituted 15 years ago and has a small team of 6 working for it.

RB Fabrics R.B. Fabrics employs women artisans involved in the tying process who live within a 10-15 kilometre radius of the Haddi Mill in Jodhpur, Rajasthan. The company is constantly experimenting with new techniques and products made using Tie & Dye. Their products include quilts, cushion covers, table covers and napkins.

RUPALEE Rupalee was founded in 1996 by Poonam Singhal and Anuja Aggarwal. Since 2000, the organization has been working with a group of 275 women in the urban village of Karkardooma, Delhi.

SADHNA Starting with an initial membership of 15 women when it was set up in 1988,Sadhna now has close to 700 members who are skilled in the crafts of patchwork and embroidery. Sadhna is based in Udaipur , Rajasthan.

SAMAJ UTTHAN SOCIETY Samaj Utthan Society works for the social and economic upliftment of barefoot artisans and craftsman in Rajasthan in India. Samaj Utthan Society is purely a social work organization based in Ajmer, Rajasthan and working with around 30 handblock printing artisans.

SASHA Sasha is a not-for-profit marketing organization for craftspeople and producers from all over India. Their vision is to create prosperity through empowering and providing livelihood opportunities for craft groups and marginalized communities residing in India and promote fair trade as a way of life.

SHYLA Shyla works in the culturally rich state of Chhattisgarh, in the districts of Raigarh, Janjgir/Champa, Mahasamund, Raipur and Bilaspur. It is presently working with over 100 artisans engaged in handloom weaving in a wide variety of fabrics.

VARNAM Varnam is a social enterprise that has been working with artisans in Channapatna, Karnataka for 2 years. It re-interprets the 200 year old toy-making craft to create products in the contemporary home & lifestyle space.

3130 OUR MEMBERS

18 Community Centre, East of Kailash, New Delhi - 110065INDIAPhone: +91-11-26416492/93Email: [email protected]

www.craftmark.org

Concept, Styling & Design: Craftmark teamLifestyle Photography: Bharath Chandrasekhar

catalogue 2014-15

Documents