catalogue of elective courses for bachelor's degree programme in · 2019-09-20 ·...

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- For the YEAR 2018 (mr2018s)

Catalogue of Elective Courses for Bachelor's Degree Programme in Leisure Management

Bachelor's Degree Programme in Leisure Management

Catalogue of Elective Courses - STARTING YEAR 2018 (mr2018s)

Dear Leisure Management Student, If you have started the Leisure Management study programme on September 1, 2018, you should follow elective courses corresponding to 20 ECTS credits during the course of the programme. In this catalogue, you will find an overview of the elective courses of the programme as well as other information that is important for you in connection with your choice of elective courses. You will be offered counselling and guidance regarding the possibilities of combining elective courses to match your preferred professional profile and the needs of the labour market. If you have any doubts about which elective courses to choose in relation to your career ambitions, you are always welcome to discuss this with your employability coordinator.



Table of Contents Part 1 – GUIDELINES GOVERNING ELECTIVE COURSES 4

1.1 Language and Examination 4 1.2 Enrolment Procedure and Enrolment Periods 4 1.3 Special Specification for Elective Courses in the 4th Semester 5 1.4 Students Studying Abroad in the 5th Semester 6

Part 2 – OVERVIEW OF ELECTIVE COURSES 6

Part 3 – DESCRIPTION OF ELECTIVE COURSES IN THE 3RD SEMESTER 7

3.1. Social Media Marketing / 5 ECTS 7 3.2. Visual Communication & Design / 5 ECTS 7 3.3. Entrepreneurial Mindset / 5 ECTS 8 3.4. Intercultural Communication / 5 ECTS 9

Part 4 – DESCRIPTION OF ELECTIVE COURSES IN THE 4th SEMESTER 10

4.1. Experiential Marketing 5 ECTS 10 4.2. Experiential Marketing 10 ECTS 11 4.3. Digital Marketing 5 ECTS 12 4.4. Digital Marketing 10 ECTS 12 4.5. Startup Company 5 ECTS 13 4.6. Conference & Exhibition Management 5 ECTS 14 4.7. Conference & Exhibition Management 10 ECTS 15

Part 5 – DESCRIPTION OF ELECTIVE COURSES IN THE 5TH SEMESTER 16

5.1. Tourism Management / 10 ECTS 16 5.2. Sport Management / 10 ECTS 17 5.3. Arts, Festivals and Cultural Management / 10 ECTS 17 5.4. Food Experience (only offered in Danish) / 10 ECTS 18 5.5. Culture and Leisure Management in the Public Sector (only offered in Danish) / 10 ECTS 19



Part 1 – GUIDELINES GOVERNING ELECTIVE COURSES

If you have started the Leisure Management study programme on September 1, 2018, you should follow elective

courses corresponding to 20 ECTS credits during the course of the programme. If you follow the rated course of the

study programme, the elective courses are distributed over three semesters. You must choose:

5 ECTS credits in the 3rd semester (1 elective course)

5 ECTS credits in the 4th semester (1 elective course)

10 ECTS credits in the 5th semester (1 elective course)

When you choose elective courses, you should be aware of the following:

All elective courses will be regularly adjusted in order to match the development within the leisure

industries.

The elective courses will enable you to form your programme of study within the core areas of the study

programme in order for you to strengthen your professional profile in accordance with your areas of

interest.

All the elective courses belong to the block "Leisure Management” in the curriculum.

We strive to create a wide selection of elective courses. However, the number of students and the

availability of qualified teachers determine whether or not a course will be offered. Elective courses will

not be offered if the number of students is insufficient to achieve a satisfying professional level.

The coming offer of elective courses will be published in our digital portal.

1.1 Language and Examination

According to the curriculum of the programme, all elective courses will be created if there are sufficient applications

and will as standard be in English.

Examinations may be held in Danish or English in accordance with your wishes.

1.2 Enrolment Procedure and Enrolment Periods

The enrolment for elective courses is done electronically by logging on to the programme's digital portal during the

enrolment period. The enrolment process is specified in the overview on the next page. When the enrolment period is

closed, you will be notified of the courses that are created.

If an elective course with a limited number of students is overbooked, we will draw lots for the seats.

If you were not granted your desired elective course, e.g. because the course was cancelled or because of a limitation

of the number of students in the course, you will be notified of the new round of enrolment.

If you did not choose an elective course in the first round of enrolment, you should do so in the second round.

Enrolment period

(first round of

enrolment)

Publication of the

created elective

courses

Enrolment period

(second round of

enrolment)



Elective courses

3rd semester

March 1, 2019 –

March 31, 2019

April 30, 2019 May 1, 2019 – May 31,

2019

Elective courses

4th semester

September 1, 2019 –

September 30, 2019

October 31, 2019 November 1, 2019 –

November 30, 2019

Elective courses

5th semester

March 1, 2020 –

March 31, 2020

April 30, 2020 May 1, 2020 – May 31,

2020

Enrolment for the elective courses is binding. However, you may unregister from a chosen elective course in

connection with:

A stay abroad in accordance with the rules.

Admission as a guest student in other programmes / educational institutions in Denmark.

1.3 Special Specification for Elective Courses in the 4th Semester

As described in the above section, the elective courses in the Leisure Management programme normally constitute 5

ECTS in the 3rd and 4th semester and 10 ECTS in the 5th semester. However, after applying for an exemption it is

possible to study the elective courses in the 4th semester as 10 ECTS courses.

The difference between a course of 5 and 10 ECTS in the 4th semester is among other things:

Extended requirements regarding learning outcomes as well as knowledge, skills and competencies for

elective courses of 10 ECTS: The requirements regarding the students' learning outcomes, knowledge,

skills and competencies in the 4th semester depend on whether or not the elective courses are completed

with 5 or 10 ECTS. This means that you will e.g. get a more comprehensive examination of your learning

outcome for elective courses of 10 ECTS than for elective courses of 5 ECTS.

More working hours: A course of 5 ECTS corresponds to about 137 working hours whereas a course of 10

ECTS corresponds to 275 working hours for the individual student. If you follow the elective courses of 10

ECTS in the 4th semester, you will follow teaching activities corresponding to 5 ECTS, and you will

furthermore have to participate in extra study activities that in total correspond to a double workload.

These extra study activities will be consist of teaching and guidance as well as the preparation of a bigger

written product.

If you want to take an elective course of 10 ECTS in the 4th semester, you cannot also take an elective course in the 3rd

semester as students are not allowed to earn more than 20 ECTS of elective courses during the programme.

If you want to take a course as a 10 ECTS course in the 4th semester, you should apply for an exemption via the

studieadministration of the Leisure Management study programme no later than during your 2nd semester. The

deadline for submitting your exemption application is March 30.



1.4 Students Studying Abroad in the 5th Semester

You can choose to complete one or more of your elective courses in an educational institution abroad. If you want to

study abroad, you should contact the international coordinator of the Leisure Management programme as soon as

possible for more information. You will find the contact information on the digital platform.

Part 2 – OVERVIEW OF ELECTIVE COURSES

This is an overview of the elective courses' scope and where they are found as well as an indication of the minimum

and maximum amount of students admitted to the elective courses:

3rd SEMESTER

COURSE SCOPE LANGUAGE MIN / MAX

PARTICIPANTS

Social Media Marketing 5 ECTS English 25 / 75

Visual Communication & Design 5 ECTS English 25 / 75

Entrepreneurial Mindset 5 ECTS English 15 / 75

Intercultural Communication 5 ECTS English 25 / 120

4th SEMESTER


PARTICIPANTS

Experiential Marketing 5 ECTS / 10

ECTS English 25 / 75

Digital Marketing 5 ECTS / 10


Startup Company 5 ECTS credits

English 5 / 75

Conference & Exhibition Management 5 ECTS / 10


5th SEMESTER


PARTICIPANTS

Tourism Management 10 ECTS English 20 / 75

Sport Management 10 ECTS English 20 / 75

Arts, Festivals and Cultural Management 10 ECTS English 20 / 75

Food Experiences 10 ECTS Danish 20 / 75

Culture and Leisure Management within the Public Sector

10 ECTS Danish 20 / 75



Part 3 – DESCRIPTION OF ELECTIVE COURSES IN THE 3RD SEMESTER

3.1. Social Media Marketing / 5 ECTS

Within short time, social media have changed the forms of communication, the social life and therefore also the

business opportunities within the leisure industries. Today, there is hardly any company in the Western world that has

not established itself in one or more social media. Social media are used for many different purposes, e.g. business

communication, corporate communication, recruitment, customer service and marketing. Most people are as private

individuals familiar with the different social media platforms but when it comes to marketing, the different social

media also offer opportunities and challenges that a leisure manager of today should know about.

COURSE CONTENT: Introduction to new theories and concepts within social media marketing with focus on

corporate cases within the leisure industries. We will be examining the most important and most popular social media

platforms. Furthermore, we will discuss the social media platforms' differences and dynamics, as well as strategies for

the use of social media.

STUDY WEIGHT: 5 ECTS credits

EXAMINATION FORM: Oral individual or group examination (max 3 students) based on a specific case from an

organisation or company within the leisure industries.

ASSESSMENT: External examiner.

LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of the most significant and recent theories and concepts in relation to social

media.

Possesses knowledge of the marketing opportunities that social media offer the leisure companies.

Possesses knowledge of the interplay between social media, platforms and consumer behaviour.

SKILLS

Is able to independently create relevant content for selected social media at an elementary level.

Is able to reflect upon social media's role in relation to organisations and companies within the leisure

industries, and on how social media can supplement traditional marketing activities as a part of a wider

marketing strategy.

Is able to critically assess the use of and limitations of social media in relation to marketing.

COMPETENCIES

Is able to independently analyse the need for, plan and maintain activities on social media for an

organisation or a company within the leisure industries.

Is able to incorporate and present strategies for the use of social media in the organisations' other

strategies, including the formulation of policies and guidelines for the employees' online behaviour and

use of social media within the leisure industries.

3.2. Visual Communication & Design / 5 ECTS

It is important to establish a stylish and functional expression in the company's graphical design that supports the

message and creates awareness. Small and medium leisure companies rarely have the resources to pay an external

agency to carry out the graphical work, and as a leisure manager you will often be the one in charge of the design of



different materials yourself. In this course, you will gain knowledge of and competencies to prepare catching graphical

designs without depending on an external agency or graphic designer to help you with the creative ideas.

COURSE CONTENT: The course introduces you to basic graphical design and creation of simple printed material. It

focuses on relevant programmes where you will learn how to create exciting graphical designs – from advertisements

to presentations, posters, flyers and websites. You will be introduced to graphical design, typography, colours,

photographs and graphics, layout and composition, print and web design.


EXAMINATION FORM: Written individual or group examination (max 3 students) based on a specific case from an



LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of graphical design and the use of this in communication contexts for companies

within the leisure industries.

Possesses knowledge of different methods within graphical design and communication.

SKILLS

Is able to assess and use key methods for idea and concept development as well as user-centered

design.

Is able to assess and use key principles for graphical design, both digital and printed.

COMPETENCIES

Is able to handle and integrate graphical expressions in different digital and non-digital platforms.

Is able to acquire new knowledge, skills and competencies within graphical design and communication

in relation to organisations within the leisure industries.

3.3. Entrepreneurial Mindset / 5 ECTS

How do you start, run and grow a business – or how do you spot and develop new business areas in an already

established leisure company? In this course, you will learn to use key theories and concepts within entrepreneurship

and innovative business development. At the same time, you will gain practice-based knowledge by working with

specific cases. This means that you will be an attractive player in the job market within the leisure industries which are

characterised by consisting of many smaller companies, frequent development of new business concepts and a big

demand for the entrepreneurial mindset. We are working with both entrepreneurship (the start of your own business)

and intrapreneurship (where you as en employee develop the business potentials in an already established company).

It is therefore not necessary to have entrepreneurial dreams or a specific business idea to take this course.

COURSE CONTENT: The main focus of the course is to provide you with the basic knowledge of how to create new

business opportunities within established and newly started companies, as well as to provide you with the basic skills

to assess specific business opportunities. Furthermore, we focus on the ”entrepreneurial mindset”, tools for the

exploration, idea-generating and development phases etc.

STUDY WEIGHT: 5 ECTS credits.






LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of the importance of entrepreneurship, intrapreneurship, entrepreneurial and

independent culture.

Possesses knowledge of the role of the entrepreneur, conditions and personal skills

Possesses knowledge of key theoretical concepts and processes within business development.

SKILLS

Is able to collect relevant secondary data in connection with the completion of analyses as well as

prepare and present of these in a relevant way.

Is able to make an analysis of a business idea: Assessment of the foundation for realising a business idea,

including the best possible commercialisation form, market potential and business model.

COMPETENCIES

Is able to sell a project or a business idea to different target groups in a clear and precise way.

Is able to work strategically and methodically with idea generation, product development, processes

and transformation of trendspotting into commercial solutions.

3.4. Intercultural Communication / 5 ECTS

The course introduces the intersection for the topics culture and management as a topic in theory and practice. Based

on the fact that globalisation has influenced both organisational matters and relations between consumers and

producers, this course covers both intercultural matters in organisations (intercultural management) and intercultural

matters in the relations between consumers and producers (multicultural markets and intercultural service offers).

COURSE CONTENT: The course contains topics such as the concept of culture – beyond "us-them" simplifications,

globalisation, the interplay between company practice and culture, intra-organisational matters in multicultural

organisations, inter-organisational matters in multicultural business environments, intercultural matters and

challenges in multicultural market activities and intercultural matters as well as challenges in multicultural service

offers.

STUDY WEIGHT: 5 ECTS credits.

EXAMINATION FORM: Individual written project (max 7 pages).


LEARNING OUTCOME

KNOWLEDGE

Intercultural matters in an organisational context in relation to the interplay between company practice

and culture.

Intercultural matters in an organisational context in relation to intra-organisational matters in

multicultural organisations.

Intercultural matters in an organisational context in relation to intra-organisational matters in

multicultural business environments.



Intercultural matters in connection with relations between consumers and producers in connection with

multicultural market activities.

Intercultural matters in connection with relations between consumers and producers in connection with

challenges in multicultural service offers.

Globalisation and culture.

SKILLS

Is able to use analysis and classification tools as presented during the course.

Is able to use the concept of culture with both analytical and operative purposes.

Is able to incorporate matters concerning culture in the analysis of organisations, company practice and

markets.

COMPETENCIES

Is able to carry out and understand analyses of matters concerning globalisation and intercultural

communication.

Is able to use the concept of culture analytically beyond its elementary descriptive use.

Understands and acts in connection with intercultural matters in an organisational context in terms of

both organisational culture, multicultural organisations and intercultural business communication.

Understands and acts in connection with matters concerning consumer-producer-relations in

connection with the challenges in intercultural service offers.

Part 4 – DESCRIPTION OF ELECTIVE COURSES IN THE 4th SEMESTER

4.1. Experiential Marketing 5 ECTS

Today experiences, e.g. in the form of events, are included in the marketing of many companies – often in a way where

it is difficult to distinguish between the experience and the marketing. The course Experiential Marketing presents a

number of topics that provide you with knowledge of theoretical and practical aspects of experiential marketing in

general and particularly within the leisure industries. During the course, you will gain insight into theories and methods

for experiential marketing that can position an organisation or company in relation to different target groups.

COURSE CONTENT: Introduction to applied experiential marketing, new growth economies, imagineering,

integration of experiential marketing with the rest of the marketing mix, experiential marketing, influence on the

creation of brands, measurement of results.





LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of the connection between concepts such as traditional marketing and

experiential marketing.



Possesses knowledge of and is able to examine the practical aspects of the development and delivery of

Live Brand Experiences.

Possesses knowledge of how to evaluate different media channels and assesses when to use these


SKILLS

Is able to discuss the importance of the role of experiential marketing within the leisure industries.

Is able to assess modern marketing theories.

COMPETENCIES

Is able to assess case studies within experiential marketing strategy, formulate and communicate

experiential marketing solutions.

Is able to reflect upon theoretical concepts for experiential marketing.

4.2. Experiential Marketing 10 ECTS

Experiences, e.g. in the form of events, are included in the marketing of many companies – often in a way where it is

difficult to distinguish between the experience and the marketing. The course Experiential Marketing presents a

number of topics that provide you with knowledge of theoretical and practical aspects of experiential marketing in

general and particularly within the leisure industries. During the course, you will gain insight into theories and methods

for experiential marketing that can position an organisation or company in relation to different target groups.

COURSE CONTENT: Introduction to applied experiential marketing, new growth economies, imagineering,

integration of experiential marketing with the rest of the marketing mix, experiential marketing, influence on the

creation of brands, measurement of results.


EXAMINATION FORM: Individual oral examination based on a project about a specific case from an organisation or a

company within the leisure industries.


LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of the connection between concepts such as traditional marketing and

experiential marketing.

Possesses knowledge of and is able to examine the practical aspects of the development and delivery of

Live Brand Experiences.

Possesses knowledge of how to evaluate different media channels and assesses when to use these


SKILLS

Is able to critically discuss the importance of the role of experiential marketing within the leisure

industries.

Is able to assess modern marketing strategies and explain the idea about a new growth economy in

relation to the leisure industries.

COMPETENCIES

Is able to critically assess case studies within experiential marketing strategy, formulate and

communicate experiential marketing solutions.



Is able to reflect upon theoretical concepts for experiential marketing.

Is able to demonstrate competencies in the preparation of an experiential marketing campaign for

organisations within the leisure industries.

Is able to work with experiential marketing at a strategic level.

4.3. Digital Marketing 5 ECTS

Within the last years, the ongoing digitalisation of our every day has significantly changed the way in which and the

means with which companies within the leisure industries run their marketing. Digital marketing is among other things

about the creation of new channels and media that are available, but also about the fact that the messages should be

delivered faster, that the results should be more measurable and about a fundamentally changed relation to the

customers. The leisure industries used to market their products to the customers, but today they are increasingly

marketing together with the customers.

COURSE CONTENT: In the course Digital Marketing, we build upon the subjects that are included in the mandatory

part of the programme under the marketing part. The course will contain topics such as digital strategy, optimisation

of search words, AdWords, marketing through search engines, consumer behaviour on the internet, social media etc.





LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of key digital marketing concepts for leisure companies.

Possesses knowledge of primary and secondary data sources that may be included in the work with

market analysis and impact measurement of digital marketing for leisure companies.

SKILLS

Is able to use key methods and tools associated with the practice of the leisure companies.

Is able to set up objectives and use key methods and tools to plan digital marketing strategies and

activities.

Is able to combine the digital marketing strategy and activities with more traditional marketing

initiatives.

COMPETENCIES

Is able to independently analyse and plan tasks in connection with digital marketing for companies


Is able to handle the development of the digital strategy based on the situation of the company and with

the incorporation of relevant stakeholders.

4.4. Digital Marketing 10 ECTS

Within the last years, the ongoing digitalisation of our every day has significantly changed the way in which and the

means with which companies within the leisure industries run their marketing. Digital marketing is among other things

about the creation of new channels and media that are available, but also about the fact that the messages should be

delivered faster, that the results should be more measurable and about a fundamentally changed relation to the



customers. The leisure industries used to market their products to the customers, but today they are increasingly

marketing together with the customers.

COURSE CONTENT: In the course Digital Marketing, we build upon the subjects that are included in the mandatory

part of the programme under the marketing part. The course will contain topics such as digital strategy, optimisation

of search words, AdWords, marketing through search engines, consumer behaviour on the internet, social media etc.





LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of key digital marketing concepts for leisure companies.

Possesses knowledge of primary and secondary data sources that may be included in the work with

market analysis and impact measurement of digital marketing for leisure companies.

Possesses knowledge of the digital marketing strategy's significance and relevance for companies


SKILLS

Is able to use key methods and tools attached to the practice of the leisure companies.

Is able to set up objectives and use key methods and tools to plan digital marketing strategies and

activities.

Is able to combine the digital marketing strategy and activities with more traditional marketing

initiatives.

COMPETENCIES

Is able to independently analyse, plan and complete tasks in connection with digital marketing for

companies within the leisure industries.

Is able to handle the development of the digital strategy based on the situation of the company and with

the incorporation of relevant stakeholders.

Is able to assess and choose between digital alternatives in order to optimise the result and secure the

synergies.

Is able to organise and optimise the digital marketing effort through the use of web statistics and user

tests.

4.5. Startup Company 5 ECTS

Are you thinking of starting your own company or do you own a newly established company? Based on your idea, this

course provides you with specific tools to start your business and achieve your goals. You will be working specifically

with market analysis, business and product development and will be able to complete an analysis of your company's

profitability and sustainability.



COURSE CONTENT: You will gain knowledge of different business models and learn what it takes to establish a

company. Establishment of networks, marketing, social media, financing, law and risk management are just a few of

the subject areas that you will be involved with during the course.

The participation is based on your business idea or a newly started company within the leisure industries.


EXAMINATION FORM: Individual oral examination based on a business idea of your own within the project about a

specific case from an organisation or a company within the leisure industries or the student's own business idea.


LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of the process for establishing a new company.

SKILLS

Is able to develop ideas and assess the commercial sustainability of the ideas.

Is able to identify and assess financing needs and opportunities.

COMPETENCIES

Is able to set up a business model for a business idea and argue for the selection and deselection of

elements in the business plan.

Is able to argue for the most appropriate commercialisation form.

Is able to prepare, present and assess a business model based on the business idea.

4.6. Conference & Exhibition Management 5 ECTS

During the last years, global tourism has experienced solid growth, and one of the fastest growing sectors within

tourism is the MICE tourism (Meeting, Incentive, Convention and Exhibition). This form of tourism is primarily

connected to business travel and is interesting from an economic perspective as the MICE guests use more money

than usual holiday guests. This makes it very interesting for many companies and destinations to look towards this

form of travelling.

COURSE CONTENT: The specific aspects of meetings, incentives, convention and exhibition (MICE) will be discussed, including the consequences for the development of tourism, conference marketing, management of meetings and conferences, financial management, risk analysis and tendencies within the industry. The students will also be encouraged to critically reflect upon the way that destinations make use of MICE as a platform for development.





LEARNING OUTCOME

KNOWLEDGE



Possesses knowledge of the most important concepts concerning MICE tourism.

Possesses knowledge and understanding of the development and current tendencies within MICE

tourism.

Understands the managerial processes in connection with MICE tourism.

SKILLS

Is able to use relevant theories, models and tools for the development of MICE tourism.

Has gained specific insight into the managerial processes connected to MICE.

COMPETENCIES

Is able to independently analyse and plan conferences and events.

Possesses analytical competencies within MICE tourism and is able to use these innovatively.

4.7. Conference & Exhibition Management 10 ECTS

During the last years, global tourism has experienced solid growth, and one of the fastest growing sectors within

tourism is the MICE tourism (Meeting, Incentive, Convention and Exhibition). This form of tourism is primarily

connected to business travel and is interesting from an economic perspective as the MICE guests use more money

than usual holiday guests. This makes it very interesting for many companies and destinations to look towards this

form of travelling.

COURSE CONTENT: The specific aspects of meetings, incentives, convention and exhibition (MICE) will be discussed,

including the consequences for the development of tourism, conference marketing, management of meetings and

conferences, financial management, risk analysis and tendencies within the industry. The students will also be

encouraged to critically reflect upon the way that destinations make use of MICE as a platform for development.





LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of the most important concepts concerning MICE tourism.

Possesses knowledge and understanding of the development and current tendencies within MICE

tourism.

Possesses knowledge of social and economic effects generated by MICE tourism.

Understands the managerial processes in connection with MICE tourism.

SKILLS

Is able to use relevant theories, models and tools for the development of MICE tourism.

Has gained specific insight into and is able to reflect upon the managerial processes connected to MICE.

COMPETENCIES

Is able to independently analyse and plan conferences and events.

Possesses analytical competencies within MICE tourism and is able to use these innovatively in the

planning and execution of conferences.



Is able to reflect upon the role of MICE for the development of a destination.

Part 5 – DESCRIPTION OF ELECTIVE COURSES IN THE 5TH SEMESTER 5.1. Tourism Management / 10 ECTS

Tourism is a worldwide industry that still plays an important role in both rich nations and developing economies.

Tourism is also a business that Denmark lives off and will continue to live off to an even greater extent in the future. As

a leisure manager, it is therefore important to take a closer look at this sector and to see which managerial skills it

requires. The course is based on the knowledge gained in the previous courses, where tourism has been treated, and

the objective is to expand your knowledge of the tourism industry.

COURSE CONTENT: Throughout the course, the differences and similarities between the tourism industry and other

industries are emphasised and discussed. When the course is completed, you have gained solid knowledge about the

modern managerial themes within the tourism industry as well as a thorough an understanding of the basic

characteristics of the industry. There is focus on the creation of a holistic understanding for collaboration and the

transactions that take place between the tourism stakeholders.


EXAMINATION FORM: Oral individual or group examination (max 3 students) based on a synopsis about a specific

case from an organisation or company within the leisure industries.


LEARNING OUTCOME

KNOWLEDGE

Possesses basic knowledge of tourism concepts and the modern tourism industry.

Possesses knowledge of the main aspects of tourism seen from the consumers' perspective and the

production perspective.

Possesses knowledge of the connection between different forms of tourism.

Possesses thorough knowledge about the services that the different organisations and companies offer

within the tourism industry.

SKILLS

Is able to competently identify and handle trends and tendencies within the different forms of tourism.

Is able to use and assess the concepts of incoming and outgoing tourism.

Is able to assess and use the tourism planning principles in companies and organisations as well as at

destinations.

Is able to understand and describe the socio-economic and socio-demographic foundation in the future

market development within tourism, both nationally and internationally.

COMPETENCIES

Is able to critically assess the quality of corporate and market processes within the tourism industry.



Is able to integrate knowledge about markets, segments and impacts in strategic decisions.

Is able to integrate knowledge of actual tourism behaviour in design and production of tourism services,

including critical assessment of current and future patterns for the tourism demand.

5.2. Sport Management / 10 ECTS

Sport is not just about winning – it is also about running a healthy business. With this course, you can combine your

interest in sports with qualifications that will make you able to manage big sports events, manage employees and at

the same time manage the finances. The course is based on related theory and is therefore built upon a natural

interplay with the programme's mandatory subject areas. The course will introduce you to the practical side of sports

management among other things through visits from sports companies. We will therefore focus on cases from sports

companies and introduce you to the special job functions that the leisure manager may be working with within the

sports area.

COURSE CONTENT: The purpose of the course is to introduce you to and to give you an understanding of Sport

Management; the special characteristics in sports organisations and the tasks that you as a leisure manager may be

faced with in the running and development of sports organisations. This means that we will discuss the following

topics: Sports history, strategic sports management, the sports industry, sports marketing, sports economics, the

media and sports, fundraising, trends and tendencies within modern sports management, HR and talent management,

the structure of the sports industry, ethics and doping, legislation within sports, sports and the consumer / fan,

internationalisation and globalisation within sports.


EXAMINATION FORM: Individual oral examination (30 minutes) with 30 minutes preparation. The student will pick a

question / case to solve for which he / she will have 30 minutes preparation. All aids are allowed.


LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of the special characteristics of the sports industry and sports organisations.

Possesses knowledge and understanding of the sports organisations in practice.

SKILLS

Has gained specific insight into and is able to reflect upon strategic sports management, organisational

structure and culture within sports companies.

Is able to critically reflect upon and advice about practical advantages and disadvantages of the use of a

certain management, recruitment, budgeting and sales method (strategy) in certain situations.

COMPETENCIES

Is able to demonstrate theoretical knowledge of the subject area of Sport Management and is able to

account for the key theories and concepts.

Is able to demonstrate how theories and concepts are used in practice and is able to give specific

examples of this.

5.3. Arts, Festivals and Cultural Management / 10 ECTS

Cultural organisations and festivals are in a period of fundamental and comprehensive long-term changes. Managers

should be able to handle a number of dramatical and often conflicting demands and challenges such as e.g. the

complicated balance between public support, profitable business, political boards, interest of the industry, users, fire

fighters, enthusiasts and prima donnas. This leads to a situation where there is a need for managers with more holistic



and integrated perspectives concerning the management of cultural organisations and their political, financial and

environmental conditions.

COURSE CONTENT: The course covers the parts of the leisure industries that are involved with arts and culture. This includes e.g. performing arts, museums and cultural heritage, but also the significance of arts and cultural heritage within tourism, hospitality and events will be analysed. We will be working with cultural heritage events, arts management, performance arts events, communication and marketing within arts and cultural heritage events, cultural tourism etc.





LEARNING OUTCOME

KNOWLEDGE

Has the overview of the market and the special characteristics of festivals, arts and cultural heritage

events

Possesses knowledge and understanding of festivals as well as arts and cultural organisations in

practice.

SKILLS

Is able to use working methods that are particularly attached to management in organisations within

festivals, arts and culture.

Is able to operate within the organisations and markets of festivals, arts and cultural heritages.

Is able to use arts and cultural heritage as an inspiration in the development of events within other

leisure industries.

Is able to make use of the best practice and efficient means in the development of events within arts and

cultural heritage.

COMPETENCIES

Is able to analyse the effect that a festival or an arts and cultural event has on the users.

Is able to act within the market for festival, arts and cultural events – including the ability to differentiate

and develop arts and cultural events advantageously in terms of the competition on the market.

Understands the influence of arts and cultural events on other leisure industries and is able to use this

understanding strategically.

5.4. Food Experience (only offered in Danish) / 10 ECTS

Never before has it been this much fun and inspirational to eat out or to buy food than it is now. We have a new food

culture, and food experiences have become an important field within the leisure area of hospitality. Experiences based

on food and drinks are today a blooming and driving force. Today food experiences play a special role in the branding

and marketing of destinations. The course covers different aspects of food and experiences seen from the consumer's

perspective as well as aspects such as the physical frame and the innovation of food experiences. Different empirical

examples will be studied based on the perspective of the experience.

COURSE CONTENT: Understanding and analysis of food experiences, the role of the food experience as branding and

marketing of destinations, the food experience seen from the consumer's perspective, innovation in the food



experiences, the physical frame of the food experience from restaurants and food festivals to gastro-tourism and farm

shops.





LEARNING OUTCOME

KNOWLEDGE

Possesses knowledge of which types of food experiences that exist, and what characterises them and

their historic development.

Possesses knowledge of the role of the food experience as the branding and marketing of destinations.

Possesses knowledge of how food experiences are created and effecting the consumers.

SKILLS

Is able to assess different types of food experiences.

Has gained specific insight into and is able to reflect upon the significance of different food experiences

on the development of destinations.

Is able to use relevant theories and models in the analysis of food experiences.

COMPETENCIES

Is able to independently analyse and plan food experiences.

Possesses analytical competencies within food experiences and is able to use these innovatively.

Is able to reflect upon theoretical concepts for food experiences in the development of destinations.

5.5. Culture and Leisure Management in the Public Sector (only offered in Danish) / 10 ECTS

The public sector in Denmark plays an important role as the creator and co-creator of leisure activities – from sports

and cultural events to the development of tourism and attractions. This applies particularly to the municipalities of

Denmark, which e.g. run the libraries, and sports facilities, manage the laws that defines the framework for local

business development and try to brand themselves through local events. The course focuses on the special knowledge,

skills and competencies that a leisure manager in the public sector needs in a Danish context.

COURSE CONTENT: The public sector's role in relation to leisure activities in Denmark, operation and development of municipal leisure activities, legislation and management within the leisure area, the interplay between the public organisations and private as well as volunteer stakeholders and branding of municipalities through leisure activities.





LEARNING OUTCOME

KNOWLEDGE



Possesses thorough knowledge of which tasks the Danish public sector manages in relation to the

production of leisure activities, including the management of central laws and regulations.

Possesses knowledge of the Danish municipalities' organisation in relation to the production of local

leisure activities as well as knowledge of the associated job functions that can be performed by leisure

managers.

Possessed knowledge of how the Danish municipalities can use activities within the cultural and leisure

area to brand themselves in relation to habitation, tourism etc.

SKILLS

Is able to use working methods that are particularly associated with leisure management in

organisations within the Danish public sector, e.g. methods that ensure the coordination and

involvement of different types of stakeholders.

Is able to assess different types of leisure activities' impact on different types of politically established

objectives.

COMPETENCIES

Is able to independently analyse and plan leisure activities within the Danish public sector.

Is able to carry out leisure activities within the Danish public sector in collaboration with the

stakeholders.

catalogue of elective courses for bachelor's degree programme in · 2019-09-20 ·...

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