catalyzing change: tools and strategies for digital transformation
TRANSCRIPT
Catalyzing Change: Tools and Strategies for Digital TransformationMuseums and the Web | April 8, 2015 | Chicago, IL
Tweet with us using hashtag #MWchange
Emily Lytle-Painter: @MuseumofEmily
Dana Mitroff Silvers: @dmitroff
Carolyn Royston: @caro_ft
Welcome
Emily Dana Carolyn@MuseumofEmily @dmitroff @caro_ft
Let’s warm up!
Members of the United States Army 16th Infantry Regiment gathered around a campfire in 1916 during the Pancho Villa Expedition. Public domain image from Wikipedia.
Context for today
How is digital making us change how our organizations need to function?
Context for today
How is digital making us change how our organizations need to function?
How to kickstart a digital transformation process and introduce different mindsets for working and collaborating?
What is digital transformation?
Changes and challenges associated with digital technology, across all aspects of business.
How to make it happen?
Leadership and Vision
AudiencesStaff
Operations
Why now?
Key drivers:
● Disruption● Connected audiences ● Financial
Common Challenges
Lack of:
● Leadership● Prioritization● Resources ● Efficient processes● Clarity around roles● Expertise or skills● Or simply, resistance to change!
Lose Audience Appeal
Lose IncomeFall Behind
Missed Opportunities
Leadership
Introduce new digital
processes
Build digital confidence
Digital transformation
process
Transformative projects
Digital Transformation in Action
Design thinking framework
What is design thinking?
Human-centered process for problem-solving and innovation
Image by the Stanford d.school
Engage Observe Immerse
Empathy interviews
Quick interviewing tips
● Avoid binary or leading questions● Allow space for silence● Follow the story and emotions● Take notes● Always ask WHY
Interview your partner + take notes
“What are the biggest challenges around digital inyour organization?”
“Tell me a story about a digital project that you felt went extremely well.”
“Tell me a story about a digital project that you felt did not go so well.”
5 minutes x 2
Leadership
Leadership through empathy
Empathy map
Image by the Stanford d.school
Empathy mapquotes & defining words
actions & behaviors
thoughts & beliefs
feelings & emotions
Demo
Your turn 5 minutes x 2
quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
Digital Confidence
Break (10 minutes)
© IWM Q 12260Q
Let’s plan a party!Image by Conxa Rodà on flickr.
Brainstorming best practices
● Build on the ideas of others● Go for wild ideas● Capture everything● Be visual● Celebrate small successes
Team Brainstorms
How might we build digital confidence in our organizations?
7 minutes
New Processes
Agile processes
User storiesPrioritizationRapid developmentMeasurable
User story
As a high school history teacher,
I can quickly see which part of the site is for me,
so I don’t have to search for it.
Prioritization
Prototyping your ideas
Prototyping planning
What will you prototype?How can you build it?Who can help you make it happen?
5 minutes on your own
Leadership
Introduce new digital
processes
Build digital confidence
Digital transformation
process
Transformative projectsRecap
Make a plan
● Do an empathy interview of a colleague who drives you crazy
● Find a buddy and a champion to build your confidence
● Brainstorm solutions with a colleague ● Your ideas?
Debrief + discussion
I learned…
I wonder…
I’m going to…
Join us for a follow-up to this workshop!
Google HangoutMay 12, 2015 at 1:00 p.m. EST
http://tinyurl.com/MW2015Change
YOU CAN DO IT!
Keep in touch! Emily Lytle-Painter
@MuseumofEmily
Dana Mitroff Silvers
@dmitroff
Carolyn Royston
@caro_ft
#MWchange
THANK YOU