MediaRockingham

County Commissioners

March 28, 2011

Lee Worsley, Assistant County Manager Catawba County, NC

OpennessCollaborationCommunityTrust

ShareContent -> Tools -> Dialogue -> Control

Users Add Value

Social Networks

BLOGS

Empower the Public

Hashtags

Crowd Sourcing

NewspapersRadio

TVCitizen

Engagement

Web Site

Voters

Meet

Gavin“Life is a Stage… Perform”

“Leading, Inspiring, & Motivating Young People across Our Nation!”

2000 to 2008 Age 18 to 44

Not Growing

Is it Really a Phone ?

New DevicesChange Expectations

Public Information StrategyICMA Report

Buy In From Commissioners

did we get started?

BUTwhat is Catawba County doing?

How Catawba County Uses Social Media

Successful Tweeting

• Try to create interesting and valuable content

• Be honest and respectful in online postings

• Think before posting/ think before replying

Think Before You Tweet!

Resources•Does not take a consulting firm to bring up a Social

Networking site.•Think beyond traditional webmaster and PIO

• Look down the hall•Use online tools• Link feeds from existing sources•Most Popular Sites

•Facebook, My Space, Twitter, Flickr, YouTube•Tools

•Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed