"catch me if you can" - google vs spam - linkdex gambling thinktank
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"Catch Me If You Can": Why Google Can't Fight All Spam - the slide deck for the talk I delivered at Linkdex Gambling Thinktank in January 2014TRANSCRIPT
@irishwonder Linkdex Think Tank, January 2014
Why Google can’t fight all spam: Case study
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
February 2013 -> manual cleanup
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
} Benefits: ◦ Relatively quick rankings ◦ Scalable, manageable traffic
} Risks: ◦ No guaranteed minimum period of ranking (is there
ever?) ◦ Manual reviews leading to manual cleanups ◦ Algorithmic changes
But every change that makes one kind of spam impossible, makes 10 others possible!
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
} How can Google eliminate spam completely?
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
} Here is a detailed step-by-step instruction:
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
1. Power off all the datacentres 2. Eliminate all the search functionality 3. Cease to exist as a search engine
@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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