SMRC – 1009 Tantra Park Circle, Boulder CO 80305 720.432.5470

www.socialmarketresearchforcharity.org

And so IT begins, a 2012 Social, Technical & Business Paradigm Shift (evolution) – Synergizing Society’s Content to the Next Level:

What if every time anyone gave feedback on a social (ex: Twitter, Facebook, ZZZZZ), mobile or syndicated media article, game, application, or show from their computer or web-enabled cell phone, it generated a small donation to the favorite charity of the responding reader, player, member, or subscriber (and the equal value in ‘rewards’), along with a smaller donation to that social /syndicated media’s (or game/show’s) favorite 501-c3’s? - At no costs to either the social/syndicated media, network, or game’s service or its’ readers, players, followers or subscribers? (NOTE: Donations with Rewards, as compared to donations or rewards).

What would be the value of being able to tag the emotional character of all topics in all formats of social content (including all mobile)? – Answer: Value for all content - How about $137+ Billion per year as a conservative estimate? (See our traction to date and projections).

The way to build a solid business justification for social media, based on the value of content and traffic for advertising, is to change the perception of all advertising from invasive to ‘rewarding personal opportunities for social good that don’t require purchase’ - just attention & feedback. People will only receive opportunity offers automatically (no need to search) in the topics they really (truly) “Like” and are actively talking about - as compared to what they say/tag that they “Like”, or what sponsors hereto have wanted them to “Like”.

For commerce, as compared to a sponsor discount, this services creates more than double the value for the same cost: (a) a donation to the follower’s charity, (b) follower rewards, (c) testimonials & buyer research, (d) sponsor goodwill, (e) sponsor’ charity with (f) rewards.

Members exchange their social reward ‘points’ w/ for-profit sponsors at a discount, establishing the ultimate self-taxation & CSR vehicle..

Catching the Great White Whale - by turning Anyone into a Philanthropist and Advertising into ‘Personal Opportunity’

For Sponsored Social Goodwill, with rewards and no purchase required (as the next personalized ‘google’ for social markets) Attn: XXXXX YYYYY and Senior management for [ZZZZZ] – a very social company ‎ Dear Social/ Philanthropic Sponsor Candidate(s): by invitation-only.

Please hear our market story, about a paradigm shift in advertising, socially engineered to deliver a simple, sustainable and noninvasive business model for social market investments, harnessing the vast potential of the ‘Great White Whale’ for Social Good and Sponsored Goodwill. This model will monetize the value1 of every bit of a sponsor’s (and their follower’s) social & sponsored content and traffic, at no costs and without the need for any more invasive advertising on a sponsor’s site. It will stimulate a radical increase in response to every sponsor’s content & promotion, by always trading Goodwill (as custom donation/reward opportunities) for (1) everyday social content and for (2) responding to sponsored $1+ research, in topics each follower really “Likes”, w/ no purchase required (turning advertising into personal opportunities - e.g. Cause-Marketing on Steroids). SMRC may

launch as an IPO – creating $2+ Billion in the 1st year as custom donations & member rewards; and $137+ Billion2 per year within 3 years.

Our world-changing mini white paper (illustrated) "Catching the Great White Whale, by turning Anyone into a Philanthropist and Advertising into ‘Personal’ Opportunity” - for Sponsored Social Goodwill - as the next ‘google’ for Social Markets, is available at:

http://www.slideshare.net/pnakatadroid/catchingthegreatwhitewhale/ or

http://www.socialmarketresearchforcharity.org/offer/catching.the.great.white.whale.pdf

Moral: The moral of our story "Catching the Great White (social) Whale" (above) is that, like in 'Moby Dick', no one will ever 'capture' the elusive Great White Whale (the great social follower audience) by trying to harpoon it (metaphorically relating the ‘evil’ Ahab to Direct Advertisers). Everyone who has tried to capture the “Great White Whale” has not succeeded; it's a beast that refuses to be subjugated; try to hurt the whale (or take advantage of it) and it will kill you in spite. Speaking literally, the majority of people have become totally immune to the lures of invasive advertising (which isn’t truly customized), and just mentally 'tune it out' (e.g. The Great White Whale doesn't care, metaphorically speaking).

Sustainable Value Exchange (Response/Research/Education for Custom Charity/Rewards): So, rather than trying to capture and skin the Great White Whale, we should offer it food and benefits (in our case donations + member rewards), luring it into a managed environment, and charge for admission to see and study the Great White Whale, in its' full glory (in our case, through monetizing everyday social content and offering noninvasive $1+ audience research games that test promotional attention and educate people about our sponsors’ brands).

1Our collective social wisdom, emotionally tagged, is mankind's most valuable asset, defining all social-trade and humanitarian

value - as social ethos' guiding principles. SMRC's baits/ benefits are [a] the simple $1+ sponsored preview and quiz opportunities along with [2] custom donations with rewards for everyone’s everyday social content, and feedback to sponsor's social content, at 'day rates'. These offers ALWAYS Payout with donations with rewards for honest (no-cheating) participation, thus creating the lure of the research opportunities, as well as for everyday social (friends & followers) and sponsored, social content.

Because of the lure, these opportunities are promoted noninvasively in each person's daily on-demand opportunity report for $0.03 per anonymous profile (a sponsor’s research-opportunity registration cost which consequently monetizes the minimum $0.60 per day value ‘day rate’ in donations with rewards for everyone's everyday social content) - in topics each person really 'likes' (based on SMRC's use of context based, emotion-sensing technology on content, across multiple mediums). Sponsors compete by offering additional value for responding to their rewarding sponsored research, that does not require purchase, that creates unwavering loyalty, and promotes brand education. All social content and sponsor interactions (for content or research) generates donations to the charities of the member, the sponsor and the member's host, in decreasing proportions, turning every bit of social interaction into civic value, and with 7 million people ready to be registered, that’s $2 Billion dollars per year of humanitarian progress!

SMRC – 1009 Tantra Park Circle, Boulder CO 80305 720.432.5470

www.socialmarketresearchforcharity.org

Next: Between the mini-white paper link above, and the link therein to SMRC’s video slide show (hosted at slideshare.net or direct from socialmarketresearchforcharity.org), our story “Catching the Great White Whale” (your introduction/invitation to SMRC) should only take 15 minutes total to review – unless you also watch some of the outstanding TED.com videos, which inspired the core models of SMRC.

Please assign an internal champion (asap), to spearhead your partnership with SMRC. We look forward to hearing from you.

Best Regards,

Phillip R. Nakata, Chief Business Officer and Group Program Director SMRC (Social Market Research for Charity), (720) 432-5470 (Voice/SMS) 720-569-7703 (Cell); 720-263-5036 (Fax); http://www.socialmarketresearchforcharity.org phillip.nakata@socialmarketresearchforcharity.org; www.linkedin.com/in/philliprnakata “Only when faced with a BIG enough challenge, do world-changing solutions become obvious”

A word copy of this notice is located HERE. A bit.ly short URL to the PDF version is HERE. SMRC’s web video (referenced in our story linked above),

is also available as a YouTube Video. Partners: Click 2HERE for SMRC’s 3 year Research/Cash Flow Projections Spreadsheet (Cell U-64 = 3

rd year

donations & member rewards annual output of $137+ Billion). Please review our story above first.

- Sponsors and their followers who pre-register will receive (A) Two years of social credit rewards (and custom donations) for their past social activity, and (B) Double the value of SMRC donations and rewards for their content and response to rewarding research, for life.

- SMRC will generate for everyone, $5-10 per hour on average (as custom donations with rewards) in their free time, previewing content (averaging 10 minutes at $1-$2 in value per offer) in topics that they really ‘Like’ and have been actively talking about (w/ $0.20-$0.40/ hour for their host’s charities), plus $0.60/day minimum for each person’s everyday social content (w/ $0.03/ day to their host’s charities) – while keeping all the charities accountable for their impact/ donations and insuring no person’s identity is ever sold or compromised.

- While the 4 listed benefits of being a SMRC sponsor are significant: i.e.

a) Donations w/ deductible rewards for your follower's everyday content/game feedback in your media or their social media @ $11 per year per follower (while they each drive $219+/year, in value themselves),

b) Millions of new visitors per month (retained based on the social-interactive value of your content), along with a doubling of overall site response/usage,

c) $0.03 per profile noninvasive cause marketing (@ 50%+ response to ‘waiting’ audiences) of $1+ sponsored promotional research quizzes rewarding attention, that don't require a purchase, and

d) Steadfast loyalty (repeat sales) and honest testimonials (or reviews) in return for a 5% donation w/rewards for all commerce.

A partnership with SMRC would allow ZZZZZ to dominate the social, gaming, noninvasive advertising (media independent), mobile, social intelligence and Goodwill (charity funding) markets. That's the real value of 'Capturing the Great White Whale' - becoming the biggest Social Goodwill organization in the world – with the most valuable (emotionally rated) content in the world, while ever increasing the value of your

content, traffic and promotion for your sponsors. You also have to give away 4% of your follower’s donations and rewards’ total value.