catchoom: when ar stands for "actionable" and "realistic"
TRANSCRIPT
Content• About Us• Almirall Case Study• Plandent Case Study• Winewoo Case Study• Best Practice Lessons
We enable brands or publishersto link real objects directly to digital experiences.
We provide Image Recognition and Augmented Reality tools for developers and agencies.
more accurate than our nearest competitor*
33+ 25%million scans every month
million smartphones powered by Catchoom
40+4+ 20%* -according to independent benchmarking performed by Layar, 2013
We’re the “Catchoom inside” for…
Community Facts & Figures
• 5,000+ developers• Most frequent CraftAR use case: scan-
to-buy• Most common object recognition app:
beverages (esp. Wine bottles)• Fastest growing segment of enquiries:
Educational case-studies• Campaign with most scans: world cup
football stickers (+100m scans)• Strangest enquiry: recognising the head
of a deer whilst in motion
Objective: a virtual pharmacy assistant
Client: Almirall wanted to reach their customers directly for education and guidance purposes.
Features upon recognition:• Usage guidelines• Promotional content• Alerts for drug dosage
FotoFarma App
Plandent used Image Recognition via our Adobe Phonegap plugin to recognise over 10,000 SKUs
Dental professional simply point, scan and re-order supplies via the app and so avoid stock-outs
Plandent Scan-to-order app
Plandent expects 60% of its customers to download the app by end 2015
Image Recognition used as most straighforward way of connecting products to Plandent’s m-commerce platform
Plandent Scan-to-order app
200,000 wines in the palm of your hand
• App published in Jan 2015• Covers 80% of French wines• Taps into a $330m dollar
market• In US, 84% of shoppers use
smartphone to inform buying decisions while in-store
Winewoo
Key success factors
• Well-established web community as foundation for app
• Simplicity of concept –no gimmicks
• Taps into motivated, regular buyers
• Community concept provides stickiness
Winewoo
The 10 Commandments of Best Practice for AR campaigns
1. Plan your process
2. Focus on a simple concept
3. Make it useful as well as attractive
4. Track interactions
5. Provide instructions
6. Do preliminary testing
7. Add eye-catching calls-to-action
8. Ensure digital content complements the physical
9. Do final testing
10. Spread the word
