[catcom] chiến lược quảng cáo facebook hiệu quả
TRANSCRIPT
![Page 1: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/1.jpg)
Creating Effective Facebook Ads Strategy
![Page 2: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/2.jpg)
14.000.000 +22.000.000 +
70% +
Online Users
Source: Facebook, March, 2014
![Page 3: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/3.jpg)
INTRO
PEOPLE CENTER
![Page 4: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/4.jpg)
Targeting & Segmentation
1. DEMOGRAPHICS 5. AFFINITY/BEHAVIOR
Age Gender Location Language
2. DEVICE 6. HUMAN EXPERIENCE
Desk Mobile OS version Wifi
Connectivity
Local Real time (weather,
events) Seasonality
Actions taken with sites and apps
Buying patterns Likes, interests
3. SOCIAL STATUS Relationship
status Education level,
college, major Employer,
position
Customers database matched
Friends of your fans/users
4. CRM
![Page 5: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/5.jpg)
ACCOUNTABLE
ĐỊNH DANH ĐỊNH VỊ ĐỊNH LƯỢNG
ADDRESSABLE MEASURABLE
FACEBOOK ADS
![Page 6: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/6.jpg)
1.Objective2.Target3.Content4.Tracking5.Optimize
O.T.C.T.O Model
![Page 7: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/7.jpg)
1. OBJECTIVE
Click to website
Page Like
Website Conversion
Offer Claims
App Installs
Page Post
App Engagement
Event Responses
MARKETING
SALES
![Page 8: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/8.jpg)
2. TARGET
![Page 9: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/9.jpg)
LOOKALIKE AUDIENCE
AUDIENCE INSIGHT1CUSTOM AUDIENCE2
3
![Page 10: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/10.jpg)
AUDIENCE INSIGHT1
Demographics TargetingLocationAge Gender BehaviorInterest Categor
y
![Page 11: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/11.jpg)
CUSTOM AUDIENCE2
PHONE EMAIL WEB APP
![Page 12: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/12.jpg)
LOOKALIKE AUDIENCE3SAVED CUSTOM AUDIENCE
A FAN PAGE
CONVERSION PIXEL DATA
![Page 13: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/13.jpg)
1. Compelling Creative3. CONTENT
2. Advertising Guidelines
![Page 14: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/14.jpg)
CALL-TO-ACTION (C-T-A)
1. Compelling Creative
HAPPY - POSITIVE
AS FUNNY AS CASUAL
CLEAR - SOLID
![Page 15: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/15.jpg)
8/25 boxes = 32%5/25 boxes = 20%
2. Advertising Guidelines
20% TEXT POLICY
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/468870969814641/
![Page 16: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/16.jpg)
2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/250509391644213
|shock or scare| |political or sexual| |nonexistent functions|
AD IMAGE POLICY
![Page 17: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/17.jpg)
2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/199766486817238/
UNAPPROVED GRAPHICS
![Page 18: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/18.jpg)
2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/399392800124391/
Nhắm chọn quảng cáo với nhóm tuổi trên 18
Bạn có hói không?Giảm 10 kg trong 7 ngày. Làm ngay hôm nay!
HEALTHCARE
![Page 19: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/19.jpg)
2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/399392800124391/
Vi chất dinh dưỡng dùng để ăn kiêng và thảo dược"Bạn muốn giảm cân?"
Sản phẩm có chứa steroid đồng hóa, chitosan, comfrey, dehydroepiandrosterne, ephedra, hormone sinh trưởng của người, melatonin“Bạn cảm thấy béo?”
HEALTHCARE
![Page 20: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/20.jpg)
REACH FREQUENCY
CTR COST PER ACTION
4. TRACKING
![Page 21: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/21.jpg)
1AUDIENCE SEGMENTS
3C-T-A
RELEVANCY
2CTR
DETAILS
A/B TESTING
CAMPAIGN TYPE
CPC, CPA
5. OPTIMIZE
![Page 22: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/22.jpg)
ĐỊNH DANH ĐỊNH VỊ
ĐỊNH LƯỢNG
PEOPLE - FIRST 3 UNIQUE POINTS
1.Objective2.Target3.Content4.Tracking5.Optimize
O.T.C.T.O MODEL
![Page 23: [Catcom] Chiến lược quảng cáo Facebook hiệu quả](https://reader031.vdocuments.net/reader031/viewer/2022021919/587313761a28ab673e8b48cf/html5/thumbnails/23.jpg)
THANK YOU