CATEGORY ADVICE2019

• Market Insights• Must Stock Lines• Planograms

www.bestwaywholesale.co.uk

CATEGORY ADVICE2019Market Insight

Sharing products are thebiggest drivers of growth

with Sugar Bags at +7%, Chocolate Bags at +10% and Chocolate Blocks at +6%.

(Nielsen, Indes and Symbols, Nielsen, June 2019)

Both Duos & Price MarkedPack Singles are now in

Double Digit Growth,driving value to the singles category.(Nielsen, Indes and Symbols, Nielsen, June 2019)

Shoppers are willing to spend more on confectionery vs other categories,

with the key format they’re willing to trade up in being singles.

(HIM CTP 2017)

Over 50% of chocolate sales in Convenience are singles,

so it is the most important chocolate category in your store.

(Nielsen, Indes and Symbols, Nielsen, June 2019)

1 in 5 shoppers are on a distress mission in convenience so

placing your best-selling confectionery products in secondary displays will

interrupt shoppers on autopilot(HIM, Convenience Report 2019)

Chocolate Singles is the biggest segment (33% of category value),

but Easter and Christmas are the fastest growing (6.8% and 8.7% YOY respectively)

within convenience (IRI data to 15/06/19)

Market Insight

1

42

53

6

If just four of your customers per day added one chocolate single bar to their basket, it would generate over £1200 additional sales for you annually.Source: IRI, Indes and Symbols Av Selling Price, Dec 2018

68% of shoppers don’t see confectionery while in store - of those who do 80% actually buy, therefore increasing visibility of products for customers is key! 39% of shoppers buy on impulse (rather than being driven by promotions), so focus on creating eye-catching displays in store and maintaining clear visibility of the category. Source: HIM CTP 2019

In order to drive growth back into Singles, focus on NPD and ‘added value’ areas such as Duos, Protein and Premium.

Stocking new products at launch is vital in securing fi rst time buyer purchases, and displaying them in the best location in branded point of sale could increase your sales by 35%.

Emphasis on growing formats such as Sharing Bags and Blocks is key to drive growth into the channel.

Healthy shopping is driving value to your store as customers are willing to pay more for a healthy snack, so have reduced sugar and permissible confectionery products in your rangeSource: HIM, Convenience Report 2019

CATEGORY ADVICE2019

CATEGORY ADVICE2019

CHOCOLATE SINGLES

CHOCOLATE SHARING BAGS

SUGAR SHARING BAGS SUGAR SINGLES

CHOCOLATEMULTIPACKS

CHOCOLATE BLOCKS BOXEDCHOCOLATES

SUGAR MINT SINGLES SUGAR CHEWING GUM LOZENGES

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

18 2019 21 22

8 1091 112 12 13 143 4 5 156 167

17

Must Stock Lines

23 24 25 26 27 28 29

30 31 32 33 34 35 36 37 38 39 4140

CATEGORY ADVICE2019

KINDER SUPRISE EGG T48SKU CODE: 8968

SNICKERS PM 60P 48GSKU CODE: 347267

TWIRL PM 55P STDSKU CODE: 344364

CADBURY WISPA PM 55P SGLSKU CODE: 344386

KINDER BUENO CLASSIC 43GSKU CODE: BW 464 BAT 502670

MARS SINGLE PM 60P 51GSKU CODE: 347256

KINDER BUENO WHITE 43GSKU CODE: 428459

SNICKERS DUO 83.4GSKU CODE: 21304

Must Stock Lines

1 5

2 6

3 7

4 8

CATEGORY ADVICE2019Must Stock Lines

9 13

10 14

11 15

12 16

TWIX STANDARD PM 60PSTDSKU CODE: 347278

MALTESERS BAG PM 60P 37GSKU CODE: 347245

BOOST PM 55PSTDSKU CODE: 344353

TWIX EXTRA75GSKU CODE: 569456

KIT KAT 4 FINGERSGLSKU CODE: 408985

TWIRLCHOCOLATE PM £1 5 X 21.5GSKU CODE: 274196

MARS DUO78.8GSKU CODE: 21348

SNICKERS SNACKSIZE PM £14 PACKSKU CODE: 418155

CATEGORY ADVICE2019Must Stock Lines

17 21

18 22

19 23

20 24

MALTESERS TREAT BAG PM £168GSKU CODE: 347634

CADBURY DAIRY MILK PM £195GSKU CODE: 392198

CADBURY GIANT BUTTONS PM £195GSKU CODE: 418266

GALAXY MILK BLOCK PM £1110GSKU CODE: 420612

MINSTRELS TREAT BAG PM £180GSKU CODE: 347891

AERO PEPPERMINT PM £1100GSKU CODE: 422985

M&MS PEANUT TREAT BAG PM £182GLSKU CODE: 347623

CADBURY CARAMEL PM £1120GLSKU CODE: 397142

CATEGORY ADVICE2019Must Stock Lines

25 29

26 30

27 31

28 32

CADBURY DAIRY MILK FRUIT & NUTPM £1 95GSKU CODE: 392187

MALTESERS100GSKU CODE: 367264

BEST-ONE MILK CHOCOLATE PM 59P100GSKU CODE: 330903

MAYNARDS WINE GUMS PM £1165GSKU CODE: 294503

BEST-ONE WHITE CHOCOLATE PM 59P100GSKU CODE: 330914

HARIBO STARMIX PM £1180GSKU CODE: 345795

FERRERO ROCHERT24SKU CODE: 754749

HARIBO TANGFASTICS PM £1180GSKU CODE: 345573

CATEGORY ADVICE2019Must Stock Lines

33 37

34

38

35

39

36 41

40

HARIBO SUPER MIX PM £1180GSKU CODE: 345816

TREBOR EXTRA STRONG MINTSPM 50P SGLSKU CODE: 105455

FRUIT PASTILLESTUBESKU CODE: 409004

TREBOR SOFT SPEARMINTPM 50P SGLSKU CODE: 105488

SKITTLES FRUIT BAG45GSKU CODE: 412471

EXTRA PEPPERMINT SUGAR FREE10 PACKSKU CODE: BW 48084 BAT 330834

MAYNARDS WINE GUMS PM 50PSGLSKU CODE: 105500

HALLS SOOTHERS BLACKCURRANT20’SSKU CODE: 569043

EXTRA SPEARMINT SUGAR FREE10 PACKSKU CODE: 50196

CATEGORY ADVICE2019Planogram

2m x 6 Shelf

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

SHELF

6

SHELF

1 SKUs392198 392198 CADBURY DAIRY MILK PM £1 95G397142 397142 CADBURY CARAMEL PM £1 120G392187 392187 CADBURY FRUIT & NUT PM £1 95G392176 392176 CADBURY CHOPPED NUT PM £1 95G397186 397186 CADBURY DAIRY MILK OREO PM £1 120G417170 417170 CADBURY DAIRY MILK DAIM PM £1 120G367264 367264 MALTESERS BOX 100G578509 549212 CELEBRATIONS SMALL CARTON XMAS252404 252404 LINDOR MILK CORNET 200G210662 210662 CADBURYS MILK TRAY 360G754749 754749 FERRERO ROCHER T2451583 897270 FERRERO ROCHER T16

BESTWAY BATLEYS

SHELF

2 SKUsBESTWAY BATLEYS536240 573164 MILKYBAR PM £1 BLOCK 100G420612 420612 GALAXY MILK BLOCK PM £1 110G763811 763811 GALAXY CARAMEL BLOCK PM £1 135G25305 25305 GALAXY COOKIE CRUMBLE PM £1 114G164968 164968 TEASERS LARGE BLOCK PM £1 100G422985 422985 AERO PEPPERMINT PM £1 100G618799 618799 WISPA DUO SINGLE21348 21348 MARS DUO 78.8G21304 21304 SNICKERS DUO 83.4G671325 569456 TWIX XTRA469205 235328 BOUNTY TRIO

CATEGORY ADVICE2019

SHELF

3

SHELF

4

Planogram 2m x 6 Shelf

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

SHELF

6

SKUs330903 330903 BEST-ONE MILK CHOCOLATE PM 59P 100G330914 330914 BEST-ONE WHITE CHOCOLATE PM 59P 100G344297 344297 PICNIC PM STANDARD344353 344353 BOOST PM STANDARD403502 403502 CADBURY WISPA STANDARD347256 347256 MARS BARS PM 51G347267 347267 SNICKERS PM 48G347278 347278 TWIX ORIGINAL PM STANDARD347301 347301 BOUNTY MILK PM STANDARD575364 575364 MARS PROTEIN BAR 47G575353 575353 SNICKERS PROTEIN BAR 47G435393 435393 GRENADE CHOCOLATE CHIP DOUGH 60G435382 435382 GRENADE WHITE CHOCOLATE BAR 60G

BESTWAY BATLEYS

SKUsBESTWAY BATLEYS409726 409726 AERO PEPPERMINT 2 FOR PM BAR344342 344342 STAR BAR PM 50G344331 344331 CRUNCHIE PM STD344375 344375 CADBURY DAIRY DAIRY MILK PM STANDARD584458 584458 CADBURY DARK MILK PM 35G337652 247724 CADBURY DOUBLE DECKER STANDARD344364 344364 TWIRL PM STANDARD409737 409737 KIT KAT 4 FINGER 2 FOR PM SINGLE409715 409715 KIT KAT CHUNKY 2 FOR PM STANDARD374418 374418 KINDER BUENO CLASSIC PM SINGLE374397 374397 KINDER BUENO WHITE PM SINGLE483858 324548 REESES PEANUT BUTTER CUP 51G347245 347245 MALTEASER BAGS PM 37G65863 531273 CRISPY M&M’S STANDARD948373 948373 M&M PEANUT STANDARD BAG 45G

CATEGORY ADVICE2019

SHELF

5

SHELF

6

Planogram 2m x 6 Shelf

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

SHELF

6

SKUs8968 8968 KINDER SURPRISE PINK & BLUE SINGLE584536 584536 FREDDO LITTLE TREASURE STANDARD105733 105733 FREDDO PM STANDARD277990 277990 MILKY BAR 2 FOR PM MEDIUM383625 383625 MILKYWAY SINGLE469162 462105 MILKY WAY CRISPY ROLLS STANDARD914958 706523 MILKY WAY MAGIC STARS SINGLE15802 15802 RIPPLE STANDARD183112 183112 CADBURY BUTTONS PM 14G105755 105755 CADBURYS FUDGE PM STANDARD278007 278007 SMARTIES HEXATUBE 2 FOR PM 38G54005 252478 JELLYTOTS STANDARD412471 412471 SKITTLES FRUIT 45G283881 283881 STARBURST ORIGINAL PM 45G650849 507730 FRUITTELLA STRAWBERRY STICK105500 105500 MAYNARDS WINE GUM PM SINGLE704623 290706 ROWNTREES FRUIT GUMS ROLL STANDARD409894 409894 FRUIT PASTILLE TUBE 2 FOR PM STANDARD

BESTWAY BATLEYS

SKUsBESTWAY BATLEYS274196 274196 CADBURY TWIRL PM £1 5PK274163 274163 CADBURY WISPA PM £1 4PK375727 375727 KIT KAT CHUNKY PM £1 4PK418166 418166 MARS SNACKSIZE PM £1 4PK418155 418155 SNICKERS SNACKSIZE PM £1 4PK225609 225609 KINDER CHOCOLATE PM £1 T8105455 105455 TREBOR XTRA STRONG MINTS PM ROLL105466 105466 TREBOR XTRA STRONG SPEARMINT PM ROLL105488 105488 TREBOR SOFT SPEARMINT PM ROLL105477 105477 TREBOR SOFTMINTS PM ROLL422430 422430 POLO TUBE 34G415528 415528 POLO SPEARMINT TUBE STANDARD386396 386396 HALLS MENTHOL EXTRA STRONG STANDARD765606 569043 HALLS SOOTHERS BLACKCURRANT STICK136390 701515 LOCKETS HONEY & LEMON 43G

CATEGORY ADVICE2019

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting OCTOBER RANGE