CATEGORY ADVICE2019

• Market Insights• Must Stock Lines• Planograms

www.bestwaywholesale.co.uk

CATEGORY ADVICE2019Market Insight

Freeze Dried represents the biggest sector in Instantand takes close to half of

total sales (45%)(Nielsen ScanTrack, GB Total Coverage

Convenience, 52 Weeks, 15th June 2019)

Super Premium Instant Coffee is now ½ the size of Regular Instant coffee in Convenience

(IRI Total Convenience 52 w/e 20.04.20.19)

The Total Tea Category is worth £673m and isgrowing at 1.5% YOY)

(Kantar, Drivers for GB, 52 wks. 11.08.19)

The coffee market is worth £161m in Convenience and

is growing at 2.2% YOY(Nielsen ScanTrack, GB Total Coverage

Convenience, 52 Weeks, 15th June 2019)

The growth in the total tea category iscoming from Black Decaf Tea (5.4% YOY),

Fruit & Herbal (3.9% YOY) and Speciality (0.1% YOY)(Nielsen, Total Coverage, 52 Weeks., (10/08/2019)

RTD Cold Coffee Total Market has grown +32%

in the last year and isworth £98m.

Convenience isgrowing +42%.

Over 5 million Householdbuy Pods

(IRI Total Market 52 w/e 20.04.19)

Ground takes up the majority of sales in R&G (62%), though Capsules is not a negligible sector (29%) growing strongly at +9% YOY. Capsules’ growth

has been driven mostly by the NespressoCompatible ones (+41%).

Despite Beans remaining an underdeveloped segment in Convenience, it is seeing signifi cant positive shifts

YOY (+21.3%)(Nielsen ScanTrack, GB Total Coverage Convenience, 15th June 2019).

CATEGORY ADVICE2019Market Insight

1Stock the best sellers – Having the right range of brands is vital to avoid losing sales. We know that over a fi fth of consumers (21%) would fail to buy if their preferred brand was unavailable.(HIM April 2018)

2Improve range of products and price & promo – breadth of range aswell as price & promo are also key factors to satisfying the Hot Beverages shopper.

3Range premium SKU’s: non-everyday black tea SKU’s are delivering value sales and profi t growth.(Nielsen, Total Coverage, 52 wks, 10/08/2019)

4Make hot beverages easy to fi nd in store: a prominent position next to associated products like sugar and biscuits is ideal, and will encourage cross shopping.

5Introduce more products in fast-growing segments, premium coffees, beans and machine pods.

CATEGORY ADVICE2019

TEA

INSTANT COFFEE PREMIUM COFFEE

ROAST & GROUND COFFEE SPECIALITY COFFEE HOT CHOCOLATE & MALTED DRINKS

SPECIALITY TEA

New Best-one Ground Coffeerange launching in Winter 2019

Colombian Ground Coffee – 100% Arabica Single Origin 227gGuatemalan Ground Coffee – 100% Arabica Single Origin 227g

Rich Roast Ground Coffee – 100% Arabica Beans 227gFrench Roast Ground Coffee – 227g

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

8

1810 20

9

19

1

11 21

2

12 13 14 22

3 4 5

15

6

16

7

17

Must Stock Lines

23 24 25 26 27 28 29

CATEGORY ADVICE2019

PG TIPS PM £2.6580’SSKU CODE: 273854

TETLEY DECAF TEA BAGS PM £1.7540’SSKU CODE: 324491

PG TIPS PM £1.3540’SSKU CODE: 186748

YORKSHIRE TEA PM £2.9980’SSKU CODE: 384712

TETLEY PM £2.6580’SSKU CODE: 324478

TYPHOO TEABAGS PM £280’SSKU CODE: 615876

TETLEY TEA BAGS PM £1.4940’SSKU CODE: 384780

TWINING PURE GREEN TEA20’SSKU CODE: 332734

Must Stock Lines

1 5

2 6

3 7

4 8

RegionalMust Stock

CATEGORY ADVICE2019Must Stock Lines

9 13

10 14

11 15

12 16

TWINING PURE PEPPERMINT20’SSKU CODE: BW 332284 BAT 568374

NESCAFÉ GOLD BLEND PM £3.99100GSKU CODE: 335270

NESCAFÉ PM £2.1950GSKU CODE: 337920

KENCO REALLY SMOOTH PM £3.49100GSKU CODE: 123055

NESCAFÉ INSTANT COFFEE PM £3.49100GSKU CODE: 337897

BEST-ONE INSTANT COFFEE PM £1.19100GSKU CODE: 330936

NESCAFÉ DECAF PM £3.49100GSKU CODE: 337907

BEST-ONE RICH ROAST INSTANT COFFEE PM £1.99 100GSKU CODE: 322927

CATEGORY ADVICE2019Must Stock Lines

17 21

18 22

19 23

20

BEST-ONE GOLD ROAST INSTANT COFFEE PM £2.19 100GSKU CODE: 322938

NESCAFÉ AZERA60GSKU CODE: 313328

NESCAFÉ 3 IN 1 ORIGINALPM £1 17GSKU CODE: 355832

L’OR PM £3.99100GSKU CODE: 613160

NESCAFÉ 3 IN 1 CARAMELPM £1 17GSKU CODE: 430248

LAVAZZA QUALITÀ ROSSA250GSKU CODE: BW 192851 BAT 762073

NESCAFÉ 2 IN 1 ORIGINALPM £1 10GSKU CODE: 355843

New Best-one Ground Coffeerange launching in Winter 2019

Colombian Ground Coffee – 100% Arabica Single Origin 227gGuatemalan Ground Coffee – 100% Arabica Single Origin 227g

Rich Roast Ground Coffee – 100% Arabica Beans 227gFrench Roast Ground Coffee – 227g

CATEGORY ADVICE2019Must Stock Lines

25 28

26 29

27

NESCAFÉ CAPPUCINO UNSWEETENEDPM £3 8’SSKU CODE: 337931

OVALTINE +50%200GSKU CODE: 660095

CADBURY DRINKING CHOCOLATEPM £1.99 250GSKU CODE: 67437

BEST-ONE HOT CHOCOLATEPM £1.99 400GSKU CODE: 368440

CADBURY COCOA125GSKU CODE: BW 331209 BAT 217275

24NESCAFÉ CAPPUCINO ORIGINALPM £3 8’SSKU CODE: 337918

CATEGORY ADVICE2019Planogram

1m x 3 Shelf

SHELF

1

SHELF

2

SHELF

3

SHELF

1 SKUs67437 67437 CADBURY DRINKING CHOCOLATE PM 250G 368440 368440 BEST-ONE HOT CHOCOLATE PM £1.99 400G 59985 59985 HORLICKS TRADITIONAL MALT PM 200G 660095 660095 OVALTINE ORIGINAL +50% EXTRA FREE 200G 335270 335270 NESCAFE GOLD BLEND PM 100G 322938 322938 BEST-ONE GOLD ROAST PM £2.19 100G 322927 322927 BEST-ONE RICH ROAST COFFEE PM £1.99 100G

BESTWAY BATLEYS

SHELF

2 SKUsBESTWAY BATLEYS123055 123055 KENCO REALLY SMOOTH PM 100G 123033 123033 KENCO REALLY RICH PM 100G 337897 337897 NESCAFE COFFEE PM 100G 337920 337920 NESCAFE COFFEE PM 50G 337907 337907 NESCAFE DECAF PM 100G 330936 330936 BEST-ONE INSTANT COFFEE PM £1.19 100G 337918 337918 NESCAFE CAPPUCCINO ORIGINAL PM 8’S 337931 337931 NESCAFE CAPPUCCINO UNSWEETENED PM 8’S 355843 355843 NESCAFE 2IN1 ORIGINAL PM £1 10G 355832 355832 NESCAFE 3IN1 ORIGINAL PM £1 17G

SHELF

3 SKUs273854 273854 PG TEA FREE FLOW PM 80’S 186748 186748 PG TEA FREE FLOW PM 40’S 324478 324478 TETLEY TEA BAGS PM 80’S 285597 285597 TWININGS EARL GREY TEA BAG 50’S 332734 332734 TWINING PURE GREEN TEA 20’S 332284 568374 TWININGS PURE PEPPERMINT TEA 20’S

BESTWAY BATLEYS

CATEGORY ADVICE2019Planogram

1m x 5 Shelf

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

SHELF

1 SKUs621166 516106 NESCAFE ALTA RICA 100G335270 335270 NESCAFE GOLD BLEND PM 100G405914 405914 DOWUE EGBERTS GOLD PM 95G613160 613160 LOR CLASIQUE COFFEE PM 100G322938 322938 BEST-ONE GOLD ROAST PM £2.19 100G322927 322927 BEST-ONE RICH ROAST COFFEE PM £1.99 100G192851 762073 LAVAZZA QUALTA ROSSA 250G313328 313328 NESCAFE AZERA 60G430248 430248 NESCAFE 3IN1 CARAMEL PM £1 17G

BESTWAY BATLEYS

SHELF

2 SKUsBESTWAY BATLEYS123033 123033 KENCO REALLY RICH PM 100G123055 123055 KENCO REALLY SMOOTH PM 100G337897 337897 NESCAFE COFFEE PM 100G337920 337920 NESCAFE COFFEE PM 50G337907 337907 NESCAFE DECAF PM 100G330936 330936 BEST-ONE INSTANT COFFEE PM £1.19 100G

SHELF

3 SKUs59985 59985 HORLICKS TRADITIONAL MALT PM 200G660095 660095 OVALTINE ORIGINAL +50% EXTRA FREE 200G67437 67437 CADBURY DRINKING CHOCOLATE PM 250G368440 368440 BEST-ONE HOT CHOCOLATE PM £1.99 400G331209 217275 CADBURY COCOA 125G260046 205529 CARNATION COFFEE MATE 200G

BESTWAY BATLEYS

CATEGORY ADVICE2019

SHELF

5 SKUs384712 384712 YORKSHIRE TEA BAGS PM 80’S293473 293473 PG TEA BAGS PM 160’S324478 324478 TETLEY TEA BAGS PM 80’S384780 384780 TETLEY TEA BAGS PM 40’S285597 285597 TWININGS EARL GREY TEA BAG 50’S332734 332734 TWINING PURE GREEN TEA 20’S332284 568374 TWININGS PURE PEPPERMINT TEA 20’S

BESTWAY BATLEYS

Planogram 1m x 5 Shelf

SHELF

4 SKUs273854 273854 PG TEA FREE FLOW PM 80’S186748 186748 PG TEA FREE FLOW PM 40’S324491 324491 TETLEY DECAF TEA BAGS PM 40’S

BESTWAY BATLEYS

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

CATEGORY ADVICE2019

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting OCTOBER RANGE