CATEGORY ADVICE2020

•• Market Insights•• Must Stock Lines•• Planograms

www.bestwaywholesale.co.uk

CATEGORY ADVICE2020Market Insight

£1 PMP is the main driver of growth in Impulse and holds 70% of the Sharing segment. £1 PMP has grown at 9.9%,

adding an incremental £18m to the categoryin the last 52 weeks.

Singles account for 1/3 of allcrisps & snacks sales and have a uniqueset of shoppers, who are high spenders

in the category.

NPD on average contributesto 27% of the snacks category growth.

82% of retailers say £1 PMPs are must stocks, make sure core £1 PMP skus are

stocked within the Sharing range.(Source: him! CTP 2018 , Nielsen Total Impulse

MAT 21.03.20)

Over 50% of crisps & snacks sales at Lunchtime come from Singles.

Shoppers on average spend only23 seconds browsingthe crisps fi xture

and 38% leave without a purchase.

Additionally siting Crisps & Snacks in the very fi rst position available in store has been seen

to have a 4% increase in category sales.

There are over 4,500 snacks SKUs available to C-Stores, but 80% of sales

come from only 5% of SKUs.Range expansion has led to

unnecessary complexity.

CATEGORY ADVICE2020Market Insight

TOP NPD TO LOOK OUT FOR1 - Max Double Crunch2 - Wotsits Sizzling Steak & Flamin’ Hot3 - Doritos Flamin’ Hot Tangy Cheese

Make sure theMust Stock £1 PMP range is at the heart of your fi xture.

Site Crisps & Snacks in additional areas of your store that have the higher footfall.

• Sharing near drinks

• Singles near chillers

• Front of store and till point

When choosing NPD, consider the following:

• Is there enough differentiation from other products you have?

• Is it supported by advertising and marketing?

• Is it from a scale brand?

Ensure you stock the core range of Singles, covering all key consumer need states and price points.

To drive simplicity focus on the Hero category SKUs, whilst removing poor performers and duplication of your core range.

All new Walkers NPD comes with huge Marketing activity and TV Advertising and offer some real point of difference on Flavours on already much loved and popular brands!

Help improve your customer’s shopping experience by making it quick and easy for them to fi nd what they’re looking for:

• Group similar products together on fi xture(eg. Premium, Snacks, Value etc).

• Give additional facings for best sellers to drive standoutand availability.

Doritos Stax COMING SOON

CATEGORY ADVICE2020

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

Must Stock Lines

8

17

10

19

9

18

1 11

2120

2 12 13

22

3 4 5

14

6

15

7

16 23 24 25 26

27 28 29 30 31 32 33 34 35 36 37 38 39 40

SINGLESCRISPS HUNGER-FILL SNACKS VALUE SNACKSHEALTHIER/

BETTER FOR YOU

SHARING

SHARING MULTIPACK NUTS

TORTILLAS & TUBES

FAMILY FAVOURITE SNACKS

FAMILY FAVOURITE CRISPS PREMIUM

POPCORN

CATEGORY ADVICE2020

WALKERS OVEN BAKEDCHEESE & ONION 37.5GSKU CODE: 453134

WALKERS READY SALTEDPM 65P 32.5GSKU CODE: 585791

MCCOYS RIDGE CUTSALT & VINEGAR 47.5GSKU CODE: 504041

WALKERS SALT & VINEGARPM 65P 32.5GSKU CODE: 585778

QUAVERS CHEESEPM 59P 20.5GSKU CODE: 585745

WALKERS PRAWN COCKTAILPM 65P 32.5GSKU CODE: 585801

MCCOYS RIDGE CUTFLAME GRILLED STEAK 47.5GSKU CODE: 503887

WALKERS CHEESE & ONIONPM 65P 32.5GSKU CODE: 585780

Must Stock Lines

84

51

62

73

CATEGORY ADVICE2020Must Stock Lines

SPACE RAIDERS PICKLED ONIONPM 30P 20GSKU CODE: 599538

SQUARES SALT & VINEGARPM 59P 27.5GSKU CODE: 585756

DORITOS TANGY CHEESEPM £1 70GSKU CODE: 642327

SMITHS FRAZZLESPM 39P 34GSKU CODE: 585667

DORITOS COOL ORIGINALPM £1 70GSKU CODE: 642362

SPACE RAIDERS BEEFPM 30P 20GSKU CODE: 599527

DORITOS CHILLI HEATWAVEPM £1 70GSKU CODE: 642351

CHEETOS TWISTEDPM 39P 30GSKU CODE: 185652

1612

139

1410

1511

CATEGORY ADVICE2020Must Stock Lines

WALKERS MAXPUNCHY PAPRIKA PM £1 70GSKU CODE: 135011

PRINGLES SOUR CREAM & ONIONPM £2.49 200GSKU CODE: 361012

WALKERS CHEESE & ONIONPM £1 65GSKU CODE: 585701

PRINGLES TEXAS BBQPM £2.49 200GSKU CODE: 360925

WALKERS READY SALTEDPM £1 65GSKU CODE: 585691

MCCOYS RIDGE CUTFLAME GRILLED STEAK PM £1 65GSKU CODE: 634075

WALKERS MAX STRONGHOT CHICKEN WINGS PM £1 70GSKU CODE: 670077

PRINGLES ORIGINALPM £2.49 200GSKU CODE: 360947

2420

2117

2218

2319

CATEGORY ADVICE2020Must Stock Lines

HULA HOOPS BIG HOOPSORIGINAL PM £1 80GSKU CODE: 634053

SENSATIONS THAI SWEET CHILLIPM £1 65GSKU CODE: 650693

WOTSITS CHEESEPM £1 50GSKU CODE: 651667

CHEETOS TWISTED FLAMIN’ HOTPM £1 65GSKU CODE: 651678

MONSTER MUNCH PICKLED ONIONPM £1 60GSKU CODE: 651634

HULA HOOPS BIG HOOPSBBQ BEEF PM £1 80GSKU CODE: 634042

QUAVERS CHEESEPM £1 45GSKU CODE: 651656

KETTLE LIGHTLY SALTEDPM £1 80G SKU CODE: 424570

3228

2925

3026

3127

CATEGORY ADVICE2020Must Stock Lines

BUTTERKIST TOFFEE POPCORNPM £1 75GSKU CODE: 322173

SKIPS PRAWN COCKTAILPM £1 45G SKU CODE: 631915

KP ORIGINAL SALTED PEANUTSPM £1 65GSKU CODE: 634097

NIK NAKS RIB ‘N’ SAUCYPM £1 85G SKU CODE: 634007

BEST-ONE ROASTED & SALTEDPISTACHIOS PM 99P 65GSKU CODE: 395668

SPACE RAIDERS BEEFPM £1 78GSKU CODE: 634020

WALKERS VARIETY6 PACKSKU CODE: 159120

NIK NAKS NICE ‘N’ SPICYPM £1 85GSKU CODE: 633988

4036

3733

3834

3935

CATEGORY ADVICE2020Planogram

1m x 5 Shelf

SHELF

1 SKUs339871 339871 PRINGLES SOUR CREAM & ONION P/M 40G339893 339893 PRINGLES ORIGINAL P/M 40G503887 503887 MCCOYS GRILLED STEAK 48G504041 504041 MCCOYS SALT & VINEGAR 48G453134 453134 WALKERS OVEN BAKED CHEESE & ONION

BESTWAY BATLEYS

SHELF

2 SKUs585780 585780 WALKERS CHEESE & ONION P/M 33G585791 585791 WALKERS READY SALTED P/M 33G585778 585778 WALKERS SALT & VINEGAR P/M 33G585801 585801 WALKERS PRAWN COCKTAIL P/M 33G

BESTWAY BATLEYS

SHELF

3 SKUs585745 585745 QUAVERS CHEESE P/M 21G585767 585767 WOTSITS CHEESE P/M 23G585756 585756 SQUARES SALT & VINEGAR P/M 28G258978 258978 SQUARES CHEESE & ONION STD

BESTWAY BATLEYS

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

CATEGORY ADVICE2020Planogram

1m x 5 Shelf

SHELF

5

SHELF

4 SKUs405171 405171 HULA HOOPS BBQ BEEF 2FP/M 34G185652 185652 CHEETOS TWIST P/M 30G677350 677350 SNAPS SPICY TOMATO P/M 24G585667 585667 FRAZZLES P/M 34G

BESTWAY BATLEYS

SKUs599527 599527 SPACE RAIDERS BEEF P/M 25G599538 599538 SPACE RAIDERS P/ONION P/M 25G566713 566713 TRANSFORM-A-SNACK SAUCY BBQ P/M 30G894719 231342 MCVITIES ORIGINAL MINI CHEDDARS 50G

BESTWAY BATLEYS

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

CATEGORY ADVICE2020Planogram

2m x 5 Shelf

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

CATEGORY ADVICE2020Planogram

2m x 5 Shelf

SHELF

1 SKUsShelf 1339871 339871 PRINGLES SOUR CREAM & ONION P/M 40G339893 339893 PRINGLES ORIGINAL P/M 40G503887 503887 MCCOYS FLAME GRILLED STEAK 48G504041 504041 MCCOYS SALT & VINEGAR 48G504052 504052 MCCOYS CHEDDAR & ONION 48G257047 257047 MAX PAPRIKA 50G453134 453134 WALKERS OVEN BAKED CHEESE & ONION

BESTWAY BATLEYS

SHELF

2 SKUs585780 585780 WALKERS CHEESE & ONION P/M 33G585791 585791 WALKERS READY SALTED P/M 33G585778 585778 WALKERS SALT & VINEGAR P/M 33G585801 585801 WALKERS PRAWN COCKTAIL P/M 33G255007 255007 WALKERS ROAST CHICKEN 32.5G

BESTWAY BATLEYS

SHELF

1

SHELF

2

CATEGORY ADVICE2020Planogram

2 x 5 Shelf

SKUs585745 585745 QUAVERS CHEESE P/M 21G585767 585767 WOTSITS CHEESE P/M 23G585756 585756 SQUARES SALT & VINEGAR P/M 28G258978 258978 SQUARES CHEESE & ONION STD405171 405171 HULA HOOPS BBQ BEEF 2FP/M 34G405182 405182 HULA HOOPS ORIGINAL 2FP/M 34G

BESTWAY BATLEYS

SKUsBESTWAY BATLEYS

SHELF

3SHELF

4 SKUs585723 585723 DORITOS CHILLI P/M 40G585734 585734 DORITOS CHEESE P/M 40G585712 585712 DORITOS COOL P/M 40G185652 185652 CHEETOS TWIST P/M 30G185641 185641 CHEETOS CRUNCHIES P/M 30G677350 677350 SNAPS SPICY TOMATO P/M 24G585667 585667 FRAZZLES P/M 34G

599527 599527 SPACE RAIDERS BEEF P/M 25G599538 599538 SPACE RAIDERS PICKLED ONION P/M 25G566713 566713 TRANSFORM-A-SNACK SAUCY BBQ P/M 30G894719 231342 MCVITIES ORIGINAL MINI CHEDDARS 50G366844 366844 KP ORIGINAL PEANUT £1 75G395668 395668 BESTONE ROASTED PISTACHIOS 99P 65G395713 395713 BESTONE ROASTED CASHEWS £1.49 70G

BESTWAY BATLEYS

SHELF

5

SHELF

3

SHELF

4

SHELF

5

CATEGORY ADVICE2020

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting JUNE RANGE