YTD 2014

MEZELURI

Category Review

YTD 2014

PIC = picture/insertionSNU = SHOPPER NEED UNITSKU = SKU

SOV = SHARE OF VOICEHow do we count, taking as example the picture on the left:

1 PIC (picture/insertion)3 SNU (we have 3 type of products, from 3 different families)7 SKU ( 3 color cream, 3 shampoo, 1 shave face cream)

Analyzed markets: - MEZELURI AMBALATE- MEZELURI VRAC

ALL RETAILERS = 100%ALL BRANDS = 100%INDEX USED: PIC

YTD 2014

CRIS-TIM SRL 274 275 281CAROLI FOODS 237 237 238ALDIS SRL 179 180 180FOX COM SERV 141 141 141MEDA PROD 98 SA 82 82 82TABCO-CAMPOFRIO 81 81 81AGRICOLA BACAU 78 78 79H. & E. REINERT SRL 45 47 47LUCA SRL 43 43 43IFANTIS ROMANIA 41 41 41PERUTNINA PTUJ, D.D. 21 22 23ELIT SRL 21 21 21CIA ABOLIV SRL 19 19 22OTHERS 433 440 444PRIVATE LABELS 431 434 451TOTAL 2125 2141 2174

ProducersYTD 2014

Val. PIC Val. SNU Val. SKU

YTD 2014

Producers Evolution / Markets YTD 2014 (PIC)

YTD 13 YTD 14 Evol. PIC YTD 13 YTD 14 Evol. SOV YTD 13 YTD 14 Evol. PIC YTD 13 YTD 14 Evol. SOVV al. P I C V al. P I C % SO V P I C SO V P I C P ercent P oints V al. P I C V al. P I C % SO V P I C SO V P I C P ercent P oints

CRIS-TIM SRL 182 186 2% 12,50% 13,00% 0,5 125 88 -30% 16,30% 12,70% -3,6CAROLI FOODS 170 154 -9% 11,70% 10,70% -1 92 83 -10% 12,00% 12,00% 0ALDIS SRL 188 122 -35% 12,90% 8,50% -4,4 125 57 -54% 16,30% 8,20% -8,1FOX COM SERV 42 50 19% 2,90% 3,50% 0,6 60 91 52% 7,80% 13,10% 5,3MEDA PROD 98 SA 6 14 133% 0,40% 1,00% 0,6 51 68 33% 6,70% 9,80% 3,1TABCO-CAMPOFRIO 59 52 -12% 4,00% 3,60% -0,4 18 29 61% 2,40% 4,20% 1,8AGRICOLA BACAU 64 64 0% 4,40% 4,50% 0,1 7 14 100% 0,90% 2,00% 1,1H. & E. REINERT SRL 74 45 -39% 5,10% 3,10% -2 4 -100% 0,50% -0,5IFANTIS ROMANIA 31 32 3% 2,10% 2,20% 0,1 7 9 29% 0,90% 1,30% 0,4PRIVATE LABELS 334 394 18% 22,90% 27,50% 4,6 53 37 -30% 6,90% 5,30% -1,6OTHERS 309 320 4% 21,20% 22,30% 1,1 223 217 -3% 29,20% 31,30% 2,1TOTAL 1459 1433 -2% 100,00% 100,00% (-) 765 693 -9% 100,00% 100,00% (-)

Producers / MarketsMEZELURI AMBALATE MEZELURI VRAC

As seen in the above table, the insertions of mezeluri ambalate market have decreased with 2%, compared with the same period last year, while the insertions of mezeluri vrac market have decresed with 9% this year. The biggest decrease in share of voice is that of Aldis, with 4,4 percent points in the mezeluri ambalate market and with 8,1 percent points in mezeluri vrac.

YTD 2014

Producers in Key AccountsCumulated Markets YTD 2014 (PIC)

YTD 2014

YTD 13 YTD 14 Evol. PIC YTD 13 YTD 14 Evol. SOVV al. P I C V al. P I C % SO V P I C SO V P I C P ercent P oints

CRIS-TIM SRL 72 79 10% 29,80% 18,30% -11,5CAROLI FOODS 20 47 135% 8,30% 10,90% 2,6FOX COM SERV 3 31 933% 1,20% 7,20% 6ALDIS SRL 46 25 -46% 19,00% 5,80% -13,2MEDA PROD 98 SA 11 23 109% 4,50% 5,30% 0,8TABCO-CAMPOFRIO 10 20 100% 4,10% 4,60% 0,5AGRICOLA BACAU 3 16 433% 1,20% 3,70% 2,5OTHERS 45 123 173% 18,60% 28,50% 9,9PRIVATE LABEL 32 67 109% 13,20% 15,50% 2,3TOTAL 242 431 78% 100,00% 100,00% (-)

Producers / RetailerXXL MEGA DISCOUNT

XXL MEGA DISCOUNT in the period Jan-April 2014 has increased its insertions of mezeluri with 78%.

CRIS-TIM has increased its insertions with 10%, reaching a share of voice of 18,30%, with 11,5 percent points less than the same period last year, due to the big increasement in promotions of other producers.

BUBBLE SIZE = SHARE OF VOICE

YTD 2014

XXL MEGA DISCOUNT 431 432 433CORA 251 255 262SELGROS 248 250 250KAUFLAND 239 241 243BILLA 230 230 239PENNY MARKET 224 229 229CARREFOUR 151 151 155METRO 118 119 120MEGA IMAGE 82 83 83LIDL 68 68 77PROFI 35 35 35CARREFOUR MARKET 26 26 26REAL-HYPERMARKET 22 22 22

RetailersYTD 2014

Val. PIC Val. SNU Val. SKU

YTD 2014

YTD 13 YTD 14 Evol. PIC YTD 13 YTD 14 Evol. SOVV al. P I C V al. P I C % SO V P I C SO V P I C P ercent P oints

CASH&CARRY 398 366 -8% 17,90% 17,30% -0,6SELGROS 300 248 -17% 13,50% 11,70% -1,8METRO 98 118 20% 4,40% 5,60% 1,2

HARD DISCOUNT 564 723 28% 25,40% 34,00% 8,6XXL MEGA DISCOUNT 242 431 78% 10,90% 20,30% 9,4PENNY MARKET 282 224 -21% 12,70% 10,50% -2,2LIDL 40 68 70% 1,80% 3,20% 1,4

HYPERMARKET 890 663 -26% 40,10% 31,10% -9CORA 248 251 1% 11,20% 11,80% 0,6KAUFLAND 300 239 -20% 13,50% 11,20% -2,3CARREFOUR 168 151 -10% 7,60% 7,10% -0,5REAL-HYPERMARKET 174 22 -87% 7,80% 1,00% -6,8

SUPERMARKET 371 373 1% 16,70% 17,50% 0,8BILLA 176 230 31% 7,90% 10,80% 2,9MEGA IMAGE 135 82 -39% 6,10% 3,90% -2,2PROFI 33 35 6% 1,50% 1,60% 0,1CARREFOUR MARKET 27 26 -4% 1,20% 1,20% 0

TOTAL 2223 2125 -4% 100,00% 100,00% (-)

Retailers Evolution in Cumulated Markets

YTD 2014

Monthly distribution of Producers in Retailers (PIC) legend

YTD 2014

Promotion Calendar

YTD 2014

Market Analysis

YTD 2014

YTD 2014

Product Flash Analysis

YTD 2014

Top 5 most promoted SKUsMEZELURI in all retailers

(sorted by number of promotions)

YTD 2014

This SKU was promoted 60 times in the last 12 months, in 10 Retailers, 4 different distribution channels.

CRIS-TIM SALAM FIERT AFUMAT RUSTIC VRAC

intensive promo

PROMO SEASONALITY

12 MONTHS ANALYSIS

YTD 2014

Thank you for your attention

Florentina VasileLeaflet Monitor Director Romaniaflorentina.vasile@hiper-com.com+40 (0) 743 216 282

We remain at your disposal for further information or a live demo

Follow us on social networks for more Markets Intelligence