1. CATEGORY-WIDE DATA SEARCH THE NEW FRONTIER OF INTERNET SEARCH PATENT PENDING #61/271,070
Thomas G. Kilgallen, M.B.A.
Aug 15th 2009

2. Category Wide Search (C.W.S.) has several advantages over conventionalsearch result methodologies

Provides a big picture perspective ofa category s associations to one or more query words or phrases.

3. At a glance , holistic search that is much more information intensive than the average search. 4. Combines multiple search queries into one is much faster than conventional search. 5. Massive commercial potential. 6. Fun and easy to use!*C.W.S. is not appropriate for all search queries and is not intended to fully replace search engines such as Google or Yahoo search. However, it can be an very valuable add-on component to a search engines offering.
7. SAMPLE SEARCH RESULTS
8. Fatigue~Diseases
HITS COUNT
Fibromyalgia
4,670,000
Diabetes
4,250,000
Arthritis
3,180,000
Psoriasis
1,450,000
Hypothyroidism
754,000
Lyme disease
714,000
Hyperthyroidism
436,000
Myasthenia Gravis
334,000
Guiliann-Barre Syndrome
236,000
User example: A person is feeling fatigued and is wondering what diseases he might possibly have. These are the diseases most associated with fatigue.
9. Results 1 10 of about 652,000 for fatigue Lyme disease
Late and Chronic Lyme Disease: Symptom Overlap with Chronic ...
experience suggests that Lyme Disease may be a frequent cause of fibromyalgia or chronic fatigue (8,12). Other microbes have been proposed as causative ...www.prohealth.com/library/showarticle.cfm?libid=8441 - Cached - Similar pages
Lyme Disease Symptoms - Fatigue
Describes fatigue, exhaustion, and insomnia caused by Lyme disease. Symptoms and treatment tips.www.lymeinfo.net/fatigue.html - Cached - Similar pages
Lyme disease could it be causing your fatigue?
Jan 19, 2009 ... Learn how low-grade Lyme disease can present as chronic fatigue and how to get accurate testing.www.womentowomen.com/fatigueandstress/lymediseaseandfatigue.aspx - Cached - Similar pages
Fibromyalgia, chronic fatigue syndrome and lyme disease
Dr. Donta presented the symptom lists for chronic Lyme disease, chronic fatigue syndrome (CFS), fibromyalgia (FM), and Gulf War Illness (GWI). ...www.canlyme.com/fibrocfslyme.html - Cached - Similar pages
Go Ask Alice!: Lyme Disease vs. Chronic Fatigue
Feb 17, 1995 ... Alice, I'm wondering about Lyme disease and chronic fatigue syndrome -- the differences and similarities? --Tired.www.goaskalice.columbia.edu/0554.html - Cached - Similar pages
Clicking on the Lyme disease hyperlink from the left of the previous slide brings up the results summary for fatigue and Lyme disease
10. Madonna~Designers
HITS COUNT
4,570,000
Versace
Louis Vuitton
2,560,000
1,230,000
Calvin Klein
Dolce & Gabanna
698,000
552,700
Fendi
Hugo Boss
306,000
237,000
Donna Karan
229,100
Vera Wang
132,000
Liz Claiborne
User example: A fan of Madonna wishes to dress like her and wants to see what designers she wears. These are the designers most commonly associated with Madonna.
11. Obama is~Adjectives
HITS COUNT
Right
489,000
Wrong
487,000
Good
280,000
131,000
Bad
66,700
Strong
Evil
46,700
Weak
41,000
Cool
30,100
Honest
12,800
User example: A political news reporter wants to get a handle on what current public opinion is regarding Barack Obama.
12. Derek Jeter~Actresses
HITS COUNT
Gabrielle Union
165,000
Angelina Jolie
100,000
99,000
Jessica Alba
Jennifer Aniston
87,700
85,900
Jordana Brewster
Jessica Biel
80,200
Scarlett Johansson
68,800
Minka Kelly
54,500
Vanessa Minillo
50,900
1.6
User example: A Derek Jeter fan wants to see which actresses he has been associated with.
13. Results 1 10 of about 165,000 for Derek Jeter Gabrielle Union
Gabrielle Union Says She Isn't Dating Derek Jeter Unfortunately ...
Feb 2, 2007 ... "If I were dating Derek Jeter, I'd announce it to the world," the actress says.www.people.com/people/article/0,,20010779,00.html - Similar

Gabrielle Union is Derek Jeter's Girlfriend? (Photos and Video ...

So I'm not sure when this hookup between Derek Jeter and Gabrielle Union started, but according to Page Six, the two reportedly are dating. ...sports.rightpundits.com/?p=217 - Cached Similar

Hot Celebrity Gossip: Derek Jeter Dating Gabrielle Union - The ...

Yankees superstar Derek Jeter will need a hot bat if New York is to surpass the upstart Cleveland Indians in this week's American League ...www.thehollywoodgossip.com/.../hot-celebrity-gossip-derek-jeter-dating-gabrielle-union/ - Cached Similar

Derek Jeter dating Gabrielle Union?

Derek Jeter has good taste when it comes to women. Sources claimed that he dumped Jessica Biel for another actress,Gabrielle Union.www.spreadit.org/derek-jeter-dating-gabrielle-union/ - Cached Similar

Gabrielle Union wouldn't mind uniting with Derek Jeter

Gabrielle Union wouldn't mind uniting with Derek Jeter Last week we reported,that Gabrielle Union and Derek Jeter had a little something ...www.spreadit.org/gabrielle-union-wouldnt-mind-uniting-with-derek-jeter/ - Cached Similar
Clicking on the Gabrielle Union hyperlink from the left of the previous slide brings up the results summary for Derek Jeter and Gabrielle Union.
14. Leopard print bikini ~Celebrities
HITS COUNT
Gemma Atkinson
398,000
Kim Kardashian
115,000
2,420
Lindsay Lohan
2,630
Britney Spears
Hayden Panettiere
1,170
Carmen Electra
1,040
Danielle Bux
905
Carly Zucker
710
Mariah Carey
693
User example: Someone is mulling over whether to buy a leopard print bikini and wants to know if she will be in good (or bad) company if she wears one.
15. Yoga~U.S. Cities
HITS COUNT
New York
17,500,000
San Francisco
6,650,000
Los Angeles
6,630,000
3,910,000
San Diego
3,380,000
Austin
Fort Worth
3,200,000
Philadelphia
2,770,000
Detroit
2,090,000
San Jose
2,080,000
User example: The Journal of Yoga editor wants to find new markets where the magazines circulation can be expanded. These are the cities most commonly associated with the word yoga.
16. Cobalt~Mining companies
HITS COUNT
Alcan
358,000
BHP Billiton
326,000
Barrick Gold
279,000
186,000
Geovic
74,400
Gold Fields
Lonmin
55,500
Rio Tinto Group
43,100
Anglo American
34,100
12,300
Newmont Mining
User example: A manufacturer wants to locate a potential supplier of the mineral cobalt and wants to know the big producers of the metal.
17. IMPLICATIONS OF THIS NEW TECHNOLOGY
18. The commercial potential ofCategory Wide Search is immense
C.W.S. has broad popular appeal

A large portion of the population is very interestedin celebrities and products theyconsume,where they go and who they associate with etc. CWS provides all this information quickly andis fun and easy to use.

C.W.S. will be very important to the advertising and marketing industries

Brands pay fortunesin marketing deals to be associated with the rightpersonalities. CWS is all about associations, including betweenathletes, personalities, brands and businesses.

C.W.S. will be very disruptive to some existing web based businesses

The at a glance, instantaneous , information intensive aspect of C.W.S.provides immediate competition for billion dollar businesses such as WebMd. C.W.S. is faster and easier to use than such websites.

C.W.S. will generate plenty of media interest and free publicity

C.W.S. can report on public opinionsthat are great fodder for news stories.For example, searches such as for which adjectives are commonly associated with certain politicians.

C.W.S. will be very popular with the research community

C.W.S. is a great starting point for research projects.It can return search results that would be very time consumingor even impossible to generate via conventional search.