1. Presented by:Anju, Carlos, Cassie, Lin, Rebecca, andYuliang

2. Early Growth ExpansionPresented by Anju 3. Early Growth Started in 1883 in Stockton, California as"Stockton Wheel Company" Founded by the Holt Brother 1905- first major public contract, the SanFrancisco Cable Car 1909 opened a second plant in Peoria, Illinois Aided the US and their allies in WWI Merged with C.L. Best Tractor Company to fromCaterpillar Tractor Company in 1925 4. Expansion Headquarters moved to Peoria, Illinois After WWI, European nations became interestedin Caterpillar machinery Expansion to other countries, ex. India Led to the formation of different brands withinCaterpillar 5. ReferencesHaney, D. (2006). Car ancestor finds new home -- caterpillar inc.history. Journal Star. (3).History. Caterpillar website. Retrieved fromhttp://www.caterpillar.com/company/history on May 22, 2013.Research and markets: Caterpillar Inc.: Company profile andSWOT analysis - 2012 highlights the major internal and externalfactors. (2012). Business Wire.St. James Press ( 2004). Caterpillar Inc. history. InternationalDirectory of Company Histories, (63). 6. Heavy Machinery MiningEquipment RentalsEtc.Presented by Lin 7. Product & ServicesProduct Services Machines: the product lineconsists of more than 300machines Engines: High speeddiesel engines Electronics:Technologies, systemsand components neededto operate in the harshestenvironments Turbines: Mid-rangeindustrial gas turbines Replacement parts Castings: CaterpillarsCast Metal Organization Maintenance & Support:Caterpillar dealerservice Training: CaterpillarUniversity Financing & Insurance:The best financingsolution for yourbusiness. Rentals 8. Referenceshttp://www.cat.com/cda/layouthttp://global.factiva.com/ha/default.aspxhttp://www.businessweek.com/articles/2013-05-16/caterpillars-doug-oberhelman-manufacturings-mouthpiece 9. Mission Statement Type of Structure Board ofGovernors CommitteesPresented by Rebecca 10. Mission Statement Our mission is to enable economic growththrough infrastructure and energydevelopment, and to provide solutions thatsupport communities and protect the planet 11. Type of Structure Tall, decentralized Power focused at the top, then spread out throughdealers at bottom Board of Governors Board of Directors Committees Audit Committee Compensation Committee Governance Committee Public Policy Committee 12. ReferencesCaterpillar, (n.d) Retrieved May 24, 2013 fromhttp://www.caterpillar.com/company. 13. Trends ComparativeAnalysis Ratio Analysis OutlookPresented by Carlos 14. Trend Analysis 15. Comparative Analysis 16. Ratio AnalysisPerformance 17. Ratio AnalysisLiquidity 18. Ratio AnalysisPotential 19. Summary The purpose of this financial analysis is to assessan accurate picture of the financial situation ofCaterpillar, Inc. Based on the analysis performed we canconclude that Caterpillar is a solid corporation; itwas really affected by the economic crisis in2008. Beginning in 2010 the company started a plan torecover and by 2012 Caterpillar had records inrevenues and profits Invest your money with confidence. 20. ReferencesMorningstar. (2013, April 22). Retrieved from Caterpillar Inc.:http://www.morningstar.com/earnings/earnings-call-transcript.aspx?t=CAT&region=USA&culture=en-us&pindex=4Caterpillar. (2010). 2009 Year In Review: How We Win. Peoria:Caterpillar Public Release.Caterpillar. (2011). 2010 Year In Review: Think Like YourCustomer. Peoria: Caterpillar Public Release.Caterpillar. (2013). 2012 Year In Review: Rock Solid. Peoria:Caterpillar Public Release.Robinson, T. R., Van Greuning, H., & Henry, E. (2012). InternationFinancial Statement Analysis. Hoboken: Wiley. 21. General ExternalPhilosophy InternalPhilosophyPresented by Yuliang 22. Business Philosophy Caterpillar focus on its role in the worldwide, andCaterpillar never stop self evolving to be the bestin business. Caterpillar cooperate with local culture andgovernment. Caterpillar focus on safety in the workplace thanits profit. 23. Business Philosophy Caterpillars product development. Caterpillars 4 steps product creation process1. Strategy definition2. Product development3. Manufacturing execution4. Product support How does Caterpillar achieve high speed fortechnology development? 24. External Caterpillars relationships with society.1. Build good relationships withsociety, communities, and the government.2. Behave ethically to improve Caterpillars public image.3. Build foundation to support education, health care, andhuman services Caterpillar uses great products and services tohold customers loyalty. Pollution control. 25. Internal Caterpillars philosophy for its employees Caterpillar has more than 132,000 employeesover the world Caterpillar using Worldwide Code of Conduct asa guideline to rule its employees working actionsto be more ethical and safety. Caterpillar University is used to teach Caterpillarsemployees how to keep safe when they areworking. 26. Methods Management MarketingStrategyPresented by Yuliang 27. Business Methods Caterpillar have two operating systems, one forCaterpillar and another for Caterpillars dealers. Caterpillar using Six Sigma and CaterpillarProduction System to control companysoperation. Caterpillars dealers using Dealer BusinessSystem for their day to day operations. 28. In recent years, Caterpillar has established a newoperating system called Caterpillar EnterpriseSystem to control international business operation.Caterpillar Production System 29. Management Dealers are using Dealer Business System forsupply chain management. Four main modules for Caterpillars riskmanagement. Caterpillars corporate governance structure. 30. Marketing strategy New vision 2020 strategies:1. Improve products and services2. Achieve more advantage by improvingCaterpillars distribution system3. Build superior Caterpillar business model Caterpillars marketing strategy is to treat itscustomers like human beings Caterpillars global strategy is to provide differentproduct and service standard with its competitors. 31. References www.caterpillar.comhttp://en.wikipedia.org/wiki/Caterpillar_Inc. http://studymode.com/essays/Caterpillar-Case-Analysis-963827.htmlhttp://www.forbes.com/fdc/welcome_mjx.shtml 32. About the Industry Maintaining anEdgeMajor Competitors SWOT AnalysisPresented by Cassie 33. Competitive Analysis Industry Analysis Major industries served Staying Competitive Commitment to customers The Big 8 Imperatives Subsidiary Brands and Expansion Major Competitors Bobcat Company John Deere Liebherr Construction Equipment Co. 34. SWOT Analysis Strengths Strong brand identity Control of supply chain Weaknesses Highly dependent on demand in related industries Opportunities Green technologies Social media Threats Labor disputes Strong competition 35. ReferencesStaff. (May 17, 2013). Caterpillar Reaches Settlement, Starts to Move On from RockyChinese Acquisition. Chicago Business Journal. Retrieved fromhttp://www.bizjournals.com.proxylib.csueastbay.edu/chicago/news/2013/05/17/caterpillar-reaches-settlement-starts.htmlEngel, Jeff. (May 31, 2013). Caterpillar, USW Reach Tentative Agreement on SouthMilwaukee Labor Contract. The Business Journal. Retrieved fromhttp://www.bizjournals.com.proxylib.csueastbay.edu/milwaukee/news/2013/05/31/caterpillar-usw-reach-tentative.htmlEngel, Jeff. (April 12, 2013). Bucyrus-Caterpillar Transition Proves Challenging Task. TheBusiness Journal. Retrieved fromhttp://www.bizjournals.com.proxylib.csueastbay.edu/milwaukee/print-edition/2013/04/12/bucyrus-caterpillar-transition-proves.html 36. Innovations Investments Business StrategyFuture GrowthPresented by Rebecca 37. Innovations First to introduce steam and gas powered farmequipment Diesel-powered track-style tractors Breakthrough solutions in turbo chargingtechnology, electronic controls, fuel systems,drive systems and more for the purpose ofenhancing our customers success 38. Investments Buying other companies Consumer help 39. Business Strategy & FutureGrowth Provide work environments, products, servicesand solutions that make efficient use of theworlds natural resources and reduceunnecessary impacts on communities, theenvironment and the economy Green energy Continued innovation Consumer needs 40. ReferencesCaterpillar, (n.d) Retrieved May 24, 2013 fromhttp://www.caterpillar.com/company. 41. Conclusion