catersource - event solutions - extending the life of your event with 365 marketing

Extending the Life of Your Event with 365 Marketing

#CSES

by trevorhlynn

Participant–Speaker Agreement

•  Exit clause – leave whenever you want.

•  Two-way street – stop me anytime.

•  Your content– notes, photos, record.

•  Just observe – sit an exercise out.

www.socialtables.com @TrevorHLynn

Objectives

www.socialtables.com

1.  Extend the life of your event with Content Marketing

2.  Keep your audience engaged throughout the year

3.  Monetize your content for additional event revenue

@TrevorHLynn

If there’s only one thing…


About me


About Social Tables

6

Diagrams Guest Lists Seating Charts

@TrevorHLynn www.socialtables.com

Activity!

90 seconds.

1.  Introduce yourself to your neighbor.

2.  Tell them your goal for this session.

3.  Ask them where they get content today.


What is content?


The original internet page


..but I’m not a media company


The value of content is timeless

@TrevorHLynn www.socialtables.com


Before you do anything

Start with the end result


Pick one goal and focus


Define success


…and failure


The plan


End goal

Define success

Define failure

Activity!

90 seconds

If you started today, what would your end goal be?


Why content?


It’s your unique advantage


Engage your community


Become the expert voice


Why content?


Your unique advantage

Engage your community

You become the expert voice

It’s all about your audience


Be where your audience is


Not all content is created equally


You want to be everywhere, in context


Newsletter


E-book


Blog


Products


Know your audience


Preferred medium

Length of content

Volume they want

Wait!


I don’t have the time


Get speakers involved

Get sponsors involved

Get staff involved

Get attendees involved

Content Profile Matrix

New Member Campaign Goal Educa&on

X Research Call-‐to-‐ac&on Awareness

Audience Beginner X

Intermediate Professional Execu&ve

Medium Blog Newsle?er X

Video Podcast

Structure Q&A Opinion How-‐to X

News

Bandwidth Daily X

Weekly Bi-‐weekly Monthly


Using your tools


Excite


Educate


Monetize


Putting it all to work


Excite new attendees

Keep previous attendees happy

Leverage the value

Staying In Touch

TrevorHLynn [email protected]

202-656-1846 (877) 9-SEAT-ME

