P R E S E N T E D B Y

B E T T Y P . , C H R I S H . , E L T H A N L . , E T H A N Y .

The road to being the go-to catering platform forSingapore

YOUR PERFECTCUSTOMER

Regular - every 2 weeksKnows how to use thewebsiteWilling to pick up catering(no delivery)Low cost of acquisition,high return on investment

PERFECTMeet Your

CUSTOMER

THIS ISME

MARKET SIZE

110,000 5, 570 510

Students in Singaporeanpublic universities

Number of eventsheld each year

Number ofstudent

societies

MARKETRESEARCH

Where Are They Finding Caterers

Now?

How Do They React to an

Introduction to Caterspot?

What are Their Suggestions?

WHERE DO THEY GO NOW?

Referrals OnlineSearch

ExcelDocuments

Keith A.,President,

Investment GroupOrders $6,800

cateringannually.

Rakesh P.,President,

Consulting GroupOrders $850+

cateringannually

Ernest J., Toastmasters &Radio StationOrders $700

cateringannually

Annette Y.,International

Relations & PoliticalAssociation

Orders $5,400+catering annually.

Bing Lin G.,RC ^ 3

Orders $1,700cateringannually.

"It's easy to use...and convenient."

"...would use as long as it gives the best prices.But right now, it's just information overload."

RESPONSE TO CATERSPOT

"...would use as long as promotions aregood."

"...I'm hesitant to try newcaterers, since I know my caterersso well. They recognize me eachtime I pick up the food."

"...I'm looking for the perfect caterer tosuit all my needs."

Catering relationships - Addmore personal touch Variety is not the issue.Tackle information overload100% of studentssurveyed suggested a reviewsystem.

CONCLUSION

PRODUCT DEVELOPMENT:CASE STUDY

LIVE PROTOTYPE

EXECUTION PLAN

Now Future

CONTACT DEAN OF STUDENTS

RECRUITING BRAND AMBASSADORS

NEW ACADEMIC YEAR (2017)TARGET STUDENT ORGANISATIONS

EXPANDING INTO OTHERINSTITUTIONS

A. CONTACT STUDENTLIFE UNION

$30 OFFMIN. ORDER OF $200

EXCLUSIVE OFFER

BRAND AMBASSADORS

Hire 2 brandambassadorsper university.

Brandambassadors

introduceCaterspot to each

studentorganization.

Ambassadors areto pitch to 4

societies per hour..

WHY THIS WILLWORK

Word of mouth is highly

effective.

92% of customers trust peer

recommendations. 33% trust

ads.

Cost of execution: $600

STUDENTS CATERSPOT

One stop solution -cheaper food,

more choices, andsimpler process

Students usually optfor picking up

catering themselves.

Low cost ofacquisition.

RISKS MITIGATION

Dean of Students wants aheavier discount, or free

food.

Competitors followCaterspot's example.

Respond to marketchanges.

Instant problem solving.

PROJECTION

10.5% REVENUE

GROWTH CUSTOMERACQUISITION:

$46CPO: $18 INITIAL RETURN

ONINVESTMENT:

500%

THANKYOU

REVENUE CALCULATIONS

10.5% REVENUE

GROWTH CUSTOMERACQUISITION:

$46CPO: $18

ROI & CUSTOMER ACQUISITION

10.5% REVENUE

GROWTH CUSTOMERACQUISITION:

$46CPO: $18