cathay playhouse sponsorship proposal 2010

SPONSORSHIP PROPOSALCathay Playhouse Inc.

2010 Annual ProductionDELING AND EMPRESS DOWAGER CIXI

30 SEPTEMBER - 02 OCTOBER SYDNEY 09 OCTOBER 2010 CANBERRA

• Cathay Playhouse Incorporated is a non-profit theatre company registered under New South Wales Office of Fair Trading (Funeral Funds Act 1979). It has been providing arts through Chinese theatrical artworks for local communities, cultural clubs/groups, and lingual associates/organisations since incorporation in Sydney, Australia in 2004.

• Cathay believes in the power of theatrical artwork to transform and educate people’s lives. We believe the benefits of theatrical arts disciplines provide self-esteem, positive group relationship, aversion to relational aggression and educational benefits of theatrical arts. We are much convinced that Chinese culture will be transmitted and enhanced through theatrical arts.

• In our last production, The Merchant of Venice, Cathay considered that the subject of an admonishing society hidden in and carried by Shakespearean plays was timeliness. As Cathay believed “good vs evil” was the concept, we made every effort to integrate the artistic direction into East-meets-West, and tried to interpret “retribution” from a Chinese viewpoint, not only linguistically but also culturally. We tried to arouse the simple sense of distinct good and evil in society, and we believe we achieved this purpose for last year’s production.

SUMMARY

Cathay Playhouse Incorporated is a non-profit organisation, currently without any government grants or allowances. We are funded by earmarked grant funds of the invited organisations. To work within the budget, we make every effort to keep down the cost of production.

Cathay has skilled personnel to take care of advertising, marketing, invitations and flyers, costumes and stage sets. We also provide professional and/or semi-professional training to staff and/or crew in areas of office administration, journalism, community activities, graphic design, photography, filming & editing, playwrighting, and backstage artistry. Cathay Playhouse Incorporated collects and tailors scripts, making them relevant to both the actors and the audience. By presenting theatrical product ions based on the history of the community, we preserve and build our mutual community pride.

MISSIONCathay Playhouse Incorporated will create, develop, co-ordinate, and promote opportunities for all community members to participate in carrying on, promoting, and developing Chinese Culture through theatrical artwork.

2003 Let Me Love Once2004 I Have A Date With Spring2005 Secret Love for the Peach Blossom Spring2006 Sunrise2007 Big Deal2008 Family2009 The Merchant of Venice

Raymond TORaymond TOStan LAI

CAO YuHe Ji-PingCAO YuWilliam Shakespeare

By Sponsoring Cathay Playhouse Incorporated, your company will secure concentrated and forced exposure throughout the community. Full benefits are highlighted below.

Any funds Cathay Playhouse Incorporated secure will increase the scale and quality of theatrical production and recreation on offer.Your company/organisation will help us to provide a range of additional workshops, activities, and related services in Cathay Playhouse Incorporated.

• Your company/organisat ion wi l l assist Cathay Playhouse improve and increase the number of op-portunities for young, talented participants and young people wishing to become more involved in theatrical artwork;

• You will assist the development of a range of theatre related training and/or workshop for youth in local Chinese background communities;

• Cathay Playhouse Incorporated will be able to provide more professionals with additional t ra in ing and/or workshops to improve knowledges, skills and awareness of dramatic art;

• Cathay Playhouse Incorporated will be able to support and train new people to become professionals and/or semi-professionals and volunteers developing a strong sense of community;

• Your funding wi l l assist local Chinese background art ist ic group, aiding their development and helping to improve the quality of their contribution to our community;

• Linking with Cathay Playhouse Incorporated projects would enhance your company’s reputation throughout the local community, especially in Chinese background society, and

• Association with Let’s Play Productions.

Cathay Playhouse is also interested in developing new partnerships including a headline Sponsor for 2009. Packages are fully flexible and can include the following opportunities:

• Reverse side of all tickets sold from the Playhouse box office (totalling 1,160, excluding Pre-view);

• Banner(s) decorating the Foyer area in Tom Mann during show week;

• House programme (totalling 1,360);• Cast, staff, and crew T-shirts/hoodie (60 in

total);• Promotional literature produced: average

1,000 posters + 500 flyers;• Playhouse advertisements on main Chinese

mass media; and• Website: www.cathayplayhouse.org.

Sponsor(s) will be offered free tickets, and may also be offered access pass(es) to performance areas and media opportunities.

Other sponsorship opportunities related to the future development of Cathay Playhouse, including Acting Class and experimental productions are also open to negotiation.

Business in town have opportunity to earn loyalty from residents by supporting the community. In addition, increased Chinese overseas visitors for theatre showings would increase traffic by your dealership and possible bring in more customers.

Sponsorship Opportunity

CATHAY PALYHOUSE SPONSORSHIP PROPOSAL 2010 03

AUD 5,000 - 7,999

• Dynamic Logo Placement: your logo will be placed on the annual production where you sponsor items;

• Logo Placement: your company logo will be prominently displayed at the annual production where you are sponsoring, through various display media;

• Company Brochure Insert: inclusion of promotional brochure or item into Cathay’s annual produc-tions. A dedicated literature corner will be featured at Cathay’s annual production;

• Recognition at All Opening/End Sessions: your company will receive verbal recognition and/or logo placement on an opening slide at Cathay’s annual production;

• Special Display Recognition: your company will receive printed recognition at a key location at 2010 annual production;

• Complimentary Tickets: 6 complimentary tickets to major events and productions organised by Ca-thay; and

• Website Logo: Company logo placement on Cathay’s official website for the specific events and productions sponsored during the 2010 calendar year. Your logo will be hyper-linked directly to your website.

AUD 8,000+A limited number of sponsors will be accepted at this level.

• Dynamic Logo Placement: your logo will be placed in a key position on all published materials the Playhouse issues and releases;

• Logo Placement: pr imary p lacement at a l l Playhouse’s events and workshops, though various dis-play media during the 2010 calendar year. This position will be the most prominent and not shared with other sponsorship levels;

• Company Brochure Insert: inclusion of promotional brochure or item into Cathay’s productions and events. A dedicated literature corner will be featured at all Cathay organised events and workshops during 2010 calendar year for your specific literature;

• Recognition at All Opening/End Sessions: your company will receive verbal recognition and/or logo placement on an opening slide at all events and productions Cathay organized during the 2010 calendar year;

• Special Display Recognition: your company will receive printed recognition at a key location at all 2010 productions;

• Complimentary Tickets: 8 complimentary tickets to major events and productions organised by Cathay; and


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AUD 2,000 - 4,999

• Static Logo Placement: secondary logo placement on 2010 annual production promotional materials;

• Logo Placement: secondary placement of your company logo at any other Cathay’s events and/or workshop where you are sponsoring through various display media;

• Company Brochure Insert: inclusion of promotional brochure or item into Cathay’s annual produc-tions;






AUD 500 - 1,999• Static Logo Placement: Tertiary logo placement on 2010 annual production

promotional materials;

• Logo Placement: Tertiary placement of your company logo at any other Cathay’s events and/or workshop where you are sponsoring through various display media;

• Company Brochure Insert: inclusion of promotional brochure or item into Cathay’s annual produc-tions;





Exposure to a wide-range of groups at local level:

• School children aged 16 - 18;• Young talented and skilled amateurs;• Professionals and semi-professional across multiple forms of art;• Local artistic related clubs/associates/organisations including

members, managers, organisers, and officials;• Local ethnic community groups; and• Member of the general public via regular public relations coverage.

It also covers:

• Regular public relations coverage across all formats of local media;

• Our website www.cathayplayhouse.org.au;• Leaflets, documents, promotional literature;• Promotional products and handouts;• Training and/or Workshops for participants in theatrical artworks;• Executive meetings, committees, steering groups across town;

and• Anniversary events.

SOCIAL EXPOSURE

COVERAGELOGOPosters

Flyers/LeafletsTickets

PRINCIPAL ASSOCIATE SURPOTING PATRON

HOUSE PROGRAMMEBack Cover (Full Colour)Full Page (Full Colour)

Half Page (Full Colour)Acknowledgment

MASS MEDIANewspaperInternet

TelevisionBoardcastingON-SITE POMOTIONTableBanner

Flyers/Leaflets

TICKETSVIPAnniversary

PATRON SPONSORSHIP


Previous Media Exposure APPENDIX

Cathay Playhouse Annual Production has become synonymous with Australian-Chinese Drama and therefor tends to feature in most Chinese related mass media.

• Australian Chinese Daily• Australia Daily• Australia News Ex-press Daily• Sing Tao Daily• ACSC Journal• Oriental City

• Focus Media• TVBJ

• Aobo.com.au• Chinatown.com.au• Oursteps.com.au• Ourweb.com.au• Ozchinese.com• Snowpear.com

• Tigtag.com• Xkb.com.au• Waiwai.com.au• Wenxuecity.com• 6park.com• C-radio.com.au

• SBS• 2ac• 2cr• 2or• C-Radio FM88

Features in Chinese papers and on Chinese radio give the production more coverage than any other. In 2010, Playhouse press team logged press requests throughout local media.

TV

From Focus Media to 2ac to Australia New Express Daily, the media coverage is extensive.

Tom Mann Theatre (AMWU)Tom Mann Theatre is a venue run by the Australian Manufacturing Worker Union (AMWU). Tom Mann is a registered non-profit organisation under AMWU dedicated to providing a platform for new and/or upcoming theatre companies, artists, and ideas. Tom Mann Theatre offers a traditional end-on stage, with capacity of 292 fixed seats, one box office, one cloak room, and one flexible on-site cafe. Over 6 years,Tom Mann has become Cathay Playhouse’s main performance venue. As well as attracting shows/events such as Chinese Bridge, Mid-Autumn Festival Show, Tom Mann is also the most popular venue for multi-cultural communities.

STATISTICS

FACTS & FIGURES AT-A-GLANCE 2009PERFORMANCESNumber of performances

Number of artistsNumber of tickets sold

4

221,184

PRODUCTIONNumber of staffNumber of gobos / banners etc.

608

MARKETING & PUBLIC RELATIONNumber of posters printedNumber of posters available for sponsor logos

Number of flyers printedNumber of reviews / articlesVideo appearances

AudioNumber of brochures to be printed in 2009Total marketing and public relation spend

2,5002,500

4,000584

241,5008,200

• Total number of tickets sold in 2009: 1,030 (excluding pre-view);

• Total number of performance: 4 (excluding pre-view);

• Audience origins:1. 58% Chinese background (66% Mandarin

background, 34% Non-Mandarin background),2. 26% Australia-born Chinese,3. 16% Non-Chinese background;

• Audience ages:1. 64% under 35,2. 14% 36 - 45,3. 22% above 46;• Even split between female/male;• 86% of tickets are sold in ticket sale

point. • Increase in audience 2008 - 2009: 5%;


cathay playhouse sponsorship proposal 2010

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