the rollor system

• home furnishing is a growing market

• few products on the market have the ability to change shape and function

• rise in the single population, who tend to live in smaller spaces

• cities are growing, but space is limited

• growing environmental awareness

market trends rollor is…• a stool, floor cushion, end

table, exercise mat, and much more

• the perfect addition to any home

• the most useful piece of furniture in a college dorm room

• available in a variety of shapes and colors

• self-customizable to any shape and function

• safe and suitable for all ages

• fun to play with

what is sustainability?

problem statement

sustainable materials are important in preserving the earth and its resources

the amount of garbage is increasing, landfills are filling up, and hazardous pollutants fill the air

statistics

breathing the air in bombay, india is equivalent to smoking ten cigarettes a day

americans make up five percent of the world's population, but we use 25% of the worlds resources

americans throw away approximately 200 million tons of household waste a year, which averages out to about 4 pounds per person each day

almost 60 percent of the stuff we throw away can be recycled. recycling one aluminum can results in 97 percent less water pollution and 95 percent less air pollution than creating a new can from raw materials

(http://www.awordfromourplanet.org/)

issues

plastics and other permanent materials are cheaper and easier to mass produce

developing countries are not aware of the trash problem –developed countries are, but it’s late in the game

sustainable materials

sustainability innovation

market trends

societal trends towards longevity and late marriages are cause for the rise in the single population

single people and unmarried cohabiting couples tend to inhabit smaller living spaces

cities are growing, but space is limited

consumers are more aware of environmental and sustainability issues

27 million americans live alone, about one-fourth of all households and 10% of the population

more consumers are interested in redecorating, remodeling, and refurnishing as home stores are increasingly popular

market trends

concept ideation

tabletop inspiration

stackable inspiration

floral inspiration

spiral inspiration

rollor sketches

rollor sketches and product concepts

mock-ups

canvas roll + wirehinges + rope white foam + wire

design process

alternative materialsmaterial selection performance testing

enviro–felt carpet cushion

recycled foam carpet cushion

recycled denim

100% wool felt

traditional felt carpet cushion

size

wiring configuration

one 15” x 72” piece is too small to sit on the round end (as a stool), so roll multiple mats concentrically to form a larger stool. the single piece is a good size for an end table or night stand

when placed on the inside, the wire buckled as it was rolled up. to alleviate this problem, wire is wrapped around the outside. the thickness of the felt prevents the user from feeling the wire when seated

rollor logo

logo design

sources

http://listarchives.his.com/smartmarriages/smartmarriages.0110/msg00018.htmhttp://www.census.govhttp://www.noeticart.com/clipart/trashcanc.gifhttp://www.cozyhearthandhome.com/images/cinnarollcandlwht.gifhttp://www.vipfibers.com/images/ribbed-scarf.jpghttp://lightingstudioberkeley.com/ls_images/cloth_lamp2.jpghttp://www.awordfromourplanet.org/pollution.html

final presentation

concept

rollor is a system of soft and flexible modular mats made from sustainable materials. the applications of rollor are endless! sleep on it, sit on it, roll it up, bend it, twist it, fold it, even wear it!

the rollor system

katie just moved to new york city to pursue a career in advertising and is looking to furnish her studio. space is limited, so she must choose pieces that are compact yet functional.

rollor can be used in many different ways…

how does it work?

scenario

exploded view

the rollor system was developed as a modular, fun, and multi-functional product. initial designs were mats that could be used as a stool, pillow, or floor cushion.

since its inception, rollor has been extended to tabletop sculpture, sleeping mats, exercise mats, apparel, and much more. for customs colors, shapes, and sizes, please contact rollor@gmail.com

description materials

rollor was developed using sustainable and low–cost materials

interior:7/16” enviro – felt7/16” recycled foam carpet cushion

exterior:100% cotton flannel felt

other:3/16” aluminum armature wire100% cotton threadnon-toxic soy adhesive100% cotton wraps

flannel felt

enviro–felt(carpet cushion)

armature wire(also underneath)

hook(for easier rolling)

adhesive(entire inner surfaces)

thread

specifications

• societal trends towards longevity and late marriages are cause for the rise in the single population

• 27 million americans live alone, about one-fourth of all households and 10% of the population

• single people and unmarried cohabiting couples tend to inhabit smaller living spaces

• cities are growing, but space is limited

• more consumers are interested in redecorating, remodeling, and refurnishing as home stores are increasingly popular

• consumers are more aware of environmental and sustainability issues

inspirationmarket trends sketches

product development

design features

design features

flexible

modular

stackable

family of products

comfortable

fun

multi-functional

sustainable

suitable for all ages

dynamic

making the prototype

cut interior felt/foam to desired dimensions

cut exterior felt cloth to desired dimensions

cut wire to cover one side and hook over to

the other side

bend wire in a T-shape for easier rolling

sew wire to felt/foam to secure it in place

use adhesive to attach cloth to felt/foam interior

all done! add a colorwrap! roll it… twist it…

usage scenarios

after working out, katie comes home, reads some magazines and watches some tv before dinner

a friend stops by to chat over coffee and brainstorm ideas for a halloween costume. it gets late so she decides to sleep over…

usage scenarios

after babysitting his baby niece for the afternoon, ted sets up his apartment for his special date tonight

it’s still early, so ted takes a walk to the park and rests for a bit before he heads back to his apartment

ordering information

r1

r2

r3

15” x 48” $6024” x 48” $90

15” x 72” $9024” x 72” $120

15” x 96” $12024” x 96” $150

rollormat

colorwrap

available materialscushion

covering

the original flexible mat system, customizable to your every need!

colorize your rollor with these removable, machine-washable, and 100% cotton wrapsall widths available in 15” and 24” heights. please specify when ordering

c1

c2

c3

15” x 12” $2024” x 12” $25

15” x 24” $3024” x 24” $35

15” x 36” $4024” x 36” $45

black felt white feltgray felt

enviro–feltrecycled

foam

colorwrap

black whitegray

red limeorange

camel creamsky

coming soon…

rollor lighting

rollor scarves

rollor vases

rollor coasters

rollor lamps

coming soon…