EXPERIENCEForever 21 Inc / Los Angeles, CA, January 2011-presentSenior Corporate Visual Merchandiser

• Developing an environment where visuals reflect the sales and lifestyle of the customer by creating new concepts for Floorset; interpreting current fashion trends to drive sales • Building relationships with buyers, expansion team and marketing team • Direction is given to Domestic and International stores; 650+ locations • Head writer; visual company-wide directives, Fashion Flash and Merch Tip • Leading corporate walk-throughs and presentations for company Directors • New store openings; Domestic and International

Urban Outfitters /Newport Beach, CA, September 2007-November 2009 / Melrose Ave, Los Angeles, CA, Dec. 2009-Jan. 2011Visual Merchandising Manager

• Responsible for productive shipment processing and strategic product placement according to company numbers, direction or loss prevention standards • Planning floorsets effectively with organization and delegation to maximize revenues • Styling all mannequins on sales floor and in windows • Managing team with strong leadership, clear communication and training • Administer Display Artist(s); collaborate creative display ideas

Darling Magazine / Darlingmagazine.org, Los Angeles, CA, January 2012-present

Writer and Stylist • “How To Dress” Series • Articles for web and print

EXTRACURRICULARJBC Style / jbcstyle.com/insiderstyle September 2012 - January 2013Writer

Unique LA / Stateofunique.com, Los Angeles, CA, April 2012 -September 2012Writer

EDUCATION • Sonoma State University, CA, August 2001-May 2005 • Bachelors Degree, Communications, emphasis in Journalism • California State University, Fullerton, CA, Spring 2006, one semester • Claremont High School, CA, Graduated June 2001

CATHLEENSIMMONS(909) 896-6458 / Cathleencsimmons@gmail.com / cathleensimmons.com / 1635 Rodney Drive #4, Los Angeles, CA

References avai lable upon reques t