cattle boyz: retail, private lable, turn-key fund raising

Retail | Private Label | Food Service | Turn-Key Fund Raising �

2� Retail | Private Label | Food Service | Turn-Key Fund Raising � www.ca%leboyzsauce.com

Cattle Boyz’s Story At A Glance�

•  The Ternes Family has raised prime Alberta beef for over 70 year on a ranch north of Calgary, and developed their family BBQ sauce into a gourmet quality product that has conDnually won internaDonal awards

•  Ca%le Boyz Gourmet Original BBQ Sauce was introduced to the Canadian marketplace in 1998 – starDng out in Costco

•  Now, there’s second flavour – Sweet Chili Sauce (made with real honey) •  Also available are three Seasonings:

•  Gourmet Seasoning •  Smokey Southwest Seasoning & Rub •  Big Country Garlic Seasoning

•  New products include Beef Jerky, and Pulled Pork/Beef •  We’re constantly doing R & D to develop new products


Recent Awards… More To Come�

•  1st Place (2009) -‐ Soy Base •  3rd Place (2009) -‐ Sweet Base •  3rd Place (2009) -‐ Asian/S?r Fry Sauce

•  3rd Place (2009) COOK IT UP WITH MEAT, GRILLED BBQ SAUCES (Original)

•  2nd Place (2007) ORIGINAL BBQ SAUCE CATEGORY

•  1st Place (2007) HONEY BBQ SAUCE CATEGORY

•  2nd Place (2006) -‐ BBQ Sauce, chili Specific (Original Sauce)

•  3rd Place (2006 and 2007) -‐ Cook Off Grilling / Finishing (Original Sauce)

•  1st Place (2005) -‐ Cook It Up, Grilling Sauce (Original Sauce)

•  1st Place (2005) -‐ Cook It Up, Marinade (Original Sauce)

•  3rd Place (2005) -‐ Barbecue Sauce (Original Sauce)


Where You Can Currently Find Our Products… �

Federated Coop Costco (Original 1 Litre)

Extra Foods IGA Stores Longos Overwaitea Safeway Save-‐On Foods Sobey’s Superstores Thrify’s

Specialty Stores (see website for list)

Arizona California Hawaii Illinois Iowa Maryland Missouri Nevada North Carolina

New Hampshire New Jersey Oregon Pennsylvania Tennessee Utah Washington

Canada United States


Spectrum of Cattle Boyz’s Built-In Support �

•  Vendors –  Cattle Boyz Sauces –  Cattle Boyz Seasonings & Rubs –  Cattle Boyz Beef Jerky –  Cattle Boyz Pulled Pork/Beef –  Alberta Beef & other meat products –  BBQ Accessories, etc

•  Private Label (all products) We could produce a Calgary Folk Fest private label (sauces, beef jerky, seasonings)

–  Product Development –  Manufacturing –  Distribution –  Fulfilment

•  Online Payment Processing Solutions •  Shipping (Ground or Rail) •  Distributor Communication •  Inventory Management

•  Calgary (AB) Warehouse •  Edmonton (AB) Warehouse •  Mississauga (ON) Warehouse •  Minnesota •  We can easily set up more as needed


Original BBQ Sauce�

INGREDIENTS Sugar, Water, Vinegar, Tomato Paste, Salt, Spices, Molasses, Hydrolyzed Soy Proteins, Modified Corn Starch, Garlic, Mustard Seed, Caramel colour, Mustard Bran, Tumeric

MULTI-‐USES Baked or BBQ Ribs, Baked or BBQ Salmon, Glaze for Ham/Prime Rib, Chicken, Beef, Pork, Seafood, Steak Sauce/Condiment, Dipping Sauce

ADDITIVE FOR Baked Beans, Pasta, Sauces, Chili, SDr Fry Sauces, Wraps, Fajitas, Tacos, Great alternaDve to Pizza Sauce

BOTTLE SIZES Glass Latch Top: 33.8 fl oz and 16.9 fl oz Plas?c Screw Top: 16.4 fl oz and 24.1 fl oz Food Service Plas?c: 135.1 fl oz

Gluten Free Fat Free No MSG No Preserva2ves Kosher Not made from Ketchup base


Ways To Use Original BBQ Sauce�

A very versaDle BBQ sauce, in between a tradiDonal BBQ sauce and a glaze. This glazing ability is what sets it apart from the others. Also very burn resistant which makes it user friendly.

Excels on red meats and is very good on chicken, pork and salmon.

Oven bake or braise beef or pork ribs covered with CBZ Original unDl 75% done, baste 2 more Dmes unDl done.

Excellent finish for steaks and burgers; almost giving it a “cooked over mesquite” type of finish.

Cedar Planked Salmon -‐ full course or appeDzers. Plank small pieces or do one with Honey Hot and one with Original. Or one piece half with Honey Hot they other half with Original.

As above this also works well with grilled vegetables but use sparingly and near the end of the cooking cycle.


Sweet Chili Sauce (made with real Honey) �

INGREDIENTS Sugar and/or Glucose Fructose, Water, Chili, Vinegar, Salt, Modified Corn Starch, Honey, Hydrolized Soy Proteins, Garlic, Spices, Citric Acid, Potassium Sorbate, Sodium Bisulphite

MULTI-‐USES Baked or BBQ Ribs, Baked or BBQ Salmon, Glaze for Ham/Prime Rib, Chicken, Beef, Pork, Seafood, Condiment for Hot Dogs and French fries, Dipping Sauce

ADDITIVE FOR Baked Beans, Pasta, Sauces, Chili, SDr Fry Sauces, Wraps, Fajitas, Tacos, Great alternaDve to Pizza Sauce

BOTTLE SIZES Glass Latch Top: 33.8 fl oz and 16.9 fl oz Plas?c Screw Top: 16.4 fl oz and 24.1 fl oz Food Service Plas?c: 135.1 fl oz

Gluten Free Fat Free No MSG No Preserva2ves Kosher Not made from Ketchup base


Ways To Use Sweet Chili Sauce�

Ca%le Boyz Sweet chili Sauce, and works well as a glaze on a variety of products, especially on Chicken, Pork, Salmon, Halibut, Sea Bass. All of the above is best applied at 85 -‐ 90 % of the cooking process as the heat will bond the sauce to the product be%er.

A very simple way of spicing up Mac and Cheese!

Grilled Vegetables – set your offering apart from everyone! Lightly brush CBZ Honey Hot on at 80% done, and you will have your customers coming back for more.

Appe?zers – A new twist on French Fries, pork bites, kabobs, satays and chicken fingers. Also good for a dip for shrimp, breaded snacks, and breaded shrimp.

Cedar Planked Salmon -‐ full course or appeDzers. Plank small pieces and do one with Sweet Chili and one with Original. Or one piece half with Honey Hot the other half with Original.

Replace mustard and or ketchup with Sweet Chili!


Seasonings & Rubs�

INGREDIENTS salt, sugar, garlic, onion, spices, red bell pepper, tricalcium phosphate, hydrogenated soy bean oil, disodium inosinate, disodium guanylate

SIZES: 14 oz

INGREDIENTS sugar, dextrose, hot chili peppers, garlic, onion, paprika, red bell pepper, spices, chipotle, citric acid, caramel colour, corn starch, tricalcium phosphate, hydrogenated soy bean oil, disodium inosinate, disodium guanylate

SIZES: 14 oz

INGREDIENTS garlic, sugar, salt, citric acid, spices, garlic, sugar, salt, spices, citric acid, red bell peppers, tricalcium phosphate, hydrogenated soy bean oil, disodium inosinate, disodium guanylate

SIZES: 14 oz


Beef Jerky�

Old Dme favorite snack made the old style way, takes longer but good things take Dme! Whole muscle, no liquid smoke, no extruded hamburger to resemble a strip of jerky.

•  Extra Lean Product •  Low in Fat and Saturated Fat •  Excellent Source of Protein •  Gluten Free •  Lactose Free

Excellent alternaDve snack for the whole family when camping, hiking, traveling, and sporDng events. Ca%le BoyZ Beef Jerky comes in these flavors:

•  Original •  Original XXX Hot •  Sweet Chili •  Sweet Chili XXX Hot

All flavors available in 35 gm, 80 gm, 130 gm and 130 gm x 2.


Pulled Pork/Beef �

Ca%le Boyz pulled pork and beef is already cooked, already sauced. Simply heat and serve. A very well suited product when speed of service is paramount. Product holds well in a steam tray, or soup warmer.

Using only Canadian Beef, we slow cook our pork, and beef, to the point of when it’s tender enough to gently shred it. Then, using our Ca%le Boyz Original BBQ Sauce, we baste the product and package it -‐ Gluten Free, No MSG Added, No Ar?ficial Flavorings Added. The result is a very tasty and fast prepared meal for your whole family. A great change from hamburgers. Simply heat in the bag on the stove in water or microwave and serve on a fresh bun.

Available in 2 por?on, 8 por?on and food service 1.5 x 2 kg boxes.


Gift Boxes & Baskets�

We can create custom gif boxes or baskets.

Boxes range from $30.00 and up and baskets range from $50.00 and up.

We have a variety of BBQ and lifestyle items to choose from, that are personally tested by Ca%le Boyz, as addiDonal items to insert into the boxes or baskets. This allows you to tailor the product to your customer, or budget.

Ca%le Boyz BBQ Sauce can be packaged in pine gif boxes with a natural sealer, and is branded with your logo or Ca%le Boyz's logo. They are roughly 14”h x 8”w x 4.25” deep.


Cedar Plank BBQ Gift Pack �

Package Includes: •  Ca%le Boyz 7 x 12 non-‐treated kiln-‐dried, natural western

red cedar plank that are food graded (for food use only) •  17 fl oz latch top bo%le of Ca%le Boyz Sweet Chili Sauce •  16 oz bo%le of Ca%le Boyz Seasoning •  2 ounce sample packet of Ca%le Boyz Original BBQ sauce

(opDonal) •  Detailed recipe on how to barbecue salmon using Ca%le

Boyz products

Minimum Volumes: Ca%le Boyz logo: Minimum 2 case orders, 9 units per case. Your logo: Minimum 108 units


Cattle Boyz’s Turn-Key Fund Raising Products�

•  Boxed Alberta Beef (from XL Fine Foods) – can be branded as CFF and/or Cattle Boyz –  Tenderloin/Filet, New York/Striploin, Rib Eye –  Triple grade A 28 day-aged beef, individually portion cut, and trimmed, then individually

vacuum packed for ultimate protection and preserving quality. Can be boxed in any configuration with custom labeling, and printing, on the boxes

•  CBF BBQ Sauces •  CBF BBQ Seasonings & Rubs •  CBF Beef Jerky •  CBF Pulled Pork/Beef •  Fresh Lobster •  Pork Back Ribs •  Gourmet Food Products can be added based on

needs/objectives


The process is simple:

First step is to create awareness for the program. Cattle Boyz Foods will create mini-marketing strategy, and the marketing material (print and digital; and the custom labelling) with Calgary Folk Fest.

The campaign is executed with the help of Calgary Folk Fest to its patrons/supporters – they have the choice to opt into in the program; there’s no hard sell.

Cattle Boyz handles payment processing and fulfilment… and gives Calgary Folk Fest a cheque every month.

How The Key Is Turned�


•  Vendors –  Cattle Boyz Foods Products –  Alberta Beef & other meat products –  Accessories, etc

•  Private Labels –  Calgary Folk Fest branded

•  Manufacturing •  Product Development •  Distribution •  Fulfilment

•  Cattle Boyz handles fulfilment

•  Lead Generation •  With the help of Calgary Folk Fest

•  Online Payment Solution •  With the help of TranZtec (Cattle Boyz’s

sister company) •  Shipping (Across Canada)

•  Using Shipwire.com •  Distributor Communication •  Recruiting/Training •  Inventory Management

•  Calgary Warehouse - has freezer storage •  Edmonton Warehouse •  Mississauga (ON) Warehouse

Range of Built-In Support �


1.  Calgary Folk Fest patrons/supporters sign up online (a separate site could be created and linked to Calgary Folk Fest website or a page Calgary Folk Fest site can be created – the e-commerce portion is provided by Cattle Boyz)

2.  They are billed on their credit cards on a monthly basis for their product choices (i.e., a case of Cattle Boyz BBQ sauce, beef jerky, or spices, plus any partner products like 28-day aged AB Beef, Rouxbe Online Cooking Classes, or Kobe Classic Beef)

3.  Fulfillment is handled by Cattle Boyz, and packages are shipped directly to STAR patrons’ homes

4.  Cattle Boyz direct deposits or gives cheques to Calgary Folk Fest on a pre-determined basis (monthly, quarterly, etc.). The amount Calgary Folk Fest receives depends on the what the final sale price of the products is determined to be.

How The Key Is Turned�


•  To keep production costs down – in order to maximize fund revenue - Cattle Boyz products (sauces, etc) would be shipped with our branded labels

–  Calgary Folk Fest private labels on the products would increase production costs and drive the resell price

•  To cost effectively promote the Calgary Folk Fest brand and story, each bottle, for example, could be fitted with a neck tag that would hold a business card size card that can have creative and copy printed on both sides telling a Calgary Folk Fest story

•  Other products could be fitted with a similar option

Branding Calgary Folk Fest/Cattle Boyz �


Calgary Folk Fest or Cattle Boyz site

Calgary Folk Fest Online

Shopping Cart Select Products

Cattle Boyz Handles Online Payment Processing

Cattle Boyz Fulfills Orders Cattle Boyz

Handles Direct Shipping

Delivered to Home

If the Cattle Boyz site is used, we can create a

Calgary Folk Fest branded look

$ Cattle Boyz Gives a Monthly Cheque to Calgary Folk Fest

The Nuts & Bolts�


•  Generates both positive brand associations •  Generates incremental revenue from Calgary Folk Fest’ patrons

while providing products they use already or can use regularly •  Will save Calgary Folk Fest on expenditures in human and financial

resources, as the turn-key fundraising program is turn-key and self funded

•  NO COST: there’s no upfront or ongoing financial investment from Calgary Folk Fest for the operation of the program

•  Cattle Boyz produces all print (poster, flyers, etc) and digital ( web site, emails, etc) sales materials with consultation and collaboration with Calgary Folk Fest

•  Allows buyers to demonstrate their support of the Calgary Folk Fest by purchasing products they already buy

Benefits Of The Turn Key Opertion�


•  There is no financial investment required by Calgary Folk Fest •  Potential Requirements:

• Marketing Partnership – communicating with patrons on the Calgary Folk Fest database

•  Cattle Boyz Foods will create the collateral in collaboration with Calgary Folk Fest

What’s Calgary Folk Fest’s Investment?�


•  Cattle Boyz Foods products are award-winning •  Cattle Boyz Foods roots stem from an Albertan cattle ranching family

(over 70 years of raising Alberta beef) •  Cattle Boyz Foods have a high brand recognition with consumers

–  Sold in major retail chains across Canada (i.e. Safeway, Costco, Sobeys, Overwaitea, Save-On Foods, Calgary Coop, Superstore, Wal-Mart Supercentres, IGA Stores, Reliable Parts) and specialty stores

–  Sold in retail and specialty stores in the US

Why Cattle Boyz Foods�


•  Based on this presentation, Cattle Boyz Foods proposes a face-to-face meeting, to the development team, to flesh out a variety of points including:

•  Which products and partners to include •  Branding – what the labels will look like •  Retail Pricing – what will be charged to purchasers •  Marketing strategy to create awareness and interest in the

program •  Fulfillment process – an effective system that’s cost effective

and seamless •  Contract Negotiation •  Rollout date

Next Steps�


This is a preliminary presentation, and a more detailed one will be presented to the Calgary Folk Fest following a face-to-face meeting.

When done right, a turn-key fund raising program is an integral part of an overall fund raising strategy. Over the years, Cattle Boyz Foods has developed tailored, effective strategies for other clients.

Our solid track record in the retail market is testament to our commitment to making a Calgary Folk Fest Turn-Key Fund Raising Program as successful as it can be.

Conclusion�


To Start Something… �

Please Call:

Kent Patel Ca%le Boyz Foods T. 1.888.662.9366 or 403.228.2778

Email: kent@ca%leboyzsauce.com

Fax: 403-‐995-‐2056

cattle boyz: retail, private lable, turn-key fund raising

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