cause marketing: how to integrate cause marketing for your business and your clients
TRANSCRIPT
Cause Marketing: How to Integrate Cause
Marketing for your Business and Your Clients
PPAI Webinar 2012
What can the cause marketing
do for your organization?
Key Learning Objectives
Define cause marketing including the size of the
market and why it is a valid marketing tool
Steps to integrating cause marketing into your
marketing and sales efforts
Ways to integrate cause marketing into existing
clients and seek out inside sales opportunities
How to identify prospects that are using cause
marketing
Continuing education and resources
What is cause
marketing?
Definition: a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit
$1.68 billion in 2011
$1.73 billion in 2012 (estimated)
47% of consumers have bought a brand at least monthly that supports a cause
93% of consumers want to know what companies are doing to make the world a better place
Examples of Cause
Marketing Programs
“…live as if our only task was
precisely to have relationships
with other people."
Albert Camus
Keys to a Corporate
Partnership Program
Corporate Task Force
Key messaging
Engagement menu
Tools
Engagement process
Corporate guidelines
"The most important ingredient we put
into any relationship is not what we say or
what we do, but what we are." Stephen R. Covey
My wish for each of you…
Lifelong relationships started within your
corporate partnership program
Impactful campaigns
Increased brand awareness
Internal support and efficiency
A renewed sense of purpose for your
corporate partnership program
72 Hour Challenge
What will you do in the next 72 hours with
the information you have learned today?
Keep/Lose/Change
Contact Me!
Rachel Armbruster
512-944-3417
www.linkedin.com/in/rachelkarmbruster
@rarmbruster
THANK YOU!