caveman recruiting | social media world
DESCRIPTION
What if you were the first person in the history of the world to "recruit?" What would you do? Caveman Recruiting provides insight in to mastering the art of the basics, encouraging recruiters to be "extraordinary" in their efforts to recruit top talent. Special thanks to Krista Bradford (TheGoodSearchllc.com); Harry Joiner (MarketingHeadhunter.com); Scott Ginsberg (HelloMyNameisScott.com), whose material has provided much of the expertise and motivation for this presentation. Check out this url: http://www.reliablegrowth.com/public/harryjoiner-11.mp3, to hear Harry Joiner's podcast that goes with slide 20TRANSCRIPT
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DennisSmithCEO, WirelessJobs.com
CavemanRecruiter
…so easy, even a caveman recruiter can do it
This conference is about…
SocialM
ediaTools!
… but what would the caveman do?
…but, what if…
…you were the first person in the history of the world to dance recruit?
What skills would you need to master?
The Secret to Life…(for recruiters)
Communicate in a way that is compelling and intriguing
CavemanConnectionTool…master the art of the telephone
…socialmedia will only magnify your poor communication skills
Voicemail…anyone, anyone?
Curse of the Common
OrdinaryVoicemail
- Mr/Mrs. ___ This is (your name) calling.
- I’m a recruiter with (your company).
- We specialize in (fill in the blank).
- I’d like to talk and see if you have an interest.
- I’d be glad to meet at your earliest convenience.
- You can reach me at…
We compete for the jobseekers attention:
The average consumer gets 3-4k marketing messages each day…
…how do you compete for their attention?
VoiceMailTactics:
- Bad Day- Flattery- Personal Referral- Respected Co.- Intriguing Call- Professonial Call
- Unprofessional Call- Too Many Calls- Bad Timing- Not worth investment of time
- Job/Company Bad- Just Because
Why they respond: Why they don’t:
CavemanColdCall: (basics)
- Only Call the Best- Short Intro- Confidential Nature
- Be compelling- Get what you need
- Make decisions- Network
“Would you be open to explore a new career opportunity if it was clearly superior to what you’re doing today?”
CavemanJive#1:
Hello/Dear Firstname:
I apologize for popping into your inbox/voice-mail unannounced. I’d much prefer a proper introduction, as I have a client (a Fortune 500 company that’s xxxxx) that would like engage in extended – and confidential discussions – with you. (Or, my company would like to …… )
In short, they’d like to find out what kind of opportunity (if any) would motivate you to join their team. If you’re open to learning more, simply detail a window or two of availability for a brief phone conference and forward an updated resume (all confidential of course). To assure complete discretion and confidentiality, we recommend corresponding via your preferred personal email. I look forward to getting better acquainted.
Sincerely,Dennis SmithWirelessJobs.com
CavemanConversation: WHEN LEAVING V-MAIL:-lower the register of your voice.
- match the pace and feel of the outgoing message.
- don’t sound canned
- smile and use your hands.
Search To-Do’s:- call every candidate
to launch the search.
- call again if you don’t hear back.
- try all numbers; leave no question that they are loved.
- refer to your email.
CavemanMantra: Never…Ever…Ever…Give Up!
- Convert No to Yes- “No” doesn’t always mean “not interested”
- It may mean: - “I’m busy” or “I can’t talk here”- “I was up all night with a sick kid.”
- “No” is just the beginning of a beautiful relationship.
Identify Prospects
Contact #2(65% quit here)
Contact #3(80% quit here) Contact #5
ReliableGrowth.comMarketing Headhunter.com
You are likely the only
recruiter to make this
many calls on a prospect
CavemanJive#2: (“no call back”)
“Hello/Dear Firstname:
I thought I’d give it one last shot. I recently contacted you about an opportunity to (lead a marketing team for xxxx). I realize you must be quite busy and that we get far too much email these days. But I’d hate to have you miss out on an opportunity that may very well be better than what you’re currently enjoying . . .
Do you have a moment to discuss?
Best,Dennis
CavemanTalk: (“make ‘em want ya”)
RELAXED
ENGAGING
CONTENT: clear, specific, and benefit driven
DELIVERY: not even close to perfect (and that’s ok)
BOTTOM LINE: In life, perfect people make everyone else uncomfortable. If your voice mails sound too perfect, too contrived, and too slick -- then your listeners are more likely to simply delete them.
Nine Ways to Become More Call-back-able:
1. Start with Yourself2. Punch people in the face with your
PURPOSE3. Pamper their Ego
HelloMyNameisScott.com
Nine Ways to Become More Call-back-able:
4. Appeal to their inherent helpful nature
5. Help people maintain a sense of control
6. Deliver (and dangle) value
HelloMyNameisScott.com
Nine Ways to Become More Call-back-able:
7. Mix the medium8. Three words: “You were right.”9. Ask Google
Character trumps technique
HelloMyNameisScott.com
CavemanCalling: (not just another job)
Call w/Confidence: You aren’t “just a recruiter”
You’re a life transformer and maker of dreams come true
Think about it…
You offer wealth creation -- money that can pay for a child’s education, a better home, a secure financial future. . .a chance for a better life.