cb-bess
TRANSCRIPT
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Jitender Sharma
Gaurav Nahata
G.Satya Vardhan
Sneha
Praveen KumarSudheer Kumar
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Please do ask doubts only after the completion of
Presentation.
One after the other
Agreement within the doubts is not professional.
Any member in the group may answer the
question as it is group activity.
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It is usual practice to be astonished when we look at
electricity bills.
And it is usual to be surprised, when we see one of our
appliance consuming more power, or failed due to
excess usage. An attempt is made in this project to enlighten people
about the effective usage of energy and power.
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To encourage people to save power for the future
generations.
The product will save the excess usage of power by the
appliances and hence increase the efficiency of device
and its energy consumption pattern.
It maintains a suitable user friendly system with the
electrical field.
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The service gives a profound knowledge about the
power usage, performance of the appliances and energy
consumption patterns to the consumer.
The customer will be relieved from the power wastage,
excess electricity bills, appliance failure and
continuous monitoring of the energy consumption to a
large extent.
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The project utilizes the optocoupler which is used to
detect the visitors.
If a person enters in the room then optocoupler will
detect the person and there will be an increment in
the number of person on the LCD.
LCD used in the product is used to display the number of
person.
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If a person leaves the room then optocoupler will detect the person
and there will be a decrement in the number of person.
On the basis of number of person, different appliances like bulbs,
fans, A.C., T.V. etc. can be switched on/off automatically by using
relays.
A relay is an electrically controllable switch.
Thus, this project not only counts the no. of person, it also saves the
energy used by the appliances.
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Optocoupler
Photo sensorMicrocontroller
Increment/decrement
of No of Persons
Counter
Relays
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According to the consumer requirements the product is designed
with a parent system and the baby systems.
The operation of each system is separate, but the status of every
baby system will be monitored and recorded by the parent system.
The parent system is directly connected to the control room which
is situated at every central area of Operation. So the day to day
energy consumption, appliance performance will be automatically
recorded in the control room.
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The control room would generate a weekly or fort night report and
send it to the every consumer of BESS.
Now the consumer can estimate the electricity bill, the power
consumption pattern in the month, appliance performance etc.,
A consumer can at any time call the BESS control room to check
the energy consumption status.
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Geographic Segmentation:
BESS centers will be opened primarily in the Metro
cities and then expanded to the urban and rural areas.
In the cities, the location of the BESS centers will be
chosen by considering the type of area.
The area should be feasible to monitor all the
consumers of BESS at a distance of which the
modulation technique works.
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The occupancy for the control room will be varying
according to the type of area. For eg., a commercial
area requires more occupancy than residential area.
The Control room should be away from traffic
disturbances which is not possible and hence a
compromise in that particular aspect will be made.
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Demographic Segmentation:
The target of the product and service would not consider the
standard of the people based on income, age etc., Hence
demographic segmentation has no role to play in case of service.
Moreover the products are designed according to the customer
requirement; it would not be applicable to product either.
But the servicer charges varies according to the type of
customer usageeg., domestic, commercial etc.,
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Behavioral Segmentation:
In terms of Benefits, the service from BESS centers will be
provided 247.
Cost effective and consumer friendly.
Safe secured and compact products with simple design.
The price and portability of the system depends upon the type of
target customer.
Frequent modifications according to the technological variations
will be done.
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Low-Price Strategy:
BESS position themselves as affordable options for consumers by
selling low-priced goods and service at low price.
Manufacturing and Distribution:
The products will be integrated and manufactured with a well reputed
electronic industry tie ups initially so as to make the consumers to trust
the product. The distribution of the products is done in company name.
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Affinity
To create loyalty in the customers, BESS go in
alignment with a charity; or sponsorship of a
school sports program.
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Logo is for identifying element of the brand for a
company, business, product or economic entity,
designed to create immediate recognition by theviewer.
Individuality and the uniqueness of a logo are
necessary to avoid confusion in the marketplace amongclients, suppliers, users, affiliates, and the general
public.
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The Logo of BESS resembles:
The Protection of Earth for future generations.
The color appearance resembles the create of
awareness among the people.
The Logo come with the tagline Empowering Peoplefor brighterIndia explains the vision of BESS.
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An advertising strategy is a campaign developed to
communicate ideas about products and services to potential
consumers in the hopes of convincing them to buy those
products and services.
This strategy, when built in a rational and intelligent
manner, will reflect other business considerations (overall
budget, brand recognition efforts) and objectives (public
image enhancement, market share growth) as well.
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Even though a small business has limited capital and is
unable to devote as much money to advertising as a large
corporation, it can still develop a highly effective
advertising campaign.
The key is creative and flexible planning, based on an
indepth knowledge of the target consumer and the avenues
that can be utilized to reach that consumer.
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Printnewspapers (daily) and magazines.
AudioFM and AM radio.
VideoPromotional videos.
World Wide Web.
Outdoor advertisingBillboards, advertisements
on public transportation (cabs, buses).
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