Using Web 2.0 @ CB-Burnet

Robyn Lingen & Kevin Eisler

Designwrite Studios

Our framework to Web 2.0

• Content (CEO)• Enabler (COO)• Social Media (Sales Team)• Feedback (Comment Box)

Content drives your Web 2.0 presence

Personality Features

Strategic PartnershipsKey Messages

Your web 2.0 presence disseminates content

1. Build your brand: Using your features and benefits study, along with your planned content, you can guide the look and feel of your web site, and your print materials.

2. Increase our visibility and reach: connect your site to social media outlets extends your reach.

3. Maintain consistent contact: Blogging, email campaigns, etc., keep you in front of clients and colleagues.

4. Marketing through knowledge: Keeping your content relevant to your audience, embed yourself in content.

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Your website is your brochure

Clarifies your brand

Shows your personality

Outlines your features and benefits

Delivers key messages

Identifies strategic partners

Generates conversations

Your website is your hub

NetworksFeeds

Microblogs

IndexesInfo sites

AdvertisingMarketing

Express how you’d like it to look

Create an outline of content: sections > categories > articles

Develop checklist of features needed: e-news, e-commerce, MLS IDX feed, calculators, etc.

Choose your web provider: hosted solutions, open source solutions, custom design

Load site with content.

Develop your site

Link often to your strategic partners: pages, directories, in articles.

Use RSS feeds to bring content into your site, and send it out to other sites. Develop feeds with colleagues sites.• Creates newspaper-like exchange of articles

– Daily updates sent directly to feeds– New content on specific topics – Used with feed readers or Outlook email

• Can help with:– Visiting new or different sites for new information– Reducing SPAM for users– Search Engine Optimization (bots follow links)

The Web 2.0 site: Links and Feeds

Blog/Articles: Run your blog within your site, or as a separate application. There are advantages and disadvantages to each.

Think about “blogging” as a series of short articles on related topics of interest to your audience.

Follow the practices for good writing on the web. Short, bulleted lists that get right to the point are best.

Less that 24% of blogs are read, however those that are read are done so through networks, or by “fans.” Focus on speaking to your clients, not selling to capture new clients.

The Web 2.0 site: Blogging

Technorati and other blog directories: indexing services, essentially a directory, where you can register your blog, claim it as yours, and begin driving traffic to your site. Some directories are topic specific.

Blog traffic services: Services like Blogupp reads your RSS feeds and shares your blog on other blogs through a snippet of code.

Search engine submission: Register with search engines, or use services like Ping-O-Matic updates search engines when you update your blog.

The Web 2.0 Site: Get indexed

The Web 2.0 site: Micro blogs, article sharing

Twitter: This is a micro-blogging service which accepts short entries, much like updating your status on Facebook. Twitter feed converts RSS feeds into Twitter updates. People follow you, you follow people.

Digg: Users submit content and review other content. If someone likes content, they “Digg it.” Get “dugg” and you can drive traffic to your site.

Article submission sites allow you to write and submit, or publish other people works on you site.

The Web 2.0 site: online networking

Currently, networking sites are like walled gardens. You have to enter and invite to each venue separately. Yes, this is a lot of work. It’s like going to a party every night and staying too late-- every night.

You can get it under control and keep it there.

Choose five and focus your efforts

No exact science. No magic. But sites like Facebook and Linked-In, are important because over 40% fo users are 30-45 years of age. Other sites such as HooversConnect, Konnects and PartnerUp focus on networking for sales. Sites like ActiveRain are geared specifically to real estate agents.

Brochure > Website

Postcards > Twitter Tweets

Yellow Pages > Indexes, directories

Phone calls > Email

Seminars > Blogs/articles

Recommendations

• Website with built in blog and feedback system, Joomla, Wordpress, Drupal

• Linked-In account

• Twitter account

• Technorati registration, SE registrations

• Directory listings