cbc in depth
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Recruiting GuideTRANSCRIPT
Experience the Difference
R E A L E S T A T E S O L U T I O N S
A Message from our CBC President
About CBC
Business Development
Awareness & Exposure
Professional Development & Recognition
Additional Marketing Resources
Affiliate Success Stories
Summary
TABLE OF CONTENTS
© 2009 Coldwell Banker Commercial Affiliates. A Realogy Company. All RightsReserved. Coldwell Banker Commercial Affiliates fully supports the principlesof the Equal Opportunity Act. Each Office is Independently Owned andOperated. Coldwell Banker Commercial, the Coldwell Banker CommercialLogo, Blueprint, Market Connect, CDX, Lead Router, Commercial University,STAR, EBT, and GCC are registered (or unregistered) service marks licensed toColdwell Banker Commercial Affiliates.
Dear Prospective Coldwell Banker Commercial Affiliate:
First, let me welcome you to the Coldwell Banker Commercial® family. Whileyou have not yet decided to join our affiliate offices, I am confident that youwill find our value proposition is exactly what your company needs in order togrow and compete in today’s ever-changing market.
The Coldwell Banker Commercial organization is an international commercialreal estate services company built upon a closely-united team of entrepreneurially andinstitutionally-owned offices that move within the industry as a unified organization. The strengthand efficiency of our business platform and global network of offices is respected throughout theindustry.
Our marketing tools and technologies are cutting-edge and our overall service delivery is solid .The Coldwell Banker Commercial organization has accomplished remarkable things, and we arepoised for even greater success in the future. After reviewing the following material, if you haveany questions about our offerings and how being a part of the Coldwell Banker Commercialorganization can benefit you, please do not hesitate to contact me. I hope that you will be a partof our coming achievements.
Sincerely,
Jason LamoreauxColdwell Banker Commercial—Real Estate SolutionsPresident/Broker
Build on the Power of Coldwell Banker Commercial®
One of the largest domestic footprints incommercial real estate
Over 500 offices
4,000 professionals across the globe
Award winning website: cbcworldwide.com
Industry-leading technology
A wealth of commercial real estate expertise
ABOUTCOLDWELL BANKER COMMERCIAL®
* Includes franchisees within the Coldwell Banker franchise system that are licensed to use theColdwell Banker Commercial marks.
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About Coldwell Banker Commercial®
Coldwell Banker Commercial Affiliates is a subsidiary of Realogy Corporation, theworld’s largest real estate franchisor. Through its independently owned and operated offices, theColdwell Banker Commercial® organization is a premier provider of real estate services and aleader in the commercial real estate industry. Coldwell Banker Commercial professionals serve theneeds of owners and occupiers in the leasing, acquisition, disposition, structured finance andmanagement of all property types.
The success of the Coldwell Banker Commercial organization lies in its striking versatility. Theorganization deftly combines a powerful national and international presence with the agility of alocal and regional market innovator. Each Coldwell Banker Commercial affiliate office has theresources and insight to understand its local market, and the expertise to convert that knowledgeinto tangible value for each client. Our professionals stand ready to help clients discover untappedcommercial real estate market opportunities and to deliver a range of services designed to addvalue to their businesses. The Coldwell Banker Commercial organization’s skillful professionalsand nimble affiliate offices service a wealth of business categories in markets of any size, withclients ranging form established corporations and institutional entities to small businesses toindividual investors.
About Realogy
Realogy Corporation, a global provider of real estate and relocation services, has adiversified business model that includes real estate franchising, brokerage, relocation and titleservices. Realogy’s world-renowned brands and business units include Coldwell BankerCommercial®, Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, TheCorcoran Group®, ERA®, Sotheby’s International Realty®, NRT LLC, Cartus and Title Resource Group.Collectively, Realogy’s franchise systems have approximately 16,000 offices and 300,000 salesassociates doing business in 96 countries around the world.
Headquartered in Parsippany, N.J., Realogy has approximately 11,000 employees worldwide.Realogy is owned by affiliates of Apollo Management, L.P., a leading private equity and capitalmarkets investor.
One of the Largest Domestic Footprints in Commercial Real Estate
* Includes franchisees within the Coldwell Banker franchise system that are licensed to use the ColdwellBanker Commercial marks.
1 - Displayed on CBCWorldwide.com Feb 2009
Number of Offices 500 +
Professionals 4,000 +
Countries 12
Annual Transactions 13,000 +
# of Listings 16,100 1
In 2008, several industry publications and associations recognized the Coldwell Banker Commercial® (CBC®)
brand as a leader in the commercial real estate industry through numerous rankings:
Real Estate Forum ranked CBC in its “Forum 100” list of top global commercial real estate companies
National Real Estate Investor ranked CBC in its “Best of the Best” top national brokerage list
Commercial Property News ranked CBC in its “Most Powerful Brokerage Firms” list
California Real Estate Journal ranked CBC in its top state brokerage list
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Why Join Coldwell Banker Commercial®
The Coldwell Banker Commercial® (CBC®) organization is comprised of entrepreneurial companies that offer a “hands-on approach” inanalyzing the best strategy to maximize the value of every asset and provide custom solutions for their clients. Our affiliates are the best ofthe best in their market. CBC affiliates have industry-best systems that emphasize sharing of information and collaboration.
Understand the ever changing marketplaceReal estate requirements today are increasingly complex and impact companies’ strategic decisions and bottom line. The CBCorganization provides the capabilities and industry specific expertise, through its global footprint, for its affiliate companies toanticipate opportunities, seize competitive advantage and implement the best real estate strategies for your clients.
Immediately gain increased global visibility through the CBC BrandAs a CBC affiliate, your name will be linked to a brand that is well established and recognized throughout the world for quality andprofessionalism. According to a recent NREI survey2, CBC is the most recognized commercial real estate services brand!
Benefit from the shared best practices of 4,000 professionals worldwideA unique attribute of all CBC professionals is their enthusiasm for collaboration. CBC professionals are encouraged to share their bestpractices on how to run a business more efficiently and how to more effectively win business. Advisory Groups are focused on office,industrial, retail, investment, property management and marketing.
Access to award-winning technologyThe CBC organization has built a platform of tools to assist each affiliate with the entire transaction process, from obtaining the listing, tomarketing the property, to closing the transaction. Each tool is designed to increase broker production, client service, back officeefficiencies and awareness for your company and properties.
A team stands behind youOur executive team boasts a combined 200 years of commercial real estate experience along with dedicated staff and the resources toensure you achieve maximize results.
2 - (National Real Estate Investor conducted the survey on behalf of the Coldwell Banker Commercialorganization. The survey targeted commercial real estate developers, owners, managers and corporateusers from November 29, 2007 through December 17. 2007. A total of 273 respondents answered thesurvey. Sampling error of +- 5.9% at a 95% confidence level.)
National Brand Awareness Survey2
The Coldwell Banker Commercialorganization offers:
Worldwide professionals across abroad spectrum with valuableindustry experience
Integrated technology platform
Financial analysis
Real estate strategy development
Market research and intelligence
Improved bottom line performance
Industry leading professionaldevelopment programs
Strategic partnerships
Mass exposure of listings
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Senior Leadership
Rick DavidsonPresident CBC AffiliatesCOO Coldwell Banker Real Estate(973) [email protected]
Fred SchmidtSenior VP Global Client Solutions(973) [email protected]
Greg SextonSenior Vice President(973) [email protected]
Tim DimondVP Ownership Services(973) [email protected]
Kyle KingSenior VP Strategic Growth(314) [email protected]
Obie WalliVP Commercial Operations(973) [email protected]
Jason SilfiesVP Marketing/Technology(973) [email protected]
CBC® is led by
commercial real estateprofessionals with over 200years of combined experience.This team is dedicatedto the success of members,whether it’s across the state,across North America oroverseas. They will give youthe support and strategyyou need to compete intoday’s environment.
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SERVICES
Acquisition and Disposition Services Brokerage & Transaction Management Corporate Services Capital Markets Property and Facilities Management Project Management Construction Management Auction Services Investment Analysis Market Research & Analysis Relocation Services Real Estate Owned Services
PROPERTY LINES
Office Industrial Retail Multi-Family Land Hospitality
The Coldwell Banker Commercial® (CBC®) organization is committed to
providing exceptional commercial real estate services across all commercial property types and service
lines. CBC associates provide guidance in every aspect of the commercial real estate transaction,
including: acquisition, disposition, construction and project management, site analysis, and relocation.
Our Services
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Advisory Board
Billie RedmondCarolinas Region(919) [email protected]
Steve DuBruelerNortheast Region(540) [email protected]
J. SearcySouthwest Region(817) [email protected]
Jeff HathawaySoutheast Region(501) [email protected]
Tom WorthCalifornia Region(858) [email protected]
Dean SaundersFlorida Region(863) [email protected]
William OstlundMidwest Region(612) [email protected]
Gary SchneidmillerPacific Northwest Region(208) [email protected]
The Coldwell BankerCommercial® Advisory Board is a
committee of affiliate members with the solepurpose of guiding and contributing to theenhancement of the systems, tools and servicesdelivered to affiliates by the Coldwell BankerCommercial brand. Coldwell Banker Commercialholds its Advisory Board members in highesteem and values their recommendations.Their invaluable input has helped tremendouslyin our efforts to understand and meet the needsof our affiliates and the market.
BUSINESS DEVELOPMENT
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Business Development: Obtaining the Listing
Win Business TemplateOne of the keys to obtaining a new listing is showing the client exactly how you will markettheir property. The CBC organization offers branded pre-populated templates that aid increating strong packages to help you Win the Business. The templates were created byblending a variety of packages from affiliates and competitors that have been successful inthe past.
REIS ReportsWhen trying to obtain a new listing, it is important to have ample knowledge of theproperty and the market. REIS can help you acquire market information bygenerating detailed market and sub-market reports on:
Sales Comps (Buyer, Seller, Cap Rate, etc.)
Rental Comps (Rent, Vacancy, Expenses, Concessions)
Rent, Vacancy and Inventory Trends and Forecasts
Construction (Planned, Proposed and Underway Projects)
COLLABORATION
Obtaining a new listing often begins with collaboration. With over 500 offices across the country, the Coldwell BankerCommercial® (CBC®) organization offers affiliates a myriad of opportunities to establish contacts, share leads, and developbusiness on a national scope. Backed by the Coldwell Banker Commercial organization, you’ll have the ability to take your clientto markets across the country – increasing your exposure – and provide you with a major incentive to grow within your firm.
Online CBC NetworkColdwell Banker Commercial affiliates have access to a networking system locatedon CBCBlueprint that is similar to Linked-In that allows them to strategically locateother CBC affiliates with similar clients and expertise. Our affiliates can network withother CBC professionals to assist in winning business or refer clients in just aboutany market across the United States.
The CBC ForumsThe CBC Forums are a great way to interact with fellow CBC affiliates. Stay up to dateon what is happening in other markets, post comments or properties on the haves/wants board or ask questions and receive answers from CBC peers. You cansubscribe to posts and receive automatic updates when someone answers yourquestion.
CBC Referral Network (CBCRN)Easily receive or send referrals through our national referral system. A simple call sends thereferral to a dedicated person who filters it to the most qualified CBC affiliate.
* Includes franchisees within the Coldwell Banker franchise system that are licensed to use the Coldwell Banker Commercial marks.
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Business Development: Global Client Solutions
Business DevelopmentThe GCS team identifies qualified clients and assists CBC affiliates in winning and gainingcontrol of clients. A dedicated individual located in strategic locations throughout thecountry drives qualified business to affiliate offices.
Transaction FacilitationA single point of contact that will be responsible for driving business, profitability andincreasing the productivity of professionals.
Portfolio ServicesA scalable service line that helps the client manage their portfolio, reduce occupancycost, manage critical dates and implement corporate strategy, through people,processes and technology.
Transaction ManagementThe transaction management services model integrates people, processes andoperations through a web-based reporting program that reduces cycle time andoccupancy cost.
GLOBAL CLIENT SOLUTIONS LLC (GCS)The Global Client Solutions team acts as a center of excellence for all of our offices. The team proactively provides assistance incoordinating and delivering proposals and presentations for national clients and winning multi-market assignments for the CBCorganization. Recent wins include national representation for Kumon and Jackson Hewitt.
GCS offers:
Customizable proposals and presentations
Assistance in responding to RFPs / RFIs
Collateral sales materials for use at point-of-sale (i.e., Case Studies, Process Materials, etc.)
Ability to identify and leverage the experience of subject matter experts, regardless of location
Team members are available to attend ‘final round’ client presentations
Identify if CBC relationships exist with clients you are pursuing
Business Development in 2008 334 referral transactions generated from a Realogy brand to CBC
$229 million in transaction value
300 deals generated by the GCS team
$125 million in transaction value
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Business Development: Clients Represented
* Includes clients of Coldwell Banker Commercial franchisees.
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Facility ManagementThe CBC organization provides customized facilities and engineering solutions for theclients of affiliate offices. This program helps drive savings and increase productivity byleveraging items such as national service contracts, strategic alliances, web-basedreporting and benchmarking.
Property ManagementOur integrated platform provides standard policy, procedures and processes to CBCaffiliates to ensure a consistent and effective service delivery model to your clients.Additionally, affiliate offices have access to operational and technology systems,industry expertise, market research, industry benchmarking and business solutions tohelp meet the client’s objectives.
Business Development: Ownership Services
OWNERSHIP SERVICES:The Coldwell Banker Commercial® (CBC®) organization has anOwnership Services team that manages clients throughout the lifecycle of their real estate and investment objective.
Integrated Technology Specialty Practices Strategic Alliances Client Development Corporate Support
Policy, Procedures Centers of Excellence Strategy Development Emerging Trends and Best Practices
Capital MarketsThrough our strategic alliance with Johnson Capital Express, the CBCplatform provides access to debt and equity sources for all propertytypes, real time access to market information and industry expertise,along with an ability to accelerate the closing of transactions. Byutilizing this network of providers, affiliate offices can create and realizeadditional income opportunities for their professionals. The service isscalable from one-off to portfolio-wide assignments.
LeasingThe CBC center of excellence provides access to policy procedures and templates,proposal support, industry expertise and market research to assist in pursuing leasingopportunities.
Institutional ServicesCBC has extensive experience in a unique program for providing services to the non-profits,governments and educational sectors. This dynamic market represents a growingopportunity, especially in the non-profit area of property donations for tax benefits. TheCBC team will show affiliate offices how to generate income and provide savings to clients.Many government and educational organizations are looking to the private markets forprofessional expertise. CBC can help you understand government/educational budgetingcycles, procurement requirements and Requests for Proposals while helping you developstrategies and responses to seek to capture these opportunities.
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Business Development: Advisory Groups
ADVISORY GROUPSColdwell Banker Commercial® (CBC®) organization has formulated a series of Advisory Groups for various property sectors throughoutcommercial real estate to discuss emerging trends, identify best practices and ultimately secure assignments and close deals.
Industrial GroupThis council serves as a sounding board for the industrial property expertsthroughout our network. Members leverage their combined knowledge andexperience within the sector via a series of monthly conference calls, andtheir recommendations help drive the CBC organization’s future industrialproperty success on both a local and national level.
Retail GroupThe Retail Advisory Group is leading group of retail producers within theCBC network. This team of experts meets to discuss the challenges andopportunities that exist in the current retail marketplace.
Multi-Family GroupThe Multi-Family Advisory Group is a team of investment advisors specializingin multi-family property transactions. The team is well-versed in the uniqueelements and trends that shape successful multi-family transactions.
Office Advisory GroupThe office advisory group comprises some of the top office propertyexperts in the Coldwell Banker Commercial network. This teamcollaborates on the current state of the marketplace, relevant industrytrends, winning strategies and competitive advantages.
Ingrid FulmerBoca Raton, FL(561) [email protected]
Bill UkropinaGlendale, CA(626) [email protected]
Eric SacklerLos Angeles, CA(310) [email protected]
Harry ChampOrlando, FL(407) [email protected]
Greg BarsamianGlendale, CA(818) [email protected]
Bill OstlundMinneapolis, MN(612) [email protected]
Scott McLainHuntsville, AL(256) [email protected]
Steve BogdenSalt Lake City, UT(801) [email protected]
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Business Development: Advisory Groups
Property Management GroupThe Coldwell Banker Commercial Property Management Group consists of thetop professionals in the industry from brokerage and corporate real estatebackgrounds. The Coldwell Banker Commercial Property Management Groupoperates through a combined effort to develop national corporate andinstitutional management account relationships to increase the velocity oftransactions for the entire Coldwell Banker Commercial platform.
Investment GroupThe Coldwell Banker Commercial® (CBC®) Investment Group is a reliableand credible source for the acquisition and/or disposition of investmentgrade properties (multi-tenant and single net leased). The group provides acoordinated national network of Coldwell Banker Commercial industryprofessionals across geographic boundaries and specializations who havethe knowledge, expertise and skill to utilize the Coldwell BankerCommercial Brand to develop relationships with Institutions, Corporate,REITs, Financial Service Firms and Individual Investors seeking to work withInvestment Brokers.
Carl ConcellerSt. Louis, MO(314) [email protected]
Jim ShookIndianapolis, IN(317) [email protected]
Bruce BrophySt. Louis, MO(314) [email protected]
Greg ColemanDenver, CO(303) [email protected]
Randy OwenSalt Lake City, UT(801) [email protected]
AWARENESS & EXPOSURE
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Awareness & Exposure: The Coldwell Banker Commercial® Brand
Coldwell Banker Commercial® (CBC®) BrandingAs a Coldwell Banker Commercial affiliate, your name will be linked to a brand that iswell established and recognized throughout the world for quality and professionalism.
100+-year history of exceeding client expectations
# 1 recognized commercial real estate brand2
National print, local and online advertising and sponsorships including: Wall
Street Journal, GlobeSt.com, National Real Estate Investor, ICSC, Retail Traffic,
Real Estate Forum, CCIM, RealShare Conference Series, CoreNet, and a variety
of other sources.
National Brand CharityCBC established the Coldwell Banker Commercial Charitable Foundation in 2007 as a way offurthering its cause-related marketing efforts. Big Brothers Big Sisters of America is thenational charitable partner for CBC. This relationship is a perfect fit as both organizationswork to provide mentorship and guidance while striving to reach new heights.
Award-Winning Website: CBCWorldwide.comCBCWorldwide.com is one of the most cutting edge websites in commercial realestate. The site was built around what clients do most - search for properties andlocate offices. Currently, there are over 16,1001 Coldwell Banker Commercialexclusive listings on the site.
Also available on our national website:
Birds-Eye View of Properties
3D Mapping
Polygon Property Searching
Pre-populated demographics for each property
CBC Intranet Site: CBCBlueprint.comIn order to keep affiliates aware of what is going on within the CBC organization;news, events and articles are posted on the company intranet site, Blueprint. Thesite is also the central access point for all the tools, templates, education,networking and other resources to continue to save you time and money.
@cbcworldwide.com e-mailAll CBC affiliates, professionals and staff receive an auto-forward @cbcworldwide e-mail account. Having one e-mail format creates consistency in the market, andalthough all CBC offices are independently owned and operated, we present to themarket as one entity, strengthening our market position.
1 - Displayed on CBCWorldwide.com Feb 2009
2 - (National Real Estate Investor conducted the survey on behalf of the Coldwell Banker Commercialorganization. The surveytargeted commercial real estate developers, owners, managers andcorporate users from November 29, 2007 through December 17. 2007. A total of 273 respondentsanswered the survey. Sampling error of +- 5.9% at a 95% confidence level.)
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Awareness & Exposure: Office & Professionals
Free Localized WebsiteAll Coldwell Banker Commercial® (CBC®) companies are offered a website manager toolthat creates a website mirroring the look of the global CBCWorldwide.com - building astrong, unified brand image while saving you money on hosting, updates and listing costs.This free website allows each company to create a site reflecting its unique marketposition while displaying featured properties and announcements. The local sitesmaintain the advanced search and map functions of CBCWorldwide.com.
Intra-office CommunicationCBCBlueprint.com, the CBC intranet also acts as your own company intranet so you cansecurely store documents and news items that are relevant to your business. Each CBCprofessional can use CBC Blueprint to access the dashboard, which shows individualproduction numbers and rankings within the company.
Personalized Professional WebpageIndividual webpages for each professional are accessible through the national and localizedversions of the website with a direct hyperlink to send to clients so they can easily view yourlistings. Professionals can publicize industry and market expertise, a track record of completedtransactions, awards won, designations, a prominent picture and links to current listings.
Custom Ad CreationThe CBC national advertising campaign can easily be adapted to create ads for yourproperties. The national marketing team offers assistance with text and graphiccreation. Another option offered to affiliates is Regional Advertising - where CBCaffiliates within the same area pool their resources together to drive advertising costsavings and to strengthen their regional market position.
Broadcast your Industry ExpertiseCBCMarketConnect.com is the comprehensive online resource for commercial real estateprofessionals nationwide. MarketConnect compiles market insights and research on a national,regional and sector-specific basis from CBC professionals worldwide. Posting to the websiteallows CBC and its affiliates to be ranked higher in the web search engine results. All CBCprofessionals are encouraged to write and submit articles on industry specific topics so currentclients, prospects and competitive brokers see you as the industry expert.
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Retail Property ReviewThe Retail Property Review is another co-op advertising program offered to all CBCaffiliates. Each year, this publication is produced exclusively for retail properties with fullcolor photos and ample description space. The book is distributed at the Spring ICSCconvention in Las Vegas, where it is exposed to over 50,000 attendees. The publication isalso distributed at various regional conferences throughout the year to continuallygenerate leads.
Other Property Advertising DiscountsCBC offers discounts to advertise in local, regional and national newspapers andcommercial real estate publications such as NREI, Real Estate Business Journals andBlack’s Guide.
Awareness & Exposure: Properties
Single Data Entry Point for Properties(CDX System)The CBC listing platform automatically distributes and updatesall CBC listings to the premier online commercial real estatedatabases including: Commercial Source, LoopNet andCatylist, along with our own CBCWorldwide.com website, localversions of CBCWorldwide and our online publisher software.
The Wall Street JournalThe Wall Street Journal co-operative advertising program gives you a chance to getnational exposure for your listing at an substantially discounted rate. Full page adsrun up to five times per year and are a great way to generate leads. Each adcontains one featured property with a photograph that is reserved for our mostnotable listing.
National Property ExposureLast year, CBCWorldwide (national website) had:
Property Searches: 3,281,016Detailed Property Views: 1,270,944
Phone Number Lookups: 1,145,040
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Awareness & Exposure: Properties
Custom Flyers & Email CampaignsThis Coldwell Banker Commercial® (CBC®) proprietary software allows you to createprofessional and customized CBC branded materials including: Marketing Packages,Flyers, Flash Presentations, Open Inventory Reports, Advertisements, Postcards andAnnouncements - all with the push of a button. Your listings are automaticallypopulated based on your input into our Listing Platform.
Also included:
Blast Email Capabilities
Email Reporting to see who is interested in the property
Web-Based Project ManagementThis web-based communication and transaction management tool enables professionalsto connect with their team members or clients and share information at any time. Thistool offers immediate access to project files, including: lease contracts, floor plans,project timelines, task lists, team rosters, property data and all project communications- allowing you to easily keep your team members and clients informed.
Demographics by ClaritasCBC affiliates have access to detailed demographics including: past, current year and futureprojections, customized mapping and flexible trade area definitions (radius, drive times orhand-drawn polygons) — everything you need to properly market your listing.
Features include:Reports detailing business data, consumer expenditure estimates, traffic volumes
and shopping center data
Each Listing on CBCWorldwide.com is automatically populated with over 150 free
demographics within 1, 3 and 5 miles of the relevant property
Financial Analytics by ArgusWith financial analytics powered by Argus, CBC affiliates can analyze rents, improvementsand other occupancy-related costs in detail, and develop instant cash flows and thefinancial “what-if” scenarios necessary to take an in-depth look at all the financial aspectsof the transaction.
Lead RouterTM
Lead Router is a revolutionary tool that assists in the day-to-day management of leads - whether web, office, or self-generated.A distinctive feature is the ability to directly convert internet leads and send them to your cell phone.
National PR for Closed TransactionsThe CBC Corporate Communications team acts as a dedicated PR Agency to help your office and professionals achieve highervisibility on both a national and local scale by publicizing your closed deals. The team utilizes its relationships with anassortment of national, regional and local publications to make sure your deals get the proper amount of attention within thebusiness world.
PROFESSIONAL DEVELOPMENT& RECOGNITION
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Professional AdvancementRegardless of the amount of time in the industry, staying current on the ever-changing trends is necessary to remain competitive.The Coldwell Banker Commercial® (CBC®) organization’s education site provides access to a variety of webinars and training courses,as well as discounts on programs such as: Mike Lipsey Seminars, Franklin Covey, Top Dogs, CCIM, ICSC, SIOR, USGBC, and BOMAlive seminars, and continuing education discounts.
Professional development Element K free courses include:
Business Skills and Soft Skills
Computer Skills
Microsoft Office
Office Productivity
Project Management
Professional Development & Recognition
Emerging Brokers Training (EBT)The Emerging Brokers Training (EBT) is a 4-month blended development programspecifically for professionals with less than 1.5 years experience in the industry. With ahigh-impact curriculum, the EBT program helps develop the future stars of commercialreal estate for the CBC organization.
S.T.A.R. Orientation & On-Boarding ProcessThe first step toward your success as a new CBC affiliate is participation in our SystemsTools and Resources (S.T.A.R.) Orientation program. During this session, you’ll be able tointeract with many members of the CBC Management team and staff. Learn how tosuccessfully implement the wealth of resources that CBC makes available to you andyour business.
We also have an On-Boarding Process which lays out everything your managers andadministrators need to do to make for a seamless transition to CBC.
On-Demand Tools TrainingThe CBC organization has live, online training and a library of stored guides, seminars andother demos available 24/7 explaining how to maximize the use of CBC tools to assist ingenerating business or saving time. Also offered is a free help desk 800 telephone numberfor company, program or tool related issues.
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Professional Development & Recognition: Events
ICSC ConventionThe International Council of Shopping Centers (ICSC) Annual Spring Conventiontakes place in Las Vegas each year. It is the largest gathering of real estate andretail professionals (over 50,000 attendees) in the world, with leasing agents,shopping center developers and owners and municipal officials, as well as productand service vendors all in attendance. With our strategically located 4,500 SFisland booth, the CBC organization has a significant presence at this event. Thebooth facilitates client meetings and displays CBC properties throughout the show.The CBC organization also has a significant presence at several regional ICSCmeetings that take place throughout the year.
Global Commercial Conference (GCC)The GCC event is the premier forum for all Coldwell Banker Commercial® (CBC®)professionals to expand their knowledge through a wide-range of educationalworkshops. The GCC offers opportunities to network with hundreds of colleagues fromacross the country and to honor the peak performers in our company who have driventhemselves to the highest levels of success. This event is subject to space limitationsand demand.
Regional MeetingsIn today’s business climate the key to success is collaboration. TheColdwell Banker Commercial Regional Networking Events are designedfor just that! These events provide affiliates with an opportunity tonetwork, share best practices and facilitate business within regions.
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Professional Development & Recognition:Awards
Top 2 & Commercial Elite EventsThe CBC organization takes great pride in celebrating our Commercial Sales Professionals & Offices who continuouslystrive to reach new levels of success with exclusive events for the top two percent of producing professionals (“Top 2”Event) and the top 15 producing companies (“Commercial Elite”).
National Award RecognitionThe Coldwell Banker Commercial® (CBC®) organization recognizes top companies and individual professionals withawards and incentives. Some of the award categories include:
#1 Office by State, National & International
#1 Associate by State, National & International
Professional Production Level Awards: Platinum, Gold, Silver, Bronze, Commercial Elite, #1 Emerging Broker
Collaboration, Diversity, Leadership, Brand Charity Support Awards
#1 Sales Professional by Specialty (Retail, Land, Multi-Family, Office and Industrial)
ADDITIONAL MARKETING RESOURCES
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Marketing Resources
There is no need to re-invent the wheel. Choose from a variety of Coldwell Banker Commercial® (CBC®)marketing templates and brochures to market yourself and your listings, grow your business and createvaluable leads. You will benefit from a suite of marketing materials that are easily customizable to reflectyour local branded identity and specific marketing needs.
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How To GuidesA series of How to Guides have been created to assist CBC affiliates with various everyday tasks:
Thrive in a Challenging Market
Create a Win Business or Marketing Package
Create a Business Plan
Create a Marketing Plan
Creating a Marketing Splash
Getting Involved with our Brand Charity
Other Useful Resources
DiscountsThe Coldwell Banker Commercial Business Advantage Program provides cost effective solutions to help you unlock the savings,benefits and services needed to help you succeed. The program provides associates and their clients discounts on numerousproducts & services, including: Errors & Omission Insurance, Property Signs, Health Care, Telecommunications, Promotional Items,LoopNet, CoStar, and more.
The Insider – The CBC Organization’s Internal MagazineThe Insider is a sophisticated, professional-grade publication for the Coldwell BankerCommercial professional. Each issue strives to be both educational and entertaining,and focuses on providing a variety of information on everything from corporate toolsand resources, to practical advice on commercial real estate, to interesting articlesabout some of the professionals that comprise the CBC organization.
Affiliate LibraryAvailable to affiliates is access to a separate library of documents created by otherCBC affiliates, including: Proposals, Advertisements, Newsletters and Presentations.Whether you’re having your first client meeting or following up on a cold call, make animpact with the proper collateral.
Dedicated Servicing DepartmentCBC affiliates receive a dedicated servicing specialist, based out of the corporateheadquarters office, who acts as a liaison between them and the corporatestaff. Whether an affiliate has a question about CBC learning programs, marketinginitiatives or any other subject, the servicing department is the first point of contact ingetting your questions answered.
AFFILIATE SUCCESS STORIES
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Greg BarsamianColdwell Banker Commercial North CountyGlendale, CA
“Thanks to the Coldwell Banker Commercial brand and its broad
network of professionals, we have had the ability to maintain our market significance inthe Pacific Northwest for over 25 years. The brand has also proved itself by ourcontinued success with recruiting both new and seasoned Brokers to our Company.Recruiting has been greatly enhanced through the new EBT training sponsored byColdwell Banker Commercial. Not only has it provided our new Brokers with thenecessary training to become successful in their careers, it has opened up a network ofcontacts throughout the nation. We are pleased to be a part of the Coldwell BankerCommercial family of offices and look forward to sharing successes for years to come.”
Affiliate Success Stories
“Coldwell Banker Commercial is a network of experienced
firms, connected and enhanced by sophisticated technology that can offer anarray of real estate related services. Over the years, we have completed 13mergers and acquisitions, using our strong market position and the strength of thenational brand. The combination gives us an ability to attract and securecompanies that grow our business. One of the tools that has been most useful forus is the Business Development Group. They partner with us to draft, formulateand win assignments. Being a part of Coldwell Banker Commercial makes all thedifference. The work ethic and professionalism at Coldwell Banker Commercial isa winning combination for us at RESI.”
“After 20 years at CBRE, we came to the decision that we were interested
in building a firm of our own where we could create long term value for our familiesas well as our staff. We spent a year researching alternatives and determined thatColdwell Banker Commercial offered us the best system available. We were able tosmoothly transition our clients and business into CBC using the best systems andtechnology available anywhere. CBC provided on-site training so our staff was able tobegin using the resources of the brand right away and we grew from the threefounders to a staff of 16 in the first 4 months after opening our offices in Glendale,California. We utilized the CBC name and the top notch training and educationprograms for our recruits and were able to maintain - even enhance our reputation asthe experts in our market.”
Alex RhotenColdwell Banker Commercial Mountain West Real Estate, LLCPortland, OR
Greg ColemanColdwell Banker Commercial RESI
Denver, CO
32
Gary RobertsColdwell Banker Commercial ChicoraMyrtle Beach, SC
Bobby TraynhamColdwell Banker Commercial Bennett WilliamsHarrisburg, PA
“Since 2001, I have been affiliated with Coldwell Banker
Commercial. The CBC brand has enabled us to compete on a national level. Wehave been able to acquire some very significant assignments as a result of theColdwell Banker Commercial platform being available to our company. The integrityof CBC is second to none. As a franchisee and a national top producer, it gives megreat comfort to know that the leadership at Coldwell Banker Commercial iscomprised of the industry’s top real estate professionals who truly understand thebusiness. I have always felt that the corporate philosophy of CBC has been to firstand foremost make sure that the sales affiliates, as well as franchisees areachieving success.”
Affiliate Success Stories
“Throughout the 10 years that I have been a Coldwell Banker
Commercial franchisee the organization has continuously strived to provide aplatform of tools, training, and support to help our team compete in an ever-changing market. The Coldwell Banker Commercial team has shown a strongcommitment to its affiliates by establishing a solid brand identity, providing keybusiness development assistance, developing state-of-the-art learning programs,such as the renowned Emerging Broker Training program led by industry experts,including Ralph Spencer and Mike Lipsey, and providing top-quality, web-basedtools that have helped us become a key player in our real estate community.”
“With nearly 20 years in the commercial real estate industry, it is nice to be
part of a network that has the same goals for growth and success as I do along withour company, CBC Bennett Williams. CBC Bennett Williams has been associated withthe CBC brand since 2002 and every year the quality of the people and the networkcontinue to grow. I’ve networked with offices in Texas and Nevada with clients thatare personal friends of mine and I feel each office treated them with the sameeffort and care that I would have myself. CBC Bennett Williams is looking forward tocontinuing to grow with the brand in the years to come.”
Carl ConcellerColdwell Banker Commercial CRA LLC
St. Louis, MO
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The Coldwell Banker Commercial® (CBC®) brand offers the ability to compete on a level playing field for the bestopportunities in your market. When you're an affiliate of the Coldwell Banker Commercial organization, youbenefit from:
Use of the world-renowned CBC brand to position your company as a global player
Global exposure to your listings on CBCWorldwide.com, our highly visible corporate
Web site, as well as on numerous industry listing services.
Access to our award-winning technology platform, which offers comprehensive
information, resources and tools representing best-of-class solutions, to generate
awareness and exposure for the CBC brand, offices, professionals and properties.
Capitalize on CBC’s strategic alliances to provide value-added services
Access to training, support and best practices from CBC corporate staff and more
than 500 leading brokerage offices worldwide
National recognition for you and your listings
Attend national CBC events to generate new business
Ability to grow existing client relationships through our Global Client Solutions Team
Access to Advisory Groups and other CBC affiliates
Equity Interest & Profit Sharing
Summary
* Includes franchisees within the Coldwell Banker franchise system that are licensed to use the Coldwell Banker Commercial marks.