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CBI Product Factsheet:
Cotton Bathrobes and Dressing Gowns in Europe
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 2
Introduction
After suffering greatly from the economic crisis, the European cotton bathrobes and dressing gowns market is recovering.
As important trade hubs, the Netherlands and Germany are especially interesting focus markets for developing country
suppliers. Opportunities are mostly to be found in the middle and high-end markets, as the low-end market is dominated
by cheap mass-production from Turkey, China and Pakistan.
Product description
Product Theme HS codes PRODCOM codes
Bathrobes
and
dressing
gowns
Trade
names:
bathrobes,
dressing
gowns,
housecoats
Wellness
Refer to
CBI Trends
for more
information
on this
theme.
6207,9100
Men's or boys' singlets and other
vests, bathrobes and dressing
gowns, dressing gowns and
similar articles in cotton (excl.
knitted or crocheted, underpants,
nightshirts and pyjamas)
6208,9100
Women's or girls' singlets and
other vests, briefs, panties,
négligés, bathrobes and dressing
gowns, dressing gowns,
housecoats and similar articles in
cotton (excl. knitted or
crocheted, slips, petticoats,
nightdresses and pyjamas,
brassières, girdles, corsets and
similar articles)
14.14.22.40
Men's or boys' singlets,
vests, bathrobes and
dressing gowns, dressing
gowns and similar articles
(excluding knitted or
crocheted)
14.14.24.60
Women's or girls' singlets
and other vests, briefs,
panties, négligés,
bathrobes and dressing
gowns, dressing gowns,
housecoats and similar
articles in cotton
(excluding knitted or
crocheted)
Bathrobes and dressing gowns can be used right after bathing or at the
sauna, serving both as a towel and garment, or at any other time in the
home where it is used as an informal garment/loungewear.
Bathrobes and dressing gowns are typically made of towelling or other
absorbent textile materials. Cotton is the most commonly used fibre for
bathrobes and dressing gowns and is the focus of this factsheet as it offers
most opportunities for developing countries. Other materials can be silk,
wool or synthetic fibres.
Quality and
finishing
The main quality and finishing specifications for bathrobes and dressing gowns
are as follows:
The weaving method is important because it determines the
appearance and the absorbance of the robe. Common methods
are:
o Terry: is usually woven (sometimes knitted) in cotton
with uncut loops on both sides. The longer and denser
the loops are, the more absorbent the robes. 100% terry
cotton bathrobes and dressing gowns are considered the
best due to their absorbency.
o Flannel: soft woven fabric, usually in cotton (or wool).
o Velour: fabric with cut loops that is used to make
bathrobes and dressing gowns softer and give them a
more luxurious look. However, terry is often used on the
inside because it is more water absorbent.
o Waffle: is used mostly to make a more lightweight
bathrobe, and gives the product a grid like appearance.
‘Pique’ is a type of waffle weave in cotton, silk or other
fibres.
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 3
Terry
www.frette.com
Flannel
www.vermontfl
annel.com
Velour
www.lnt.com
Waffle
www.tradekey.c
om
Durability is important because these products need regular
washing. The fabric should be washable (at 30°C, or higher)
without shrinking or fading.
Design aspects to take into account are whether or not to offer
a hooded bath robe, a short or a long bathrobe, and a heavy or
lightweight bathrobe.
Size Common standard sizes (in cm) for bathrobes in Europe:
Labelling Labels for transport normally
include information on the
producer, consignee, composition
of the product and the size of the
product, number of pieces,
bale/box identification and total
number of bales/boxes, and net
and gross weight.
Most important information on the product or packing labels for
bathrobes is composition, size, origin and care labelling. Most
European companies use the international care labelling code
GINETEX, which is a voluntary labelling service to consumers.
The use of their symbols is dependent on a contract with
GINETEX.
For more information and illustrations of product labelling,
please refer to CBI's market information on Buyer Requirements. For
more information on GINETEX, please visit their website: http://www.ginetex.net
Packaging All products should be packed in agreement with
the importer, and this usually consists of plastic
wrapping to protect the fabric from water, solar
radiation and staining. Proper packaging
minimises the risk of damage through
fluctuations in humidity. Packaging dimensions
and weight should make it easy to handle.
Ideally, it should be possible to place packaging together on pallets meaning
that they should be stackable and if possible of a convenient size.
Packaging symbols are nationally and internationally standardised and added
to communicate aspects of transportation and safety of the product. The
symbols above stand for: ‘keep away from sunlight’ and ‘keep the package
away from rain or damp conditions’.
Men Women
Chest Ches
t
Waist Hips
S 94 81/86 64/69 89/94
M 97/102 87/96 70/79 95/104
L 104/10
9
97/10
6
80/89 105/11
4
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 4
Bathrobes are usually displayed and sold hanging. Therefore, if used,
consumer packaging must be simple in design, but utilitarian: it needs to
protect against water and staining.
Illustration
Sources:
Bonprix
(www.bonpri
x.fr )
Monoprix
(www.monop
rix.fr)
Galeries
Lafayette
(www.galerie
slafayette.co
m)
Basic bathrobes and dressing
gowns
Fashionable bathrobes and dressing gowns
What is the demand for cotton bathrobes and dressing gowns in Europe?
After suffering greatly from the economic crisis, the European cotton bathrobes and dressing gowns market is recovering.
As important trade hubs, the Netherlands and Germany are especially interesting focus markets for developing country
suppliers. Opportunities are mostly to be found in the middle and high-end markets, as the low-end market is dominated
by cheap mass-production from Turkey, China and Pakistan. With their relatively low transportation time and costs,
Eastern European countries, like Poland, might become a threat as well.
Figure 1: European imports of cotton bathrobes and dressing gowns by main origin, € million
Source: Trademap
0
20
40
60
80
100
120
140
160
180
2010 2011 2012 2013 2014
Intra EU Developing Countries Rest of the world
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 5
Figure 2: Main European importers of cotton bathrobes and dressing gowns by main origin, 2014, € million
Source: Trademap
Figure 3: Absolute developing country import growth 2010-2014 (€ million) (countries in range of largest importers)
Source: Trademap
European imports of cotton bathrobes and dressing gowns are recovering
The cotton bathrobes and dressing gowns market seems to have suffered greatly from the economic crisis, but after the
dip in 2012 (€211 million) European imports of cotton bathrobes and dressing gowns are recovering, resulting in an
average annual growth rate of -2.9% between 2010 (€265 million) and 2014 (€236 million). The trend of steady recovery
from 2013 and 2014 is expected to continue, stimulated by a wellness trend.
Because developing countries are Europe’s main source of cotton bathrobes and dressing gowns, European imports from
developing countries showed a similar recovery after the dip in 2012 (€113 million). This resulted in an average annual
growth rate of -5.1% between 2010 (€161 million) and 2014 (€131 million). This trend of recovery is also expected to
continue.
Europe’s main importer of cotton bathrobes and dressing gowns is Germany with €45 million in 2014, followed by France
(€30 million), Italy (€29 million) and the United Kingdom (€24 million). These countries are also the main importers of
cotton bathrobes and dressing gowns from developing countries, with €29 million, €18 million, €23 million and €19 million,
respectively.
Although European imports of cotton bathrobes and dressing gowns from developing countries generally decreased
between 2010 and 2014, among the main importers this decrease was especially strong in Italy (€11 million) and France
(€5 million). This might make these countries less interesting target markets for developing country exporters of cotton
bathrobes and dressing gowns in the future.
-5
0
5
10
15
20
25
30
35
Intra EU Developing Countries Rest of the world
-12
-10
-8
-6
-4
-2
0
2
Source: Eurostat
(2013) Source: Eurostat
(2013)
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 6
With €65 million, Turkey is Europe’s leading supplier of cotton bathrobes and dressing gowns, followed at some distance by
China (€25 million) and Pakistan (€22 million). Other main suppliers from developing countries are India (€9 million) and
Sri Lanka (€2 million). Noteworthy is the strong emergence of Poland as Europe’s 4th leading supplier at €17 million, with
an average annual growth rate of 37% between 2010 and 2014!
Figure 4: European exports of cotton bathrobes and dressing gowns by main destination, € million
Source: Trademap
0
20
40
60
80
100
120
2010 2011 2012 2013 2014Intra EU Developing Countries Rest of the world
Tips:
As Europe’s main importers of cotton bathrobes and dressing gowns with the largest imports from
developing countries, Germany, France, Italy and the United Kingdom are interesting focus markets.
The low-end market is dominated by products from Turkey, China and Pakistan, and it will be almost
impossible to compete with this type of cheap mass-production. Therefore, opportunities are mostly to
be found in the middle and high-end markets, implying that you will need to pay particular attention to
design and high-quality.
Pay attention to the competition from Eastern European countries, since their transportation time and
costs are much lower than for developing countries.
Focus on added-value and niche markets where you can distinguish yourself from competitors, e.g.
high quality terry cotton, corporate social responsibility and eco-products. Your promotion strategy will
play a major role in this.
Invest in long-term relationships with your buyers, giving them less incentive to switch to a
competitor. In this highly competitive market, buyer power is relatively strong. They want to market
the stories behind the products. If you have a special production story to tell (e.g. made by women’s
groups, or fair-trade), make sure you actively approach potential buyers.
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 7
Figure 5: Main European exporters of cotton bathrobes and dressing gowns by main destination, 2014, € million
Source: Trademap
Trade hubs are Europe’s leading exporters of bathrobes and dressing gowns
European exports of cotton bathrobes and dressing gowns increased with an average annual growth rate of 1.1% between
2010 (€120 million) and 2014 (€126 million).
European exports of cotton bathrobes and dressing gowns consist mainly of trade within Europe.
With €25 million and €18 million, respectively, the Netherlands and Germany are Europe’s leading exporters of cotton
bathrobes and dressing gowns. This illustrates these countries’ role within Europe as important trade hubs.
Figure 6: European production of cotton bathrobes and dressing gowns, 2009-2013, € million
Source: Prodcom
0
5
10
15
20
25
30
Intra EU Developing Countries Rest of the world
0
50
100
150
200
250
2009 2010 2011 2012 2013
Tips:
The Netherlands’ and Germany’s roles as trade hubs to other mature European markets indicates that
Dutch and German traders can also be used as an intermediary to reach other markets in the West.
Therefore, also keep an eye on trends in these markets.
Be aware of your European buyer’s markets and their requirements. In this way, you can develop new
ideas also for the buyer’s other European markets.
Source: Eurostat
(2013)
Source: Eurostat
(2013) Source: Eurostat
(2013)
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 8
Figure 7: Apparent European consumption of cotton bathrobes and dressing gowns, 2009-2013, € million
Source: Prodcom
European demand recovering from a dip in 2012
European production peaked in 2011 (€214 million), resulting in average annual growth of 0.3% between 2009
(€177 million) and 2013 (€179 million).
As indicated by the import data, European consumption is recovering from a dip in 2012 (€285 million), resulting in an
average annual growth rate of -2.6% between 2009 (€325 million) and 2013 (€293 million). Despite this decline, Europe’s
demand for cotton bathrobes and dressing gowns continues to be considerably higher than its production.
The wellness and cocooning trend is expected to stimulate demand for home and lounge wear, like bathrobes and dressing
gowns. Please refer to trends for more information on wellness and cocooning.
With €44 million, Italy is responsible for 24% of European cotton bathrobe and dressing gown production, followed by
Romania (€23 million) and the Netherlands (€21 million).
Italy is also Europe’s main consumer of cotton bathrobes and dressing gowns with €63 million, followed by Germany
(€45 million), the United Kingdom (€36 million) and France (€34 million). These countries are also the leading European
importers of cotton bathrobes and dressing gowns.
0
50
100
150
200
250
300
350
400
2009 2010 2011 2012 2013
Tips:
Especially cotton bathrobes and dressing gowns produced in Eastern European countries like Romania,
where production is relatively cheap, are strong competition to benchmark your products against.
Consider offering specific marketing and logistical services to your customers, providing a convenient
package to them that includes the specific needs of the client. In a highly competitive industry,
European importers choose the most convenient and complete suppliers.
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 9
Figure 8: Real GDP, 2014-2016, % change from previous year
Source: Eurostat (2015)
Figure 9: Real private consumption expenditure, 2014-2016, % change from previous year
Source: Eurostat (2015)
Economic indicators are promising
Predictions of GDP and private consumption expenditure are important indicators for the European cotton bathrobe and
dressing gown market. The sector is closely linked to economic conditions. When there is room in their disposable income,
consumers increase their spending on luxury products like these.
Between 2014 and 2016, European GDP and private consumption expenditures are expected to increase. This means that
consumption of luxury and decorative products is likely to rise. Especially in emerging markets, an increase in GDP creates
room for this type of spending. Due to saturation, growth in consumption will be moderate for mature markets.
What trends offer opportunities on the European market for cotton bathrobes and
dressing gowns?
Wellness and the ‘cocooning’ trend are expected to stimulate demand for bathrobes and dressing
gowns
Wellness and cocooning is increasingly popular among European consumers, leading to a growing interest in spa and
wellness products as well as home and loungewear. People are looking for comfort and cosiness to relax at home or
-1,0
0,0
1,0
2,0
3,0
4,0
5,0
2014 2015 2016
-1,0
0,0
1,0
2,0
3,0
4,0
5,0
2014 2015 2016
Tip:
Monitor GDP and private consumption expenditure, because when these are positive, expenditure on
cotton bathrobes and dressing gowns is expected to increase.
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 10
‘cocoon’. This trend is expected to stimulate demand for bathrobes and dressing gowns. The wellness and spa trend is
seen mostly in the higher market segments, where people can afford luxury and spa products. This is a growing niche
market in the apparel sector.
The contract market could also be an interesting target market. People, especially in the higher market segments,
increasingly visit spa and wellness centres, and make use of these facilities during their stays in hotels. De-stressing is the
most important reason for people to visit these resorts
. source www.alpenroyal.com
Because bathrobes come into direct contact with people’s skin, consumers consider the softness of the material and the
sustainability of the product to be particularly important. Having your bathrobe made of organic cotton gives the consumer
a feeling of health and wellness. Most consumers also report that organic cotton actually feels softer than conventional
cotton.
Back to nature is another important theme in the bathrobe and wellness market. Natural fibre bathrobes and dressing
gowns fit into this trend and should be promoted.
Social and environmental responsibility is an increasingly important aspect when addressing the mid-high to high-end
market segment. The 2013 Rana Plaza disaster in Bangladesh heated up the discussion about factory safety and other
social and environmental issues in the textile industry. You can address this trend by using and promoting natural
materials or recycled fibres, or by obtaining certification and operating in a transparent way.
Europeans are getting bigger and clothing sizes are increasing as a result. Although this particularly applies to Northern
Europe, it is also the case in other European markets.
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 11
Please refer to CBI Trend mapping for Home Decoration & Textiles for more information on general trends in home textiles,
and the wellness theme in particular.
What requirements should cotton bathrobes and dressing gowns comply with to be
allowed on the European market?
Musts
Product safety
Products placed on the European market should be safe when used as intended. The European Union has regulated
product safety in the General Product Safety Directive (GPSD), which applies to all consumer products marketed in Europe.
There is European legislation prohibiting the presence of certain flame retardants in textile products that come into
contact with skin, such as bathrobes and dressing gowns. If your products do not comply with this legislation they will be
withdrawn from the European market.
Textile Labelling
Tips:
When selling your bathrobes and dressing gowns in line with the spa and wellness trend, you are
advised to focus on the middle-high market segment. Consider innovative ways to add value to your
product. Examples are innovative fabrics, good quality fabrics (terry cotton), special designs, finishing
and silhouette, certification, and the opportunity for consumers (and buyers) to customise their
product, in order to create added value for the higher marker segments.
Consider working together with producers of complementary spa and wellness products to create a
more coherent collection.
Consider investing in product development or a partnership with a European producer. Co-creation
with producers, retailers and marketers can increase your opportunities in the market.
Watch trends in the apparel market in general because your products have to fit into general fashion
trends. A detailed overview of fashion trends, including mood boards, materials and colour cards, can
be found in the CBI Fashion Forecasts.
Consider targeting the contract market. This implies stricter demands on quality, especially durability,
and they sometimes demand higher volumes. The contract market increasingly converges with the
regular home textiles market; buyers increasingly visit the same trade fairs.
Promote the use of natural materials, like cotton or wool so that buyers are aware of this. You can also
use organic cotton or other certification to further enhance your product.
Consider developing a CSR (Corporate Social Responsibility) policy in order to show to your buyer that
you are working on the improvement of social and environmental conditions, and that you are
transparent about this. Please refer to non-legislative requirements for more information on relevant
certification for the bathrobe market.
In cotton textile processing, the use of chemicals, water and energy is highest for the dyeing and
finishing of the product. Look into possibilities for reducing your impact, like using natural dyes, dyes
with a higher fixation rate, reduced salt use, and machines that use less water for processing.
Monitor developments in European clothing sizes, and stay up-to-date on the possible standardisation
of sizes in Europe (which is not the case yet).
Always have good samples ready (i.e. neat, well-finished, and properly labelled), especially when you
are going to visit potential clients or trade fairs. These samples need to be representative of your
product’s quality and must showcase your skills to buyers. Also have an eye-catcher at your trade fair
stand.
Tip:
Consider implementing a management system or code of conduct in order to show to your buyer that
you have taken appropriate safety measures.
Tip:
Stay up-to-date on developments by the sector regarding alternative substances to the prohibited
flame retardants TRIS, TEPA and PBB. You can do so for instance through the European Flame
Retardants Association (EFRA)
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 12
The European Union has harmonised legislation regarding the names, composition and labelling of textile products.
Chemical substances
The use of several chemicals in textiles is restricted.
Azo dyes are often used in the dyeing process for several textile products. The use of certain azo dyes is illegal in Europe;
they can be carcinogenic.
Additional requirements
Social and environmental responsibility on the rise
Consumers are increasingly aware of the social and environmental circumstances in production. As a consequence,
requirements regarding sustainability and certification are increasingly important to buyers.
Implementing a management system (e.g. ISO 14000 on environmental aspects or SA 8000 on social conditions), or using
sustainably produced (e.g. organic or Oeko-Tex certified) materials may be a competitive advantage.
Codes of conduct
European buyers may expect you to comply with their supplier codes of conduct, which are often based on the ILO labour
standards. This can be the importer’s own code of conduct or a code of conduct as a part of an initiative in which the
importer is participating (e.g. ETI or BSCI).
The Ethical Trading Initiative (ETI) is an alliance of companies, trade unions and voluntary organisations that partner up to
improve the working conditions of poor and vulnerable workers across the globe who make or grow consumer goods.
The Business Social Compliance Initiative (BSCI) was developed by European retailers to improve social conditions in
sourcing countries. Suppliers of BSCI participants are expected to comply with the BSCI Code of conduct. To prove
Tip:
Make sure that your products comply with labelling requirements; you need to indicate the fibre
content using prescribed fibre names.
Tips:
Make sure that your bathrobes do not contain any of the azo dyes that are prohibited in Europe.
Consider natural dyes for your products, which are a sustainable alternative to azo dyes.
Tip:
Think about sustainable production methods and consider certification because it adds value to your
products. This is useful when targeting the higher market segments.
Tip:
Be aware that implementing management systems can be expensive. Make a proper cost calculation
before you start the certification process.
Tip:
European buyers are increasingly taking responsibility for improving the working conditions of the
people who make the products they sell. Companies with a commitment to ethical trade can adopt a
code of labour practice that they expect all of their suppliers to work towards. Such codes address
issues like wages, hours of work, health and safety and the right to join trade unions.
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 13
compliance, your production process can be audited at the request of the importer. Once a company is audited, it will be
included in a database that can be used by all BSCI participants.
Consumer Labels
Several labels for textile products exist, which may give your products a competitive advantage. For example:
The Global Organic Textile Standard (GOTS) is a textile processing standard for organic fibres. Textile products that
contain a minimum of 70% organic fibres can become GOTS certified.
The Oeko-Tex Standard consists of three certifications for textiles. These address the effects of textile production
processes on humans and the environment, as well as the effects of the textiles themselves (including the chemicals) on
the health and well-being of consumers.
Care Labelling
There is no Europe-wide legislation on the use of symbols for washing instructions and other care aspects of textile
clothing articles. This is odd as consumers consider care information to be the second most important information on a
product’s label (after size). You are therefore advised to follow ISO standards on this matter.
What competition do I face on the European cotton bathrobes and dressing gowns
market?
Please refer to CBI Competition for Home Decoration & Home Textiles and CBI Top 10 Tips for Doing Business with
European Buyers, because competitiveness for bathrobes and dressing gowns does not differ significantly from this general
overview.
What do the trade channels and interesting market segments look like in Europe for cotton bathrobes and dressing gowns?
Since market channels for bathrobes and dressing gowns differ from the general trade channels for home textiles,
information specifically for bathrobes and dressing gowns is presented below. Market segments for bathrobes and dressing
Tip:
As more and more European importers participate in BSCI, you can expect that complying with the
BSCI code of conduct will be seen as a basic requirement. Because it can harm your position on the
market if you are far from complying with this initiative, you are advised to anticipate by performing a
self-assessment, which is available on the BSCI website.
Tip:
Check the possibility of sourcing organic raw material for your bathrobes.
Tip:
Consider the Oeko-Tex Standard for your product. This standard is mainly used for textile products
that come into direct contact with skin, like bathrobes.
Tip:
Many European retailers use care symbols instead of words. You are advised to follow ISO 3758: 2012
on care labelling.
Source: Eurostat,
2013
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 14
gowns, however, do not deviate significantly from home textile segments; please refer to CBI Market Channels and
Segments for Home Textiles for more information on this subject.
Figure 11: Retailers of bathrobes and dressing gowns in Europe
E-commerce is growing in importance
Compared to home textiles in general, agents, brokers and buying houses still play an important role in the trade of
bathrobes and dressing gowns from developing countries. However, as is the case for home textiles in general, direct
selling to retailers will become increasingly important to reach the European market. Furthermore, as opposed to home
textiles, bathrobes and dressing gowns can be found in clothing and body wear shops rather than at DIY and interior
specialists. As with home textiles, competition and rivalry is extremely high in this market, making it a challenge for
developing country exporters to look for value addition.
As e-commerce is expected to grow explosively in the coming years, this could be a strategy for exporters that can scale
up in a short time span.
Figure 10: Trade channels for bathrobes and
dressing gowns in Europe
European
manufacturers
Developing
country
European
market
Sales
channels
Developing
Country
exporters
Agents/brok
ers/buying
houses
Retailers
Hotels and
spas
Importers/
Wholesalers
Main distribution flow
Secondary distribution flow
Retailers
Interior specialists
Department and variety stores
Internet sellers / mail order
Clothing chain stores
Discounters/Factory outlets
Street markets
Body wear speciality chains
Hypermarket/supermarkets
European
manufacturers
CBI | Market Intelligence Product Factsheet Cotton Bathrobes and Dressing Gowns in Europe | 15
In sourcing e-tailers, exporters can consider several options: brick-and-mortar retailers adding e-commerce to their
concept; wholesalers developing an on-line platform, e-tailers in other sectors moving into home textiles.
Useful Sources
These trade fairs are useful sources for finding trading partners in Europe.
Ambiente (Frankfurt, Germany) - http://www.ambiente.messefrankfurt.com
Heimtextil (Frankfurt, Germany) - http://heimtextil.messefrankfurt.com
Maison & Objet (Paris, France) - http://www.maison-objet.com
Nordic Fabric Fair (Boras, Sweden) - http://www.nordicfabricfair.se
Pure (London, UK) – http://www.purelondon.com
Pitti Immagine (Italy) – http://www.pittimmagine.com
Who’s Next (Paris, France) – http://www.whosnext.com
Tips:
Opportunities for value addition can be found by offering pre-production services like sourcing raw
materials, collection proposals, forwarding advantages and capacity bookings. This implies that instead
of working on a basis of Cut-Make-Trim purchasing you are advised to offer finished product sourcing
(under Free On Board (FOB) terms)
Vertical integration can be considered to strengthen your position in the European market: cooperate
with another company higher up in the value chain to be able to expand and complement your services
offered.
Consider targeting online retailers, in order to reach a broader range of customers through their
webshop. This means, however, supplying small batches/individually packed items, being prepared to
pre-stock and offering more just-in-time supply concepts.
You are advised to keep an eye on developments in retail channels that sell home textiles and apparel
online.
CBI Market Intelligence
P.O. Box 93144
2509 AC The Hague
The Netherlands
www.cbi.eu/market-information
This survey was compiled for CBI by Globally Cool :: creative solutions for sustainable business
in collaboration with CBI sector expert Remco Kemper
Disclaimer CBI market information tools: http://www.cbi.eu/disclaimer
December 2015