cbrt initiative test 6 sample: 824 likely general election ... · sample: 824 likely general...
TRANSCRIPT
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CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total Rep Dem
NPP/
Ind Other
Not
Swing Swing Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 +
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Definitely vote 86.5% 90.3% 89.8% 74.6% 58.8% 88.8% 80.4% 86.0% 86.9% 70.5% 82.2% 81.3% 91.6% 95.1%
Probably vote 8.3% 5.2% 7.5% 14.5% 18.6% 7.2% 11.2% 8.5% 8.1% 14.6% 11.0% 13.2% 5.1% 3.5%
50-50 5.2% 4.5% 2.7% 10.9% 22.6% 4.0% 8.4% 5.4% 5.0% 14.9% 6.7% 5.5% 3.3% 1.4%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Right track 37.4% 12.3% 57.0% 36.3% 10.3% 40.3% 30.0% 38.3% 36.7% 58.0% 49.1% 30.6% 33.2% 31.0%
Wrong track 62.6% 87.7% 43.0% 63.7% 89.7% 59.7% 70.0% 61.7% 63.3% 42.0% 50.9% 69.4% 66.8% 69.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Very favorable 24.9% 7.1% 42.7% 15.4% 10.3% 29.8% 12.0% 23.5% 26.2% 33.5% 28.1% 21.0% 23.1% 23.9%
Somewhat favorable 33.5% 14.2% 43.9% 40.8% 46.9% 31.4% 38.9% 30.9% 35.8% 42.1% 42.4% 32.0% 30.1% 29.4%
Favorable 58.4% 21.3% 86.7% 56.2% 57.3% 61.2% 50.9% 54.4% 62.0% 75.6% 70.6% 53.0% 53.2% 53.3%
Unfavorable 39.5% 77.7% 12.0% 38.1% 42.7% 37.0% 46.1% 44.0% 35.4% 18.8% 26.2% 44.9% 44.8% 46.7%
Somewhat unfavorable 13.9% 21.7% 7.0% 16.1% 15.6% 9.9% 24.4% 14.0% 13.8% 7.9% 15.5% 19.6% 13.2% 12.3%
Very unfavorable 25.6% 56.0% 5.0% 22.0% 27.1% 27.1% 21.7% 30.1% 21.6% 10.8% 10.6% 25.3% 31.6% 34.4%
Don't have an opinion 2.1% 1.0% 1.3% 5.7% 0.0% 1.8% 3.1% 1.6% 2.6% 5.7% 3.3% 2.0% 2.0% 0.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Very favorable 5.8% 3.6% 8.7% 3.3% 0.0% 7.4% 1.7% 7.2% 4.6% 1.6% 7.7% 6.9% 5.9% 6.0%
Somewhat favorable 35.4% 17.3% 49.8% 33.7% 23.6% 36.0% 34.0% 37.3% 33.8% 33.4% 38.7% 29.1% 31.3% 44.2%
Favorable 41.3% 21.0% 58.5% 37.0% 23.6% 43.3% 35.7% 44.5% 38.4% 35.1% 46.4% 36.0% 37.2% 50.2%
Unfavorable 51.0% 74.0% 34.1% 51.0% 59.0% 49.4% 55.4% 51.2% 50.9% 42.8% 43.8% 54.2% 59.5% 47.3%
Somewhat unfavorable 26.6% 28.7% 23.6% 29.4% 35.8% 22.5% 37.5% 23.1% 29.8% 31.6% 29.2% 28.8% 29.4% 18.2%
Very unfavorable 24.4% 45.3% 10.5% 21.6% 23.2% 26.9% 17.9% 28.1% 21.1% 11.1% 14.6% 25.5% 30.1% 29.1%
Don't have an opinion 7.7% 5.1% 7.4% 12.0% 17.4% 7.3% 8.9% 4.3% 10.7% 22.2% 9.8% 9.8% 3.3% 2.6%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Very favorable 2.9% 1.1% 4.3% 2.8% 0.0% 3.5% 1.3% 4.8% 1.2% 5.5% 9.2% 2.9% 1.5% 0.0%
Somewhat favorable 22.8% 12.8% 30.7% 22.4% 10.3% 22.6% 23.3% 24.9% 21.0% 35.4% 30.6% 14.6% 20.2% 21.7%
Favorable 25.7% 13.9% 35.0% 25.3% 10.3% 26.2% 24.6% 29.7% 22.2% 40.9% 39.7% 17.5% 21.7% 21.7%
Unfavorable 64.8% 79.3% 54.5% 63.4% 78.6% 64.1% 66.8% 65.5% 64.2% 40.5% 49.2% 70.9% 72.3% 72.3%
Somewhat unfavorable 33.3% 28.6% 36.1% 33.3% 54.0% 32.5% 35.3% 25.0% 40.7% 32.4% 30.9% 36.2% 33.3% 32.6%
Very unfavorable 31.6% 50.7% 18.4% 30.0% 24.6% 31.6% 31.5% 40.5% 23.5% 8.1% 18.3% 34.7% 39.0% 39.7%
Don't have an opinion 9.4% 6.8% 10.4% 11.4% 11.1% 9.8% 8.6% 4.8% 13.6% 18.7% 11.0% 11.6% 6.0% 6.0%
Will you vote in Nov?
CA on the:
Favorable or unfavorable of
Obama?
Favorable or unfavorable of
Brown?
Favorable or unfavorable of
CA legislature
Data weighted by party, gender, age, ethnicity,
education, and geography
Swing Gender AgeParty
M4 Strategies Page 1
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total Rep Dem
NPP/
Ind Other
Not
Swing Swing Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 +Data weighted by party, gender, age, ethnicity,
education, and geography
Swing Gender AgeParty
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Barack Obama (D) 57.5% 20.1% 88.1% 51.8% 29.2% 60.8% 48.8% 54.5% 60.2% 73.7% 65.8% 54.0% 53.2% 52.5%
Mitt Romney (R) 29.6% 67.2% 5.3% 23.2% 22.6% 31.4% 25.1% 34.3% 25.5% 11.9% 20.9% 31.8% 33.5% 37.1%
Someone else 3.6% 2.3% 2.8% 6.3% 31.8% 2.5% 6.5% 3.4% 3.8% 2.3% 3.8% 3.8% 5.6% 2.0%
Unsure 9.2% 10.4% 3.8% 18.6% 16.4% 5.3% 19.6% 7.8% 10.5% 12.1% 9.5% 10.4% 7.7% 8.3%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Dianne Feinstein (D) 51.1% 18.9% 76.0% 48.9% 35.2% 53.2% 45.3% 49.3% 52.7% 63.7% 51.7% 45.3% 45.3% 55.0%
Elizabeth Emken (R) 28.6% 61.3% 7.0% 22.6% 43.7% 28.7% 28.4% 33.3% 24.4% 11.6% 24.7% 32.4% 33.7% 30.7%
Unsure 20.4% 19.8% 16.9% 28.6% 21.1% 18.1% 26.3% 17.5% 23.0% 24.7% 23.7% 22.4% 21.0% 14.3%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 23.1% 12.4% 36.3% 12.2% 10.3% 25.6% 16.4% 23.9% 22.4% 23.7% 21.3% 24.6% 20.3% 25.5%
Somewhat yes 15.6% 11.8% 17.9% 17.1% 7.7% 14.6% 18.2% 14.8% 16.3% 23.9% 22.8% 12.3% 11.3% 15.0%
Leaning yes 18.8% 13.2% 19.4% 26.1% 22.4% 16.7% 24.4% 17.6% 19.9% 24.2% 23.3% 20.2% 18.4% 13.2%
Yes 57.5% 37.4% 73.5% 55.4% 40.3% 56.9% 59.0% 56.3% 58.6% 71.7% 67.5% 57.1% 50.0% 53.7%
No 35.3% 56.9% 20.3% 32.3% 59.7% 34.8% 36.5% 38.5% 32.4% 21.4% 24.6% 38.1% 39.9% 40.6%
Leaning no 13.0% 17.8% 9.7% 12.0% 25.3% 11.9% 15.9% 11.1% 14.7% 14.7% 10.0% 10.7% 13.2% 15.1%
Somewhat no 4.0% 4.9% 3.1% 4.8% 0.0% 3.9% 4.4% 3.4% 4.5% 4.9% 4.5% 5.7% 2.9% 3.2%
Strongly no 18.3% 34.2% 7.6% 15.5% 34.4% 19.1% 16.2% 24.0% 13.2% 1.8% 10.0% 21.8% 23.8% 22.2%
Unsure 7.2% 5.6% 6.1% 12.3% 0.0% 8.2% 4.5% 5.2% 9.0% 6.8% 8.0% 4.8% 10.1% 5.8%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 9.0% 10.5% 9.1% 6.0% 17.3% 9.7% 7.2% 12.8% 5.7% 6.8% 12.9% 11.6% 7.7% 7.6%
Somewhat yes 10.4% 7.5% 13.0% 9.0% 17.9% 11.4% 7.7% 10.4% 10.4% 8.3% 12.6% 9.0% 11.1% 10.6%
Leaning yes 25.0% 24.8% 22.7% 31.4% 6.3% 21.4% 34.6% 26.1% 24.1% 31.9% 30.8% 22.5% 21.0% 25.0%
Yes 44.4% 42.8% 44.8% 46.5% 41.5% 42.5% 49.5% 49.2% 40.1% 47.1% 56.3% 43.1% 39.8% 43.2%
No 31.1% 36.6% 29.9% 25.7% 22.6% 33.4% 25.3% 31.9% 30.4% 27.7% 21.8% 35.3% 32.1% 33.3%
Leaning no 17.3% 18.8% 17.5% 14.7% 12.3% 19.1% 12.5% 18.0% 16.6% 18.7% 11.3% 20.0% 13.9% 21.0%
Somewhat no 7.1% 6.7% 8.0% 5.8% 10.3% 6.2% 9.7% 6.8% 7.5% 6.0% 4.7% 8.2% 7.9% 7.4%
Strongly no 6.7% 11.1% 4.4% 5.2% 0.0% 8.1% 3.1% 7.2% 6.3% 3.0% 5.8% 7.1% 10.3% 4.9%
Unsure 24.4% 20.5% 25.4% 27.9% 35.9% 24.1% 25.2% 18.8% 29.4% 25.2% 21.9% 21.5% 28.1% 23.5%
Who would you vote for
President?
Who would you vote for U.S.
Senate?
Would you vote yes or vote
no on Prop 30?
Would you vote yes or vote
no on Prop 31?
M4 Strategies Page 2
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total Rep Dem
NPP/
Ind Other
Not
Swing Swing Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 +Data weighted by party, gender, age, ethnicity,
education, and geography
Swing Gender AgeParty
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 22.8% 30.9% 17.3% 21.5% 31.8% 24.1% 19.3% 28.2% 18.0% 12.6% 18.9% 26.1% 24.5% 25.6%
Somewhat yes 13.5% 13.7% 12.1% 16.2% 14.0% 11.8% 18.1% 14.6% 12.5% 22.0% 17.0% 13.1% 10.2% 11.4%
Leaning yes 14.0% 11.8% 16.0% 13.5% 10.3% 14.7% 12.3% 13.4% 14.6% 19.4% 13.9% 11.0% 13.5% 14.4%
Yes 50.4% 56.4% 45.4% 51.2% 56.0% 50.6% 49.7% 56.2% 45.1% 53.9% 49.7% 50.2% 48.1% 51.5%
No 38.4% 34.7% 44.5% 31.5% 27.6% 37.2% 41.6% 35.7% 40.8% 33.7% 32.2% 38.8% 40.2% 41.6%
Leaning no 12.0% 11.7% 13.1% 10.5% 0.0% 10.5% 16.0% 9.6% 14.1% 19.5% 10.3% 13.1% 12.1% 8.0%
Somewhat no 6.6% 6.8% 7.9% 4.1% 0.0% 6.8% 6.1% 5.3% 7.8% 6.7% 7.5% 4.1% 7.3% 7.5%
Strongly no 19.8% 16.2% 23.5% 16.9% 27.6% 19.9% 19.4% 20.7% 18.9% 7.5% 14.5% 21.6% 20.8% 26.1%
Unsure 11.2% 8.9% 10.1% 17.2% 16.4% 12.2% 8.7% 8.1% 14.0% 12.3% 18.1% 11.1% 11.7% 6.9%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 17.2% 19.3% 15.9% 17.2% 10.3% 16.3% 19.8% 20.6% 14.2% 10.8% 19.3% 15.3% 17.7% 20.5%
Somewhat yes 15.7% 14.4% 15.8% 16.3% 39.6% 15.0% 17.5% 16.2% 15.3% 19.7% 15.3% 16.4% 14.4% 14.7%
Leaning yes 23.0% 24.3% 23.0% 22.1% 5.5% 23.4% 22.1% 25.0% 21.3% 22.3% 21.4% 20.8% 21.6% 27.4%
Yes 56.0% 58.0% 54.7% 55.5% 55.3% 54.6% 59.5% 61.8% 50.8% 52.8% 56.0% 52.6% 53.7% 62.6%
No 32.3% 31.1% 32.6% 33.6% 37.5% 32.3% 32.4% 31.4% 33.2% 40.3% 32.7% 33.5% 33.1% 26.5%
Leaning no 12.8% 13.2% 11.3% 16.1% 0.0% 11.3% 16.9% 11.5% 14.0% 18.2% 13.5% 17.8% 9.7% 9.4%
Somewhat no 7.3% 6.5% 7.4% 8.0% 17.9% 7.6% 6.6% 6.4% 8.2% 5.3% 11.2% 8.2% 8.2% 4.8%
Strongly no 12.2% 11.3% 13.8% 9.5% 19.6% 13.4% 8.9% 13.5% 10.9% 16.8% 8.1% 7.4% 15.1% 12.3%
Unsure 11.7% 11.0% 12.7% 10.9% 7.2% 13.1% 8.1% 6.8% 16.1% 6.9% 11.3% 14.0% 13.2% 11.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 15.8% 8.0% 20.8% 16.4% 32.9% 17.4% 11.6% 16.9% 14.8% 18.1% 15.6% 13.0% 11.6% 21.2%
Somewhat yes 10.9% 9.1% 12.0% 11.7% 4.0% 11.1% 10.2% 10.5% 11.2% 13.5% 12.6% 11.3% 11.1% 8.2%
Leaning yes 12.9% 9.3% 14.6% 15.0% 13.3% 12.2% 14.8% 13.0% 12.8% 12.9% 15.3% 12.0% 12.3% 13.1%
Yes 39.6% 26.4% 47.4% 43.1% 50.1% 40.7% 36.6% 40.4% 38.9% 44.5% 43.5% 36.4% 34.9% 42.6%
No 49.3% 67.0% 39.9% 42.5% 38.9% 47.2% 55.0% 52.2% 46.8% 41.4% 41.1% 51.7% 56.0% 48.5%
Leaning no 10.6% 12.9% 10.3% 7.3% 19.4% 9.6% 13.3% 9.0% 12.1% 16.2% 8.0% 11.6% 10.2% 8.9%
Somewhat no 7.5% 6.7% 9.1% 5.5% 0.0% 6.8% 9.2% 4.6% 10.0% 8.8% 11.1% 6.8% 5.5% 7.6%
Strongly no 31.3% 47.3% 20.5% 29.7% 19.5% 30.8% 32.5% 38.7% 24.6% 16.4% 22.1% 33.3% 40.3% 32.1%
Unsure 11.1% 6.6% 12.7% 14.5% 10.9% 12.1% 8.4% 7.4% 14.4% 14.1% 15.5% 11.9% 9.0% 8.9%
Would you vote yes or vote
no on Prop 33?
Would you vote yes or vote
no on Prop 34?
Would you vote yes or vote
no on Prop 32?
M4 Strategies Page 3
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total Rep Dem
NPP/
Ind Other
Not
Swing Swing Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 +Data weighted by party, gender, age, ethnicity,
education, and geography
Swing Gender AgeParty
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 48.7% 48.5% 50.6% 45.3% 39.4% 48.0% 50.6% 51.8% 45.9% 41.6% 45.6% 49.1% 48.7% 53.5%
Somewhat yes 15.8% 17.1% 15.2% 14.6% 19.6% 17.2% 12.0% 14.7% 16.7% 19.5% 9.4% 14.7% 15.0% 18.7%
Leaning yes 16.8% 16.5% 16.8% 17.3% 13.1% 15.8% 19.3% 17.7% 16.0% 18.5% 21.4% 14.6% 17.6% 14.4%
Yes 81.2% 82.2% 82.6% 77.2% 72.1% 81.0% 82.0% 84.2% 78.6% 79.5% 76.4% 78.5% 81.3% 86.6%
No 10.9% 11.4% 11.2% 9.6% 12.3% 10.7% 11.6% 9.5% 12.2% 10.8% 15.1% 13.7% 9.5% 8.4%
Leaning no 6.0% 6.6% 5.4% 6.5% 0.0% 5.6% 7.0% 5.2% 6.7% 10.4% 7.9% 7.4% 3.3% 4.6%
Somewhat no 3.4% 3.2% 4.4% 1.6% 0.0% 3.4% 3.4% 2.3% 4.4% 0.5% 3.9% 4.2% 4.1% 3.2%
Strongly no 1.6% 1.5% 1.3% 1.5% 12.3% 1.7% 1.2% 2.0% 1.1% 0.0% 3.3% 2.1% 2.1% 0.5%
Unsure 7.8% 6.3% 6.3% 13.1% 15.6% 8.3% 6.5% 6.3% 9.2% 9.6% 8.5% 7.8% 9.2% 5.1%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 28.4% 24.4% 33.3% 23.4% 43.1% 30.0% 24.2% 32.3% 24.9% 22.0% 25.9% 29.5% 26.3% 34.3%
Somewhat yes 24.5% 23.5% 25.6% 23.7% 24.6% 25.1% 22.8% 25.5% 23.5% 25.6% 28.7% 22.9% 20.2% 27.5%
Leaning yes 21.8% 23.5% 21.0% 21.1% 14.8% 19.4% 28.1% 21.6% 21.9% 25.9% 20.9% 21.0% 24.7% 17.6%
Yes 74.7% 71.4% 79.9% 68.2% 82.6% 74.5% 75.2% 79.4% 70.4% 73.5% 75.6% 73.4% 71.3% 79.4%
No 15.9% 21.1% 11.7% 17.4% 6.3% 15.8% 16.3% 15.7% 16.2% 12.2% 17.4% 15.4% 19.8% 13.3%
Leaning no 6.3% 7.7% 5.5% 5.8% 6.3% 6.0% 7.1% 5.8% 6.7% 7.5% 8.7% 5.7% 6.9% 4.4%
Somewhat no 3.6% 4.2% 3.0% 4.1% 0.0% 3.9% 2.8% 2.5% 4.6% 3.1% 4.6% 3.2% 4.2% 3.2%
Strongly no 6.0% 9.2% 3.2% 7.4% 0.0% 5.9% 6.3% 7.4% 4.8% 1.6% 4.1% 6.6% 8.8% 5.8%
Unsure 9.4% 7.5% 8.4% 14.4% 11.1% 9.7% 8.6% 4.9% 13.4% 14.3% 7.1% 11.2% 8.9% 7.3%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 33.1% 23.3% 38.4% 37.1% 36.8% 33.1% 33.2% 30.9% 35.1% 34.6% 34.3% 30.1% 38.1% 28.8%
Somewhat yes 15.1% 13.3% 18.8% 10.2% 7.2% 16.7% 10.8% 17.2% 13.1% 12.9% 14.2% 20.7% 14.8% 12.6%
Leaning yes 18.7% 20.8% 17.3% 18.6% 11.8% 17.3% 22.2% 17.7% 19.5% 23.3% 20.8% 17.6% 13.3% 21.8%
Yes 66.9% 57.5% 74.5% 65.9% 55.8% 67.2% 66.2% 65.9% 67.8% 70.8% 69.3% 68.5% 66.2% 63.2%
No 22.3% 31.6% 17.5% 17.2% 33.2% 22.4% 22.0% 24.3% 20.5% 20.3% 18.6% 20.2% 21.8% 27.1%
Leaning no 8.0% 10.1% 6.2% 8.7% 7.7% 7.1% 10.4% 6.8% 9.0% 13.4% 10.5% 6.7% 5.7% 7.4%
Somewhat no 5.7% 7.5% 5.7% 2.6% 13.3% 6.6% 3.3% 6.1% 5.4% 2.7% 3.5% 5.0% 7.8% 6.7%
Strongly no 8.6% 14.1% 5.7% 5.9% 12.3% 8.7% 8.3% 11.3% 6.1% 4.2% 4.6% 8.4% 8.3% 13.1%
Unsure 10.8% 10.9% 8.0% 16.9% 10.9% 10.5% 11.8% 9.8% 11.7% 8.9% 12.1% 11.3% 11.9% 9.6%
Would you vote yes or vote
no on Prop 35?
Would you vote yes or vote
no on Prop 36?
Would you vote yes or vote
no on Prop 37?
M4 Strategies Page 4
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total Rep Dem
NPP/
Ind Other
Not
Swing Swing Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 +Data weighted by party, gender, age, ethnicity,
education, and geography
Swing Gender AgeParty
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 13.8% 4.7% 20.1% 14.8% 13.3% 14.8% 11.3% 15.7% 12.2% 20.6% 15.2% 16.0% 12.2% 9.9%
Somewhat yes 12.1% 9.0% 16.7% 7.6% 6.3% 12.6% 11.0% 12.2% 12.1% 17.4% 16.1% 11.0% 8.6% 12.1%
Leaning yes 18.9% 13.8% 23.1% 18.2% 12.3% 18.2% 20.8% 16.5% 21.0% 22.0% 24.5% 17.8% 18.1% 16.2%
Yes 44.9% 27.5% 59.9% 40.6% 31.9% 45.6% 43.0% 44.4% 45.3% 60.1% 55.8% 44.8% 38.9% 38.2%
No 43.1% 63.8% 27.5% 43.3% 62.6% 42.2% 45.7% 46.7% 40.0% 25.5% 28.9% 43.6% 48.8% 52.7%
Leaning no 13.4% 14.7% 10.2% 18.7% 7.2% 12.5% 16.0% 10.9% 15.7% 17.8% 12.7% 11.8% 13.4% 12.9%
Somewhat no 6.9% 11.6% 4.4% 4.0% 23.2% 6.4% 8.0% 7.0% 6.7% 2.9% 4.9% 8.6% 8.4% 6.9%
Strongly no 22.8% 37.5% 12.9% 20.6% 32.2% 23.3% 21.6% 28.8% 17.5% 4.8% 11.4% 23.2% 27.0% 33.0%
Unsure 12.0% 8.7% 12.6% 16.0% 5.5% 12.2% 11.3% 8.9% 14.7% 14.4% 15.3% 11.6% 12.3% 9.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 21.4% 14.7% 26.7% 21.3% 4.0% 21.0% 22.5% 27.1% 16.2% 19.5% 18.4% 20.8% 20.0% 25.7%
Somewhat yes 16.6% 11.5% 19.3% 18.9% 13.3% 16.9% 16.0% 15.7% 17.4% 17.6% 21.7% 14.5% 13.4% 18.6%
Leaning yes 25.1% 24.0% 27.3% 22.4% 15.8% 24.2% 27.3% 21.4% 28.3% 29.9% 21.8% 27.4% 22.9% 24.8%
Yes 63.1% 50.2% 73.4% 62.6% 33.0% 62.0% 65.7% 64.3% 61.9% 67.0% 61.9% 62.8% 56.3% 69.2%
No 21.9% 36.4% 11.0% 20.6% 60.6% 20.9% 24.3% 25.6% 18.5% 17.4% 20.3% 22.5% 24.9% 21.1%
Leaning no 7.2% 8.8% 5.1% 8.4% 17.9% 5.4% 11.9% 6.6% 7.6% 10.8% 9.4% 4.8% 8.5% 4.6%
Somewhat no 4.4% 6.4% 2.7% 4.9% 0.0% 4.2% 4.8% 4.2% 4.5% 5.7% 5.6% 4.8% 3.7% 3.4%
Strongly no 10.3% 21.2% 3.1% 7.3% 42.7% 11.4% 7.6% 14.7% 6.4% 0.9% 5.2% 12.9% 12.7% 13.1%
Unsure 15.1% 13.4% 15.7% 16.9% 6.3% 17.0% 10.0% 10.1% 19.5% 15.5% 17.8% 14.7% 18.9% 9.7%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly yes 11.9% 10.9% 12.5% 11.9% 15.9% 12.4% 10.6% 16.5% 7.7% 10.9% 12.5% 10.5% 11.4% 13.7%
Somewhat yes 14.8% 13.0% 19.1% 8.1% 23.6% 15.1% 14.0% 16.0% 13.8% 17.2% 11.1% 11.8% 10.5% 22.4%
Leaning yes 17.6% 21.3% 15.1% 17.1% 12.3% 15.3% 23.6% 19.6% 15.7% 10.8% 14.9% 16.6% 20.4% 20.1%
Yes 44.3% 45.3% 46.7% 37.1% 51.8% 42.8% 48.1% 52.2% 37.2% 38.9% 38.5% 39.0% 42.2% 56.1%
No 25.0% 26.5% 22.6% 27.2% 31.8% 24.5% 26.1% 27.5% 22.6% 29.7% 23.0% 23.1% 26.6% 23.3%
Leaning no 11.6% 12.5% 11.0% 11.7% 7.2% 12.0% 10.5% 11.6% 11.6% 16.3% 5.7% 13.5% 11.4% 11.0%
Somewhat no 5.2% 4.5% 5.0% 6.4% 12.3% 4.3% 7.5% 5.4% 5.0% 7.1% 9.5% 3.1% 3.6% 5.4%
Strongly no 8.1% 9.5% 6.6% 9.1% 12.3% 8.2% 8.1% 10.5% 6.0% 6.3% 7.8% 6.5% 11.5% 6.9%
Unsure 30.8% 28.2% 30.7% 35.6% 16.4% 32.6% 25.8% 20.3% 40.1% 31.5% 38.6% 37.9% 31.2% 20.6%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly right track 5.0% 3.5% 7.2% 2.7% 0.0% 5.2% 4.3% 6.6% 3.5% 13.7% 9.5% 4.2% 1.1% 2.9%
SW right track 22.4% 15.4% 27.7% 23.0% 6.3% 21.6% 24.6% 24.9% 20.2% 24.3% 29.1% 16.6% 22.1% 23.0%
Right Track 27.4% 18.9% 34.9% 25.6% 6.3% 26.8% 28.9% 31.5% 23.7% 38.0% 38.6% 20.8% 23.2% 25.9%
Wrong Track 68.0% 77.3% 60.5% 68.7% 89.7% 68.6% 66.5% 64.6% 71.1% 58.1% 57.7% 74.0% 72.1% 69.3%
SW wrong track 35.8% 39.6% 31.5% 39.2% 36.9% 36.0% 35.3% 30.9% 40.2% 40.6% 33.4% 34.1% 37.4% 34.3%
Strongly wrong track 32.2% 37.7% 29.0% 29.5% 52.8% 32.6% 31.2% 33.7% 30.9% 17.5% 24.3% 39.9% 34.7% 35.0%
Unsure 4.6% 3.9% 4.6% 5.7% 4.0% 4.6% 4.6% 3.9% 5.2% 3.9% 3.8% 5.2% 4.7% 4.8%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly support 53.1% 56.6% 53.2% 49.1% 15.9% 52.8% 53.8% 53.7% 52.5% 34.1% 46.7% 61.7% 55.4% 56.7%
SW support 28.9% 30.3% 27.9% 27.1% 65.5% 30.1% 26.0% 27.5% 30.3% 28.0% 35.0% 26.1% 28.8% 28.7%
Would you vote yes or vote
no on Prop 38?
Would you vote yes or vote
no on Prop 39?
Would you vote yes or vote
no on Prop 40?
Generally speaking, would
you say that California
public schools are on the
right track, or would you
say that things are off on
the wrong track?
CA state leg. recently
considered Senate Bill 1530,
which would streamline the
process of dismissing CA
teachers accused of
"serious or egregious
unprofessional conduct"
such as sex, violence or
drug offenses against
children.
M4 Strategies Page 5
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total Rep Dem
NPP/
Ind Other
Not
Swing Swing Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 +Data weighted by party, gender, age, ethnicity,
education, and geography
Swing Gender AgeParty
Support 82.0% 86.9% 81.1% 76.2% 81.4% 82.8% 79.8% 81.1% 82.8% 62.0% 81.8% 87.8% 84.2% 85.4%
Oppose 10.6% 8.1% 11.9% 11.3% 14.0% 8.3% 16.5% 12.2% 9.1% 25.5% 7.4% 8.7% 8.9% 7.8%
SW oppose 6.7% 6.1% 7.3% 6.3% 7.7% 5.1% 10.9% 7.2% 6.2% 18.1% 4.9% 4.5% 5.1% 5.1%
Strongly oppose 3.9% 2.1% 4.7% 5.1% 6.3% 3.3% 5.6% 5.0% 2.9% 7.3% 2.5% 4.2% 3.9% 2.7%
Unsure 7.4% 5.0% 7.0% 12.5% 4.7% 8.8% 3.7% 6.7% 8.1% 12.5% 10.8% 3.5% 6.9% 6.8%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Strongly support 21.9% 29.7% 19.2% 16.6% 0.0% 21.0% 24.5% 27.6% 16.8% 18.3% 21.5% 29.1% 18.5% 22.2%
SW support 34.3% 33.9% 33.3% 35.6% 62.8% 34.6% 33.5% 38.8% 30.2% 31.8% 40.1% 30.2% 36.7% 33.3%
Support 56.2% 63.6% 52.6% 52.2% 62.8% 55.5% 58.1% 66.5% 47.1% 50.0% 61.6% 59.3% 55.2% 55.5%
Oppose 36.8% 30.9% 41.5% 36.0% 31.7% 36.5% 37.4% 28.1% 44.6% 44.2% 33.6% 33.2% 38.3% 35.7%
SW oppose 22.7% 16.5% 26.2% 25.8% 4.0% 23.4% 20.7% 19.1% 25.9% 35.7% 21.2% 21.0% 17.5% 23.7%
Strongly oppose 14.1% 14.4% 15.3% 10.2% 27.7% 13.1% 16.7% 8.9% 18.7% 8.4% 12.4% 12.3% 20.8% 12.0%
Unsure 7.0% 5.5% 5.9% 11.7% 5.5% 7.9% 4.5% 5.5% 8.4% 5.8% 4.8% 7.5% 6.5% 8.8%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 70.7% 69.2% 69.4% 74.8% 95.3% 70.5% 71.2% 66.3% 74.7% 67.2% 61.9% 76.2% 70.9% 72.5%
Selected 29.3% 30.8% 30.6% 25.2% 4.7% 29.5% 28.8% 33.7% 25.3% 32.8% 38.1% 23.8% 29.1% 27.5%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 89.3% 92.5% 88.7% 85.0% 100.0% 89.6% 88.4% 87.1% 91.2% 80.7% 81.0% 91.5% 91.6% 93.6%
Selected 10.7% 7.5% 11.3% 15.0% 0.0% 10.4% 11.6% 12.9% 8.8% 19.3% 19.0% 8.5% 8.4% 6.4%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 65.1% 60.8% 64.5% 72.0% 85.1% 64.2% 67.4% 61.3% 68.4% 86.9% 72.2% 64.3% 62.6% 53.7%
Selected 34.9% 39.2% 35.5% 28.0% 14.9% 35.8% 32.6% 38.7% 31.6% 13.1% 27.8% 35.7% 37.4% 46.3%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 91.3% 90.8% 92.6% 88.8% 100.0% 92.5% 88.1% 88.3% 94.0% 94.2% 82.0% 92.4% 92.3% 92.6%
Selected 8.7% 9.2% 7.4% 11.2% 0.0% 7.5% 11.9% 11.7% 6.0% 5.8% 18.0% 7.6% 7.7% 7.4%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 87.5% 86.2% 89.0% 85.5% 100.0% 89.5% 82.2% 86.0% 88.8% 82.0% 86.7% 90.2% 88.9% 87.0%
Selected 12.5% 13.8% 11.0% 14.5% 0.0% 10.5% 17.8% 14.0% 11.2% 18.0% 13.3% 9.8% 11.1% 13.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 92.5% 95.6% 90.9% 90.8% 100.0% 93.1% 91.0% 89.7% 95.0% 92.9% 85.7% 93.0% 93.5% 94.3%
Selected 7.5% 4.4% 9.1% 9.2% 0.0% 6.9% 9.0% 10.3% 5.0% 7.1% 14.3% 7.0% 6.5% 5.7%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 90.4% 90.6% 89.6% 91.6% 100.0% 90.9% 89.1% 88.4% 92.3% 86.9% 87.4% 90.1% 94.1% 90.1%
Selected 9.6% 9.4% 10.4% 8.4% 0.0% 9.1% 10.9% 11.6% 7.7% 13.1% 12.6% 9.9% 5.9% 9.9%
For which props do you
recall seeing an ad for: Prop
34
For which props do you
recall seeing an ad for: Prop
35
For which props do you
recall seeing an ad for: Prop
36
Across the country, school
districts are taking a closer
look at how teachers are
evaluated and given
feedback on their
performance. Do you
support or oppose using
student standardized test
scores as one part of
teacher evaluations?For which props do you
recall seeing an ad for: Prop
30
For which props do you
recall seeing an ad for: Prop
31
For which props do you
recall seeing an ad for: Prop
32
For which props do you
recall seeing an ad for: Prop
33
CA state leg. recently
considered Senate Bill 1530,
which would streamline the
process of dismissing CA
teachers accused of
"serious or egregious
unprofessional conduct"
such as sex, violence or
drug offenses against
children.
M4 Strategies Page 6
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total Rep Dem
NPP/
Ind Other
Not
Swing Swing Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 +Data weighted by party, gender, age, ethnicity,
education, and geography
Swing Gender AgeParty
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 87.2% 83.2% 90.3% 87.4% 76.7% 87.0% 87.8% 85.0% 89.2% 87.4% 85.7% 88.3% 88.5% 85.7%
Selected 12.8% 16.8% 9.7% 12.6% 23.3% 13.0% 12.2% 15.0% 10.8% 12.6% 14.3% 11.7% 11.5% 14.3%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 82.3% 85.6% 80.4% 80.8% 85.1% 84.7% 75.8% 81.5% 83.0% 83.8% 78.3% 80.0% 80.2% 87.5%
Selected 17.7% 14.4% 19.6% 19.2% 14.9% 15.3% 24.2% 18.5% 17.0% 16.2% 21.7% 20.0% 19.8% 12.5%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 93.2% 95.3% 92.7% 90.5% 100.0% 93.7% 91.7% 90.8% 95.3% 90.2% 89.2% 92.3% 94.3% 96.1%
Selected 6.8% 4.7% 7.3% 9.5% 0.0% 6.3% 8.3% 9.2% 4.7% 9.8% 10.8% 7.7% 5.7% 3.9%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 94.6% 96.1% 93.7% 93.9% 100.0% 94.5% 94.7% 92.3% 96.6% 94.3% 92.7% 95.0% 94.4% 95.5%
Selected 5.4% 3.9% 6.3% 6.1% 0.0% 5.5% 5.3% 7.7% 3.4% 5.7% 7.3% 5.0% 5.6% 4.5%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 62.5% 66.4% 64.8% 53.0% 33.6% 61.0% 66.7% 66.7% 58.8% 60.4% 66.6% 60.3% 61.9% 63.9%
Selected 37.5% 33.6% 35.2% 47.0% 66.4% 39.0% 33.3% 33.3% 41.2% 39.6% 33.4% 39.7% 38.1% 36.1%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 69.9% 75.0% 67.3% 68.1% 59.2% 69.9% 70.1% 74.2% 66.1% 60.8% 52.6% 72.6% 72.0% 79.0%
Selected 30.1% 25.0% 32.7% 31.9% 40.8% 30.1% 29.9% 25.8% 33.9% 39.2% 47.4% 27.4% 28.0% 21.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 50.9% 48.1% 48.8% 60.0% 50.5% 49.7% 54.1% 52.5% 49.6% 72.1% 53.4% 56.6% 49.4% 36.3%
Selected 49.1% 51.9% 51.2% 40.0% 49.5% 50.3% 45.9% 47.5% 50.4% 27.9% 46.6% 43.4% 50.6% 63.7%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 86.4% 87.5% 83.0% 91.6% 100.0% 85.3% 89.5% 90.8% 82.5% 89.4% 88.6% 92.0% 84.1% 82.2%
Selected 13.6% 12.5% 17.0% 8.4% 0.0% 14.7% 10.5% 9.2% 17.5% 10.6% 11.4% 8.0% 15.9% 17.8%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 73.8% 74.5% 73.4% 72.5% 93.7% 74.3% 72.4% 72.0% 75.4% 72.0% 63.6% 70.5% 78.9% 76.9%
Selected 26.2% 25.5% 26.6% 27.5% 6.3% 25.7% 27.6% 28.0% 24.6% 28.0% 36.4% 29.5% 21.1% 23.1%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 90.3% 91.5% 88.9% 90.6% 100.0% 91.8% 86.2% 90.4% 90.1% 85.0% 83.9% 89.7% 95.0% 91.4%
Selected 9.7% 8.5% 11.1% 9.4% 0.0% 8.2% 13.8% 9.6% 9.9% 15.0% 16.1% 10.3% 5.0% 8.6%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 90.0% 91.4% 89.2% 89.0% 100.0% 91.0% 87.5% 88.6% 91.2% 93.4% 84.7% 88.7% 93.5% 88.2%
Selected 10.0% 8.6% 10.8% 11.0% 0.0% 9.0% 12.5% 11.4% 8.8% 6.6% 15.3% 11.3% 6.5% 11.8%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 90.9% 92.8% 89.2% 91.4% 96.0% 90.8% 91.4% 92.2% 89.8% 94.8% 90.6% 92.9% 94.1% 84.3%
Selected 9.1% 7.2% 10.8% 8.6% 4.0% 9.2% 8.6% 7.8% 10.2% 5.2% 9.4% 7.1% 5.9% 15.7%
Relied on: Mailers
Relied on: TV ads
Relied on: Radio ads
Relied on: Print ads
Relied on: Prof. association
For which props do you
recall seeing an ad for: Prop
39
For which props do you
recall seeing an ad for: Prop
40
For which props do you
recall seeing an ad for:
None
Relied on: Friends (word of
mouth)
Relied on: Voter info guide
For which props do you
recall seeing an ad for: Prop
37
For which props do you
recall seeing an ad for: Prop
38
M4 Strategies Page 7
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total Rep Dem
NPP/
Ind Other
Not
Swing Swing Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 +Data weighted by party, gender, age, ethnicity,
education, and geography
Swing Gender AgeParty
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 68.2% 66.4% 66.0% 75.3% 74.1% 69.6% 64.3% 65.0% 71.0% 76.5% 71.0% 73.8% 69.3% 57.0%
Selected 31.8% 33.6% 34.0% 24.7% 25.9% 30.4% 35.7% 35.0% 29.0% 23.5% 29.0% 26.2% 30.7% 43.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 55.8% 58.5% 54.7% 53.5% 62.1% 54.7% 58.7% 51.5% 59.6% 44.6% 47.9% 51.6% 60.0% 64.0%
Selected 44.2% 41.5% 45.3% 46.5% 37.9% 45.3% 41.3% 48.5% 40.4% 55.4% 52.1% 48.4% 40.0% 36.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 80.1% 78.5% 80.3% 82.3% 82.5% 79.2% 82.5% 76.6% 83.3% 90.8% 84.1% 85.4% 73.4% 76.0%
Selected 19.9% 21.5% 19.7% 17.7% 17.5% 20.8% 17.5% 23.4% 16.7% 9.2% 15.9% 14.6% 26.6% 24.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 99.1% 100.0% 98.4% 99.2% 100.0% 99.0% 99.6% 98.8% 99.4% 98.8% 98.6% 98.8% 100.0% 99.0%
Selected 0.9% 0.0% 1.6% 0.8% 0.0% 1.0% 0.4% 1.2% 0.6% 1.2% 1.4% 1.2% 0.0% 1.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Not selected 88.0% 87.7% 88.5% 87.4% 83.7% 86.4% 92.0% 89.7% 86.4% 87.8% 93.1% 91.1% 85.4% 85.9%
Selected 12.0% 12.3% 11.5% 12.6% 16.3% 13.6% 8.0% 10.3% 13.6% 12.2% 6.9% 8.9% 14.6% 14.1%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Friends 10.4% 7.1% 9.9% 16.1% 18.6% 10.8% 9.3% 10.2% 10.6% 16.6% 13.8% 12.5% 9.1% 5.3%
Voter info guide 28.0% 28.9% 29.4% 23.0% 32.0% 29.4% 24.3% 22.4% 32.9% 16.1% 25.5% 28.2% 29.9% 33.0%
Mailers 1.4% 1.9% 1.5% 0.4% 0.0% 1.4% 1.2% 1.0% 1.8% 1.7% 0.0% 0.5% 2.4% 1.4%
TV ads 7.9% 6.2% 8.6% 9.6% 0.0% 6.8% 10.9% 9.6% 6.5% 9.9% 12.0% 8.8% 6.5% 5.8%
Radio ads 1.4% 1.3% 1.2% 2.0% 0.0% 1.0% 2.5% 1.6% 1.1% 3.0% 1.2% 1.7% 0.7% 1.1%
Print ads 1.2% 0.0% 2.2% 1.1% 0.0% 1.0% 2.0% 1.6% 0.9% 1.1% 1.0% 3.0% 1.3% 0.0%
Prof. association 2.1% 1.8% 2.4% 2.1% 0.0% 2.2% 1.8% 1.7% 2.5% 3.7% 1.7% 2.8% 1.5% 1.7%
Newspapers 8.0% 9.5% 7.6% 6.3% 13.3% 7.4% 9.6% 11.4% 5.0% 0.0% 4.7% 4.9% 7.9% 16.0%
Internet 21.7% 22.6% 21.7% 20.4% 23.8% 21.9% 21.2% 24.2% 19.5% 34.4% 30.7% 25.1% 18.4% 11.9%
Other news source 6.4% 8.8% 5.6% 4.7% 0.0% 6.3% 6.6% 5.3% 7.4% 0.0% 4.6% 4.6% 10.3% 7.7%
Canvassers 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Other 11.5% 11.9% 9.8% 14.3% 12.3% 11.8% 10.7% 11.1% 11.8% 13.4% 4.8% 7.9% 11.9% 16.0%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Straight Republican 9.3% 25.7% 1.5% 1.0% 0.0% 12.9% 0.0% 12.1% 6.9% 5.4% 7.3% 11.0% 12.9% 7.2%
Mostly Republican 17.2% 42.5% 1.8% 10.8% 12.3% 23.7% 0.0% 20.8% 14.0% 5.8% 15.7% 18.3% 16.5% 23.5%
Few more Rep than Dem 7.7% 14.5% 2.2% 8.4% 10.9% 0.0% 27.9% 7.4% 7.9% 1.9% 7.5% 7.6% 7.8% 10.6%
Equally both parties 11.8% 9.8% 4.7% 30.4% 7.7% 0.0% 42.9% 12.3% 11.3% 22.2% 16.4% 12.2% 8.8% 7.2%
Few more Dem than Rep 8.0% 3.4% 8.6% 14.2% 5.5% 0.0% 29.2% 9.3% 6.9% 7.9% 7.0% 8.4% 10.5% 5.7%
Mostly Democratic 26.3% 1.9% 46.3% 22.2% 17.3% 36.3% 0.0% 21.1% 30.9% 32.9% 22.8% 24.2% 22.6% 30.2%
Straight Democratic 16.8% 0.8% 34.9% 3.9% 0.0% 23.1% 0.0% 13.2% 20.0% 17.3% 20.0% 15.1% 17.7% 15.1%
Other/Third Party 2.9% 1.3% 0.2% 9.1% 46.4% 4.0% 0.0% 3.8% 2.0% 6.5% 3.1% 3.3% 3.1% 0.5%
Which was your PRIMARY
resource to decide or inform
the choices you made?
VoteHist
Relied on: Newspapers
Relied on: Internet
Relied on: Other news
sources
Relied on: Canvassers
Relied on: Other
M4 Strategies Page 8
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total Rep Dem
NPP/
Ind Other
Not
Swing Swing Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 +Data weighted by party, gender, age, ethnicity,
education, and geography
Swing Gender AgeParty
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Very conservative 11.7% 25.7% 2.7% 9.4% 7.2% 15.0% 3.1% 14.1% 9.6% 7.0% 10.0% 12.3% 13.0% 13.3%
Somewhat conservative 25.0% 48.3% 13.8% 13.3% 10.9% 23.4% 29.3% 28.5% 21.9% 11.8% 21.3% 31.6% 26.9% 26.7%
Conservative 36.8% 74.1% 16.4% 22.7% 18.1% 38.5% 32.4% 42.6% 31.5% 18.8% 31.2% 43.9% 39.8% 39.9%
Liberal 37.3% 12.8% 60.2% 26.9% 26.0% 40.3% 29.3% 30.2% 43.6% 48.7% 41.6% 31.7% 34.7% 36.3%
Somewhat liberal 24.8% 11.2% 39.0% 16.4% 5.5% 24.6% 25.2% 21.3% 27.9% 30.0% 25.8% 20.5% 25.4% 24.1%
Very liberal 12.5% 1.7% 21.2% 10.5% 20.6% 15.7% 4.0% 8.9% 15.7% 18.7% 15.8% 11.3% 9.3% 12.2%
Moderate/Independent 20.9% 9.5% 20.0% 41.0% 13.3% 16.5% 32.5% 22.1% 19.8% 23.5% 21.8% 19.6% 18.9% 22.2%
Libertarian 2.3% 2.3% 1.5% 2.1% 36.3% 2.3% 2.1% 2.3% 2.2% 2.0% 3.8% 2.6% 2.8% 0.8%
Other 2.8% 1.3% 1.8% 7.2% 6.3% 2.4% 3.8% 2.7% 2.9% 7.1% 1.5% 2.2% 3.8% 0.7%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Public employee union 15.0% 15.9% 16.1% 11.6% 0.0% 14.4% 16.4% 13.9% 15.9% 14.7% 15.0% 10.6% 14.2% 19.2%
Private employee union 4.9% 4.2% 5.5% 5.0% 0.0% 4.2% 6.8% 4.9% 4.9% 5.0% 7.6% 3.8% 5.5% 3.7%
Yes, both 1.8% 2.3% 1.5% 1.7% 0.0% 1.5% 2.6% 1.7% 1.8% 0.6% 1.9% 1.4% 1.9% 2.5%
No 78.4% 77.6% 76.9% 81.7% 100.0% 80.0% 74.2% 79.5% 77.4% 79.7% 75.5% 84.2% 78.4% 74.6%
Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215
Polling place 42.2% 38.0% 44.9% 44.3% 14.0% 42.9% 40.2% 46.9% 37.9% 55.6% 56.7% 51.2% 37.0% 26.8%
By mail 49.0% 54.2% 49.8% 38.8% 57.3% 49.3% 48.4% 45.1% 52.5% 27.9% 31.7% 41.9% 54.7% 67.6%
Not sure 8.8% 7.8% 5.4% 16.9% 28.7% 7.8% 11.5% 8.0% 9.6% 16.5% 11.6% 6.8% 8.3% 5.7%
PoliticalIdeo
Union
Vote method
M4 Strategies Page 9
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total
Sample Size 824
Definitely vote 86.5%
Probably vote 8.3%
50-50 5.2%
Sample Size 824
Right track 37.4%
Wrong track 62.6%
Sample Size 824
Very favorable 24.9%
Somewhat favorable 33.5%
Favorable 58.4%
Unfavorable 39.5%
Somewhat unfavorable 13.9%
Very unfavorable 25.6%
Don't have an opinion 2.1%
Sample Size 824
Very favorable 5.8%
Somewhat favorable 35.4%
Favorable 41.3%
Unfavorable 51.0%
Somewhat unfavorable 26.6%
Very unfavorable 24.4%
Don't have an opinion 7.7%
Sample Size 824
Very favorable 2.9%
Somewhat favorable 22.8%
Favorable 25.7%
Unfavorable 64.8%
Somewhat unfavorable 33.3%
Very unfavorable 31.6%
Don't have an opinion 9.4%
Will you vote in Nov?
CA on the:
Favorable or unfavorable of
Obama?
Favorable or unfavorable of
Brown?
Favorable or unfavorable of
CA legislature
Data weighted by party, gender, age, ethnicity,
education, and geography
1st -
11th
H.S.
Grad
Non
Col/
Post HS
Some
Col
Col
Grad Grad LA OC
Inland
Emp SD
Cent.
Valley
Cent.
Coast
Bay
Area
North/
Sierra
12 119 28 270 223 172 220 80 83 73 138 25 180 24
38.1% 69.7% 82.3% 89.2% 89.8% 93.6% 86.9% 86.4% 84.9% 87.8% 82.9% 91.1% 88.2% 87.8%
16.4% 14.6% 6.2% 8.1% 8.4% 4.1% 7.6% 10.3% 6.9% 11.4% 9.5% 4.9% 8.1% 2.0%
45.5% 15.7% 11.5% 2.8% 1.9% 2.3% 5.6% 3.3% 8.2% 0.9% 7.6% 4.0% 3.7% 10.2%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
73.4% 45.5% 30.3% 36.3% 38.2% 31.4% 40.6% 35.7% 26.6% 36.9% 37.5% 29.1% 42.0% 27.3%
26.6% 54.5% 69.7% 63.7% 61.8% 68.6% 59.4% 64.3% 73.4% 63.1% 62.5% 70.9% 58.0% 72.7%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
38.1% 29.0% 13.2% 26.0% 21.9% 25.2% 25.5% 24.1% 23.0% 28.4% 24.0% 24.0% 24.9% 24.1%
30.0% 35.7% 24.8% 31.9% 36.9% 31.6% 35.2% 28.8% 33.8% 34.3% 31.4% 30.8% 36.5% 21.0%
68.0% 64.7% 38.0% 58.0% 58.9% 56.8% 60.7% 53.0% 56.8% 62.7% 55.4% 54.8% 61.4% 45.1%
16.4% 34.4% 57.2% 39.0% 39.6% 42.2% 35.9% 47.0% 41.4% 37.3% 42.5% 41.6% 36.5% 49.0%
16.4% 13.4% 14.8% 12.8% 14.0% 15.3% 13.8% 10.1% 11.3% 12.5% 14.2% 9.8% 17.2% 16.3%
0.0% 21.0% 42.4% 26.2% 25.6% 27.0% 22.1% 36.9% 30.1% 24.9% 28.3% 31.9% 19.3% 32.7%
15.5% 0.9% 4.8% 3.0% 1.6% 1.0% 3.3% 0.0% 1.8% 0.0% 2.1% 3.6% 2.0% 5.9%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
0.0% 2.1% 6.2% 4.5% 7.9% 8.0% 8.1% 6.4% 4.4% 9.1% 2.9% 5.6% 4.7% 2.6%
74.3% 40.1% 19.6% 31.3% 36.0% 38.0% 36.2% 23.4% 27.2% 40.8% 32.3% 37.5% 44.7% 26.6%
74.3% 42.3% 25.8% 35.7% 43.9% 46.0% 44.3% 29.7% 31.6% 50.0% 35.3% 43.1% 49.5% 29.2%
10.2% 50.3% 67.0% 52.2% 49.9% 51.3% 47.1% 58.5% 60.1% 47.8% 57.1% 53.7% 42.8% 65.0%
10.2% 28.0% 24.4% 27.6% 27.1% 24.9% 25.2% 21.1% 32.2% 26.3% 29.6% 29.1% 24.2% 38.9%
0.0% 22.4% 42.5% 24.6% 22.8% 26.4% 22.0% 37.3% 27.9% 21.5% 27.5% 24.6% 18.5% 26.1%
15.5% 7.4% 7.3% 12.0% 6.2% 2.7% 8.6% 11.8% 8.3% 2.2% 7.6% 3.3% 7.7% 5.8%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
0.0% 4.5% 6.2% 2.3% 2.4% 3.1% 2.8% 6.1% 2.7% 3.1% 2.8% 0.0% 2.0% 3.8%
55.0% 29.9% 15.8% 21.7% 23.2% 18.1% 29.9% 14.1% 16.7% 24.6% 22.0% 22.0% 22.8% 8.0%
55.0% 34.5% 22.0% 24.1% 25.5% 21.2% 32.7% 20.3% 19.4% 27.8% 24.8% 22.0% 24.9% 11.8%
0.0% 54.2% 73.2% 64.6% 65.2% 75.1% 54.6% 71.2% 63.3% 68.8% 69.7% 68.7% 67.2% 80.0%
0.0% 29.2% 39.8% 34.3% 33.8% 34.9% 31.0% 35.4% 38.2% 31.8% 31.9% 28.4% 35.5% 29.8%
0.0% 25.0% 33.3% 30.3% 31.4% 40.1% 23.6% 35.8% 25.1% 37.0% 37.8% 40.3% 31.7% 50.2%
45.0% 11.4% 4.8% 11.4% 9.2% 3.7% 12.7% 8.5% 17.3% 3.4% 5.5% 9.3% 7.9% 8.2%
GeographyEducation
M4 Strategies Page 10
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Barack Obama (D) 57.5%
Mitt Romney (R) 29.6%
Someone else 3.6%
Unsure 9.2%
Sample Size 824
Dianne Feinstein (D) 51.1%
Elizabeth Emken (R) 28.6%
Unsure 20.4%
Sample Size 824
Strongly yes 23.1%
Somewhat yes 15.6%
Leaning yes 18.8%
Yes 57.5%
No 35.3%
Leaning no 13.0%
Somewhat no 4.0%
Strongly no 18.3%
Unsure 7.2%
Sample Size 824
Strongly yes 9.0%
Somewhat yes 10.4%
Leaning yes 25.0%
Yes 44.4%
No 31.1%
Leaning no 17.3%
Somewhat no 7.1%
Strongly no 6.7%
Unsure 24.4%
Who would you vote for
President?
Who would you vote for U.S.
Senate?
Would you vote yes or vote
no on Prop 30?
Would you vote yes or vote
no on Prop 31?
1st -
11th
H.S.
Grad
Non
Col/
Post HS
Some
Col
Col
Grad Grad LA OC
Inland
Emp SD
Cent.
Valley
Cent.
Coast
Bay
Area
North/
Sierra
GeographyEducation
12 119 28 270 223 172 220 80 83 73 138 25 180 24
73.4% 61.3% 31.3% 57.4% 57.8% 57.8% 59.8% 48.0% 52.0% 55.0% 54.1% 50.0% 67.7% 45.1%
16.4% 23.7% 44.5% 30.2% 30.4% 30.5% 24.7% 41.3% 32.5% 31.4% 30.1% 34.8% 25.9% 40.5%
0.0% 5.9% 0.0% 4.8% 2.5% 2.6% 3.6% 2.2% 5.6% 4.6% 3.3% 10.9% 1.8% 6.8%
10.2% 9.1% 24.3% 7.6% 9.4% 9.1% 11.8% 8.5% 9.9% 8.9% 12.5% 4.3% 4.5% 7.6%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
53.6% 57.0% 29.8% 46.7% 54.6% 52.6% 53.7% 49.0% 41.3% 53.6% 46.6% 53.4% 58.0% 30.8%
0.0% 20.4% 44.3% 30.3% 29.2% 30.0% 23.8% 42.1% 30.1% 30.0% 28.5% 24.4% 26.6% 37.7%
46.4% 22.6% 25.9% 23.0% 16.2% 17.4% 22.5% 8.9% 28.6% 16.4% 24.9% 22.2% 15.4% 31.5%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
15.5% 23.1% 11.3% 23.2% 19.0% 30.7% 21.5% 26.1% 26.7% 29.5% 25.6% 30.6% 17.0% 19.1%
0.0% 14.0% 13.9% 17.9% 15.9% 14.1% 17.4% 14.3% 14.3% 14.9% 17.5% 16.2% 13.8% 12.3%
55.0% 16.0% 23.2% 19.3% 23.0% 11.4% 23.7% 13.0% 16.8% 17.9% 14.9% 15.5% 20.7% 14.4%
70.5% 53.1% 48.5% 60.3% 57.8% 56.3% 62.7% 53.4% 57.7% 62.3% 57.9% 62.4% 51.4% 45.8%
19.3% 36.2% 36.2% 30.7% 36.9% 40.7% 31.5% 36.5% 34.3% 36.2% 33.7% 35.0% 39.3% 46.1%
19.3% 17.0% 8.4% 10.9% 12.6% 14.4% 13.6% 9.0% 14.6% 8.6% 9.7% 16.7% 16.9% 15.5%
0.0% 4.7% 6.5% 3.6% 5.5% 2.1% 4.1% 2.5% 2.7% 4.2% 2.3% 3.2% 6.6% 2.6%
0.0% 14.5% 21.3% 16.2% 18.8% 24.2% 13.8% 25.0% 17.0% 23.4% 21.7% 15.0% 15.9% 28.1%
10.2% 10.7% 15.3% 9.0% 5.2% 3.1% 5.8% 10.1% 8.0% 1.5% 8.4% 2.7% 9.2% 8.1%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
0.0% 10.4% 0.0% 8.8% 9.0% 10.5% 9.9% 11.3% 12.1% 7.5% 7.6% 5.2% 7.3% 12.1%
0.0% 7.2% 11.5% 8.7% 11.5% 14.3% 10.4% 11.9% 10.8% 14.6% 9.6% 17.6% 7.9% 6.5%
38.6% 21.0% 27.1% 20.9% 28.2% 28.9% 25.2% 24.0% 18.0% 35.5% 23.3% 37.3% 22.5% 35.5%
38.6% 38.6% 38.6% 38.4% 48.7% 53.7% 45.5% 47.3% 40.9% 57.6% 40.4% 60.1% 37.8% 54.1%
35.7% 34.6% 33.4% 34.4% 25.8% 30.0% 29.6% 26.0% 35.3% 26.2% 36.7% 31.9% 32.1% 23.1%
16.4% 23.0% 14.6% 18.1% 14.0% 16.7% 18.3% 7.6% 19.3% 18.6% 19.7% 17.6% 17.5% 12.9%
19.3% 6.4% 6.5% 6.9% 6.6% 8.0% 4.3% 10.8% 7.8% 4.0% 8.0% 7.7% 10.0% 1.6%
0.0% 5.2% 12.3% 9.4% 5.1% 5.3% 6.9% 7.6% 8.2% 3.6% 9.1% 6.6% 4.7% 8.6%
25.7% 26.8% 28.0% 27.2% 25.5% 16.3% 24.9% 26.7% 23.9% 16.2% 22.8% 8.0% 30.1% 22.8%
M4 Strategies Page 11
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Strongly yes 22.8%
Somewhat yes 13.5%
Leaning yes 14.0%
Yes 50.4%
No 38.4%
Leaning no 12.0%
Somewhat no 6.6%
Strongly no 19.8%
Unsure 11.2%
Sample Size 824
Strongly yes 17.2%
Somewhat yes 15.7%
Leaning yes 23.0%
Yes 56.0%
No 32.3%
Leaning no 12.8%
Somewhat no 7.3%
Strongly no 12.2%
Unsure 11.7%
Sample Size 824
Strongly yes 15.8%
Somewhat yes 10.9%
Leaning yes 12.9%
Yes 39.6%
No 49.3%
Leaning no 10.6%
Somewhat no 7.5%
Strongly no 31.3%
Unsure 11.1%
Would you vote yes or vote
no on Prop 33?
Would you vote yes or vote
no on Prop 34?
Would you vote yes or vote
no on Prop 32?
1st -
11th
H.S.
Grad
Non
Col/
Post HS
Some
Col
Col
Grad Grad LA OC
Inland
Emp SD
Cent.
Valley
Cent.
Coast
Bay
Area
North/
Sierra
GeographyEducation
12 119 28 270 223 172 220 80 83 73 138 25 180 24
18.8% 14.2% 10.9% 26.9% 25.3% 21.3% 18.4% 31.7% 25.1% 28.0% 26.4% 31.4% 18.0% 16.9%
0.0% 19.5% 8.6% 13.8% 12.8% 11.4% 15.4% 10.1% 14.4% 11.7% 15.0% 6.6% 13.7% 6.4%
0.0% 12.8% 12.0% 11.8% 14.0% 19.7% 16.6% 10.0% 15.1% 17.9% 5.6% 17.1% 17.2% 9.7%
18.8% 46.6% 31.4% 52.6% 52.1% 52.4% 50.5% 51.7% 54.5% 57.6% 47.0% 55.1% 48.9% 33.0%
55.5% 37.2% 45.8% 35.5% 37.4% 42.5% 37.4% 34.9% 34.5% 37.7% 42.8% 32.4% 39.6% 47.1%
36.2% 15.3% 11.1% 9.7% 10.9% 13.2% 14.9% 15.7% 9.8% 9.6% 13.7% 5.2% 7.9% 15.2%
19.3% 4.1% 0.0% 5.3% 9.3% 7.4% 6.8% 5.4% 6.9% 11.4% 4.5% 3.0% 7.1% 6.3%
0.0% 17.8% 34.7% 20.6% 17.3% 22.0% 15.7% 13.9% 17.8% 16.7% 24.5% 24.2% 24.5% 25.6%
25.7% 16.2% 22.8% 11.8% 10.5% 5.0% 12.1% 13.3% 11.0% 4.7% 10.3% 12.5% 11.5% 19.9%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
18.8% 22.8% 13.6% 16.8% 14.6% 18.0% 17.4% 22.7% 15.4% 13.1% 20.3% 18.4% 14.4% 19.6%
0.0% 20.7% 15.2% 13.3% 17.6% 14.8% 14.3% 21.1% 16.3% 16.9% 13.6% 13.9% 17.0% 9.5%
19.8% 12.4% 33.9% 23.5% 23.6% 27.2% 20.7% 24.2% 19.0% 23.5% 26.7% 17.8% 25.7% 17.2%
38.6% 55.9% 62.7% 53.6% 55.8% 60.1% 52.4% 68.0% 50.7% 53.5% 60.6% 50.1% 57.0% 46.3%
29.5% 35.8% 25.0% 32.0% 32.3% 31.8% 34.1% 22.5% 33.8% 37.8% 31.3% 42.5% 29.3% 46.7%
0.0% 8.1% 17.0% 11.9% 14.4% 15.7% 15.4% 7.1% 10.1% 12.6% 11.9% 17.1% 13.2% 16.3%
29.5% 8.6% 0.0% 6.8% 8.7% 5.2% 6.8% 8.4% 8.4% 11.8% 4.5% 4.9% 8.4% 2.0%
0.0% 19.1% 8.0% 13.3% 9.2% 10.9% 11.8% 7.1% 15.2% 13.4% 14.9% 20.5% 7.6% 28.4%
32.0% 8.4% 12.3% 14.3% 11.9% 8.1% 13.5% 9.6% 15.5% 8.7% 8.2% 7.5% 13.8% 7.0%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
34.3% 16.6% 3.9% 14.0% 14.2% 20.8% 19.6% 11.3% 15.4% 16.6% 16.1% 15.9% 11.6% 23.3%
19.8% 10.8% 14.5% 9.3% 16.0% 5.6% 9.3% 13.2% 6.9% 11.5% 11.4% 7.7% 13.5% 10.9%
10.2% 11.2% 0.0% 12.3% 15.0% 14.6% 14.0% 13.9% 13.9% 6.6% 14.1% 17.7% 12.6% 5.0%
64.3% 38.6% 18.4% 35.6% 45.2% 40.9% 42.9% 38.5% 36.3% 34.6% 41.7% 41.3% 37.8% 39.2%
35.7% 51.4% 64.7% 49.6% 46.2% 50.0% 43.8% 50.1% 49.2% 55.8% 48.5% 50.4% 53.7% 49.8%
35.7% 14.8% 20.9% 9.1% 7.1% 11.3% 9.3% 10.8% 10.6% 12.1% 11.4% 16.9% 10.1% 10.2%
0.0% 5.0% 10.5% 6.7% 11.7% 4.8% 6.8% 7.5% 3.9% 11.2% 7.6% 1.9% 9.7% 2.6%
0.0% 31.6% 33.2% 33.8% 27.4% 33.9% 27.7% 31.8% 34.7% 32.5% 29.4% 31.6% 33.9% 37.0%
0.0% 10.0% 16.9% 14.8% 8.6% 9.0% 13.3% 11.4% 14.5% 9.5% 9.8% 8.2% 8.6% 11.0%
M4 Strategies Page 12
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Strongly yes 48.7%
Somewhat yes 15.8%
Leaning yes 16.8%
Yes 81.2%
No 10.9%
Leaning no 6.0%
Somewhat no 3.4%
Strongly no 1.6%
Unsure 7.8%
Sample Size 824
Strongly yes 28.4%
Somewhat yes 24.5%
Leaning yes 21.8%
Yes 74.7%
No 15.9%
Leaning no 6.3%
Somewhat no 3.6%
Strongly no 6.0%
Unsure 9.4%
Sample Size 824
Strongly yes 33.1%
Somewhat yes 15.1%
Leaning yes 18.7%
Yes 66.9%
No 22.3%
Leaning no 8.0%
Somewhat no 5.7%
Strongly no 8.6%
Unsure 10.8%
Would you vote yes or vote
no on Prop 35?
Would you vote yes or vote
no on Prop 36?
Would you vote yes or vote
no on Prop 37?
1st -
11th
H.S.
Grad
Non
Col/
Post HS
Some
Col
Col
Grad Grad LA OC
Inland
Emp SD
Cent.
Valley
Cent.
Coast
Bay
Area
North/
Sierra
GeographyEducation
12 119 28 270 223 172 220 80 83 73 138 25 180 24
38.6% 54.1% 66.4% 45.2% 45.8% 52.0% 47.2% 47.1% 59.0% 51.2% 57.5% 54.1% 38.1% 47.9%
0.0% 19.8% 8.6% 15.2% 15.6% 16.3% 14.0% 12.8% 10.9% 17.7% 14.4% 18.1% 21.4% 15.8%
16.4% 9.8% 12.7% 18.8% 20.3% 14.7% 17.9% 20.1% 8.5% 14.2% 14.4% 14.4% 20.9% 17.3%
55.0% 83.7% 87.7% 79.2% 81.6% 83.0% 79.1% 80.0% 78.5% 83.1% 86.2% 86.7% 80.3% 81.1%
19.3% 8.8% 0.0% 11.5% 11.3% 12.3% 12.5% 10.7% 6.6% 13.7% 9.7% 8.5% 11.2% 12.7%
0.0% 7.3% 0.0% 3.6% 7.0% 8.8% 5.3% 8.6% 3.5% 8.2% 5.1% 2.5% 7.6% 2.3%
19.3% 0.7% 0.0% 5.1% 3.2% 2.4% 5.9% 2.1% 0.9% 3.9% 2.9% 6.0% 2.3% 0.0%
0.0% 0.9% 0.0% 2.8% 1.1% 1.1% 1.3% 0.0% 2.1% 1.6% 1.7% 0.0% 1.3% 10.4%
25.7% 7.4% 12.3% 9.4% 7.1% 4.7% 8.5% 9.3% 15.0% 3.1% 4.1% 4.8% 8.5% 6.2%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
18.8% 33.5% 38.6% 29.0% 25.9% 26.1% 28.5% 31.0% 25.1% 34.2% 23.8% 50.1% 25.6% 36.9%
19.8% 25.5% 18.0% 23.4% 25.2% 26.0% 24.2% 28.3% 22.2% 30.2% 30.2% 7.7% 20.5% 19.7%
32.0% 17.3% 10.8% 20.8% 26.7% 21.1% 22.1% 20.1% 23.6% 21.9% 17.6% 19.7% 24.6% 23.2%
70.5% 76.2% 67.4% 73.2% 77.8% 73.3% 74.8% 79.3% 70.9% 86.3% 71.6% 77.6% 70.7% 79.8%
19.3% 14.0% 16.3% 16.7% 13.2% 19.3% 15.7% 7.6% 17.7% 9.4% 20.8% 13.9% 18.7% 13.6%
19.3% 8.5% 8.9% 5.8% 5.6% 5.1% 5.9% 4.3% 5.6% 1.0% 13.5% 3.5% 5.8% 0.0%
0.0% 2.9% 0.0% 2.7% 3.2% 7.0% 1.9% 0.8% 2.1% 5.7% 3.1% 6.6% 7.1% 2.0%
0.0% 2.6% 7.4% 8.2% 4.5% 7.2% 7.9% 2.5% 10.0% 2.7% 4.2% 3.9% 5.8% 11.6%
10.2% 9.8% 16.3% 10.1% 9.0% 7.4% 9.5% 13.1% 11.5% 4.3% 7.6% 8.5% 10.7% 6.6%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
18.8% 39.2% 16.1% 34.2% 30.8% 34.0% 37.1% 28.5% 40.3% 35.1% 29.9% 34.6% 26.8% 46.0%
0.0% 14.9% 19.4% 15.4% 15.4% 14.7% 11.6% 22.4% 8.9% 19.1% 14.7% 23.2% 16.6% 13.6%
46.4% 11.8% 11.8% 16.7% 22.1% 21.4% 18.0% 11.6% 17.7% 15.4% 19.0% 24.4% 24.9% 7.7%
65.2% 65.9% 47.3% 66.3% 68.3% 70.1% 66.7% 62.5% 66.9% 69.6% 63.6% 82.2% 68.3% 67.3%
19.3% 24.7% 30.8% 23.0% 21.7% 18.9% 20.3% 24.4% 23.2% 16.8% 28.7% 16.7% 21.0% 25.7%
0.0% 11.7% 5.9% 8.8% 8.2% 4.8% 8.9% 3.8% 6.3% 6.6% 8.5% 3.9% 10.4% 6.5%
19.3% 3.0% 0.0% 5.6% 7.3% 5.8% 4.6% 7.2% 9.6% 4.0% 8.0% 2.3% 4.1% 5.3%
0.0% 10.0% 24.8% 8.7% 6.2% 8.3% 6.8% 13.4% 7.2% 6.2% 12.2% 10.4% 6.4% 13.9%
15.5% 9.4% 21.9% 10.7% 10.0% 11.0% 13.0% 13.1% 10.0% 13.6% 7.7% 1.1% 10.7% 7.0%
M4 Strategies Page 13
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Strongly yes 13.8%
Somewhat yes 12.1%
Leaning yes 18.9%
Yes 44.9%
No 43.1%
Leaning no 13.4%
Somewhat no 6.9%
Strongly no 22.8%
Unsure 12.0%
Sample Size 824
Strongly yes 21.4%
Somewhat yes 16.6%
Leaning yes 25.1%
Yes 63.1%
No 21.9%
Leaning no 7.2%
Somewhat no 4.4%
Strongly no 10.3%
Unsure 15.1%
Sample Size 824
Strongly yes 11.9%
Somewhat yes 14.8%
Leaning yes 17.6%
Yes 44.3%
No 25.0%
Leaning no 11.6%
Somewhat no 5.2%
Strongly no 8.1%
Unsure 30.8%
Sample Size 824
Strongly right track 5.0%
SW right track 22.4%
Right Track 27.4%
Wrong Track 68.0%
SW wrong track 35.8%
Strongly wrong track 32.2%
Unsure 4.6%
Sample Size 824
Strongly support 53.1%
SW support 28.9%
Would you vote yes or vote
no on Prop 38?
Would you vote yes or vote
no on Prop 39?
Would you vote yes or vote
no on Prop 40?
Generally speaking, would
you say that California
public schools are on the
right track, or would you
say that things are off on
the wrong track?
CA state leg. recently
considered Senate Bill 1530,
which would streamline the
process of dismissing CA
teachers accused of
"serious or egregious
unprofessional conduct"
such as sex, violence or
drug offenses against
children.
1st -
11th
H.S.
Grad
Non
Col/
Post HS
Some
Col
Col
Grad Grad LA OC
Inland
Emp SD
Cent.
Valley
Cent.
Coast
Bay
Area
North/
Sierra
GeographyEducation
12 119 28 270 223 172 220 80 83 73 138 25 180 24
38.6% 14.7% 9.3% 15.0% 12.4% 12.5% 17.5% 14.6% 12.4% 11.1% 13.0% 17.1% 10.1% 20.7%
0.0% 6.0% 10.0% 13.2% 13.4% 14.3% 9.7% 16.6% 12.1% 13.4% 9.3% 5.4% 16.1% 8.5%
16.4% 21.8% 12.8% 19.1% 21.2% 14.7% 21.2% 17.1% 14.0% 22.8% 22.5% 16.5% 14.1% 27.6%
55.0% 42.5% 32.1% 47.3% 47.0% 41.4% 48.4% 48.3% 38.6% 47.3% 44.8% 39.0% 40.3% 56.8%
19.3% 43.6% 57.4% 38.3% 42.2% 50.8% 37.8% 36.8% 44.1% 46.5% 45.1% 55.9% 48.0% 38.6%
0.0% 18.0% 16.6% 11.7% 11.9% 15.4% 11.6% 7.1% 13.6% 20.8% 12.6% 21.4% 15.9% 6.1%
0.0% 5.9% 16.7% 7.1% 8.1% 4.4% 6.5% 6.2% 8.1% 3.1% 4.6% 10.8% 9.1% 12.2%
19.3% 19.7% 24.2% 19.5% 22.2% 31.1% 19.7% 23.4% 22.5% 22.7% 27.9% 23.8% 23.1% 20.3%
25.7% 13.9% 10.5% 14.4% 10.8% 7.7% 13.8% 15.0% 17.3% 6.1% 10.1% 5.0% 11.7% 4.6%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
18.8% 29.9% 13.2% 19.8% 16.7% 25.5% 21.9% 20.3% 19.5% 22.0% 21.1% 33.4% 20.8% 18.2%
19.8% 16.3% 23.2% 15.8% 16.7% 16.7% 16.8% 14.3% 20.3% 17.6% 16.9% 8.3% 15.9% 19.3%
10.2% 23.6% 15.3% 21.8% 29.0% 28.7% 25.6% 22.1% 20.4% 23.0% 23.4% 22.9% 30.6% 22.6%
48.8% 69.8% 51.6% 57.4% 62.5% 71.0% 64.3% 56.8% 60.3% 62.6% 61.3% 64.6% 67.3% 60.1%
0.0% 21.7% 25.6% 26.1% 21.8% 16.2% 21.1% 20.2% 19.1% 26.3% 23.4% 29.3% 19.7% 30.0%
0.0% 7.8% 6.4% 10.5% 4.7% 5.2% 6.4% 7.5% 7.9% 6.3% 8.0% 13.8% 5.8% 11.2%
0.0% 1.7% 0.0% 4.3% 8.5% 2.0% 3.1% 3.0% 4.6% 7.3% 4.3% 1.3% 5.9% 4.0%
0.0% 12.2% 19.2% 11.3% 8.7% 9.0% 11.6% 9.7% 6.6% 12.7% 11.1% 14.2% 8.0% 14.8%
51.2% 8.5% 22.8% 16.5% 15.7% 12.8% 14.5% 23.1% 20.6% 11.1% 15.3% 6.1% 13.0% 9.9%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
0.0% 12.5% 0.0% 11.1% 9.0% 19.3% 9.8% 6.2% 10.6% 20.8% 18.4% 17.6% 8.5% 9.8%
19.8% 19.7% 10.5% 14.4% 15.4% 11.8% 11.2% 21.2% 9.4% 14.4% 14.6% 9.5% 18.8% 24.1%
0.0% 8.0% 0.0% 18.3% 17.6% 26.9% 20.0% 17.1% 17.8% 16.7% 16.0% 27.5% 15.7% 11.7%
19.8% 40.2% 10.5% 43.8% 42.1% 57.9% 40.9% 44.5% 37.9% 51.9% 48.9% 54.5% 43.0% 45.6%
18.8% 33.4% 45.9% 18.0% 27.2% 24.2% 23.4% 27.5% 28.1% 20.0% 22.8% 16.2% 29.6% 22.0%
0.0% 15.5% 26.9% 8.3% 13.4% 10.2% 11.0% 11.7% 13.4% 10.6% 12.5% 9.1% 12.1% 7.7%
0.0% 8.0% 3.4% 3.2% 6.7% 4.9% 4.7% 7.2% 8.4% 1.6% 2.7% 1.1% 7.6% 3.3%
18.8% 9.9% 15.7% 6.4% 7.0% 9.1% 7.7% 8.7% 6.3% 7.8% 7.6% 6.0% 9.8% 11.0%
61.4% 26.4% 43.5% 38.2% 30.7% 17.9% 35.7% 28.0% 34.0% 28.1% 28.3% 29.2% 27.4% 32.4%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
18.8% 4.7% 6.2% 3.6% 4.5% 6.7% 8.0% 6.0% 5.9% 3.3% 5.9% 0.0% 1.3% 2.9%
39.1% 20.7% 18.8% 20.5% 26.2% 21.3% 29.1% 14.0% 17.3% 30.7% 22.6% 18.9% 18.6% 12.6%
57.8% 25.4% 25.0% 24.1% 30.7% 28.0% 37.1% 20.0% 23.2% 34.0% 28.5% 18.9% 20.0% 15.6%
10.2% 68.3% 70.1% 72.6% 63.8% 69.7% 58.8% 73.6% 70.7% 59.2% 66.1% 81.1% 76.9% 82.4%
10.2% 38.2% 29.4% 40.8% 32.2% 33.9% 29.8% 38.7% 43.0% 28.9% 34.8% 43.4% 40.0% 45.0%
0.0% 30.1% 40.7% 31.8% 31.6% 35.8% 29.0% 34.9% 27.7% 30.3% 31.4% 37.8% 36.9% 37.4%
32.0% 6.3% 4.8% 3.3% 5.5% 2.3% 4.1% 6.4% 6.1% 6.8% 5.4% 0.0% 3.1% 2.0%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
19.3% 52.2% 61.8% 55.3% 48.0% 57.5% 46.6% 48.7% 57.1% 52.1% 61.0% 59.5% 55.4% 45.9%
46.4% 26.4% 15.5% 25.3% 35.6% 28.7% 31.2% 31.0% 24.0% 27.5% 25.2% 25.7% 29.9% 40.7%
M4 Strategies Page 14
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Support 82.0%
Oppose 10.6%
SW oppose 6.7%
Strongly oppose 3.9%
Unsure 7.4%
Sample Size 824
Strongly support 21.9%
SW support 34.3%
Support 56.2%
Oppose 36.8%
SW oppose 22.7%
Strongly oppose 14.1%
Unsure 7.0%
Sample Size 824
Not selected 70.7%
Selected 29.3%
Sample Size 824
Not selected 89.3%
Selected 10.7%
Sample Size 824
Not selected 65.1%
Selected 34.9%
Sample Size 824
Not selected 91.3%
Selected 8.7%
Sample Size 824
Not selected 87.5%
Selected 12.5%
Sample Size 824
Not selected 92.5%
Selected 7.5%
Sample Size 824
Not selected 90.4%
Selected 9.6%
For which props do you
recall seeing an ad for: Prop
34
For which props do you
recall seeing an ad for: Prop
35
For which props do you
recall seeing an ad for: Prop
36
Across the country, school
districts are taking a closer
look at how teachers are
evaluated and given
feedback on their
performance. Do you
support or oppose using
student standardized test
scores as one part of
teacher evaluations?For which props do you
recall seeing an ad for: Prop
30
For which props do you
recall seeing an ad for: Prop
31
For which props do you
recall seeing an ad for: Prop
32
For which props do you
recall seeing an ad for: Prop
33
CA state leg. recently
considered Senate Bill 1530,
which would streamline the
process of dismissing CA
teachers accused of
"serious or egregious
unprofessional conduct"
such as sex, violence or
drug offenses against
children.
1st -
11th
H.S.
Grad
Non
Col/
Post HS
Some
Col
Col
Grad Grad LA OC
Inland
Emp SD
Cent.
Valley
Cent.
Coast
Bay
Area
North/
Sierra
GeographyEducation
65.7% 78.6% 77.4% 80.6% 83.6% 86.2% 77.8% 79.8% 81.1% 79.6% 86.2% 85.2% 85.2% 86.6%
18.8% 13.3% 3.7% 10.5% 11.2% 8.5% 15.8% 10.1% 9.2% 9.3% 10.1% 11.0% 6.7% 3.4%
0.0% 8.8% 0.0% 6.6% 6.8% 6.7% 8.9% 7.7% 5.2% 6.0% 6.0% 11.0% 4.7% 3.4%
18.8% 4.5% 3.7% 4.0% 4.4% 1.8% 6.9% 2.3% 4.0% 3.3% 4.1% 0.0% 2.0% 0.0%
15.5% 8.1% 18.9% 8.8% 5.2% 5.3% 6.4% 10.1% 9.7% 11.1% 3.7% 3.8% 8.0% 10.0%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
18.8% 25.2% 37.2% 21.1% 22.4% 18.1% 24.8% 21.8% 20.2% 14.3% 23.0% 20.0% 21.6% 23.7%
36.2% 38.8% 33.7% 35.8% 35.2% 27.6% 31.3% 36.5% 39.8% 37.4% 32.0% 21.3% 38.0% 25.1%
55.0% 64.0% 70.9% 56.9% 57.6% 45.6% 56.1% 58.3% 60.0% 51.7% 55.0% 41.4% 59.6% 48.8%
29.5% 32.3% 19.9% 31.7% 35.6% 52.6% 35.7% 35.6% 32.1% 42.3% 39.4% 56.0% 33.0% 42.5%
19.3% 22.4% 11.1% 19.5% 23.9% 28.3% 26.3% 22.1% 14.0% 28.5% 23.0% 21.1% 19.2% 29.9%
10.2% 9.9% 8.8% 12.1% 11.7% 24.3% 9.5% 13.6% 18.1% 13.8% 16.4% 34.8% 13.8% 12.6%
15.5% 3.7% 9.1% 11.4% 6.8% 1.7% 8.2% 6.1% 7.9% 6.1% 5.6% 2.7% 7.4% 8.7%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
80.7% 69.3% 68.9% 72.0% 73.5% 65.7% 71.1% 70.8% 66.7% 63.0% 69.1% 79.0% 76.0% 65.1%
19.3% 30.7% 31.1% 28.0% 26.5% 34.3% 28.9% 29.2% 33.3% 37.0% 30.9% 21.0% 24.0% 34.9%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
80.2% 85.3% 96.5% 87.9% 90.1% 92.6% 89.7% 91.7% 90.4% 89.9% 90.0% 91.9% 85.9% 89.9%
19.8% 14.7% 3.5% 12.1% 9.9% 7.4% 10.3% 8.3% 9.6% 10.1% 10.0% 8.1% 14.1% 10.1%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
80.7% 71.3% 80.5% 66.4% 62.2% 58.8% 68.7% 63.9% 65.5% 61.2% 57.7% 64.4% 68.0% 66.0%
19.3% 28.7% 19.5% 33.6% 37.8% 41.2% 31.3% 36.1% 34.5% 38.8% 42.3% 35.6% 32.0% 34.0%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
80.2% 87.4% 100.0% 91.8% 91.0% 93.0% 91.0% 93.0% 91.8% 86.1% 91.3% 100.0% 91.0% 95.9%
19.8% 12.6% 0.0% 8.2% 9.0% 7.0% 9.0% 7.0% 8.2% 13.9% 8.7% 0.0% 9.0% 4.1%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
80.2% 85.9% 91.8% 87.6% 88.2% 87.1% 89.7% 90.7% 92.1% 83.3% 80.5% 81.4% 88.2% 93.2%
19.8% 14.1% 8.2% 12.4% 11.8% 12.9% 10.3% 9.3% 7.9% 16.7% 19.5% 18.6% 11.8% 6.8%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
80.2% 88.8% 100.0% 92.1% 93.1% 94.5% 92.1% 93.6% 97.0% 87.4% 93.1% 96.0% 90.9% 97.9%
19.8% 11.2% 0.0% 7.9% 6.9% 5.5% 7.9% 6.4% 3.0% 12.6% 6.9% 4.0% 9.1% 2.1%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
100.0% 84.1% 90.7% 89.9% 92.5% 92.3% 92.0% 90.5% 94.8% 86.1% 89.1% 96.1% 87.6% 97.1%
0.0% 15.9% 9.3% 10.1% 7.5% 7.7% 8.0% 9.5% 5.2% 13.9% 10.9% 3.9% 12.4% 2.9%
M4 Strategies Page 15
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Not selected 87.2%
Selected 12.8%
Sample Size 824
Not selected 82.3%
Selected 17.7%
Sample Size 824
Not selected 93.2%
Selected 6.8%
Sample Size 824
Not selected 94.6%
Selected 5.4%
Sample Size 824
Not selected 62.5%
Selected 37.5%
Sample Size 824
Not selected 69.9%
Selected 30.1%
Sample Size 824
Not selected 50.9%
Selected 49.1%
Sample Size 824
Not selected 86.4%
Selected 13.6%
Sample Size 824
Not selected 73.8%
Selected 26.2%
Sample Size 824
Not selected 90.3%
Selected 9.7%
Sample Size 824
Not selected 90.0%
Selected 10.0%
Sample Size 824
Not selected 90.9%
Selected 9.1%
Relied on: Mailers
Relied on: TV ads
Relied on: Radio ads
Relied on: Print ads
Relied on: Prof. association
For which props do you
recall seeing an ad for: Prop
39
For which props do you
recall seeing an ad for: Prop
40
For which props do you
recall seeing an ad for:
None
Relied on: Friends (word of
mouth)
Relied on: Voter info guide
For which props do you
recall seeing an ad for: Prop
37
For which props do you
recall seeing an ad for: Prop
38
1st -
11th
H.S.
Grad
Non
Col/
Post HS
Some
Col
Col
Grad Grad LA OC
Inland
Emp SD
Cent.
Valley
Cent.
Coast
Bay
Area
North/
Sierra
GeographyEducation
12 119 28 270 223 172 220 80 83 73 138 25 180 24
100.0% 85.8% 88.4% 87.6% 87.7% 85.8% 89.8% 88.1% 93.1% 83.8% 81.8% 82.4% 86.4% 93.6%
0.0% 14.2% 11.6% 12.4% 12.3% 14.2% 10.2% 11.9% 6.9% 16.2% 18.2% 17.6% 13.6% 6.4%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
80.7% 83.3% 85.0% 80.7% 80.4% 86.1% 80.7% 89.1% 88.1% 73.6% 78.5% 97.7% 81.9% 89.3%
19.3% 16.7% 15.0% 19.3% 19.6% 13.9% 19.3% 10.9% 11.9% 26.4% 21.5% 2.3% 18.1% 10.7%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
100.0% 88.7% 92.7% 92.9% 94.3% 94.8% 93.5% 98.1% 94.8% 85.9% 92.1% 95.0% 92.4% 100.0%
0.0% 11.3% 7.3% 7.1% 5.7% 5.2% 6.5% 1.9% 5.2% 14.1% 7.9% 5.0% 7.6% 0.0%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
100.0% 92.6% 87.4% 93.9% 94.5% 97.9% 97.8% 93.9% 95.2% 91.1% 93.0% 96.1% 92.6% 98.4%
0.0% 7.4% 12.6% 6.1% 5.5% 2.1% 2.2% 6.1% 4.8% 8.9% 7.0% 3.9% 7.4% 1.6%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
39.1% 66.0% 41.0% 59.7% 65.5% 65.8% 66.4% 59.2% 59.1% 71.7% 66.7% 53.8% 56.0% 56.3%
60.9% 34.0% 59.0% 40.3% 34.5% 34.2% 33.6% 40.8% 40.9% 28.3% 33.3% 46.2% 44.0% 43.7%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
80.2% 70.6% 75.4% 70.8% 68.8% 68.0% 66.9% 75.7% 71.4% 72.8% 70.4% 73.4% 66.6% 83.7%
19.8% 29.4% 24.6% 29.2% 31.2% 32.0% 33.1% 24.3% 28.6% 27.2% 29.6% 26.6% 33.4% 16.3%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
64.3% 59.1% 67.5% 55.3% 47.9% 38.8% 59.4% 47.6% 55.7% 45.8% 40.6% 46.1% 52.8% 34.7%
35.7% 40.9% 32.5% 44.7% 52.1% 61.2% 40.6% 52.4% 44.3% 54.2% 59.4% 53.9% 47.2% 65.3%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
100.0% 88.3% 72.4% 85.4% 89.1% 84.7% 90.1% 89.6% 85.2% 83.9% 84.6% 83.6% 84.6% 81.9%
0.0% 11.7% 27.6% 14.6% 10.9% 15.3% 9.9% 10.4% 14.8% 16.1% 15.4% 16.4% 15.4% 18.1%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
70.0% 66.2% 61.3% 75.6% 75.9% 75.7% 75.2% 71.6% 67.6% 74.7% 72.9% 80.8% 76.1% 66.5%
30.0% 33.8% 38.7% 24.4% 24.1% 24.3% 24.8% 28.4% 32.4% 25.3% 27.1% 19.2% 23.9% 33.5%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
80.2% 90.2% 91.8% 91.5% 89.7% 89.5% 87.7% 87.9% 96.2% 87.8% 92.1% 90.4% 90.5% 96.2%
19.8% 9.8% 8.2% 8.5% 10.3% 10.5% 12.3% 12.1% 3.8% 12.2% 7.9% 9.6% 9.5% 3.8%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
80.2% 84.9% 91.8% 90.8% 92.9% 88.9% 93.0% 87.1% 93.4% 88.6% 80.9% 87.6% 93.8% 90.3%
19.8% 15.1% 8.2% 9.2% 7.1% 11.1% 7.0% 12.9% 6.6% 11.4% 19.1% 12.4% 6.2% 9.7%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
100.0% 98.9% 95.3% 94.0% 89.5% 81.2% 92.4% 90.9% 87.8% 88.6% 90.6% 75.6% 93.5% 94.3%
0.0% 1.1% 4.7% 6.0% 10.5% 18.8% 7.6% 9.1% 12.2% 11.4% 9.4% 24.4% 6.5% 5.7%
M4 Strategies Page 16
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Not selected 68.2%
Selected 31.8%
Sample Size 824
Not selected 55.8%
Selected 44.2%
Sample Size 824
Not selected 80.1%
Selected 19.9%
Sample Size 824
Not selected 99.1%
Selected 0.9%
Sample Size 824
Not selected 88.0%
Selected 12.0%
Sample Size 824
Friends 10.4%
Voter info guide 28.0%
Mailers 1.4%
TV ads 7.9%
Radio ads 1.4%
Print ads 1.2%
Prof. association 2.1%
Newspapers 8.0%
Internet 21.7%
Other news source 6.4%
Canvassers 0.0%
Other 11.5%
Sample Size 824
Straight Republican 9.3%
Mostly Republican 17.2%
Few more Rep than Dem 7.7%
Equally both parties 11.8%
Few more Dem than Rep 8.0%
Mostly Democratic 26.3%
Straight Democratic 16.8%
Other/Third Party 2.9%
Which was your PRIMARY
resource to decide or inform
the choices you made?
VoteHist
Relied on: Newspapers
Relied on: Internet
Relied on: Other news
sources
Relied on: Canvassers
Relied on: Other
1st -
11th
H.S.
Grad
Non
Col/
Post HS
Some
Col
Col
Grad Grad LA OC
Inland
Emp SD
Cent.
Valley
Cent.
Coast
Bay
Area
North/
Sierra
GeographyEducation
12 119 28 270 223 172 220 80 83 73 138 25 180 24
60.9% 74.7% 72.9% 65.2% 68.5% 67.6% 71.0% 71.6% 72.9% 69.6% 61.3% 63.3% 66.5% 67.1%
39.1% 25.3% 27.1% 34.8% 31.5% 32.4% 29.0% 28.4% 27.1% 30.4% 38.7% 36.7% 33.5% 32.9%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
61.4% 52.7% 55.2% 59.3% 49.5% 60.2% 52.1% 57.7% 59.0% 53.4% 58.3% 63.2% 56.3% 52.4%
38.6% 47.3% 44.8% 40.7% 50.5% 39.8% 47.9% 42.3% 41.0% 46.6% 41.7% 36.8% 43.7% 47.6%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
100.0% 93.9% 85.0% 76.0% 76.8% 79.3% 78.6% 77.8% 81.7% 84.1% 81.8% 86.6% 77.7% 86.9%
0.0% 6.1% 15.0% 24.0% 23.2% 20.7% 21.4% 22.2% 18.3% 15.9% 18.2% 13.4% 22.3% 13.1%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
100.0% 100.0% 100.0% 99.0% 98.6% 99.2% 98.0% 100.0% 100.0% 100.0% 100.0% 100.0% 98.5% 100.0%
0.0% 0.0% 0.0% 1.0% 1.4% 0.8% 2.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
84.5% 87.3% 81.4% 86.4% 90.4% 89.0% 92.3% 90.1% 82.4% 90.0% 86.0% 78.0% 86.7% 85.2%
15.5% 12.7% 18.6% 13.6% 9.6% 11.0% 7.7% 9.9% 17.6% 10.0% 14.0% 22.0% 13.3% 14.8%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
0.0% 11.5% 12.8% 11.3% 10.2% 8.7% 13.9% 7.0% 8.6% 9.5% 8.0% 12.0% 11.8% 0.0%
16.4% 28.7% 16.9% 23.4% 31.6% 32.6% 19.6% 24.9% 22.1% 32.1% 41.0% 18.8% 30.5% 38.0%
0.0% 0.0% 0.0% 1.5% 1.0% 3.0% 2.0% 0.0% 4.7% 1.6% 0.6% 1.8% 0.0% 2.4%
29.0% 10.2% 6.3% 10.2% 3.9% 6.9% 9.0% 7.1% 15.6% 9.6% 7.6% 10.5% 3.0% 5.9%
0.0% 2.2% 0.0% 1.0% 2.1% 0.8% 3.1% 1.2% 0.9% 0.0% 1.0% 0.0% 0.9% 0.0%
0.0% 0.0% 6.2% 1.0% 1.9% 0.8% 1.2% 3.6% 0.0% 0.0% 2.6% 0.0% 0.6% 0.0%
0.0% 0.0% 0.0% 2.6% 2.4% 3.0% 2.8% 3.4% 1.0% 2.7% 1.1% 0.0% 2.3% 0.0%
19.8% 4.7% 11.6% 7.5% 7.2% 10.6% 6.5% 7.9% 6.2% 4.7% 4.9% 17.6% 12.4% 12.1%
19.3% 27.0% 27.5% 19.1% 23.1% 19.6% 24.2% 23.0% 19.6% 26.7% 16.9% 13.8% 21.0% 28.9%
0.0% 3.8% 0.0% 7.3% 6.9% 7.7% 7.8% 8.2% 3.0% 4.4% 5.8% 6.8% 7.6% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
15.5% 11.8% 18.6% 15.1% 9.7% 6.4% 9.9% 13.7% 18.3% 8.7% 10.6% 18.7% 9.8% 12.7%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
0.0% 5.1% 8.9% 11.8% 9.3% 9.2% 10.2% 14.1% 10.3% 7.3% 10.1% 13.1% 4.8% 13.6%
0.0% 17.1% 38.2% 14.2% 17.4% 19.5% 11.2% 21.7% 22.8% 23.9% 16.3% 18.2% 16.2% 29.0%
0.0% 5.1% 6.1% 6.8% 5.7% 14.1% 10.1% 4.4% 7.1% 7.0% 8.4% 5.6% 6.4% 7.4%
80.7% 9.3% 4.0% 14.2% 12.6% 5.4% 16.5% 12.7% 5.4% 15.6% 14.0% 2.3% 8.0% 2.3%
0.0% 14.7% 2.4% 7.2% 7.6% 6.7% 7.1% 8.9% 7.8% 10.3% 7.1% 17.9% 8.1% 1.6%
19.3% 23.3% 20.2% 25.4% 27.3% 29.8% 23.3% 21.6% 22.9% 18.4% 29.5% 23.6% 35.2% 23.2%
0.0% 16.4% 15.4% 17.2% 19.6% 14.1% 19.1% 12.7% 19.6% 16.3% 11.0% 17.3% 18.7% 18.7%
0.0% 9.0% 4.8% 3.2% 0.4% 1.4% 2.4% 4.0% 4.1% 1.1% 3.6% 1.9% 2.5% 4.2%
M4 Strategies Page 17
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Very conservative 11.7%
Somewhat conservative 25.0%
Conservative 36.8%
Liberal 37.3%
Somewhat liberal 24.8%
Very liberal 12.5%
Moderate/Independent 20.9%
Libertarian 2.3%
Other 2.8%
Sample Size 824
Public employee union 15.0%
Private employee union 4.9%
Yes, both 1.8%
No 78.4%
Sample Size 824
Polling place 42.2%
By mail 49.0%
Not sure 8.8%
PoliticalIdeo
Union
Vote method
1st -
11th
H.S.
Grad
Non
Col/
Post HS
Some
Col
Col
Grad Grad LA OC
Inland
Emp SD
Cent.
Valley
Cent.
Coast
Bay
Area
North/
Sierra
GeographyEducation
12 119 28 270 223 172 220 80 83 73 138 25 180 24
0.0% 10.6% 8.9% 10.9% 12.8% 13.7% 9.8% 12.6% 10.9% 12.3% 13.7% 13.8% 10.2% 25.7%
0.0% 22.1% 52.4% 22.6% 25.6% 27.5% 24.9% 32.6% 28.0% 28.5% 23.0% 28.1% 21.2% 17.9%
0.0% 32.7% 61.3% 33.5% 38.3% 41.2% 34.7% 45.2% 38.9% 40.9% 36.7% 41.9% 31.4% 43.6%
32.0% 36.7% 29.9% 36.6% 36.6% 41.1% 39.6% 32.6% 35.0% 39.3% 33.0% 26.7% 42.4% 29.9%
16.4% 25.9% 24.6% 26.2% 21.7% 26.2% 27.1% 21.9% 23.0% 24.1% 25.1% 11.8% 26.0% 22.4%
15.5% 10.8% 5.3% 10.4% 14.9% 14.9% 12.5% 10.7% 12.0% 15.2% 7.9% 14.9% 16.4% 7.5%
57.8% 20.3% 4.0% 22.9% 22.7% 16.0% 21.6% 15.8% 19.9% 14.8% 23.8% 28.8% 22.4% 16.6%
0.0% 4.6% 0.0% 2.6% 1.4% 1.7% 2.2% 4.9% 2.2% 1.6% 1.9% 0.0% 1.8% 4.5%
10.2% 5.7% 4.8% 4.3% 1.0% 0.0% 1.8% 1.5% 4.0% 3.4% 4.6% 2.7% 2.0% 5.5%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
0.0% 9.4% 4.8% 13.7% 15.3% 23.1% 15.7% 15.2% 18.7% 20.2% 18.3% 10.4% 8.1% 15.2%
0.0% 3.7% 10.5% 6.1% 5.0% 3.0% 6.9% 0.0% 5.7% 0.7% 5.4% 3.5% 5.8% 3.9%
0.0% 1.1% 0.0% 2.5% 1.9% 1.4% 1.5% 0.8% 0.7% 1.7% 3.0% 4.0% 2.1% 0.0%
100.0% 85.8% 84.6% 77.7% 77.8% 72.5% 75.8% 84.0% 74.8% 77.4% 73.3% 82.1% 84.0% 80.9%
12 119 28 270 223 172 220 80 83 73 138 25 180 24
38.1% 40.8% 36.1% 46.1% 47.1% 31.7% 52.3% 48.8% 41.1% 35.8% 37.5% 50.0% 31.7% 46.7%
15.5% 44.4% 48.5% 43.7% 47.6% 64.7% 40.0% 39.8% 46.4% 56.3% 52.8% 43.4% 61.5% 40.3%
46.4% 14.7% 15.4% 10.2% 5.3% 3.6% 7.8% 11.4% 12.5% 7.9% 9.6% 6.6% 6.8% 12.9%
M4 Strategies Page 18
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
Total
Sample Size 824
Definitely vote 86.5%
Probably vote 8.3%
50-50 5.2%
Sample Size 824
Right track 37.4%
Wrong track 62.6%
Sample Size 824
Very favorable 24.9%
Somewhat favorable 33.5%
Favorable 58.4%
Unfavorable 39.5%
Somewhat unfavorable 13.9%
Very unfavorable 25.6%
Don't have an opinion 2.1%
Sample Size 824
Very favorable 5.8%
Somewhat favorable 35.4%
Favorable 41.3%
Unfavorable 51.0%
Somewhat unfavorable 26.6%
Very unfavorable 24.4%
Don't have an opinion 7.7%
Sample Size 824
Very favorable 2.9%
Somewhat favorable 22.8%
Favorable 25.7%
Unfavorable 64.8%
Somewhat unfavorable 33.3%
Very unfavorable 31.6%
Don't have an opinion 9.4%
Will you vote in Nov?
CA on the:
Favorable or unfavorable of
Obama?
Favorable or unfavorable of
Brown?
Favorable or unfavorable of
CA legislature
Data weighted by party, gender, age, ethnicity,
education, and geography White
Lat/
Hisp Black
Asian/
Pac
Island Other Def. vote
Prob.
Vote 50-50 Obama Romney Other Unsure
550 141 55 70 8 712 68 43 474 244 30 76
89.2% 77.6% 90.1% 80.8% 79.9% 100.0% 0.0% 0.0% 86.6% 94.5% 75.3% 64.3%
7.2% 13.4% 1.5% 12.5% 7.2% 0.0% 100.0% 0.0% 8.4% 3.7% 17.0% 19.4%
3.6% 8.9% 8.4% 6.7% 12.8% 0.0% 0.0% 100.0% 5.0% 1.9% 7.7% 16.2%
550 141 55 70 8 712 68 43 474 244 30 76
29.6% 56.5% 55.0% 49.7% 9.2% 36.9% 36.7% 47.5% 57.0% 6.3% 8.9% 26.9%
70.4% 43.5% 45.0% 50.3% 90.8% 63.1% 63.3% 52.5% 43.0% 93.7% 91.1% 73.1%
550 141 55 70 8 712 68 43 474 244 30 76
18.3% 35.6% 62.7% 28.6% 0.0% 26.5% 13.5% 17.1% 42.1% 0.9% 3.4% 3.2%
31.0% 41.3% 31.0% 39.6% 31.2% 31.9% 40.3% 48.5% 51.1% 2.6% 13.2% 30.9%
49.2% 76.9% 93.8% 68.2% 31.2% 58.4% 53.9% 65.6% 93.2% 3.5% 16.6% 34.1%
48.7% 20.3% 6.2% 29.5% 60.7% 40.3% 40.1% 24.5% 5.3% 94.7% 83.4% 57.6%
15.2% 10.9% 1.5% 17.3% 28.6% 12.7% 25.3% 14.5% 4.8% 19.7% 49.9% 37.3%
33.5% 9.4% 4.7% 12.1% 32.1% 27.6% 14.8% 10.0% 0.6% 75.0% 33.4% 20.2%
2.1% 2.9% 0.0% 2.3% 8.2% 1.3% 6.0% 9.9% 1.4% 1.8% 0.0% 8.3%
550 141 55 70 8 712 68 43 474 244 30 76
6.1% 4.7% 3.4% 8.0% 0.0% 6.4% 3.5% 0.0% 8.9% 1.4% 0.0% 3.2%
32.1% 40.1% 48.9% 44.7% 4.3% 35.9% 31.3% 34.6% 49.3% 15.5% 18.0% 19.9%
38.3% 44.8% 52.3% 52.8% 4.3% 42.3% 34.9% 34.6% 58.2% 16.9% 18.0% 23.1%
55.7% 45.0% 33.2% 38.2% 72.4% 50.8% 57.0% 45.5% 32.2% 80.4% 73.1% 65.3%
27.5% 28.6% 14.2% 24.4% 39.8% 25.0% 41.3% 31.0% 21.7% 27.3% 43.0% 48.9%
28.2% 16.4% 19.0% 13.9% 32.5% 25.8% 15.7% 14.6% 10.5% 53.1% 30.2% 16.4%
6.0% 10.2% 14.4% 9.0% 23.3% 6.9% 8.1% 19.9% 9.6% 2.8% 8.8% 11.6%
550 141 55 70 8 712 68 43 474 244 30 76
1.9% 4.5% 5.0% 6.0% 0.0% 2.9% 3.5% 2.1% 4.4% 0.6% 0.0% 2.3%
19.4% 34.7% 24.0% 26.2% 9.2% 22.0% 24.8% 33.9% 31.3% 9.1% 15.4% 17.3%
21.3% 39.3% 29.1% 32.2% 9.2% 24.9% 28.3% 36.0% 35.7% 9.7% 15.4% 19.5%
71.0% 48.2% 55.8% 55.2% 80.4% 66.6% 60.0% 43.4% 53.4% 85.2% 81.2% 64.2%
33.3% 31.2% 27.6% 40.0% 44.4% 32.7% 38.0% 34.7% 34.5% 29.5% 35.4% 36.9%
37.7% 17.0% 28.2% 15.1% 36.0% 33.9% 22.0% 8.8% 18.9% 55.8% 45.7% 27.3%
7.7% 12.5% 15.1% 12.6% 10.5% 8.5% 11.7% 20.6% 11.0% 5.1% 3.4% 16.2%
Ethnicity Likelihood to vote Would vote for:
M4 Strategies Page 19
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Barack Obama (D) 57.5%
Mitt Romney (R) 29.6%
Someone else 3.6%
Unsure 9.2%
Sample Size 824
Dianne Feinstein (D) 51.1%
Elizabeth Emken (R) 28.6%
Unsure 20.4%
Sample Size 824
Strongly yes 23.1%
Somewhat yes 15.6%
Leaning yes 18.8%
Yes 57.5%
No 35.3%
Leaning no 13.0%
Somewhat no 4.0%
Strongly no 18.3%
Unsure 7.2%
Sample Size 824
Strongly yes 9.0%
Somewhat yes 10.4%
Leaning yes 25.0%
Yes 44.4%
No 31.1%
Leaning no 17.3%
Somewhat no 7.1%
Strongly no 6.7%
Unsure 24.4%
Who would you vote for
President?
Who would you vote for U.S.
Senate?
Would you vote yes or vote
no on Prop 30?
Would you vote yes or vote
no on Prop 31?
White
Lat/
Hisp Black
Asian/
Pac
Island Other Def. vote
Prob.
Vote 50-50 Obama Romney Other Unsure
Ethnicity Likelihood to vote Would vote for:
550 141 55 70 8 712 68 43 474 244 30 76
48.1% 77.2% 92.7% 67.9% 22.0% 57.6% 57.9% 55.3% 100.0% 0.0% 0.0% 0.0%
37.6% 12.7% 3.9% 17.8% 61.6% 32.4% 13.2% 10.6% 0.0% 100.0% 0.0% 0.0%
4.7% 2.4% 0.0% 0.0% 7.2% 3.2% 7.4% 5.4% 0.0% 0.0% 100.0% 0.0%
9.6% 7.6% 3.4% 14.3% 9.2% 6.9% 21.6% 28.8% 0.0% 0.0% 0.0% 100.0%
550 141 55 70 8 712 68 43 474 244 30 76
45.6% 65.0% 69.6% 54.7% 21.8% 53.3% 37.4% 36.3% 75.9% 8.9% 46.9% 33.4%
35.3% 13.0% 9.4% 18.5% 65.3% 31.1% 14.7% 9.3% 6.3% 72.7% 38.9% 21.3%
19.2% 22.0% 21.0% 26.7% 12.9% 15.7% 47.9% 54.5% 17.8% 18.4% 14.2% 45.2%
550 141 55 70 8 712 68 43 474 244 30 76
22.2% 29.8% 25.2% 16.4% 7.2% 24.7% 9.1% 18.2% 33.0% 6.1% 15.0% 19.2%
13.7% 24.6% 14.9% 13.7% 9.6% 15.4% 20.8% 10.5% 20.3% 9.1% 18.0% 6.5%
17.1% 15.7% 27.1% 32.4% 16.5% 16.9% 27.2% 37.6% 20.1% 14.3% 24.6% 23.1%
53.0% 70.1% 67.2% 62.5% 33.3% 57.0% 57.2% 66.4% 73.3% 29.5% 57.6% 48.8%
39.9% 23.0% 25.0% 32.2% 36.1% 36.4% 33.0% 21.5% 20.4% 65.1% 36.3% 31.9%
13.5% 13.2% 10.4% 11.5% 8.2% 12.5% 18.7% 11.5% 10.4% 17.8% 11.7% 14.1%
5.0% 1.4% 3.1% 2.1% 7.4% 3.8% 4.6% 5.8% 2.7% 6.4% 6.8% 3.4%
21.4% 8.4% 11.5% 18.6% 20.6% 20.0% 9.6% 4.3% 7.3% 40.9% 17.8% 14.4%
7.1% 6.9% 7.8% 5.3% 30.6% 6.7% 9.9% 12.1% 6.2% 5.4% 6.1% 19.3%
550 141 55 70 8 712 68 43 474 244 30 76
8.4% 7.3% 14.8% 14.0% 0.0% 9.3% 5.1% 9.9% 9.4% 9.9% 8.4% 4.1%
10.0% 10.9% 15.5% 9.0% 7.2% 10.6% 13.0% 3.3% 13.0% 6.9% 4.0% 7.6%
23.3% 29.0% 24.4% 32.4% 16.1% 24.9% 23.6% 30.0% 24.2% 26.6% 28.2% 24.4%
41.6% 47.2% 54.7% 55.4% 23.3% 44.8% 41.7% 43.3% 46.6% 43.4% 40.5% 36.1%
32.2% 33.2% 27.3% 22.6% 20.0% 31.6% 30.6% 25.3% 28.9% 39.2% 24.5% 22.3%
18.5% 17.3% 11.3% 12.7% 10.5% 16.4% 24.2% 20.6% 16.8% 20.7% 11.5% 11.3%
7.4% 6.9% 7.1% 5.2% 9.6% 7.6% 5.5% 2.0% 7.0% 7.4% 9.1% 6.4%
6.3% 9.1% 8.9% 4.6% 0.0% 7.5% 0.9% 2.8% 5.0% 11.1% 3.9% 4.6%
26.1% 19.6% 17.9% 22.0% 56.6% 23.7% 27.7% 31.4% 24.6% 17.5% 35.0% 41.6%
M4 Strategies Page 20
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Strongly yes 22.8%
Somewhat yes 13.5%
Leaning yes 14.0%
Yes 50.4%
No 38.4%
Leaning no 12.0%
Somewhat no 6.6%
Strongly no 19.8%
Unsure 11.2%
Sample Size 824
Strongly yes 17.2%
Somewhat yes 15.7%
Leaning yes 23.0%
Yes 56.0%
No 32.3%
Leaning no 12.8%
Somewhat no 7.3%
Strongly no 12.2%
Unsure 11.7%
Sample Size 824
Strongly yes 15.8%
Somewhat yes 10.9%
Leaning yes 12.9%
Yes 39.6%
No 49.3%
Leaning no 10.6%
Somewhat no 7.5%
Strongly no 31.3%
Unsure 11.1%
Would you vote yes or vote
no on Prop 33?
Would you vote yes or vote
no on Prop 34?
Would you vote yes or vote
no on Prop 32?
White
Lat/
Hisp Black
Asian/
Pac
Island Other Def. vote
Prob.
Vote 50-50 Obama Romney Other Unsure
Ethnicity Likelihood to vote Would vote for:
550 141 55 70 8 712 68 43 474 244 30 76
26.6% 15.9% 11.4% 16.7% 15.5% 24.8% 8.2% 13.7% 18.8% 34.8% 25.7% 8.4%
12.0% 18.2% 10.4% 19.5% 0.0% 13.0% 22.3% 8.5% 13.3% 12.1% 17.9% 17.3%
13.4% 18.5% 13.3% 9.9% 25.1% 13.2% 19.0% 19.9% 14.8% 14.1% 8.8% 11.0%
52.0% 52.6% 35.1% 46.1% 40.6% 50.9% 49.5% 42.2% 46.9% 61.1% 52.4% 36.7%
37.5% 36.8% 52.3% 38.5% 32.5% 39.0% 36.8% 31.6% 43.0% 31.7% 39.7% 30.7%
10.8% 7.9% 22.8% 19.9% 19.7% 11.2% 16.6% 17.2% 13.0% 9.7% 17.3% 11.3%
6.4% 7.8% 6.3% 6.8% 0.0% 6.7% 6.6% 6.0% 7.4% 5.4% 6.4% 6.3%
20.2% 21.1% 23.1% 11.7% 12.8% 21.1% 13.6% 8.3% 22.7% 16.6% 16.0% 13.1%
10.5% 10.6% 12.6% 15.4% 26.9% 10.1% 13.7% 26.2% 10.1% 7.2% 7.8% 32.6%
550 141 55 70 8 712 68 43 474 244 30 76
19.0% 14.6% 16.1% 10.5% 8.8% 18.5% 10.3% 7.8% 17.2% 18.7% 17.4% 12.6%
15.5% 16.9% 14.9% 16.4% 8.2% 13.7% 29.9% 26.4% 16.6% 13.8% 24.8% 12.4%
22.4% 20.5% 23.7% 30.5% 41.6% 23.8% 15.9% 21.5% 22.0% 25.9% 11.6% 24.6%
56.9% 52.0% 54.7% 57.3% 58.5% 56.0% 56.0% 55.8% 55.9% 58.4% 53.8% 49.6%
30.5% 39.1% 35.7% 31.4% 24.3% 32.2% 35.5% 29.2% 32.5% 30.3% 33.1% 37.9%
12.5% 12.5% 12.5% 17.0% 6.8% 12.7% 13.0% 14.5% 12.9% 9.9% 15.9% 20.6%
7.0% 10.4% 4.6% 6.0% 7.2% 7.1% 12.6% 2.8% 8.1% 6.3% 9.4% 5.4%
11.0% 16.2% 18.5% 8.4% 10.3% 12.4% 9.9% 12.0% 11.5% 14.1% 7.8% 11.9%
12.6% 8.9% 9.6% 11.3% 17.2% 11.8% 8.4% 15.0% 11.7% 11.3% 13.2% 12.5%
550 141 55 70 8 712 68 43 474 244 30 76
15.4% 18.7% 17.8% 12.1% 8.2% 16.5% 7.6% 17.4% 20.9% 8.0% 17.1% 8.3%
9.7% 14.0% 11.2% 14.8% 0.0% 10.9% 8.5% 14.1% 12.8% 7.0% 4.8% 13.5%
11.2% 17.1% 10.6% 19.3% 17.0% 12.2% 20.0% 13.5% 14.8% 8.5% 17.6% 13.3%
36.3% 49.8% 39.6% 46.2% 25.1% 39.6% 36.1% 45.0% 48.6% 23.5% 39.5% 35.1%
53.2% 40.5% 42.0% 41.5% 57.7% 50.6% 50.1% 28.0% 39.1% 70.1% 53.4% 44.8%
9.8% 13.1% 11.1% 11.8% 10.3% 10.2% 16.4% 8.1% 9.5% 10.7% 21.2% 13.2%
7.8% 6.2% 5.7% 8.4% 11.8% 7.6% 6.7% 6.2% 7.0% 7.7% 10.5% 8.4%
35.7% 21.2% 25.2% 21.2% 35.6% 32.7% 27.0% 13.7% 22.6% 51.8% 21.7% 23.2%
10.4% 9.7% 18.4% 12.4% 17.2% 9.9% 13.8% 27.0% 12.3% 6.4% 7.1% 20.1%
M4 Strategies Page 21
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Strongly yes 48.7%
Somewhat yes 15.8%
Leaning yes 16.8%
Yes 81.2%
No 10.9%
Leaning no 6.0%
Somewhat no 3.4%
Strongly no 1.6%
Unsure 7.8%
Sample Size 824
Strongly yes 28.4%
Somewhat yes 24.5%
Leaning yes 21.8%
Yes 74.7%
No 15.9%
Leaning no 6.3%
Somewhat no 3.6%
Strongly no 6.0%
Unsure 9.4%
Sample Size 824
Strongly yes 33.1%
Somewhat yes 15.1%
Leaning yes 18.7%
Yes 66.9%
No 22.3%
Leaning no 8.0%
Somewhat no 5.7%
Strongly no 8.6%
Unsure 10.8%
Would you vote yes or vote
no on Prop 35?
Would you vote yes or vote
no on Prop 36?
Would you vote yes or vote
no on Prop 37?
White
Lat/
Hisp Black
Asian/
Pac
Island Other Def. vote
Prob.
Vote 50-50 Obama Romney Other Unsure
Ethnicity Likelihood to vote Would vote for:
550 141 55 70 8 712 68 43 474 244 30 76
49.8% 53.4% 47.4% 31.2% 55.6% 49.9% 36.0% 49.5% 50.3% 47.6% 49.6% 42.0%
17.3% 10.5% 16.9% 14.9% 0.0% 15.7% 18.4% 12.1% 16.2% 16.8% 13.8% 10.3%
15.0% 17.6% 15.5% 29.7% 17.6% 16.9% 18.7% 12.0% 15.6% 18.9% 19.5% 16.1%
82.1% 81.5% 79.7% 75.8% 73.1% 82.5% 73.1% 73.6% 82.1% 83.3% 82.8% 68.4%
10.5% 9.4% 14.9% 14.8% 10.3% 10.5% 15.1% 11.3% 10.4% 11.3% 12.0% 13.0%
6.4% 2.7% 5.3% 9.6% 10.3% 5.1% 13.2% 9.6% 5.2% 6.3% 4.5% 10.2%
2.5% 5.4% 7.4% 3.6% 0.0% 3.6% 1.9% 1.7% 4.0% 2.4% 3.5% 2.8%
1.6% 1.3% 2.1% 1.7% 0.0% 1.8% 0.0% 0.0% 1.2% 2.6% 3.9% 0.0%
7.4% 9.0% 5.4% 9.4% 16.6% 7.0% 11.8% 15.1% 7.5% 5.5% 5.2% 18.5%
550 141 55 70 8 712 68 43 474 244 30 76
26.7% 37.7% 32.9% 20.2% 19.6% 30.0% 18.8% 17.1% 33.0% 22.6% 21.7% 21.1%
26.7% 20.3% 25.7% 13.1% 36.9% 24.0% 30.5% 23.2% 24.6% 22.6% 43.0% 22.2%
21.8% 21.6% 12.7% 30.7% 7.2% 21.3% 24.6% 25.6% 21.9% 24.5% 22.3% 12.6%
75.3% 79.6% 71.3% 64.0% 63.7% 75.3% 73.9% 66.0% 79.5% 69.7% 87.0% 55.9%
16.1% 12.9% 15.1% 22.3% 10.3% 16.3% 13.7% 13.7% 13.0% 22.7% 8.8% 15.4%
5.4% 8.4% 9.4% 6.3% 10.3% 6.6% 0.0% 10.6% 5.3% 8.1% 4.3% 7.4%
3.8% 2.1% 1.6% 7.0% 0.0% 3.3% 9.1% 0.0% 3.8% 3.3% 0.0% 5.2%
6.8% 2.4% 4.1% 9.0% 0.0% 6.3% 4.6% 3.2% 3.9% 11.3% 4.5% 2.8%
8.7% 7.5% 13.7% 13.7% 26.0% 8.5% 12.4% 20.3% 7.6% 7.6% 4.2% 28.7%
550 141 55 70 8 712 68 43 474 244 30 76
32.1% 42.4% 37.4% 20.7% 24.6% 33.4% 28.4% 36.7% 38.7% 27.3% 36.4% 16.1%
14.1% 14.6% 21.5% 20.2% 0.0% 15.2% 17.9% 9.1% 16.8% 12.4% 23.4% 10.1%
18.1% 18.5% 11.5% 29.2% 21.1% 18.4% 19.6% 22.1% 17.2% 19.9% 16.3% 25.2%
64.2% 75.5% 70.4% 70.0% 45.7% 66.9% 66.0% 67.9% 72.6% 59.6% 76.1% 51.4%
22.9% 18.1% 23.6% 23.1% 34.6% 22.8% 19.5% 17.0% 18.9% 30.5% 18.8% 18.2%
7.0% 6.6% 12.4% 12.8% 25.9% 7.4% 10.3% 14.5% 7.9% 7.7% 12.8% 7.3%
6.4% 6.3% 0.0% 4.8% 0.0% 5.8% 7.1% 2.5% 4.9% 8.4% 0.0% 4.5%
9.5% 5.2% 11.2% 5.5% 8.8% 9.7% 2.2% 0.0% 6.1% 14.4% 6.1% 6.4%
12.8% 6.4% 6.0% 6.9% 19.6% 10.2% 14.5% 15.1% 8.5% 9.9% 5.0% 30.4%
M4 Strategies Page 22
-
CBRT Initiative Test 6
Sample: 824 Likely General Election Voters
Fielding Dates: 9/23 - 9/26
Crosstab
TotalData weighted by party, gender, age, ethnicity,
education, and geography
Sample Size 824
Strongly yes 13.8%
Somewhat yes 12.1%
Leaning yes 18.9%
Yes 44.9%
No 43.1%
Leaning no 13.4%
Somewhat no 6.9%
Strongly no 22.8%
Unsure 12.0%
Sample Size 824
Strongly yes 21.4%
Somewhat yes 16.6%
Leaning yes 25.1%
Yes 63.1%
No 21.9%
Leaning no 7.2%
Somewhat no 4.4%
Strongly no 10.3%
Unsure 15.1%
Sample Size 824
Strongly yes 11.9%
Somewhat yes 14.8%
Leaning yes 17.6%
Yes 44.3%
No 25.0%
Leaning no 11.6%
Somewhat no 5.2%
Strongly no 8.1%
Unsure 30.8%
Sample Size 824
Strongly right track 5.0%
SW right track 22.4%
Right Track 27.4%
Wrong Track 68.0%
SW wrong track 35.8%
Strongly wrong track 32.2%
Unsure 4.6%
Sample Size 824
Strongly support 53.1%
SW support 28.9%
Would you vote yes or vote
no on Prop 38?
Would you vote yes or vote
no on Prop 39?
Would you vote yes or vote
no on Prop 40?
Generally speaking, would
you say that California
public schools are on the
right track, or would you
say that things are off on
the wrong track?
CA state leg. recently
considered Senate Bill 1530,
which would streamline the
process of dismissing CA
teachers accused of
"serious or egregious
unprofessional conduct"
such as sex, violence or
drug offenses against
children.
White
Lat/
Hisp Black
Asian/
Pac
Island Other Def. vote
Prob.
Vote 50-50 Obama Romney Other Unsure
Ethnicity Likelihood to vote Would vote for:
550 141 55 70 8 712 68 43 474 244 30 76
10.6% 22.6% 30.3% 10.1% 0.0% 14.8% 3.2% 15.1% 21.0% 3.7% 12.0% 2.8%
9.5% 20.6% 13.0% 15.1% 8.2% 12.4% 15.8% 2.0% 15.8% 6.3% 7.6% 9.5%
20.5% 18.9% 7.9% 15.4% 13.3% 17.5% 30.9% 22.8% 22.3% 12.3% 21.9% 17.7%
40.7% 62.1% 51.2% 40.6% 21.5% 44.7% 49.8% 39.9% 59.1% 22.3% 41.4% 30.0%
48.1% 22.4% 36.6% 49.4% 62.6% 45.2% 30.1% 29.9% 28.1% 70.3% 43.3% 49.3%
12.8% 7.6% 18.4% 26.2% 11.5% 12.6% 20.1% 17.3% 12.0% 13.0% 18.3% 22.0%
7.9% 4.5% 4.2% 6.4% 0.0% 7.1% 5.1% 5.2% 3.4% 11.3% 7.2% 13.6%
27.3% 10.3% 14.0% 16.9% 51.1% 25.5% 4.9% 7.4% 12.7% 46.0% 17.8% 13.6%
11.2% 15.6% 12.2% 10.0% 15.9% 10.1% 20.1% 30.3% 12.8% 7.4% 15.3% 20.7%
550 141 55 70 8 712 68 43 474 244 30 76
20.5% 28.7% 18.7% 18.3% 0.0% 22.7% 13.9% 12.2% 27.0% 12.0% 16.4% 18.4%
16.3% 17.2% 22.6% 13.8% 7.2% 16.5% 15.1% 21.5% 20.1% 10.4% 23.3% 12.5%
23.4% 26.2% 15.1% 41.6% 43.5% 24.3% 34.2% 22.7% 27.5% 21.9% 15.5% 24.1%
60.2% 72.2% 56.4% 73.7% 50.8% 63.5% 63.2% 56.4% 74.5% 44.3% 55.2% 55.0%
24.7% 13.0% 25.4% 15.1% 16.2% 22.1% 19.2% 21.8% 10.5% 44.0% 27.4% 19.3%
7.3% 6.9% 10.0% 4.8% 0.0% 6.6% 8.3% 14.4% 5.7% 8.8% 5.5% 11.7%
4.2% 2.8% 5.2% 8.3% 7.4% 4.4% 4.1% 3.6% 2.9% 7.4% 3.4% 4.0%
13.2% 3.4% 10.2% 2.0% 8.8% 11.1% 6.7% 3.8% 1.9% 27.7% 18.6% 3.6%
15.1% 14.8% 18.2% 11.2% 33.1% 14.4% 17.6% 21.8% 15.0% 11.7% 17.4% 25.6%
550 141 55 70 8 712 68 43 474 244 30 76
10.6% 14.7% 18.0% 11.7% 8.2% 13.0% 4.4% 5.5% 13.3% 9.2% 19.1% 8.8%
15.9% 10.1% 11.1% 20.4% 0.0% 14.7% 16.1%