cbrt initiative test 6 sample: 824 likely general election ... · sample: 824 likely general...

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CBRT Initiative Test 6 Sample: 824 Likely General Election Voters Fielding Dates: 9/23 - 9/26 Crosstab Total Rep Dem NPP/ Ind Other Not Swing Swing Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 + Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215 Definitely vote 86.5% 90.3% 89.8% 74.6% 58.8% 88.8% 80.4% 86.0% 86.9% 70.5% 82.2% 81.3% 91.6% 95.1% Probably vote 8.3% 5.2% 7.5% 14.5% 18.6% 7.2% 11.2% 8.5% 8.1% 14.6% 11.0% 13.2% 5.1% 3.5% 50-50 5.2% 4.5% 2.7% 10.9% 22.6% 4.0% 8.4% 5.4% 5.0% 14.9% 6.7% 5.5% 3.3% 1.4% Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215 Right track 37.4% 12.3% 57.0% 36.3% 10.3% 40.3% 30.0% 38.3% 36.7% 58.0% 49.1% 30.6% 33.2% 31.0% Wrong track 62.6% 87.7% 43.0% 63.7% 89.7% 59.7% 70.0% 61.7% 63.3% 42.0% 50.9% 69.4% 66.8% 69.0% Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215 Very favorable 24.9% 7.1% 42.7% 15.4% 10.3% 29.8% 12.0% 23.5% 26.2% 33.5% 28.1% 21.0% 23.1% 23.9% Somewhat favorable 33.5% 14.2% 43.9% 40.8% 46.9% 31.4% 38.9% 30.9% 35.8% 42.1% 42.4% 32.0% 30.1% 29.4% Favorable 58.4% 21.3% 86.7% 56.2% 57.3% 61.2% 50.9% 54.4% 62.0% 75.6% 70.6% 53.0% 53.2% 53.3% Unfavorable 39.5% 77.7% 12.0% 38.1% 42.7% 37.0% 46.1% 44.0% 35.4% 18.8% 26.2% 44.9% 44.8% 46.7% Somewhat unfavorable 13.9% 21.7% 7.0% 16.1% 15.6% 9.9% 24.4% 14.0% 13.8% 7.9% 15.5% 19.6% 13.2% 12.3% Very unfavorable 25.6% 56.0% 5.0% 22.0% 27.1% 27.1% 21.7% 30.1% 21.6% 10.8% 10.6% 25.3% 31.6% 34.4% Don't have an opinion 2.1% 1.0% 1.3% 5.7% 0.0% 1.8% 3.1% 1.6% 2.6% 5.7% 3.3% 2.0% 2.0% 0.0% Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215 Very favorable 5.8% 3.6% 8.7% 3.3% 0.0% 7.4% 1.7% 7.2% 4.6% 1.6% 7.7% 6.9% 5.9% 6.0% Somewhat favorable 35.4% 17.3% 49.8% 33.7% 23.6% 36.0% 34.0% 37.3% 33.8% 33.4% 38.7% 29.1% 31.3% 44.2% Favorable 41.3% 21.0% 58.5% 37.0% 23.6% 43.3% 35.7% 44.5% 38.4% 35.1% 46.4% 36.0% 37.2% 50.2% Unfavorable 51.0% 74.0% 34.1% 51.0% 59.0% 49.4% 55.4% 51.2% 50.9% 42.8% 43.8% 54.2% 59.5% 47.3% Somewhat unfavorable 26.6% 28.7% 23.6% 29.4% 35.8% 22.5% 37.5% 23.1% 29.8% 31.6% 29.2% 28.8% 29.4% 18.2% Very unfavorable 24.4% 45.3% 10.5% 21.6% 23.2% 26.9% 17.9% 28.1% 21.1% 11.1% 14.6% 25.5% 30.1% 29.1% Don't have an opinion 7.7% 5.1% 7.4% 12.0% 17.4% 7.3% 8.9% 4.3% 10.7% 22.2% 9.8% 9.8% 3.3% 2.6% Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215 Very favorable 2.9% 1.1% 4.3% 2.8% 0.0% 3.5% 1.3% 4.8% 1.2% 5.5% 9.2% 2.9% 1.5% 0.0% Somewhat favorable 22.8% 12.8% 30.7% 22.4% 10.3% 22.6% 23.3% 24.9% 21.0% 35.4% 30.6% 14.6% 20.2% 21.7% Favorable 25.7% 13.9% 35.0% 25.3% 10.3% 26.2% 24.6% 29.7% 22.2% 40.9% 39.7% 17.5% 21.7% 21.7% Unfavorable 64.8% 79.3% 54.5% 63.4% 78.6% 64.1% 66.8% 65.5% 64.2% 40.5% 49.2% 70.9% 72.3% 72.3% Somewhat unfavorable 33.3% 28.6% 36.1% 33.3% 54.0% 32.5% 35.3% 25.0% 40.7% 32.4% 30.9% 36.2% 33.3% 32.6% Very unfavorable 31.6% 50.7% 18.4% 30.0% 24.6% 31.6% 31.5% 40.5% 23.5% 8.1% 18.3% 34.7% 39.0% 39.7% Don't have an opinion 9.4% 6.8% 10.4% 11.4% 11.1% 9.8% 8.6% 4.8% 13.6% 18.7% 11.0% 11.6% 6.0% 6.0% Will you vote in Nov? CA on the: Favorable or unfavorable of Obama? Favorable or unfavorable of Brown? Favorable or unfavorable of CA legislature Data weighted by party, gender, age, ethnicity, education, and geography Swing Gender Age Party M4 Strategies Page 1

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  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total Rep Dem

    NPP/

    Ind Other

    Not

    Swing Swing Male Female

    18 to

    29

    30 to

    39

    40 to

    49

    50 to

    59 60 +

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Definitely vote 86.5% 90.3% 89.8% 74.6% 58.8% 88.8% 80.4% 86.0% 86.9% 70.5% 82.2% 81.3% 91.6% 95.1%

    Probably vote 8.3% 5.2% 7.5% 14.5% 18.6% 7.2% 11.2% 8.5% 8.1% 14.6% 11.0% 13.2% 5.1% 3.5%

    50-50 5.2% 4.5% 2.7% 10.9% 22.6% 4.0% 8.4% 5.4% 5.0% 14.9% 6.7% 5.5% 3.3% 1.4%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Right track 37.4% 12.3% 57.0% 36.3% 10.3% 40.3% 30.0% 38.3% 36.7% 58.0% 49.1% 30.6% 33.2% 31.0%

    Wrong track 62.6% 87.7% 43.0% 63.7% 89.7% 59.7% 70.0% 61.7% 63.3% 42.0% 50.9% 69.4% 66.8% 69.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Very favorable 24.9% 7.1% 42.7% 15.4% 10.3% 29.8% 12.0% 23.5% 26.2% 33.5% 28.1% 21.0% 23.1% 23.9%

    Somewhat favorable 33.5% 14.2% 43.9% 40.8% 46.9% 31.4% 38.9% 30.9% 35.8% 42.1% 42.4% 32.0% 30.1% 29.4%

    Favorable 58.4% 21.3% 86.7% 56.2% 57.3% 61.2% 50.9% 54.4% 62.0% 75.6% 70.6% 53.0% 53.2% 53.3%

    Unfavorable 39.5% 77.7% 12.0% 38.1% 42.7% 37.0% 46.1% 44.0% 35.4% 18.8% 26.2% 44.9% 44.8% 46.7%

    Somewhat unfavorable 13.9% 21.7% 7.0% 16.1% 15.6% 9.9% 24.4% 14.0% 13.8% 7.9% 15.5% 19.6% 13.2% 12.3%

    Very unfavorable 25.6% 56.0% 5.0% 22.0% 27.1% 27.1% 21.7% 30.1% 21.6% 10.8% 10.6% 25.3% 31.6% 34.4%

    Don't have an opinion 2.1% 1.0% 1.3% 5.7% 0.0% 1.8% 3.1% 1.6% 2.6% 5.7% 3.3% 2.0% 2.0% 0.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Very favorable 5.8% 3.6% 8.7% 3.3% 0.0% 7.4% 1.7% 7.2% 4.6% 1.6% 7.7% 6.9% 5.9% 6.0%

    Somewhat favorable 35.4% 17.3% 49.8% 33.7% 23.6% 36.0% 34.0% 37.3% 33.8% 33.4% 38.7% 29.1% 31.3% 44.2%

    Favorable 41.3% 21.0% 58.5% 37.0% 23.6% 43.3% 35.7% 44.5% 38.4% 35.1% 46.4% 36.0% 37.2% 50.2%

    Unfavorable 51.0% 74.0% 34.1% 51.0% 59.0% 49.4% 55.4% 51.2% 50.9% 42.8% 43.8% 54.2% 59.5% 47.3%

    Somewhat unfavorable 26.6% 28.7% 23.6% 29.4% 35.8% 22.5% 37.5% 23.1% 29.8% 31.6% 29.2% 28.8% 29.4% 18.2%

    Very unfavorable 24.4% 45.3% 10.5% 21.6% 23.2% 26.9% 17.9% 28.1% 21.1% 11.1% 14.6% 25.5% 30.1% 29.1%

    Don't have an opinion 7.7% 5.1% 7.4% 12.0% 17.4% 7.3% 8.9% 4.3% 10.7% 22.2% 9.8% 9.8% 3.3% 2.6%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Very favorable 2.9% 1.1% 4.3% 2.8% 0.0% 3.5% 1.3% 4.8% 1.2% 5.5% 9.2% 2.9% 1.5% 0.0%

    Somewhat favorable 22.8% 12.8% 30.7% 22.4% 10.3% 22.6% 23.3% 24.9% 21.0% 35.4% 30.6% 14.6% 20.2% 21.7%

    Favorable 25.7% 13.9% 35.0% 25.3% 10.3% 26.2% 24.6% 29.7% 22.2% 40.9% 39.7% 17.5% 21.7% 21.7%

    Unfavorable 64.8% 79.3% 54.5% 63.4% 78.6% 64.1% 66.8% 65.5% 64.2% 40.5% 49.2% 70.9% 72.3% 72.3%

    Somewhat unfavorable 33.3% 28.6% 36.1% 33.3% 54.0% 32.5% 35.3% 25.0% 40.7% 32.4% 30.9% 36.2% 33.3% 32.6%

    Very unfavorable 31.6% 50.7% 18.4% 30.0% 24.6% 31.6% 31.5% 40.5% 23.5% 8.1% 18.3% 34.7% 39.0% 39.7%

    Don't have an opinion 9.4% 6.8% 10.4% 11.4% 11.1% 9.8% 8.6% 4.8% 13.6% 18.7% 11.0% 11.6% 6.0% 6.0%

    Will you vote in Nov?

    CA on the:

    Favorable or unfavorable of

    Obama?

    Favorable or unfavorable of

    Brown?

    Favorable or unfavorable of

    CA legislature

    Data weighted by party, gender, age, ethnicity,

    education, and geography

    Swing Gender AgeParty

    M4 Strategies Page 1

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total Rep Dem

    NPP/

    Ind Other

    Not

    Swing Swing Male Female

    18 to

    29

    30 to

    39

    40 to

    49

    50 to

    59 60 +Data weighted by party, gender, age, ethnicity,

    education, and geography

    Swing Gender AgeParty

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Barack Obama (D) 57.5% 20.1% 88.1% 51.8% 29.2% 60.8% 48.8% 54.5% 60.2% 73.7% 65.8% 54.0% 53.2% 52.5%

    Mitt Romney (R) 29.6% 67.2% 5.3% 23.2% 22.6% 31.4% 25.1% 34.3% 25.5% 11.9% 20.9% 31.8% 33.5% 37.1%

    Someone else 3.6% 2.3% 2.8% 6.3% 31.8% 2.5% 6.5% 3.4% 3.8% 2.3% 3.8% 3.8% 5.6% 2.0%

    Unsure 9.2% 10.4% 3.8% 18.6% 16.4% 5.3% 19.6% 7.8% 10.5% 12.1% 9.5% 10.4% 7.7% 8.3%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Dianne Feinstein (D) 51.1% 18.9% 76.0% 48.9% 35.2% 53.2% 45.3% 49.3% 52.7% 63.7% 51.7% 45.3% 45.3% 55.0%

    Elizabeth Emken (R) 28.6% 61.3% 7.0% 22.6% 43.7% 28.7% 28.4% 33.3% 24.4% 11.6% 24.7% 32.4% 33.7% 30.7%

    Unsure 20.4% 19.8% 16.9% 28.6% 21.1% 18.1% 26.3% 17.5% 23.0% 24.7% 23.7% 22.4% 21.0% 14.3%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 23.1% 12.4% 36.3% 12.2% 10.3% 25.6% 16.4% 23.9% 22.4% 23.7% 21.3% 24.6% 20.3% 25.5%

    Somewhat yes 15.6% 11.8% 17.9% 17.1% 7.7% 14.6% 18.2% 14.8% 16.3% 23.9% 22.8% 12.3% 11.3% 15.0%

    Leaning yes 18.8% 13.2% 19.4% 26.1% 22.4% 16.7% 24.4% 17.6% 19.9% 24.2% 23.3% 20.2% 18.4% 13.2%

    Yes 57.5% 37.4% 73.5% 55.4% 40.3% 56.9% 59.0% 56.3% 58.6% 71.7% 67.5% 57.1% 50.0% 53.7%

    No 35.3% 56.9% 20.3% 32.3% 59.7% 34.8% 36.5% 38.5% 32.4% 21.4% 24.6% 38.1% 39.9% 40.6%

    Leaning no 13.0% 17.8% 9.7% 12.0% 25.3% 11.9% 15.9% 11.1% 14.7% 14.7% 10.0% 10.7% 13.2% 15.1%

    Somewhat no 4.0% 4.9% 3.1% 4.8% 0.0% 3.9% 4.4% 3.4% 4.5% 4.9% 4.5% 5.7% 2.9% 3.2%

    Strongly no 18.3% 34.2% 7.6% 15.5% 34.4% 19.1% 16.2% 24.0% 13.2% 1.8% 10.0% 21.8% 23.8% 22.2%

    Unsure 7.2% 5.6% 6.1% 12.3% 0.0% 8.2% 4.5% 5.2% 9.0% 6.8% 8.0% 4.8% 10.1% 5.8%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 9.0% 10.5% 9.1% 6.0% 17.3% 9.7% 7.2% 12.8% 5.7% 6.8% 12.9% 11.6% 7.7% 7.6%

    Somewhat yes 10.4% 7.5% 13.0% 9.0% 17.9% 11.4% 7.7% 10.4% 10.4% 8.3% 12.6% 9.0% 11.1% 10.6%

    Leaning yes 25.0% 24.8% 22.7% 31.4% 6.3% 21.4% 34.6% 26.1% 24.1% 31.9% 30.8% 22.5% 21.0% 25.0%

    Yes 44.4% 42.8% 44.8% 46.5% 41.5% 42.5% 49.5% 49.2% 40.1% 47.1% 56.3% 43.1% 39.8% 43.2%

    No 31.1% 36.6% 29.9% 25.7% 22.6% 33.4% 25.3% 31.9% 30.4% 27.7% 21.8% 35.3% 32.1% 33.3%

    Leaning no 17.3% 18.8% 17.5% 14.7% 12.3% 19.1% 12.5% 18.0% 16.6% 18.7% 11.3% 20.0% 13.9% 21.0%

    Somewhat no 7.1% 6.7% 8.0% 5.8% 10.3% 6.2% 9.7% 6.8% 7.5% 6.0% 4.7% 8.2% 7.9% 7.4%

    Strongly no 6.7% 11.1% 4.4% 5.2% 0.0% 8.1% 3.1% 7.2% 6.3% 3.0% 5.8% 7.1% 10.3% 4.9%

    Unsure 24.4% 20.5% 25.4% 27.9% 35.9% 24.1% 25.2% 18.8% 29.4% 25.2% 21.9% 21.5% 28.1% 23.5%

    Who would you vote for

    President?

    Who would you vote for U.S.

    Senate?

    Would you vote yes or vote

    no on Prop 30?

    Would you vote yes or vote

    no on Prop 31?

    M4 Strategies Page 2

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total Rep Dem

    NPP/

    Ind Other

    Not

    Swing Swing Male Female

    18 to

    29

    30 to

    39

    40 to

    49

    50 to

    59 60 +Data weighted by party, gender, age, ethnicity,

    education, and geography

    Swing Gender AgeParty

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 22.8% 30.9% 17.3% 21.5% 31.8% 24.1% 19.3% 28.2% 18.0% 12.6% 18.9% 26.1% 24.5% 25.6%

    Somewhat yes 13.5% 13.7% 12.1% 16.2% 14.0% 11.8% 18.1% 14.6% 12.5% 22.0% 17.0% 13.1% 10.2% 11.4%

    Leaning yes 14.0% 11.8% 16.0% 13.5% 10.3% 14.7% 12.3% 13.4% 14.6% 19.4% 13.9% 11.0% 13.5% 14.4%

    Yes 50.4% 56.4% 45.4% 51.2% 56.0% 50.6% 49.7% 56.2% 45.1% 53.9% 49.7% 50.2% 48.1% 51.5%

    No 38.4% 34.7% 44.5% 31.5% 27.6% 37.2% 41.6% 35.7% 40.8% 33.7% 32.2% 38.8% 40.2% 41.6%

    Leaning no 12.0% 11.7% 13.1% 10.5% 0.0% 10.5% 16.0% 9.6% 14.1% 19.5% 10.3% 13.1% 12.1% 8.0%

    Somewhat no 6.6% 6.8% 7.9% 4.1% 0.0% 6.8% 6.1% 5.3% 7.8% 6.7% 7.5% 4.1% 7.3% 7.5%

    Strongly no 19.8% 16.2% 23.5% 16.9% 27.6% 19.9% 19.4% 20.7% 18.9% 7.5% 14.5% 21.6% 20.8% 26.1%

    Unsure 11.2% 8.9% 10.1% 17.2% 16.4% 12.2% 8.7% 8.1% 14.0% 12.3% 18.1% 11.1% 11.7% 6.9%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 17.2% 19.3% 15.9% 17.2% 10.3% 16.3% 19.8% 20.6% 14.2% 10.8% 19.3% 15.3% 17.7% 20.5%

    Somewhat yes 15.7% 14.4% 15.8% 16.3% 39.6% 15.0% 17.5% 16.2% 15.3% 19.7% 15.3% 16.4% 14.4% 14.7%

    Leaning yes 23.0% 24.3% 23.0% 22.1% 5.5% 23.4% 22.1% 25.0% 21.3% 22.3% 21.4% 20.8% 21.6% 27.4%

    Yes 56.0% 58.0% 54.7% 55.5% 55.3% 54.6% 59.5% 61.8% 50.8% 52.8% 56.0% 52.6% 53.7% 62.6%

    No 32.3% 31.1% 32.6% 33.6% 37.5% 32.3% 32.4% 31.4% 33.2% 40.3% 32.7% 33.5% 33.1% 26.5%

    Leaning no 12.8% 13.2% 11.3% 16.1% 0.0% 11.3% 16.9% 11.5% 14.0% 18.2% 13.5% 17.8% 9.7% 9.4%

    Somewhat no 7.3% 6.5% 7.4% 8.0% 17.9% 7.6% 6.6% 6.4% 8.2% 5.3% 11.2% 8.2% 8.2% 4.8%

    Strongly no 12.2% 11.3% 13.8% 9.5% 19.6% 13.4% 8.9% 13.5% 10.9% 16.8% 8.1% 7.4% 15.1% 12.3%

    Unsure 11.7% 11.0% 12.7% 10.9% 7.2% 13.1% 8.1% 6.8% 16.1% 6.9% 11.3% 14.0% 13.2% 11.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 15.8% 8.0% 20.8% 16.4% 32.9% 17.4% 11.6% 16.9% 14.8% 18.1% 15.6% 13.0% 11.6% 21.2%

    Somewhat yes 10.9% 9.1% 12.0% 11.7% 4.0% 11.1% 10.2% 10.5% 11.2% 13.5% 12.6% 11.3% 11.1% 8.2%

    Leaning yes 12.9% 9.3% 14.6% 15.0% 13.3% 12.2% 14.8% 13.0% 12.8% 12.9% 15.3% 12.0% 12.3% 13.1%

    Yes 39.6% 26.4% 47.4% 43.1% 50.1% 40.7% 36.6% 40.4% 38.9% 44.5% 43.5% 36.4% 34.9% 42.6%

    No 49.3% 67.0% 39.9% 42.5% 38.9% 47.2% 55.0% 52.2% 46.8% 41.4% 41.1% 51.7% 56.0% 48.5%

    Leaning no 10.6% 12.9% 10.3% 7.3% 19.4% 9.6% 13.3% 9.0% 12.1% 16.2% 8.0% 11.6% 10.2% 8.9%

    Somewhat no 7.5% 6.7% 9.1% 5.5% 0.0% 6.8% 9.2% 4.6% 10.0% 8.8% 11.1% 6.8% 5.5% 7.6%

    Strongly no 31.3% 47.3% 20.5% 29.7% 19.5% 30.8% 32.5% 38.7% 24.6% 16.4% 22.1% 33.3% 40.3% 32.1%

    Unsure 11.1% 6.6% 12.7% 14.5% 10.9% 12.1% 8.4% 7.4% 14.4% 14.1% 15.5% 11.9% 9.0% 8.9%

    Would you vote yes or vote

    no on Prop 33?

    Would you vote yes or vote

    no on Prop 34?

    Would you vote yes or vote

    no on Prop 32?

    M4 Strategies Page 3

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total Rep Dem

    NPP/

    Ind Other

    Not

    Swing Swing Male Female

    18 to

    29

    30 to

    39

    40 to

    49

    50 to

    59 60 +Data weighted by party, gender, age, ethnicity,

    education, and geography

    Swing Gender AgeParty

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 48.7% 48.5% 50.6% 45.3% 39.4% 48.0% 50.6% 51.8% 45.9% 41.6% 45.6% 49.1% 48.7% 53.5%

    Somewhat yes 15.8% 17.1% 15.2% 14.6% 19.6% 17.2% 12.0% 14.7% 16.7% 19.5% 9.4% 14.7% 15.0% 18.7%

    Leaning yes 16.8% 16.5% 16.8% 17.3% 13.1% 15.8% 19.3% 17.7% 16.0% 18.5% 21.4% 14.6% 17.6% 14.4%

    Yes 81.2% 82.2% 82.6% 77.2% 72.1% 81.0% 82.0% 84.2% 78.6% 79.5% 76.4% 78.5% 81.3% 86.6%

    No 10.9% 11.4% 11.2% 9.6% 12.3% 10.7% 11.6% 9.5% 12.2% 10.8% 15.1% 13.7% 9.5% 8.4%

    Leaning no 6.0% 6.6% 5.4% 6.5% 0.0% 5.6% 7.0% 5.2% 6.7% 10.4% 7.9% 7.4% 3.3% 4.6%

    Somewhat no 3.4% 3.2% 4.4% 1.6% 0.0% 3.4% 3.4% 2.3% 4.4% 0.5% 3.9% 4.2% 4.1% 3.2%

    Strongly no 1.6% 1.5% 1.3% 1.5% 12.3% 1.7% 1.2% 2.0% 1.1% 0.0% 3.3% 2.1% 2.1% 0.5%

    Unsure 7.8% 6.3% 6.3% 13.1% 15.6% 8.3% 6.5% 6.3% 9.2% 9.6% 8.5% 7.8% 9.2% 5.1%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 28.4% 24.4% 33.3% 23.4% 43.1% 30.0% 24.2% 32.3% 24.9% 22.0% 25.9% 29.5% 26.3% 34.3%

    Somewhat yes 24.5% 23.5% 25.6% 23.7% 24.6% 25.1% 22.8% 25.5% 23.5% 25.6% 28.7% 22.9% 20.2% 27.5%

    Leaning yes 21.8% 23.5% 21.0% 21.1% 14.8% 19.4% 28.1% 21.6% 21.9% 25.9% 20.9% 21.0% 24.7% 17.6%

    Yes 74.7% 71.4% 79.9% 68.2% 82.6% 74.5% 75.2% 79.4% 70.4% 73.5% 75.6% 73.4% 71.3% 79.4%

    No 15.9% 21.1% 11.7% 17.4% 6.3% 15.8% 16.3% 15.7% 16.2% 12.2% 17.4% 15.4% 19.8% 13.3%

    Leaning no 6.3% 7.7% 5.5% 5.8% 6.3% 6.0% 7.1% 5.8% 6.7% 7.5% 8.7% 5.7% 6.9% 4.4%

    Somewhat no 3.6% 4.2% 3.0% 4.1% 0.0% 3.9% 2.8% 2.5% 4.6% 3.1% 4.6% 3.2% 4.2% 3.2%

    Strongly no 6.0% 9.2% 3.2% 7.4% 0.0% 5.9% 6.3% 7.4% 4.8% 1.6% 4.1% 6.6% 8.8% 5.8%

    Unsure 9.4% 7.5% 8.4% 14.4% 11.1% 9.7% 8.6% 4.9% 13.4% 14.3% 7.1% 11.2% 8.9% 7.3%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 33.1% 23.3% 38.4% 37.1% 36.8% 33.1% 33.2% 30.9% 35.1% 34.6% 34.3% 30.1% 38.1% 28.8%

    Somewhat yes 15.1% 13.3% 18.8% 10.2% 7.2% 16.7% 10.8% 17.2% 13.1% 12.9% 14.2% 20.7% 14.8% 12.6%

    Leaning yes 18.7% 20.8% 17.3% 18.6% 11.8% 17.3% 22.2% 17.7% 19.5% 23.3% 20.8% 17.6% 13.3% 21.8%

    Yes 66.9% 57.5% 74.5% 65.9% 55.8% 67.2% 66.2% 65.9% 67.8% 70.8% 69.3% 68.5% 66.2% 63.2%

    No 22.3% 31.6% 17.5% 17.2% 33.2% 22.4% 22.0% 24.3% 20.5% 20.3% 18.6% 20.2% 21.8% 27.1%

    Leaning no 8.0% 10.1% 6.2% 8.7% 7.7% 7.1% 10.4% 6.8% 9.0% 13.4% 10.5% 6.7% 5.7% 7.4%

    Somewhat no 5.7% 7.5% 5.7% 2.6% 13.3% 6.6% 3.3% 6.1% 5.4% 2.7% 3.5% 5.0% 7.8% 6.7%

    Strongly no 8.6% 14.1% 5.7% 5.9% 12.3% 8.7% 8.3% 11.3% 6.1% 4.2% 4.6% 8.4% 8.3% 13.1%

    Unsure 10.8% 10.9% 8.0% 16.9% 10.9% 10.5% 11.8% 9.8% 11.7% 8.9% 12.1% 11.3% 11.9% 9.6%

    Would you vote yes or vote

    no on Prop 35?

    Would you vote yes or vote

    no on Prop 36?

    Would you vote yes or vote

    no on Prop 37?

    M4 Strategies Page 4

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total Rep Dem

    NPP/

    Ind Other

    Not

    Swing Swing Male Female

    18 to

    29

    30 to

    39

    40 to

    49

    50 to

    59 60 +Data weighted by party, gender, age, ethnicity,

    education, and geography

    Swing Gender AgeParty

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 13.8% 4.7% 20.1% 14.8% 13.3% 14.8% 11.3% 15.7% 12.2% 20.6% 15.2% 16.0% 12.2% 9.9%

    Somewhat yes 12.1% 9.0% 16.7% 7.6% 6.3% 12.6% 11.0% 12.2% 12.1% 17.4% 16.1% 11.0% 8.6% 12.1%

    Leaning yes 18.9% 13.8% 23.1% 18.2% 12.3% 18.2% 20.8% 16.5% 21.0% 22.0% 24.5% 17.8% 18.1% 16.2%

    Yes 44.9% 27.5% 59.9% 40.6% 31.9% 45.6% 43.0% 44.4% 45.3% 60.1% 55.8% 44.8% 38.9% 38.2%

    No 43.1% 63.8% 27.5% 43.3% 62.6% 42.2% 45.7% 46.7% 40.0% 25.5% 28.9% 43.6% 48.8% 52.7%

    Leaning no 13.4% 14.7% 10.2% 18.7% 7.2% 12.5% 16.0% 10.9% 15.7% 17.8% 12.7% 11.8% 13.4% 12.9%

    Somewhat no 6.9% 11.6% 4.4% 4.0% 23.2% 6.4% 8.0% 7.0% 6.7% 2.9% 4.9% 8.6% 8.4% 6.9%

    Strongly no 22.8% 37.5% 12.9% 20.6% 32.2% 23.3% 21.6% 28.8% 17.5% 4.8% 11.4% 23.2% 27.0% 33.0%

    Unsure 12.0% 8.7% 12.6% 16.0% 5.5% 12.2% 11.3% 8.9% 14.7% 14.4% 15.3% 11.6% 12.3% 9.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 21.4% 14.7% 26.7% 21.3% 4.0% 21.0% 22.5% 27.1% 16.2% 19.5% 18.4% 20.8% 20.0% 25.7%

    Somewhat yes 16.6% 11.5% 19.3% 18.9% 13.3% 16.9% 16.0% 15.7% 17.4% 17.6% 21.7% 14.5% 13.4% 18.6%

    Leaning yes 25.1% 24.0% 27.3% 22.4% 15.8% 24.2% 27.3% 21.4% 28.3% 29.9% 21.8% 27.4% 22.9% 24.8%

    Yes 63.1% 50.2% 73.4% 62.6% 33.0% 62.0% 65.7% 64.3% 61.9% 67.0% 61.9% 62.8% 56.3% 69.2%

    No 21.9% 36.4% 11.0% 20.6% 60.6% 20.9% 24.3% 25.6% 18.5% 17.4% 20.3% 22.5% 24.9% 21.1%

    Leaning no 7.2% 8.8% 5.1% 8.4% 17.9% 5.4% 11.9% 6.6% 7.6% 10.8% 9.4% 4.8% 8.5% 4.6%

    Somewhat no 4.4% 6.4% 2.7% 4.9% 0.0% 4.2% 4.8% 4.2% 4.5% 5.7% 5.6% 4.8% 3.7% 3.4%

    Strongly no 10.3% 21.2% 3.1% 7.3% 42.7% 11.4% 7.6% 14.7% 6.4% 0.9% 5.2% 12.9% 12.7% 13.1%

    Unsure 15.1% 13.4% 15.7% 16.9% 6.3% 17.0% 10.0% 10.1% 19.5% 15.5% 17.8% 14.7% 18.9% 9.7%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly yes 11.9% 10.9% 12.5% 11.9% 15.9% 12.4% 10.6% 16.5% 7.7% 10.9% 12.5% 10.5% 11.4% 13.7%

    Somewhat yes 14.8% 13.0% 19.1% 8.1% 23.6% 15.1% 14.0% 16.0% 13.8% 17.2% 11.1% 11.8% 10.5% 22.4%

    Leaning yes 17.6% 21.3% 15.1% 17.1% 12.3% 15.3% 23.6% 19.6% 15.7% 10.8% 14.9% 16.6% 20.4% 20.1%

    Yes 44.3% 45.3% 46.7% 37.1% 51.8% 42.8% 48.1% 52.2% 37.2% 38.9% 38.5% 39.0% 42.2% 56.1%

    No 25.0% 26.5% 22.6% 27.2% 31.8% 24.5% 26.1% 27.5% 22.6% 29.7% 23.0% 23.1% 26.6% 23.3%

    Leaning no 11.6% 12.5% 11.0% 11.7% 7.2% 12.0% 10.5% 11.6% 11.6% 16.3% 5.7% 13.5% 11.4% 11.0%

    Somewhat no 5.2% 4.5% 5.0% 6.4% 12.3% 4.3% 7.5% 5.4% 5.0% 7.1% 9.5% 3.1% 3.6% 5.4%

    Strongly no 8.1% 9.5% 6.6% 9.1% 12.3% 8.2% 8.1% 10.5% 6.0% 6.3% 7.8% 6.5% 11.5% 6.9%

    Unsure 30.8% 28.2% 30.7% 35.6% 16.4% 32.6% 25.8% 20.3% 40.1% 31.5% 38.6% 37.9% 31.2% 20.6%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly right track 5.0% 3.5% 7.2% 2.7% 0.0% 5.2% 4.3% 6.6% 3.5% 13.7% 9.5% 4.2% 1.1% 2.9%

    SW right track 22.4% 15.4% 27.7% 23.0% 6.3% 21.6% 24.6% 24.9% 20.2% 24.3% 29.1% 16.6% 22.1% 23.0%

    Right Track 27.4% 18.9% 34.9% 25.6% 6.3% 26.8% 28.9% 31.5% 23.7% 38.0% 38.6% 20.8% 23.2% 25.9%

    Wrong Track 68.0% 77.3% 60.5% 68.7% 89.7% 68.6% 66.5% 64.6% 71.1% 58.1% 57.7% 74.0% 72.1% 69.3%

    SW wrong track 35.8% 39.6% 31.5% 39.2% 36.9% 36.0% 35.3% 30.9% 40.2% 40.6% 33.4% 34.1% 37.4% 34.3%

    Strongly wrong track 32.2% 37.7% 29.0% 29.5% 52.8% 32.6% 31.2% 33.7% 30.9% 17.5% 24.3% 39.9% 34.7% 35.0%

    Unsure 4.6% 3.9% 4.6% 5.7% 4.0% 4.6% 4.6% 3.9% 5.2% 3.9% 3.8% 5.2% 4.7% 4.8%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly support 53.1% 56.6% 53.2% 49.1% 15.9% 52.8% 53.8% 53.7% 52.5% 34.1% 46.7% 61.7% 55.4% 56.7%

    SW support 28.9% 30.3% 27.9% 27.1% 65.5% 30.1% 26.0% 27.5% 30.3% 28.0% 35.0% 26.1% 28.8% 28.7%

    Would you vote yes or vote

    no on Prop 38?

    Would you vote yes or vote

    no on Prop 39?

    Would you vote yes or vote

    no on Prop 40?

    Generally speaking, would

    you say that California

    public schools are on the

    right track, or would you

    say that things are off on

    the wrong track?

    CA state leg. recently

    considered Senate Bill 1530,

    which would streamline the

    process of dismissing CA

    teachers accused of

    "serious or egregious

    unprofessional conduct"

    such as sex, violence or

    drug offenses against

    children.

    M4 Strategies Page 5

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total Rep Dem

    NPP/

    Ind Other

    Not

    Swing Swing Male Female

    18 to

    29

    30 to

    39

    40 to

    49

    50 to

    59 60 +Data weighted by party, gender, age, ethnicity,

    education, and geography

    Swing Gender AgeParty

    Support 82.0% 86.9% 81.1% 76.2% 81.4% 82.8% 79.8% 81.1% 82.8% 62.0% 81.8% 87.8% 84.2% 85.4%

    Oppose 10.6% 8.1% 11.9% 11.3% 14.0% 8.3% 16.5% 12.2% 9.1% 25.5% 7.4% 8.7% 8.9% 7.8%

    SW oppose 6.7% 6.1% 7.3% 6.3% 7.7% 5.1% 10.9% 7.2% 6.2% 18.1% 4.9% 4.5% 5.1% 5.1%

    Strongly oppose 3.9% 2.1% 4.7% 5.1% 6.3% 3.3% 5.6% 5.0% 2.9% 7.3% 2.5% 4.2% 3.9% 2.7%

    Unsure 7.4% 5.0% 7.0% 12.5% 4.7% 8.8% 3.7% 6.7% 8.1% 12.5% 10.8% 3.5% 6.9% 6.8%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Strongly support 21.9% 29.7% 19.2% 16.6% 0.0% 21.0% 24.5% 27.6% 16.8% 18.3% 21.5% 29.1% 18.5% 22.2%

    SW support 34.3% 33.9% 33.3% 35.6% 62.8% 34.6% 33.5% 38.8% 30.2% 31.8% 40.1% 30.2% 36.7% 33.3%

    Support 56.2% 63.6% 52.6% 52.2% 62.8% 55.5% 58.1% 66.5% 47.1% 50.0% 61.6% 59.3% 55.2% 55.5%

    Oppose 36.8% 30.9% 41.5% 36.0% 31.7% 36.5% 37.4% 28.1% 44.6% 44.2% 33.6% 33.2% 38.3% 35.7%

    SW oppose 22.7% 16.5% 26.2% 25.8% 4.0% 23.4% 20.7% 19.1% 25.9% 35.7% 21.2% 21.0% 17.5% 23.7%

    Strongly oppose 14.1% 14.4% 15.3% 10.2% 27.7% 13.1% 16.7% 8.9% 18.7% 8.4% 12.4% 12.3% 20.8% 12.0%

    Unsure 7.0% 5.5% 5.9% 11.7% 5.5% 7.9% 4.5% 5.5% 8.4% 5.8% 4.8% 7.5% 6.5% 8.8%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 70.7% 69.2% 69.4% 74.8% 95.3% 70.5% 71.2% 66.3% 74.7% 67.2% 61.9% 76.2% 70.9% 72.5%

    Selected 29.3% 30.8% 30.6% 25.2% 4.7% 29.5% 28.8% 33.7% 25.3% 32.8% 38.1% 23.8% 29.1% 27.5%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 89.3% 92.5% 88.7% 85.0% 100.0% 89.6% 88.4% 87.1% 91.2% 80.7% 81.0% 91.5% 91.6% 93.6%

    Selected 10.7% 7.5% 11.3% 15.0% 0.0% 10.4% 11.6% 12.9% 8.8% 19.3% 19.0% 8.5% 8.4% 6.4%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 65.1% 60.8% 64.5% 72.0% 85.1% 64.2% 67.4% 61.3% 68.4% 86.9% 72.2% 64.3% 62.6% 53.7%

    Selected 34.9% 39.2% 35.5% 28.0% 14.9% 35.8% 32.6% 38.7% 31.6% 13.1% 27.8% 35.7% 37.4% 46.3%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 91.3% 90.8% 92.6% 88.8% 100.0% 92.5% 88.1% 88.3% 94.0% 94.2% 82.0% 92.4% 92.3% 92.6%

    Selected 8.7% 9.2% 7.4% 11.2% 0.0% 7.5% 11.9% 11.7% 6.0% 5.8% 18.0% 7.6% 7.7% 7.4%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 87.5% 86.2% 89.0% 85.5% 100.0% 89.5% 82.2% 86.0% 88.8% 82.0% 86.7% 90.2% 88.9% 87.0%

    Selected 12.5% 13.8% 11.0% 14.5% 0.0% 10.5% 17.8% 14.0% 11.2% 18.0% 13.3% 9.8% 11.1% 13.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 92.5% 95.6% 90.9% 90.8% 100.0% 93.1% 91.0% 89.7% 95.0% 92.9% 85.7% 93.0% 93.5% 94.3%

    Selected 7.5% 4.4% 9.1% 9.2% 0.0% 6.9% 9.0% 10.3% 5.0% 7.1% 14.3% 7.0% 6.5% 5.7%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 90.4% 90.6% 89.6% 91.6% 100.0% 90.9% 89.1% 88.4% 92.3% 86.9% 87.4% 90.1% 94.1% 90.1%

    Selected 9.6% 9.4% 10.4% 8.4% 0.0% 9.1% 10.9% 11.6% 7.7% 13.1% 12.6% 9.9% 5.9% 9.9%

    For which props do you

    recall seeing an ad for: Prop

    34

    For which props do you

    recall seeing an ad for: Prop

    35

    For which props do you

    recall seeing an ad for: Prop

    36

    Across the country, school

    districts are taking a closer

    look at how teachers are

    evaluated and given

    feedback on their

    performance. Do you

    support or oppose using

    student standardized test

    scores as one part of

    teacher evaluations?For which props do you

    recall seeing an ad for: Prop

    30

    For which props do you

    recall seeing an ad for: Prop

    31

    For which props do you

    recall seeing an ad for: Prop

    32

    For which props do you

    recall seeing an ad for: Prop

    33

    CA state leg. recently

    considered Senate Bill 1530,

    which would streamline the

    process of dismissing CA

    teachers accused of

    "serious or egregious

    unprofessional conduct"

    such as sex, violence or

    drug offenses against

    children.

    M4 Strategies Page 6

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total Rep Dem

    NPP/

    Ind Other

    Not

    Swing Swing Male Female

    18 to

    29

    30 to

    39

    40 to

    49

    50 to

    59 60 +Data weighted by party, gender, age, ethnicity,

    education, and geography

    Swing Gender AgeParty

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 87.2% 83.2% 90.3% 87.4% 76.7% 87.0% 87.8% 85.0% 89.2% 87.4% 85.7% 88.3% 88.5% 85.7%

    Selected 12.8% 16.8% 9.7% 12.6% 23.3% 13.0% 12.2% 15.0% 10.8% 12.6% 14.3% 11.7% 11.5% 14.3%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 82.3% 85.6% 80.4% 80.8% 85.1% 84.7% 75.8% 81.5% 83.0% 83.8% 78.3% 80.0% 80.2% 87.5%

    Selected 17.7% 14.4% 19.6% 19.2% 14.9% 15.3% 24.2% 18.5% 17.0% 16.2% 21.7% 20.0% 19.8% 12.5%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 93.2% 95.3% 92.7% 90.5% 100.0% 93.7% 91.7% 90.8% 95.3% 90.2% 89.2% 92.3% 94.3% 96.1%

    Selected 6.8% 4.7% 7.3% 9.5% 0.0% 6.3% 8.3% 9.2% 4.7% 9.8% 10.8% 7.7% 5.7% 3.9%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 94.6% 96.1% 93.7% 93.9% 100.0% 94.5% 94.7% 92.3% 96.6% 94.3% 92.7% 95.0% 94.4% 95.5%

    Selected 5.4% 3.9% 6.3% 6.1% 0.0% 5.5% 5.3% 7.7% 3.4% 5.7% 7.3% 5.0% 5.6% 4.5%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 62.5% 66.4% 64.8% 53.0% 33.6% 61.0% 66.7% 66.7% 58.8% 60.4% 66.6% 60.3% 61.9% 63.9%

    Selected 37.5% 33.6% 35.2% 47.0% 66.4% 39.0% 33.3% 33.3% 41.2% 39.6% 33.4% 39.7% 38.1% 36.1%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 69.9% 75.0% 67.3% 68.1% 59.2% 69.9% 70.1% 74.2% 66.1% 60.8% 52.6% 72.6% 72.0% 79.0%

    Selected 30.1% 25.0% 32.7% 31.9% 40.8% 30.1% 29.9% 25.8% 33.9% 39.2% 47.4% 27.4% 28.0% 21.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 50.9% 48.1% 48.8% 60.0% 50.5% 49.7% 54.1% 52.5% 49.6% 72.1% 53.4% 56.6% 49.4% 36.3%

    Selected 49.1% 51.9% 51.2% 40.0% 49.5% 50.3% 45.9% 47.5% 50.4% 27.9% 46.6% 43.4% 50.6% 63.7%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 86.4% 87.5% 83.0% 91.6% 100.0% 85.3% 89.5% 90.8% 82.5% 89.4% 88.6% 92.0% 84.1% 82.2%

    Selected 13.6% 12.5% 17.0% 8.4% 0.0% 14.7% 10.5% 9.2% 17.5% 10.6% 11.4% 8.0% 15.9% 17.8%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 73.8% 74.5% 73.4% 72.5% 93.7% 74.3% 72.4% 72.0% 75.4% 72.0% 63.6% 70.5% 78.9% 76.9%

    Selected 26.2% 25.5% 26.6% 27.5% 6.3% 25.7% 27.6% 28.0% 24.6% 28.0% 36.4% 29.5% 21.1% 23.1%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 90.3% 91.5% 88.9% 90.6% 100.0% 91.8% 86.2% 90.4% 90.1% 85.0% 83.9% 89.7% 95.0% 91.4%

    Selected 9.7% 8.5% 11.1% 9.4% 0.0% 8.2% 13.8% 9.6% 9.9% 15.0% 16.1% 10.3% 5.0% 8.6%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 90.0% 91.4% 89.2% 89.0% 100.0% 91.0% 87.5% 88.6% 91.2% 93.4% 84.7% 88.7% 93.5% 88.2%

    Selected 10.0% 8.6% 10.8% 11.0% 0.0% 9.0% 12.5% 11.4% 8.8% 6.6% 15.3% 11.3% 6.5% 11.8%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 90.9% 92.8% 89.2% 91.4% 96.0% 90.8% 91.4% 92.2% 89.8% 94.8% 90.6% 92.9% 94.1% 84.3%

    Selected 9.1% 7.2% 10.8% 8.6% 4.0% 9.2% 8.6% 7.8% 10.2% 5.2% 9.4% 7.1% 5.9% 15.7%

    Relied on: Mailers

    Relied on: TV ads

    Relied on: Radio ads

    Relied on: Print ads

    Relied on: Prof. association

    For which props do you

    recall seeing an ad for: Prop

    39

    For which props do you

    recall seeing an ad for: Prop

    40

    For which props do you

    recall seeing an ad for:

    None

    Relied on: Friends (word of

    mouth)

    Relied on: Voter info guide

    For which props do you

    recall seeing an ad for: Prop

    37

    For which props do you

    recall seeing an ad for: Prop

    38

    M4 Strategies Page 7

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total Rep Dem

    NPP/

    Ind Other

    Not

    Swing Swing Male Female

    18 to

    29

    30 to

    39

    40 to

    49

    50 to

    59 60 +Data weighted by party, gender, age, ethnicity,

    education, and geography

    Swing Gender AgeParty

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 68.2% 66.4% 66.0% 75.3% 74.1% 69.6% 64.3% 65.0% 71.0% 76.5% 71.0% 73.8% 69.3% 57.0%

    Selected 31.8% 33.6% 34.0% 24.7% 25.9% 30.4% 35.7% 35.0% 29.0% 23.5% 29.0% 26.2% 30.7% 43.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 55.8% 58.5% 54.7% 53.5% 62.1% 54.7% 58.7% 51.5% 59.6% 44.6% 47.9% 51.6% 60.0% 64.0%

    Selected 44.2% 41.5% 45.3% 46.5% 37.9% 45.3% 41.3% 48.5% 40.4% 55.4% 52.1% 48.4% 40.0% 36.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 80.1% 78.5% 80.3% 82.3% 82.5% 79.2% 82.5% 76.6% 83.3% 90.8% 84.1% 85.4% 73.4% 76.0%

    Selected 19.9% 21.5% 19.7% 17.7% 17.5% 20.8% 17.5% 23.4% 16.7% 9.2% 15.9% 14.6% 26.6% 24.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 99.1% 100.0% 98.4% 99.2% 100.0% 99.0% 99.6% 98.8% 99.4% 98.8% 98.6% 98.8% 100.0% 99.0%

    Selected 0.9% 0.0% 1.6% 0.8% 0.0% 1.0% 0.4% 1.2% 0.6% 1.2% 1.4% 1.2% 0.0% 1.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Not selected 88.0% 87.7% 88.5% 87.4% 83.7% 86.4% 92.0% 89.7% 86.4% 87.8% 93.1% 91.1% 85.4% 85.9%

    Selected 12.0% 12.3% 11.5% 12.6% 16.3% 13.6% 8.0% 10.3% 13.6% 12.2% 6.9% 8.9% 14.6% 14.1%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Friends 10.4% 7.1% 9.9% 16.1% 18.6% 10.8% 9.3% 10.2% 10.6% 16.6% 13.8% 12.5% 9.1% 5.3%

    Voter info guide 28.0% 28.9% 29.4% 23.0% 32.0% 29.4% 24.3% 22.4% 32.9% 16.1% 25.5% 28.2% 29.9% 33.0%

    Mailers 1.4% 1.9% 1.5% 0.4% 0.0% 1.4% 1.2% 1.0% 1.8% 1.7% 0.0% 0.5% 2.4% 1.4%

    TV ads 7.9% 6.2% 8.6% 9.6% 0.0% 6.8% 10.9% 9.6% 6.5% 9.9% 12.0% 8.8% 6.5% 5.8%

    Radio ads 1.4% 1.3% 1.2% 2.0% 0.0% 1.0% 2.5% 1.6% 1.1% 3.0% 1.2% 1.7% 0.7% 1.1%

    Print ads 1.2% 0.0% 2.2% 1.1% 0.0% 1.0% 2.0% 1.6% 0.9% 1.1% 1.0% 3.0% 1.3% 0.0%

    Prof. association 2.1% 1.8% 2.4% 2.1% 0.0% 2.2% 1.8% 1.7% 2.5% 3.7% 1.7% 2.8% 1.5% 1.7%

    Newspapers 8.0% 9.5% 7.6% 6.3% 13.3% 7.4% 9.6% 11.4% 5.0% 0.0% 4.7% 4.9% 7.9% 16.0%

    Internet 21.7% 22.6% 21.7% 20.4% 23.8% 21.9% 21.2% 24.2% 19.5% 34.4% 30.7% 25.1% 18.4% 11.9%

    Other news source 6.4% 8.8% 5.6% 4.7% 0.0% 6.3% 6.6% 5.3% 7.4% 0.0% 4.6% 4.6% 10.3% 7.7%

    Canvassers 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    Other 11.5% 11.9% 9.8% 14.3% 12.3% 11.8% 10.7% 11.1% 11.8% 13.4% 4.8% 7.9% 11.9% 16.0%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Straight Republican 9.3% 25.7% 1.5% 1.0% 0.0% 12.9% 0.0% 12.1% 6.9% 5.4% 7.3% 11.0% 12.9% 7.2%

    Mostly Republican 17.2% 42.5% 1.8% 10.8% 12.3% 23.7% 0.0% 20.8% 14.0% 5.8% 15.7% 18.3% 16.5% 23.5%

    Few more Rep than Dem 7.7% 14.5% 2.2% 8.4% 10.9% 0.0% 27.9% 7.4% 7.9% 1.9% 7.5% 7.6% 7.8% 10.6%

    Equally both parties 11.8% 9.8% 4.7% 30.4% 7.7% 0.0% 42.9% 12.3% 11.3% 22.2% 16.4% 12.2% 8.8% 7.2%

    Few more Dem than Rep 8.0% 3.4% 8.6% 14.2% 5.5% 0.0% 29.2% 9.3% 6.9% 7.9% 7.0% 8.4% 10.5% 5.7%

    Mostly Democratic 26.3% 1.9% 46.3% 22.2% 17.3% 36.3% 0.0% 21.1% 30.9% 32.9% 22.8% 24.2% 22.6% 30.2%

    Straight Democratic 16.8% 0.8% 34.9% 3.9% 0.0% 23.1% 0.0% 13.2% 20.0% 17.3% 20.0% 15.1% 17.7% 15.1%

    Other/Third Party 2.9% 1.3% 0.2% 9.1% 46.4% 4.0% 0.0% 3.8% 2.0% 6.5% 3.1% 3.3% 3.1% 0.5%

    Which was your PRIMARY

    resource to decide or inform

    the choices you made?

    VoteHist

    Relied on: Newspapers

    Relied on: Internet

    Relied on: Other news

    sources

    Relied on: Canvassers

    Relied on: Other

    M4 Strategies Page 8

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total Rep Dem

    NPP/

    Ind Other

    Not

    Swing Swing Male Female

    18 to

    29

    30 to

    39

    40 to

    49

    50 to

    59 60 +Data weighted by party, gender, age, ethnicity,

    education, and geography

    Swing Gender AgeParty

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Very conservative 11.7% 25.7% 2.7% 9.4% 7.2% 15.0% 3.1% 14.1% 9.6% 7.0% 10.0% 12.3% 13.0% 13.3%

    Somewhat conservative 25.0% 48.3% 13.8% 13.3% 10.9% 23.4% 29.3% 28.5% 21.9% 11.8% 21.3% 31.6% 26.9% 26.7%

    Conservative 36.8% 74.1% 16.4% 22.7% 18.1% 38.5% 32.4% 42.6% 31.5% 18.8% 31.2% 43.9% 39.8% 39.9%

    Liberal 37.3% 12.8% 60.2% 26.9% 26.0% 40.3% 29.3% 30.2% 43.6% 48.7% 41.6% 31.7% 34.7% 36.3%

    Somewhat liberal 24.8% 11.2% 39.0% 16.4% 5.5% 24.6% 25.2% 21.3% 27.9% 30.0% 25.8% 20.5% 25.4% 24.1%

    Very liberal 12.5% 1.7% 21.2% 10.5% 20.6% 15.7% 4.0% 8.9% 15.7% 18.7% 15.8% 11.3% 9.3% 12.2%

    Moderate/Independent 20.9% 9.5% 20.0% 41.0% 13.3% 16.5% 32.5% 22.1% 19.8% 23.5% 21.8% 19.6% 18.9% 22.2%

    Libertarian 2.3% 2.3% 1.5% 2.1% 36.3% 2.3% 2.1% 2.3% 2.2% 2.0% 3.8% 2.6% 2.8% 0.8%

    Other 2.8% 1.3% 1.8% 7.2% 6.3% 2.4% 3.8% 2.7% 2.9% 7.1% 1.5% 2.2% 3.8% 0.7%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Public employee union 15.0% 15.9% 16.1% 11.6% 0.0% 14.4% 16.4% 13.9% 15.9% 14.7% 15.0% 10.6% 14.2% 19.2%

    Private employee union 4.9% 4.2% 5.5% 5.0% 0.0% 4.2% 6.8% 4.9% 4.9% 5.0% 7.6% 3.8% 5.5% 3.7%

    Yes, both 1.8% 2.3% 1.5% 1.7% 0.0% 1.5% 2.6% 1.7% 1.8% 0.6% 1.9% 1.4% 1.9% 2.5%

    No 78.4% 77.6% 76.9% 81.7% 100.0% 80.0% 74.2% 79.5% 77.4% 79.7% 75.5% 84.2% 78.4% 74.6%

    Sample Size 824 272 371 173 8 597 226 389 434 108 107 164 229 215

    Polling place 42.2% 38.0% 44.9% 44.3% 14.0% 42.9% 40.2% 46.9% 37.9% 55.6% 56.7% 51.2% 37.0% 26.8%

    By mail 49.0% 54.2% 49.8% 38.8% 57.3% 49.3% 48.4% 45.1% 52.5% 27.9% 31.7% 41.9% 54.7% 67.6%

    Not sure 8.8% 7.8% 5.4% 16.9% 28.7% 7.8% 11.5% 8.0% 9.6% 16.5% 11.6% 6.8% 8.3% 5.7%

    PoliticalIdeo

    Union

    Vote method

    M4 Strategies Page 9

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total

    Sample Size 824

    Definitely vote 86.5%

    Probably vote 8.3%

    50-50 5.2%

    Sample Size 824

    Right track 37.4%

    Wrong track 62.6%

    Sample Size 824

    Very favorable 24.9%

    Somewhat favorable 33.5%

    Favorable 58.4%

    Unfavorable 39.5%

    Somewhat unfavorable 13.9%

    Very unfavorable 25.6%

    Don't have an opinion 2.1%

    Sample Size 824

    Very favorable 5.8%

    Somewhat favorable 35.4%

    Favorable 41.3%

    Unfavorable 51.0%

    Somewhat unfavorable 26.6%

    Very unfavorable 24.4%

    Don't have an opinion 7.7%

    Sample Size 824

    Very favorable 2.9%

    Somewhat favorable 22.8%

    Favorable 25.7%

    Unfavorable 64.8%

    Somewhat unfavorable 33.3%

    Very unfavorable 31.6%

    Don't have an opinion 9.4%

    Will you vote in Nov?

    CA on the:

    Favorable or unfavorable of

    Obama?

    Favorable or unfavorable of

    Brown?

    Favorable or unfavorable of

    CA legislature

    Data weighted by party, gender, age, ethnicity,

    education, and geography

    1st -

    11th

    H.S.

    Grad

    Non

    Col/

    Post HS

    Some

    Col

    Col

    Grad Grad LA OC

    Inland

    Emp SD

    Cent.

    Valley

    Cent.

    Coast

    Bay

    Area

    North/

    Sierra

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    38.1% 69.7% 82.3% 89.2% 89.8% 93.6% 86.9% 86.4% 84.9% 87.8% 82.9% 91.1% 88.2% 87.8%

    16.4% 14.6% 6.2% 8.1% 8.4% 4.1% 7.6% 10.3% 6.9% 11.4% 9.5% 4.9% 8.1% 2.0%

    45.5% 15.7% 11.5% 2.8% 1.9% 2.3% 5.6% 3.3% 8.2% 0.9% 7.6% 4.0% 3.7% 10.2%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    73.4% 45.5% 30.3% 36.3% 38.2% 31.4% 40.6% 35.7% 26.6% 36.9% 37.5% 29.1% 42.0% 27.3%

    26.6% 54.5% 69.7% 63.7% 61.8% 68.6% 59.4% 64.3% 73.4% 63.1% 62.5% 70.9% 58.0% 72.7%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    38.1% 29.0% 13.2% 26.0% 21.9% 25.2% 25.5% 24.1% 23.0% 28.4% 24.0% 24.0% 24.9% 24.1%

    30.0% 35.7% 24.8% 31.9% 36.9% 31.6% 35.2% 28.8% 33.8% 34.3% 31.4% 30.8% 36.5% 21.0%

    68.0% 64.7% 38.0% 58.0% 58.9% 56.8% 60.7% 53.0% 56.8% 62.7% 55.4% 54.8% 61.4% 45.1%

    16.4% 34.4% 57.2% 39.0% 39.6% 42.2% 35.9% 47.0% 41.4% 37.3% 42.5% 41.6% 36.5% 49.0%

    16.4% 13.4% 14.8% 12.8% 14.0% 15.3% 13.8% 10.1% 11.3% 12.5% 14.2% 9.8% 17.2% 16.3%

    0.0% 21.0% 42.4% 26.2% 25.6% 27.0% 22.1% 36.9% 30.1% 24.9% 28.3% 31.9% 19.3% 32.7%

    15.5% 0.9% 4.8% 3.0% 1.6% 1.0% 3.3% 0.0% 1.8% 0.0% 2.1% 3.6% 2.0% 5.9%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    0.0% 2.1% 6.2% 4.5% 7.9% 8.0% 8.1% 6.4% 4.4% 9.1% 2.9% 5.6% 4.7% 2.6%

    74.3% 40.1% 19.6% 31.3% 36.0% 38.0% 36.2% 23.4% 27.2% 40.8% 32.3% 37.5% 44.7% 26.6%

    74.3% 42.3% 25.8% 35.7% 43.9% 46.0% 44.3% 29.7% 31.6% 50.0% 35.3% 43.1% 49.5% 29.2%

    10.2% 50.3% 67.0% 52.2% 49.9% 51.3% 47.1% 58.5% 60.1% 47.8% 57.1% 53.7% 42.8% 65.0%

    10.2% 28.0% 24.4% 27.6% 27.1% 24.9% 25.2% 21.1% 32.2% 26.3% 29.6% 29.1% 24.2% 38.9%

    0.0% 22.4% 42.5% 24.6% 22.8% 26.4% 22.0% 37.3% 27.9% 21.5% 27.5% 24.6% 18.5% 26.1%

    15.5% 7.4% 7.3% 12.0% 6.2% 2.7% 8.6% 11.8% 8.3% 2.2% 7.6% 3.3% 7.7% 5.8%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    0.0% 4.5% 6.2% 2.3% 2.4% 3.1% 2.8% 6.1% 2.7% 3.1% 2.8% 0.0% 2.0% 3.8%

    55.0% 29.9% 15.8% 21.7% 23.2% 18.1% 29.9% 14.1% 16.7% 24.6% 22.0% 22.0% 22.8% 8.0%

    55.0% 34.5% 22.0% 24.1% 25.5% 21.2% 32.7% 20.3% 19.4% 27.8% 24.8% 22.0% 24.9% 11.8%

    0.0% 54.2% 73.2% 64.6% 65.2% 75.1% 54.6% 71.2% 63.3% 68.8% 69.7% 68.7% 67.2% 80.0%

    0.0% 29.2% 39.8% 34.3% 33.8% 34.9% 31.0% 35.4% 38.2% 31.8% 31.9% 28.4% 35.5% 29.8%

    0.0% 25.0% 33.3% 30.3% 31.4% 40.1% 23.6% 35.8% 25.1% 37.0% 37.8% 40.3% 31.7% 50.2%

    45.0% 11.4% 4.8% 11.4% 9.2% 3.7% 12.7% 8.5% 17.3% 3.4% 5.5% 9.3% 7.9% 8.2%

    GeographyEducation

    M4 Strategies Page 10

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Barack Obama (D) 57.5%

    Mitt Romney (R) 29.6%

    Someone else 3.6%

    Unsure 9.2%

    Sample Size 824

    Dianne Feinstein (D) 51.1%

    Elizabeth Emken (R) 28.6%

    Unsure 20.4%

    Sample Size 824

    Strongly yes 23.1%

    Somewhat yes 15.6%

    Leaning yes 18.8%

    Yes 57.5%

    No 35.3%

    Leaning no 13.0%

    Somewhat no 4.0%

    Strongly no 18.3%

    Unsure 7.2%

    Sample Size 824

    Strongly yes 9.0%

    Somewhat yes 10.4%

    Leaning yes 25.0%

    Yes 44.4%

    No 31.1%

    Leaning no 17.3%

    Somewhat no 7.1%

    Strongly no 6.7%

    Unsure 24.4%

    Who would you vote for

    President?

    Who would you vote for U.S.

    Senate?

    Would you vote yes or vote

    no on Prop 30?

    Would you vote yes or vote

    no on Prop 31?

    1st -

    11th

    H.S.

    Grad

    Non

    Col/

    Post HS

    Some

    Col

    Col

    Grad Grad LA OC

    Inland

    Emp SD

    Cent.

    Valley

    Cent.

    Coast

    Bay

    Area

    North/

    Sierra

    GeographyEducation

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    73.4% 61.3% 31.3% 57.4% 57.8% 57.8% 59.8% 48.0% 52.0% 55.0% 54.1% 50.0% 67.7% 45.1%

    16.4% 23.7% 44.5% 30.2% 30.4% 30.5% 24.7% 41.3% 32.5% 31.4% 30.1% 34.8% 25.9% 40.5%

    0.0% 5.9% 0.0% 4.8% 2.5% 2.6% 3.6% 2.2% 5.6% 4.6% 3.3% 10.9% 1.8% 6.8%

    10.2% 9.1% 24.3% 7.6% 9.4% 9.1% 11.8% 8.5% 9.9% 8.9% 12.5% 4.3% 4.5% 7.6%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    53.6% 57.0% 29.8% 46.7% 54.6% 52.6% 53.7% 49.0% 41.3% 53.6% 46.6% 53.4% 58.0% 30.8%

    0.0% 20.4% 44.3% 30.3% 29.2% 30.0% 23.8% 42.1% 30.1% 30.0% 28.5% 24.4% 26.6% 37.7%

    46.4% 22.6% 25.9% 23.0% 16.2% 17.4% 22.5% 8.9% 28.6% 16.4% 24.9% 22.2% 15.4% 31.5%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    15.5% 23.1% 11.3% 23.2% 19.0% 30.7% 21.5% 26.1% 26.7% 29.5% 25.6% 30.6% 17.0% 19.1%

    0.0% 14.0% 13.9% 17.9% 15.9% 14.1% 17.4% 14.3% 14.3% 14.9% 17.5% 16.2% 13.8% 12.3%

    55.0% 16.0% 23.2% 19.3% 23.0% 11.4% 23.7% 13.0% 16.8% 17.9% 14.9% 15.5% 20.7% 14.4%

    70.5% 53.1% 48.5% 60.3% 57.8% 56.3% 62.7% 53.4% 57.7% 62.3% 57.9% 62.4% 51.4% 45.8%

    19.3% 36.2% 36.2% 30.7% 36.9% 40.7% 31.5% 36.5% 34.3% 36.2% 33.7% 35.0% 39.3% 46.1%

    19.3% 17.0% 8.4% 10.9% 12.6% 14.4% 13.6% 9.0% 14.6% 8.6% 9.7% 16.7% 16.9% 15.5%

    0.0% 4.7% 6.5% 3.6% 5.5% 2.1% 4.1% 2.5% 2.7% 4.2% 2.3% 3.2% 6.6% 2.6%

    0.0% 14.5% 21.3% 16.2% 18.8% 24.2% 13.8% 25.0% 17.0% 23.4% 21.7% 15.0% 15.9% 28.1%

    10.2% 10.7% 15.3% 9.0% 5.2% 3.1% 5.8% 10.1% 8.0% 1.5% 8.4% 2.7% 9.2% 8.1%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    0.0% 10.4% 0.0% 8.8% 9.0% 10.5% 9.9% 11.3% 12.1% 7.5% 7.6% 5.2% 7.3% 12.1%

    0.0% 7.2% 11.5% 8.7% 11.5% 14.3% 10.4% 11.9% 10.8% 14.6% 9.6% 17.6% 7.9% 6.5%

    38.6% 21.0% 27.1% 20.9% 28.2% 28.9% 25.2% 24.0% 18.0% 35.5% 23.3% 37.3% 22.5% 35.5%

    38.6% 38.6% 38.6% 38.4% 48.7% 53.7% 45.5% 47.3% 40.9% 57.6% 40.4% 60.1% 37.8% 54.1%

    35.7% 34.6% 33.4% 34.4% 25.8% 30.0% 29.6% 26.0% 35.3% 26.2% 36.7% 31.9% 32.1% 23.1%

    16.4% 23.0% 14.6% 18.1% 14.0% 16.7% 18.3% 7.6% 19.3% 18.6% 19.7% 17.6% 17.5% 12.9%

    19.3% 6.4% 6.5% 6.9% 6.6% 8.0% 4.3% 10.8% 7.8% 4.0% 8.0% 7.7% 10.0% 1.6%

    0.0% 5.2% 12.3% 9.4% 5.1% 5.3% 6.9% 7.6% 8.2% 3.6% 9.1% 6.6% 4.7% 8.6%

    25.7% 26.8% 28.0% 27.2% 25.5% 16.3% 24.9% 26.7% 23.9% 16.2% 22.8% 8.0% 30.1% 22.8%

    M4 Strategies Page 11

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Strongly yes 22.8%

    Somewhat yes 13.5%

    Leaning yes 14.0%

    Yes 50.4%

    No 38.4%

    Leaning no 12.0%

    Somewhat no 6.6%

    Strongly no 19.8%

    Unsure 11.2%

    Sample Size 824

    Strongly yes 17.2%

    Somewhat yes 15.7%

    Leaning yes 23.0%

    Yes 56.0%

    No 32.3%

    Leaning no 12.8%

    Somewhat no 7.3%

    Strongly no 12.2%

    Unsure 11.7%

    Sample Size 824

    Strongly yes 15.8%

    Somewhat yes 10.9%

    Leaning yes 12.9%

    Yes 39.6%

    No 49.3%

    Leaning no 10.6%

    Somewhat no 7.5%

    Strongly no 31.3%

    Unsure 11.1%

    Would you vote yes or vote

    no on Prop 33?

    Would you vote yes or vote

    no on Prop 34?

    Would you vote yes or vote

    no on Prop 32?

    1st -

    11th

    H.S.

    Grad

    Non

    Col/

    Post HS

    Some

    Col

    Col

    Grad Grad LA OC

    Inland

    Emp SD

    Cent.

    Valley

    Cent.

    Coast

    Bay

    Area

    North/

    Sierra

    GeographyEducation

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    18.8% 14.2% 10.9% 26.9% 25.3% 21.3% 18.4% 31.7% 25.1% 28.0% 26.4% 31.4% 18.0% 16.9%

    0.0% 19.5% 8.6% 13.8% 12.8% 11.4% 15.4% 10.1% 14.4% 11.7% 15.0% 6.6% 13.7% 6.4%

    0.0% 12.8% 12.0% 11.8% 14.0% 19.7% 16.6% 10.0% 15.1% 17.9% 5.6% 17.1% 17.2% 9.7%

    18.8% 46.6% 31.4% 52.6% 52.1% 52.4% 50.5% 51.7% 54.5% 57.6% 47.0% 55.1% 48.9% 33.0%

    55.5% 37.2% 45.8% 35.5% 37.4% 42.5% 37.4% 34.9% 34.5% 37.7% 42.8% 32.4% 39.6% 47.1%

    36.2% 15.3% 11.1% 9.7% 10.9% 13.2% 14.9% 15.7% 9.8% 9.6% 13.7% 5.2% 7.9% 15.2%

    19.3% 4.1% 0.0% 5.3% 9.3% 7.4% 6.8% 5.4% 6.9% 11.4% 4.5% 3.0% 7.1% 6.3%

    0.0% 17.8% 34.7% 20.6% 17.3% 22.0% 15.7% 13.9% 17.8% 16.7% 24.5% 24.2% 24.5% 25.6%

    25.7% 16.2% 22.8% 11.8% 10.5% 5.0% 12.1% 13.3% 11.0% 4.7% 10.3% 12.5% 11.5% 19.9%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    18.8% 22.8% 13.6% 16.8% 14.6% 18.0% 17.4% 22.7% 15.4% 13.1% 20.3% 18.4% 14.4% 19.6%

    0.0% 20.7% 15.2% 13.3% 17.6% 14.8% 14.3% 21.1% 16.3% 16.9% 13.6% 13.9% 17.0% 9.5%

    19.8% 12.4% 33.9% 23.5% 23.6% 27.2% 20.7% 24.2% 19.0% 23.5% 26.7% 17.8% 25.7% 17.2%

    38.6% 55.9% 62.7% 53.6% 55.8% 60.1% 52.4% 68.0% 50.7% 53.5% 60.6% 50.1% 57.0% 46.3%

    29.5% 35.8% 25.0% 32.0% 32.3% 31.8% 34.1% 22.5% 33.8% 37.8% 31.3% 42.5% 29.3% 46.7%

    0.0% 8.1% 17.0% 11.9% 14.4% 15.7% 15.4% 7.1% 10.1% 12.6% 11.9% 17.1% 13.2% 16.3%

    29.5% 8.6% 0.0% 6.8% 8.7% 5.2% 6.8% 8.4% 8.4% 11.8% 4.5% 4.9% 8.4% 2.0%

    0.0% 19.1% 8.0% 13.3% 9.2% 10.9% 11.8% 7.1% 15.2% 13.4% 14.9% 20.5% 7.6% 28.4%

    32.0% 8.4% 12.3% 14.3% 11.9% 8.1% 13.5% 9.6% 15.5% 8.7% 8.2% 7.5% 13.8% 7.0%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    34.3% 16.6% 3.9% 14.0% 14.2% 20.8% 19.6% 11.3% 15.4% 16.6% 16.1% 15.9% 11.6% 23.3%

    19.8% 10.8% 14.5% 9.3% 16.0% 5.6% 9.3% 13.2% 6.9% 11.5% 11.4% 7.7% 13.5% 10.9%

    10.2% 11.2% 0.0% 12.3% 15.0% 14.6% 14.0% 13.9% 13.9% 6.6% 14.1% 17.7% 12.6% 5.0%

    64.3% 38.6% 18.4% 35.6% 45.2% 40.9% 42.9% 38.5% 36.3% 34.6% 41.7% 41.3% 37.8% 39.2%

    35.7% 51.4% 64.7% 49.6% 46.2% 50.0% 43.8% 50.1% 49.2% 55.8% 48.5% 50.4% 53.7% 49.8%

    35.7% 14.8% 20.9% 9.1% 7.1% 11.3% 9.3% 10.8% 10.6% 12.1% 11.4% 16.9% 10.1% 10.2%

    0.0% 5.0% 10.5% 6.7% 11.7% 4.8% 6.8% 7.5% 3.9% 11.2% 7.6% 1.9% 9.7% 2.6%

    0.0% 31.6% 33.2% 33.8% 27.4% 33.9% 27.7% 31.8% 34.7% 32.5% 29.4% 31.6% 33.9% 37.0%

    0.0% 10.0% 16.9% 14.8% 8.6% 9.0% 13.3% 11.4% 14.5% 9.5% 9.8% 8.2% 8.6% 11.0%

    M4 Strategies Page 12

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Strongly yes 48.7%

    Somewhat yes 15.8%

    Leaning yes 16.8%

    Yes 81.2%

    No 10.9%

    Leaning no 6.0%

    Somewhat no 3.4%

    Strongly no 1.6%

    Unsure 7.8%

    Sample Size 824

    Strongly yes 28.4%

    Somewhat yes 24.5%

    Leaning yes 21.8%

    Yes 74.7%

    No 15.9%

    Leaning no 6.3%

    Somewhat no 3.6%

    Strongly no 6.0%

    Unsure 9.4%

    Sample Size 824

    Strongly yes 33.1%

    Somewhat yes 15.1%

    Leaning yes 18.7%

    Yes 66.9%

    No 22.3%

    Leaning no 8.0%

    Somewhat no 5.7%

    Strongly no 8.6%

    Unsure 10.8%

    Would you vote yes or vote

    no on Prop 35?

    Would you vote yes or vote

    no on Prop 36?

    Would you vote yes or vote

    no on Prop 37?

    1st -

    11th

    H.S.

    Grad

    Non

    Col/

    Post HS

    Some

    Col

    Col

    Grad Grad LA OC

    Inland

    Emp SD

    Cent.

    Valley

    Cent.

    Coast

    Bay

    Area

    North/

    Sierra

    GeographyEducation

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    38.6% 54.1% 66.4% 45.2% 45.8% 52.0% 47.2% 47.1% 59.0% 51.2% 57.5% 54.1% 38.1% 47.9%

    0.0% 19.8% 8.6% 15.2% 15.6% 16.3% 14.0% 12.8% 10.9% 17.7% 14.4% 18.1% 21.4% 15.8%

    16.4% 9.8% 12.7% 18.8% 20.3% 14.7% 17.9% 20.1% 8.5% 14.2% 14.4% 14.4% 20.9% 17.3%

    55.0% 83.7% 87.7% 79.2% 81.6% 83.0% 79.1% 80.0% 78.5% 83.1% 86.2% 86.7% 80.3% 81.1%

    19.3% 8.8% 0.0% 11.5% 11.3% 12.3% 12.5% 10.7% 6.6% 13.7% 9.7% 8.5% 11.2% 12.7%

    0.0% 7.3% 0.0% 3.6% 7.0% 8.8% 5.3% 8.6% 3.5% 8.2% 5.1% 2.5% 7.6% 2.3%

    19.3% 0.7% 0.0% 5.1% 3.2% 2.4% 5.9% 2.1% 0.9% 3.9% 2.9% 6.0% 2.3% 0.0%

    0.0% 0.9% 0.0% 2.8% 1.1% 1.1% 1.3% 0.0% 2.1% 1.6% 1.7% 0.0% 1.3% 10.4%

    25.7% 7.4% 12.3% 9.4% 7.1% 4.7% 8.5% 9.3% 15.0% 3.1% 4.1% 4.8% 8.5% 6.2%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    18.8% 33.5% 38.6% 29.0% 25.9% 26.1% 28.5% 31.0% 25.1% 34.2% 23.8% 50.1% 25.6% 36.9%

    19.8% 25.5% 18.0% 23.4% 25.2% 26.0% 24.2% 28.3% 22.2% 30.2% 30.2% 7.7% 20.5% 19.7%

    32.0% 17.3% 10.8% 20.8% 26.7% 21.1% 22.1% 20.1% 23.6% 21.9% 17.6% 19.7% 24.6% 23.2%

    70.5% 76.2% 67.4% 73.2% 77.8% 73.3% 74.8% 79.3% 70.9% 86.3% 71.6% 77.6% 70.7% 79.8%

    19.3% 14.0% 16.3% 16.7% 13.2% 19.3% 15.7% 7.6% 17.7% 9.4% 20.8% 13.9% 18.7% 13.6%

    19.3% 8.5% 8.9% 5.8% 5.6% 5.1% 5.9% 4.3% 5.6% 1.0% 13.5% 3.5% 5.8% 0.0%

    0.0% 2.9% 0.0% 2.7% 3.2% 7.0% 1.9% 0.8% 2.1% 5.7% 3.1% 6.6% 7.1% 2.0%

    0.0% 2.6% 7.4% 8.2% 4.5% 7.2% 7.9% 2.5% 10.0% 2.7% 4.2% 3.9% 5.8% 11.6%

    10.2% 9.8% 16.3% 10.1% 9.0% 7.4% 9.5% 13.1% 11.5% 4.3% 7.6% 8.5% 10.7% 6.6%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    18.8% 39.2% 16.1% 34.2% 30.8% 34.0% 37.1% 28.5% 40.3% 35.1% 29.9% 34.6% 26.8% 46.0%

    0.0% 14.9% 19.4% 15.4% 15.4% 14.7% 11.6% 22.4% 8.9% 19.1% 14.7% 23.2% 16.6% 13.6%

    46.4% 11.8% 11.8% 16.7% 22.1% 21.4% 18.0% 11.6% 17.7% 15.4% 19.0% 24.4% 24.9% 7.7%

    65.2% 65.9% 47.3% 66.3% 68.3% 70.1% 66.7% 62.5% 66.9% 69.6% 63.6% 82.2% 68.3% 67.3%

    19.3% 24.7% 30.8% 23.0% 21.7% 18.9% 20.3% 24.4% 23.2% 16.8% 28.7% 16.7% 21.0% 25.7%

    0.0% 11.7% 5.9% 8.8% 8.2% 4.8% 8.9% 3.8% 6.3% 6.6% 8.5% 3.9% 10.4% 6.5%

    19.3% 3.0% 0.0% 5.6% 7.3% 5.8% 4.6% 7.2% 9.6% 4.0% 8.0% 2.3% 4.1% 5.3%

    0.0% 10.0% 24.8% 8.7% 6.2% 8.3% 6.8% 13.4% 7.2% 6.2% 12.2% 10.4% 6.4% 13.9%

    15.5% 9.4% 21.9% 10.7% 10.0% 11.0% 13.0% 13.1% 10.0% 13.6% 7.7% 1.1% 10.7% 7.0%

    M4 Strategies Page 13

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Strongly yes 13.8%

    Somewhat yes 12.1%

    Leaning yes 18.9%

    Yes 44.9%

    No 43.1%

    Leaning no 13.4%

    Somewhat no 6.9%

    Strongly no 22.8%

    Unsure 12.0%

    Sample Size 824

    Strongly yes 21.4%

    Somewhat yes 16.6%

    Leaning yes 25.1%

    Yes 63.1%

    No 21.9%

    Leaning no 7.2%

    Somewhat no 4.4%

    Strongly no 10.3%

    Unsure 15.1%

    Sample Size 824

    Strongly yes 11.9%

    Somewhat yes 14.8%

    Leaning yes 17.6%

    Yes 44.3%

    No 25.0%

    Leaning no 11.6%

    Somewhat no 5.2%

    Strongly no 8.1%

    Unsure 30.8%

    Sample Size 824

    Strongly right track 5.0%

    SW right track 22.4%

    Right Track 27.4%

    Wrong Track 68.0%

    SW wrong track 35.8%

    Strongly wrong track 32.2%

    Unsure 4.6%

    Sample Size 824

    Strongly support 53.1%

    SW support 28.9%

    Would you vote yes or vote

    no on Prop 38?

    Would you vote yes or vote

    no on Prop 39?

    Would you vote yes or vote

    no on Prop 40?

    Generally speaking, would

    you say that California

    public schools are on the

    right track, or would you

    say that things are off on

    the wrong track?

    CA state leg. recently

    considered Senate Bill 1530,

    which would streamline the

    process of dismissing CA

    teachers accused of

    "serious or egregious

    unprofessional conduct"

    such as sex, violence or

    drug offenses against

    children.

    1st -

    11th

    H.S.

    Grad

    Non

    Col/

    Post HS

    Some

    Col

    Col

    Grad Grad LA OC

    Inland

    Emp SD

    Cent.

    Valley

    Cent.

    Coast

    Bay

    Area

    North/

    Sierra

    GeographyEducation

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    38.6% 14.7% 9.3% 15.0% 12.4% 12.5% 17.5% 14.6% 12.4% 11.1% 13.0% 17.1% 10.1% 20.7%

    0.0% 6.0% 10.0% 13.2% 13.4% 14.3% 9.7% 16.6% 12.1% 13.4% 9.3% 5.4% 16.1% 8.5%

    16.4% 21.8% 12.8% 19.1% 21.2% 14.7% 21.2% 17.1% 14.0% 22.8% 22.5% 16.5% 14.1% 27.6%

    55.0% 42.5% 32.1% 47.3% 47.0% 41.4% 48.4% 48.3% 38.6% 47.3% 44.8% 39.0% 40.3% 56.8%

    19.3% 43.6% 57.4% 38.3% 42.2% 50.8% 37.8% 36.8% 44.1% 46.5% 45.1% 55.9% 48.0% 38.6%

    0.0% 18.0% 16.6% 11.7% 11.9% 15.4% 11.6% 7.1% 13.6% 20.8% 12.6% 21.4% 15.9% 6.1%

    0.0% 5.9% 16.7% 7.1% 8.1% 4.4% 6.5% 6.2% 8.1% 3.1% 4.6% 10.8% 9.1% 12.2%

    19.3% 19.7% 24.2% 19.5% 22.2% 31.1% 19.7% 23.4% 22.5% 22.7% 27.9% 23.8% 23.1% 20.3%

    25.7% 13.9% 10.5% 14.4% 10.8% 7.7% 13.8% 15.0% 17.3% 6.1% 10.1% 5.0% 11.7% 4.6%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    18.8% 29.9% 13.2% 19.8% 16.7% 25.5% 21.9% 20.3% 19.5% 22.0% 21.1% 33.4% 20.8% 18.2%

    19.8% 16.3% 23.2% 15.8% 16.7% 16.7% 16.8% 14.3% 20.3% 17.6% 16.9% 8.3% 15.9% 19.3%

    10.2% 23.6% 15.3% 21.8% 29.0% 28.7% 25.6% 22.1% 20.4% 23.0% 23.4% 22.9% 30.6% 22.6%

    48.8% 69.8% 51.6% 57.4% 62.5% 71.0% 64.3% 56.8% 60.3% 62.6% 61.3% 64.6% 67.3% 60.1%

    0.0% 21.7% 25.6% 26.1% 21.8% 16.2% 21.1% 20.2% 19.1% 26.3% 23.4% 29.3% 19.7% 30.0%

    0.0% 7.8% 6.4% 10.5% 4.7% 5.2% 6.4% 7.5% 7.9% 6.3% 8.0% 13.8% 5.8% 11.2%

    0.0% 1.7% 0.0% 4.3% 8.5% 2.0% 3.1% 3.0% 4.6% 7.3% 4.3% 1.3% 5.9% 4.0%

    0.0% 12.2% 19.2% 11.3% 8.7% 9.0% 11.6% 9.7% 6.6% 12.7% 11.1% 14.2% 8.0% 14.8%

    51.2% 8.5% 22.8% 16.5% 15.7% 12.8% 14.5% 23.1% 20.6% 11.1% 15.3% 6.1% 13.0% 9.9%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    0.0% 12.5% 0.0% 11.1% 9.0% 19.3% 9.8% 6.2% 10.6% 20.8% 18.4% 17.6% 8.5% 9.8%

    19.8% 19.7% 10.5% 14.4% 15.4% 11.8% 11.2% 21.2% 9.4% 14.4% 14.6% 9.5% 18.8% 24.1%

    0.0% 8.0% 0.0% 18.3% 17.6% 26.9% 20.0% 17.1% 17.8% 16.7% 16.0% 27.5% 15.7% 11.7%

    19.8% 40.2% 10.5% 43.8% 42.1% 57.9% 40.9% 44.5% 37.9% 51.9% 48.9% 54.5% 43.0% 45.6%

    18.8% 33.4% 45.9% 18.0% 27.2% 24.2% 23.4% 27.5% 28.1% 20.0% 22.8% 16.2% 29.6% 22.0%

    0.0% 15.5% 26.9% 8.3% 13.4% 10.2% 11.0% 11.7% 13.4% 10.6% 12.5% 9.1% 12.1% 7.7%

    0.0% 8.0% 3.4% 3.2% 6.7% 4.9% 4.7% 7.2% 8.4% 1.6% 2.7% 1.1% 7.6% 3.3%

    18.8% 9.9% 15.7% 6.4% 7.0% 9.1% 7.7% 8.7% 6.3% 7.8% 7.6% 6.0% 9.8% 11.0%

    61.4% 26.4% 43.5% 38.2% 30.7% 17.9% 35.7% 28.0% 34.0% 28.1% 28.3% 29.2% 27.4% 32.4%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    18.8% 4.7% 6.2% 3.6% 4.5% 6.7% 8.0% 6.0% 5.9% 3.3% 5.9% 0.0% 1.3% 2.9%

    39.1% 20.7% 18.8% 20.5% 26.2% 21.3% 29.1% 14.0% 17.3% 30.7% 22.6% 18.9% 18.6% 12.6%

    57.8% 25.4% 25.0% 24.1% 30.7% 28.0% 37.1% 20.0% 23.2% 34.0% 28.5% 18.9% 20.0% 15.6%

    10.2% 68.3% 70.1% 72.6% 63.8% 69.7% 58.8% 73.6% 70.7% 59.2% 66.1% 81.1% 76.9% 82.4%

    10.2% 38.2% 29.4% 40.8% 32.2% 33.9% 29.8% 38.7% 43.0% 28.9% 34.8% 43.4% 40.0% 45.0%

    0.0% 30.1% 40.7% 31.8% 31.6% 35.8% 29.0% 34.9% 27.7% 30.3% 31.4% 37.8% 36.9% 37.4%

    32.0% 6.3% 4.8% 3.3% 5.5% 2.3% 4.1% 6.4% 6.1% 6.8% 5.4% 0.0% 3.1% 2.0%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    19.3% 52.2% 61.8% 55.3% 48.0% 57.5% 46.6% 48.7% 57.1% 52.1% 61.0% 59.5% 55.4% 45.9%

    46.4% 26.4% 15.5% 25.3% 35.6% 28.7% 31.2% 31.0% 24.0% 27.5% 25.2% 25.7% 29.9% 40.7%

    M4 Strategies Page 14

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Support 82.0%

    Oppose 10.6%

    SW oppose 6.7%

    Strongly oppose 3.9%

    Unsure 7.4%

    Sample Size 824

    Strongly support 21.9%

    SW support 34.3%

    Support 56.2%

    Oppose 36.8%

    SW oppose 22.7%

    Strongly oppose 14.1%

    Unsure 7.0%

    Sample Size 824

    Not selected 70.7%

    Selected 29.3%

    Sample Size 824

    Not selected 89.3%

    Selected 10.7%

    Sample Size 824

    Not selected 65.1%

    Selected 34.9%

    Sample Size 824

    Not selected 91.3%

    Selected 8.7%

    Sample Size 824

    Not selected 87.5%

    Selected 12.5%

    Sample Size 824

    Not selected 92.5%

    Selected 7.5%

    Sample Size 824

    Not selected 90.4%

    Selected 9.6%

    For which props do you

    recall seeing an ad for: Prop

    34

    For which props do you

    recall seeing an ad for: Prop

    35

    For which props do you

    recall seeing an ad for: Prop

    36

    Across the country, school

    districts are taking a closer

    look at how teachers are

    evaluated and given

    feedback on their

    performance. Do you

    support or oppose using

    student standardized test

    scores as one part of

    teacher evaluations?For which props do you

    recall seeing an ad for: Prop

    30

    For which props do you

    recall seeing an ad for: Prop

    31

    For which props do you

    recall seeing an ad for: Prop

    32

    For which props do you

    recall seeing an ad for: Prop

    33

    CA state leg. recently

    considered Senate Bill 1530,

    which would streamline the

    process of dismissing CA

    teachers accused of

    "serious or egregious

    unprofessional conduct"

    such as sex, violence or

    drug offenses against

    children.

    1st -

    11th

    H.S.

    Grad

    Non

    Col/

    Post HS

    Some

    Col

    Col

    Grad Grad LA OC

    Inland

    Emp SD

    Cent.

    Valley

    Cent.

    Coast

    Bay

    Area

    North/

    Sierra

    GeographyEducation

    65.7% 78.6% 77.4% 80.6% 83.6% 86.2% 77.8% 79.8% 81.1% 79.6% 86.2% 85.2% 85.2% 86.6%

    18.8% 13.3% 3.7% 10.5% 11.2% 8.5% 15.8% 10.1% 9.2% 9.3% 10.1% 11.0% 6.7% 3.4%

    0.0% 8.8% 0.0% 6.6% 6.8% 6.7% 8.9% 7.7% 5.2% 6.0% 6.0% 11.0% 4.7% 3.4%

    18.8% 4.5% 3.7% 4.0% 4.4% 1.8% 6.9% 2.3% 4.0% 3.3% 4.1% 0.0% 2.0% 0.0%

    15.5% 8.1% 18.9% 8.8% 5.2% 5.3% 6.4% 10.1% 9.7% 11.1% 3.7% 3.8% 8.0% 10.0%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    18.8% 25.2% 37.2% 21.1% 22.4% 18.1% 24.8% 21.8% 20.2% 14.3% 23.0% 20.0% 21.6% 23.7%

    36.2% 38.8% 33.7% 35.8% 35.2% 27.6% 31.3% 36.5% 39.8% 37.4% 32.0% 21.3% 38.0% 25.1%

    55.0% 64.0% 70.9% 56.9% 57.6% 45.6% 56.1% 58.3% 60.0% 51.7% 55.0% 41.4% 59.6% 48.8%

    29.5% 32.3% 19.9% 31.7% 35.6% 52.6% 35.7% 35.6% 32.1% 42.3% 39.4% 56.0% 33.0% 42.5%

    19.3% 22.4% 11.1% 19.5% 23.9% 28.3% 26.3% 22.1% 14.0% 28.5% 23.0% 21.1% 19.2% 29.9%

    10.2% 9.9% 8.8% 12.1% 11.7% 24.3% 9.5% 13.6% 18.1% 13.8% 16.4% 34.8% 13.8% 12.6%

    15.5% 3.7% 9.1% 11.4% 6.8% 1.7% 8.2% 6.1% 7.9% 6.1% 5.6% 2.7% 7.4% 8.7%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    80.7% 69.3% 68.9% 72.0% 73.5% 65.7% 71.1% 70.8% 66.7% 63.0% 69.1% 79.0% 76.0% 65.1%

    19.3% 30.7% 31.1% 28.0% 26.5% 34.3% 28.9% 29.2% 33.3% 37.0% 30.9% 21.0% 24.0% 34.9%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    80.2% 85.3% 96.5% 87.9% 90.1% 92.6% 89.7% 91.7% 90.4% 89.9% 90.0% 91.9% 85.9% 89.9%

    19.8% 14.7% 3.5% 12.1% 9.9% 7.4% 10.3% 8.3% 9.6% 10.1% 10.0% 8.1% 14.1% 10.1%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    80.7% 71.3% 80.5% 66.4% 62.2% 58.8% 68.7% 63.9% 65.5% 61.2% 57.7% 64.4% 68.0% 66.0%

    19.3% 28.7% 19.5% 33.6% 37.8% 41.2% 31.3% 36.1% 34.5% 38.8% 42.3% 35.6% 32.0% 34.0%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    80.2% 87.4% 100.0% 91.8% 91.0% 93.0% 91.0% 93.0% 91.8% 86.1% 91.3% 100.0% 91.0% 95.9%

    19.8% 12.6% 0.0% 8.2% 9.0% 7.0% 9.0% 7.0% 8.2% 13.9% 8.7% 0.0% 9.0% 4.1%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    80.2% 85.9% 91.8% 87.6% 88.2% 87.1% 89.7% 90.7% 92.1% 83.3% 80.5% 81.4% 88.2% 93.2%

    19.8% 14.1% 8.2% 12.4% 11.8% 12.9% 10.3% 9.3% 7.9% 16.7% 19.5% 18.6% 11.8% 6.8%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    80.2% 88.8% 100.0% 92.1% 93.1% 94.5% 92.1% 93.6% 97.0% 87.4% 93.1% 96.0% 90.9% 97.9%

    19.8% 11.2% 0.0% 7.9% 6.9% 5.5% 7.9% 6.4% 3.0% 12.6% 6.9% 4.0% 9.1% 2.1%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    100.0% 84.1% 90.7% 89.9% 92.5% 92.3% 92.0% 90.5% 94.8% 86.1% 89.1% 96.1% 87.6% 97.1%

    0.0% 15.9% 9.3% 10.1% 7.5% 7.7% 8.0% 9.5% 5.2% 13.9% 10.9% 3.9% 12.4% 2.9%

    M4 Strategies Page 15

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Not selected 87.2%

    Selected 12.8%

    Sample Size 824

    Not selected 82.3%

    Selected 17.7%

    Sample Size 824

    Not selected 93.2%

    Selected 6.8%

    Sample Size 824

    Not selected 94.6%

    Selected 5.4%

    Sample Size 824

    Not selected 62.5%

    Selected 37.5%

    Sample Size 824

    Not selected 69.9%

    Selected 30.1%

    Sample Size 824

    Not selected 50.9%

    Selected 49.1%

    Sample Size 824

    Not selected 86.4%

    Selected 13.6%

    Sample Size 824

    Not selected 73.8%

    Selected 26.2%

    Sample Size 824

    Not selected 90.3%

    Selected 9.7%

    Sample Size 824

    Not selected 90.0%

    Selected 10.0%

    Sample Size 824

    Not selected 90.9%

    Selected 9.1%

    Relied on: Mailers

    Relied on: TV ads

    Relied on: Radio ads

    Relied on: Print ads

    Relied on: Prof. association

    For which props do you

    recall seeing an ad for: Prop

    39

    For which props do you

    recall seeing an ad for: Prop

    40

    For which props do you

    recall seeing an ad for:

    None

    Relied on: Friends (word of

    mouth)

    Relied on: Voter info guide

    For which props do you

    recall seeing an ad for: Prop

    37

    For which props do you

    recall seeing an ad for: Prop

    38

    1st -

    11th

    H.S.

    Grad

    Non

    Col/

    Post HS

    Some

    Col

    Col

    Grad Grad LA OC

    Inland

    Emp SD

    Cent.

    Valley

    Cent.

    Coast

    Bay

    Area

    North/

    Sierra

    GeographyEducation

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    100.0% 85.8% 88.4% 87.6% 87.7% 85.8% 89.8% 88.1% 93.1% 83.8% 81.8% 82.4% 86.4% 93.6%

    0.0% 14.2% 11.6% 12.4% 12.3% 14.2% 10.2% 11.9% 6.9% 16.2% 18.2% 17.6% 13.6% 6.4%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    80.7% 83.3% 85.0% 80.7% 80.4% 86.1% 80.7% 89.1% 88.1% 73.6% 78.5% 97.7% 81.9% 89.3%

    19.3% 16.7% 15.0% 19.3% 19.6% 13.9% 19.3% 10.9% 11.9% 26.4% 21.5% 2.3% 18.1% 10.7%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    100.0% 88.7% 92.7% 92.9% 94.3% 94.8% 93.5% 98.1% 94.8% 85.9% 92.1% 95.0% 92.4% 100.0%

    0.0% 11.3% 7.3% 7.1% 5.7% 5.2% 6.5% 1.9% 5.2% 14.1% 7.9% 5.0% 7.6% 0.0%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    100.0% 92.6% 87.4% 93.9% 94.5% 97.9% 97.8% 93.9% 95.2% 91.1% 93.0% 96.1% 92.6% 98.4%

    0.0% 7.4% 12.6% 6.1% 5.5% 2.1% 2.2% 6.1% 4.8% 8.9% 7.0% 3.9% 7.4% 1.6%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    39.1% 66.0% 41.0% 59.7% 65.5% 65.8% 66.4% 59.2% 59.1% 71.7% 66.7% 53.8% 56.0% 56.3%

    60.9% 34.0% 59.0% 40.3% 34.5% 34.2% 33.6% 40.8% 40.9% 28.3% 33.3% 46.2% 44.0% 43.7%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    80.2% 70.6% 75.4% 70.8% 68.8% 68.0% 66.9% 75.7% 71.4% 72.8% 70.4% 73.4% 66.6% 83.7%

    19.8% 29.4% 24.6% 29.2% 31.2% 32.0% 33.1% 24.3% 28.6% 27.2% 29.6% 26.6% 33.4% 16.3%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    64.3% 59.1% 67.5% 55.3% 47.9% 38.8% 59.4% 47.6% 55.7% 45.8% 40.6% 46.1% 52.8% 34.7%

    35.7% 40.9% 32.5% 44.7% 52.1% 61.2% 40.6% 52.4% 44.3% 54.2% 59.4% 53.9% 47.2% 65.3%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    100.0% 88.3% 72.4% 85.4% 89.1% 84.7% 90.1% 89.6% 85.2% 83.9% 84.6% 83.6% 84.6% 81.9%

    0.0% 11.7% 27.6% 14.6% 10.9% 15.3% 9.9% 10.4% 14.8% 16.1% 15.4% 16.4% 15.4% 18.1%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    70.0% 66.2% 61.3% 75.6% 75.9% 75.7% 75.2% 71.6% 67.6% 74.7% 72.9% 80.8% 76.1% 66.5%

    30.0% 33.8% 38.7% 24.4% 24.1% 24.3% 24.8% 28.4% 32.4% 25.3% 27.1% 19.2% 23.9% 33.5%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    80.2% 90.2% 91.8% 91.5% 89.7% 89.5% 87.7% 87.9% 96.2% 87.8% 92.1% 90.4% 90.5% 96.2%

    19.8% 9.8% 8.2% 8.5% 10.3% 10.5% 12.3% 12.1% 3.8% 12.2% 7.9% 9.6% 9.5% 3.8%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    80.2% 84.9% 91.8% 90.8% 92.9% 88.9% 93.0% 87.1% 93.4% 88.6% 80.9% 87.6% 93.8% 90.3%

    19.8% 15.1% 8.2% 9.2% 7.1% 11.1% 7.0% 12.9% 6.6% 11.4% 19.1% 12.4% 6.2% 9.7%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    100.0% 98.9% 95.3% 94.0% 89.5% 81.2% 92.4% 90.9% 87.8% 88.6% 90.6% 75.6% 93.5% 94.3%

    0.0% 1.1% 4.7% 6.0% 10.5% 18.8% 7.6% 9.1% 12.2% 11.4% 9.4% 24.4% 6.5% 5.7%

    M4 Strategies Page 16

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Not selected 68.2%

    Selected 31.8%

    Sample Size 824

    Not selected 55.8%

    Selected 44.2%

    Sample Size 824

    Not selected 80.1%

    Selected 19.9%

    Sample Size 824

    Not selected 99.1%

    Selected 0.9%

    Sample Size 824

    Not selected 88.0%

    Selected 12.0%

    Sample Size 824

    Friends 10.4%

    Voter info guide 28.0%

    Mailers 1.4%

    TV ads 7.9%

    Radio ads 1.4%

    Print ads 1.2%

    Prof. association 2.1%

    Newspapers 8.0%

    Internet 21.7%

    Other news source 6.4%

    Canvassers 0.0%

    Other 11.5%

    Sample Size 824

    Straight Republican 9.3%

    Mostly Republican 17.2%

    Few more Rep than Dem 7.7%

    Equally both parties 11.8%

    Few more Dem than Rep 8.0%

    Mostly Democratic 26.3%

    Straight Democratic 16.8%

    Other/Third Party 2.9%

    Which was your PRIMARY

    resource to decide or inform

    the choices you made?

    VoteHist

    Relied on: Newspapers

    Relied on: Internet

    Relied on: Other news

    sources

    Relied on: Canvassers

    Relied on: Other

    1st -

    11th

    H.S.

    Grad

    Non

    Col/

    Post HS

    Some

    Col

    Col

    Grad Grad LA OC

    Inland

    Emp SD

    Cent.

    Valley

    Cent.

    Coast

    Bay

    Area

    North/

    Sierra

    GeographyEducation

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    60.9% 74.7% 72.9% 65.2% 68.5% 67.6% 71.0% 71.6% 72.9% 69.6% 61.3% 63.3% 66.5% 67.1%

    39.1% 25.3% 27.1% 34.8% 31.5% 32.4% 29.0% 28.4% 27.1% 30.4% 38.7% 36.7% 33.5% 32.9%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    61.4% 52.7% 55.2% 59.3% 49.5% 60.2% 52.1% 57.7% 59.0% 53.4% 58.3% 63.2% 56.3% 52.4%

    38.6% 47.3% 44.8% 40.7% 50.5% 39.8% 47.9% 42.3% 41.0% 46.6% 41.7% 36.8% 43.7% 47.6%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    100.0% 93.9% 85.0% 76.0% 76.8% 79.3% 78.6% 77.8% 81.7% 84.1% 81.8% 86.6% 77.7% 86.9%

    0.0% 6.1% 15.0% 24.0% 23.2% 20.7% 21.4% 22.2% 18.3% 15.9% 18.2% 13.4% 22.3% 13.1%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    100.0% 100.0% 100.0% 99.0% 98.6% 99.2% 98.0% 100.0% 100.0% 100.0% 100.0% 100.0% 98.5% 100.0%

    0.0% 0.0% 0.0% 1.0% 1.4% 0.8% 2.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    84.5% 87.3% 81.4% 86.4% 90.4% 89.0% 92.3% 90.1% 82.4% 90.0% 86.0% 78.0% 86.7% 85.2%

    15.5% 12.7% 18.6% 13.6% 9.6% 11.0% 7.7% 9.9% 17.6% 10.0% 14.0% 22.0% 13.3% 14.8%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    0.0% 11.5% 12.8% 11.3% 10.2% 8.7% 13.9% 7.0% 8.6% 9.5% 8.0% 12.0% 11.8% 0.0%

    16.4% 28.7% 16.9% 23.4% 31.6% 32.6% 19.6% 24.9% 22.1% 32.1% 41.0% 18.8% 30.5% 38.0%

    0.0% 0.0% 0.0% 1.5% 1.0% 3.0% 2.0% 0.0% 4.7% 1.6% 0.6% 1.8% 0.0% 2.4%

    29.0% 10.2% 6.3% 10.2% 3.9% 6.9% 9.0% 7.1% 15.6% 9.6% 7.6% 10.5% 3.0% 5.9%

    0.0% 2.2% 0.0% 1.0% 2.1% 0.8% 3.1% 1.2% 0.9% 0.0% 1.0% 0.0% 0.9% 0.0%

    0.0% 0.0% 6.2% 1.0% 1.9% 0.8% 1.2% 3.6% 0.0% 0.0% 2.6% 0.0% 0.6% 0.0%

    0.0% 0.0% 0.0% 2.6% 2.4% 3.0% 2.8% 3.4% 1.0% 2.7% 1.1% 0.0% 2.3% 0.0%

    19.8% 4.7% 11.6% 7.5% 7.2% 10.6% 6.5% 7.9% 6.2% 4.7% 4.9% 17.6% 12.4% 12.1%

    19.3% 27.0% 27.5% 19.1% 23.1% 19.6% 24.2% 23.0% 19.6% 26.7% 16.9% 13.8% 21.0% 28.9%

    0.0% 3.8% 0.0% 7.3% 6.9% 7.7% 7.8% 8.2% 3.0% 4.4% 5.8% 6.8% 7.6% 0.0%

    0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

    15.5% 11.8% 18.6% 15.1% 9.7% 6.4% 9.9% 13.7% 18.3% 8.7% 10.6% 18.7% 9.8% 12.7%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    0.0% 5.1% 8.9% 11.8% 9.3% 9.2% 10.2% 14.1% 10.3% 7.3% 10.1% 13.1% 4.8% 13.6%

    0.0% 17.1% 38.2% 14.2% 17.4% 19.5% 11.2% 21.7% 22.8% 23.9% 16.3% 18.2% 16.2% 29.0%

    0.0% 5.1% 6.1% 6.8% 5.7% 14.1% 10.1% 4.4% 7.1% 7.0% 8.4% 5.6% 6.4% 7.4%

    80.7% 9.3% 4.0% 14.2% 12.6% 5.4% 16.5% 12.7% 5.4% 15.6% 14.0% 2.3% 8.0% 2.3%

    0.0% 14.7% 2.4% 7.2% 7.6% 6.7% 7.1% 8.9% 7.8% 10.3% 7.1% 17.9% 8.1% 1.6%

    19.3% 23.3% 20.2% 25.4% 27.3% 29.8% 23.3% 21.6% 22.9% 18.4% 29.5% 23.6% 35.2% 23.2%

    0.0% 16.4% 15.4% 17.2% 19.6% 14.1% 19.1% 12.7% 19.6% 16.3% 11.0% 17.3% 18.7% 18.7%

    0.0% 9.0% 4.8% 3.2% 0.4% 1.4% 2.4% 4.0% 4.1% 1.1% 3.6% 1.9% 2.5% 4.2%

    M4 Strategies Page 17

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Very conservative 11.7%

    Somewhat conservative 25.0%

    Conservative 36.8%

    Liberal 37.3%

    Somewhat liberal 24.8%

    Very liberal 12.5%

    Moderate/Independent 20.9%

    Libertarian 2.3%

    Other 2.8%

    Sample Size 824

    Public employee union 15.0%

    Private employee union 4.9%

    Yes, both 1.8%

    No 78.4%

    Sample Size 824

    Polling place 42.2%

    By mail 49.0%

    Not sure 8.8%

    PoliticalIdeo

    Union

    Vote method

    1st -

    11th

    H.S.

    Grad

    Non

    Col/

    Post HS

    Some

    Col

    Col

    Grad Grad LA OC

    Inland

    Emp SD

    Cent.

    Valley

    Cent.

    Coast

    Bay

    Area

    North/

    Sierra

    GeographyEducation

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    0.0% 10.6% 8.9% 10.9% 12.8% 13.7% 9.8% 12.6% 10.9% 12.3% 13.7% 13.8% 10.2% 25.7%

    0.0% 22.1% 52.4% 22.6% 25.6% 27.5% 24.9% 32.6% 28.0% 28.5% 23.0% 28.1% 21.2% 17.9%

    0.0% 32.7% 61.3% 33.5% 38.3% 41.2% 34.7% 45.2% 38.9% 40.9% 36.7% 41.9% 31.4% 43.6%

    32.0% 36.7% 29.9% 36.6% 36.6% 41.1% 39.6% 32.6% 35.0% 39.3% 33.0% 26.7% 42.4% 29.9%

    16.4% 25.9% 24.6% 26.2% 21.7% 26.2% 27.1% 21.9% 23.0% 24.1% 25.1% 11.8% 26.0% 22.4%

    15.5% 10.8% 5.3% 10.4% 14.9% 14.9% 12.5% 10.7% 12.0% 15.2% 7.9% 14.9% 16.4% 7.5%

    57.8% 20.3% 4.0% 22.9% 22.7% 16.0% 21.6% 15.8% 19.9% 14.8% 23.8% 28.8% 22.4% 16.6%

    0.0% 4.6% 0.0% 2.6% 1.4% 1.7% 2.2% 4.9% 2.2% 1.6% 1.9% 0.0% 1.8% 4.5%

    10.2% 5.7% 4.8% 4.3% 1.0% 0.0% 1.8% 1.5% 4.0% 3.4% 4.6% 2.7% 2.0% 5.5%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    0.0% 9.4% 4.8% 13.7% 15.3% 23.1% 15.7% 15.2% 18.7% 20.2% 18.3% 10.4% 8.1% 15.2%

    0.0% 3.7% 10.5% 6.1% 5.0% 3.0% 6.9% 0.0% 5.7% 0.7% 5.4% 3.5% 5.8% 3.9%

    0.0% 1.1% 0.0% 2.5% 1.9% 1.4% 1.5% 0.8% 0.7% 1.7% 3.0% 4.0% 2.1% 0.0%

    100.0% 85.8% 84.6% 77.7% 77.8% 72.5% 75.8% 84.0% 74.8% 77.4% 73.3% 82.1% 84.0% 80.9%

    12 119 28 270 223 172 220 80 83 73 138 25 180 24

    38.1% 40.8% 36.1% 46.1% 47.1% 31.7% 52.3% 48.8% 41.1% 35.8% 37.5% 50.0% 31.7% 46.7%

    15.5% 44.4% 48.5% 43.7% 47.6% 64.7% 40.0% 39.8% 46.4% 56.3% 52.8% 43.4% 61.5% 40.3%

    46.4% 14.7% 15.4% 10.2% 5.3% 3.6% 7.8% 11.4% 12.5% 7.9% 9.6% 6.6% 6.8% 12.9%

    M4 Strategies Page 18

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    Total

    Sample Size 824

    Definitely vote 86.5%

    Probably vote 8.3%

    50-50 5.2%

    Sample Size 824

    Right track 37.4%

    Wrong track 62.6%

    Sample Size 824

    Very favorable 24.9%

    Somewhat favorable 33.5%

    Favorable 58.4%

    Unfavorable 39.5%

    Somewhat unfavorable 13.9%

    Very unfavorable 25.6%

    Don't have an opinion 2.1%

    Sample Size 824

    Very favorable 5.8%

    Somewhat favorable 35.4%

    Favorable 41.3%

    Unfavorable 51.0%

    Somewhat unfavorable 26.6%

    Very unfavorable 24.4%

    Don't have an opinion 7.7%

    Sample Size 824

    Very favorable 2.9%

    Somewhat favorable 22.8%

    Favorable 25.7%

    Unfavorable 64.8%

    Somewhat unfavorable 33.3%

    Very unfavorable 31.6%

    Don't have an opinion 9.4%

    Will you vote in Nov?

    CA on the:

    Favorable or unfavorable of

    Obama?

    Favorable or unfavorable of

    Brown?

    Favorable or unfavorable of

    CA legislature

    Data weighted by party, gender, age, ethnicity,

    education, and geography White

    Lat/

    Hisp Black

    Asian/

    Pac

    Island Other Def. vote

    Prob.

    Vote 50-50 Obama Romney Other Unsure

    550 141 55 70 8 712 68 43 474 244 30 76

    89.2% 77.6% 90.1% 80.8% 79.9% 100.0% 0.0% 0.0% 86.6% 94.5% 75.3% 64.3%

    7.2% 13.4% 1.5% 12.5% 7.2% 0.0% 100.0% 0.0% 8.4% 3.7% 17.0% 19.4%

    3.6% 8.9% 8.4% 6.7% 12.8% 0.0% 0.0% 100.0% 5.0% 1.9% 7.7% 16.2%

    550 141 55 70 8 712 68 43 474 244 30 76

    29.6% 56.5% 55.0% 49.7% 9.2% 36.9% 36.7% 47.5% 57.0% 6.3% 8.9% 26.9%

    70.4% 43.5% 45.0% 50.3% 90.8% 63.1% 63.3% 52.5% 43.0% 93.7% 91.1% 73.1%

    550 141 55 70 8 712 68 43 474 244 30 76

    18.3% 35.6% 62.7% 28.6% 0.0% 26.5% 13.5% 17.1% 42.1% 0.9% 3.4% 3.2%

    31.0% 41.3% 31.0% 39.6% 31.2% 31.9% 40.3% 48.5% 51.1% 2.6% 13.2% 30.9%

    49.2% 76.9% 93.8% 68.2% 31.2% 58.4% 53.9% 65.6% 93.2% 3.5% 16.6% 34.1%

    48.7% 20.3% 6.2% 29.5% 60.7% 40.3% 40.1% 24.5% 5.3% 94.7% 83.4% 57.6%

    15.2% 10.9% 1.5% 17.3% 28.6% 12.7% 25.3% 14.5% 4.8% 19.7% 49.9% 37.3%

    33.5% 9.4% 4.7% 12.1% 32.1% 27.6% 14.8% 10.0% 0.6% 75.0% 33.4% 20.2%

    2.1% 2.9% 0.0% 2.3% 8.2% 1.3% 6.0% 9.9% 1.4% 1.8% 0.0% 8.3%

    550 141 55 70 8 712 68 43 474 244 30 76

    6.1% 4.7% 3.4% 8.0% 0.0% 6.4% 3.5% 0.0% 8.9% 1.4% 0.0% 3.2%

    32.1% 40.1% 48.9% 44.7% 4.3% 35.9% 31.3% 34.6% 49.3% 15.5% 18.0% 19.9%

    38.3% 44.8% 52.3% 52.8% 4.3% 42.3% 34.9% 34.6% 58.2% 16.9% 18.0% 23.1%

    55.7% 45.0% 33.2% 38.2% 72.4% 50.8% 57.0% 45.5% 32.2% 80.4% 73.1% 65.3%

    27.5% 28.6% 14.2% 24.4% 39.8% 25.0% 41.3% 31.0% 21.7% 27.3% 43.0% 48.9%

    28.2% 16.4% 19.0% 13.9% 32.5% 25.8% 15.7% 14.6% 10.5% 53.1% 30.2% 16.4%

    6.0% 10.2% 14.4% 9.0% 23.3% 6.9% 8.1% 19.9% 9.6% 2.8% 8.8% 11.6%

    550 141 55 70 8 712 68 43 474 244 30 76

    1.9% 4.5% 5.0% 6.0% 0.0% 2.9% 3.5% 2.1% 4.4% 0.6% 0.0% 2.3%

    19.4% 34.7% 24.0% 26.2% 9.2% 22.0% 24.8% 33.9% 31.3% 9.1% 15.4% 17.3%

    21.3% 39.3% 29.1% 32.2% 9.2% 24.9% 28.3% 36.0% 35.7% 9.7% 15.4% 19.5%

    71.0% 48.2% 55.8% 55.2% 80.4% 66.6% 60.0% 43.4% 53.4% 85.2% 81.2% 64.2%

    33.3% 31.2% 27.6% 40.0% 44.4% 32.7% 38.0% 34.7% 34.5% 29.5% 35.4% 36.9%

    37.7% 17.0% 28.2% 15.1% 36.0% 33.9% 22.0% 8.8% 18.9% 55.8% 45.7% 27.3%

    7.7% 12.5% 15.1% 12.6% 10.5% 8.5% 11.7% 20.6% 11.0% 5.1% 3.4% 16.2%

    Ethnicity Likelihood to vote Would vote for:

    M4 Strategies Page 19

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Barack Obama (D) 57.5%

    Mitt Romney (R) 29.6%

    Someone else 3.6%

    Unsure 9.2%

    Sample Size 824

    Dianne Feinstein (D) 51.1%

    Elizabeth Emken (R) 28.6%

    Unsure 20.4%

    Sample Size 824

    Strongly yes 23.1%

    Somewhat yes 15.6%

    Leaning yes 18.8%

    Yes 57.5%

    No 35.3%

    Leaning no 13.0%

    Somewhat no 4.0%

    Strongly no 18.3%

    Unsure 7.2%

    Sample Size 824

    Strongly yes 9.0%

    Somewhat yes 10.4%

    Leaning yes 25.0%

    Yes 44.4%

    No 31.1%

    Leaning no 17.3%

    Somewhat no 7.1%

    Strongly no 6.7%

    Unsure 24.4%

    Who would you vote for

    President?

    Who would you vote for U.S.

    Senate?

    Would you vote yes or vote

    no on Prop 30?

    Would you vote yes or vote

    no on Prop 31?

    White

    Lat/

    Hisp Black

    Asian/

    Pac

    Island Other Def. vote

    Prob.

    Vote 50-50 Obama Romney Other Unsure

    Ethnicity Likelihood to vote Would vote for:

    550 141 55 70 8 712 68 43 474 244 30 76

    48.1% 77.2% 92.7% 67.9% 22.0% 57.6% 57.9% 55.3% 100.0% 0.0% 0.0% 0.0%

    37.6% 12.7% 3.9% 17.8% 61.6% 32.4% 13.2% 10.6% 0.0% 100.0% 0.0% 0.0%

    4.7% 2.4% 0.0% 0.0% 7.2% 3.2% 7.4% 5.4% 0.0% 0.0% 100.0% 0.0%

    9.6% 7.6% 3.4% 14.3% 9.2% 6.9% 21.6% 28.8% 0.0% 0.0% 0.0% 100.0%

    550 141 55 70 8 712 68 43 474 244 30 76

    45.6% 65.0% 69.6% 54.7% 21.8% 53.3% 37.4% 36.3% 75.9% 8.9% 46.9% 33.4%

    35.3% 13.0% 9.4% 18.5% 65.3% 31.1% 14.7% 9.3% 6.3% 72.7% 38.9% 21.3%

    19.2% 22.0% 21.0% 26.7% 12.9% 15.7% 47.9% 54.5% 17.8% 18.4% 14.2% 45.2%

    550 141 55 70 8 712 68 43 474 244 30 76

    22.2% 29.8% 25.2% 16.4% 7.2% 24.7% 9.1% 18.2% 33.0% 6.1% 15.0% 19.2%

    13.7% 24.6% 14.9% 13.7% 9.6% 15.4% 20.8% 10.5% 20.3% 9.1% 18.0% 6.5%

    17.1% 15.7% 27.1% 32.4% 16.5% 16.9% 27.2% 37.6% 20.1% 14.3% 24.6% 23.1%

    53.0% 70.1% 67.2% 62.5% 33.3% 57.0% 57.2% 66.4% 73.3% 29.5% 57.6% 48.8%

    39.9% 23.0% 25.0% 32.2% 36.1% 36.4% 33.0% 21.5% 20.4% 65.1% 36.3% 31.9%

    13.5% 13.2% 10.4% 11.5% 8.2% 12.5% 18.7% 11.5% 10.4% 17.8% 11.7% 14.1%

    5.0% 1.4% 3.1% 2.1% 7.4% 3.8% 4.6% 5.8% 2.7% 6.4% 6.8% 3.4%

    21.4% 8.4% 11.5% 18.6% 20.6% 20.0% 9.6% 4.3% 7.3% 40.9% 17.8% 14.4%

    7.1% 6.9% 7.8% 5.3% 30.6% 6.7% 9.9% 12.1% 6.2% 5.4% 6.1% 19.3%

    550 141 55 70 8 712 68 43 474 244 30 76

    8.4% 7.3% 14.8% 14.0% 0.0% 9.3% 5.1% 9.9% 9.4% 9.9% 8.4% 4.1%

    10.0% 10.9% 15.5% 9.0% 7.2% 10.6% 13.0% 3.3% 13.0% 6.9% 4.0% 7.6%

    23.3% 29.0% 24.4% 32.4% 16.1% 24.9% 23.6% 30.0% 24.2% 26.6% 28.2% 24.4%

    41.6% 47.2% 54.7% 55.4% 23.3% 44.8% 41.7% 43.3% 46.6% 43.4% 40.5% 36.1%

    32.2% 33.2% 27.3% 22.6% 20.0% 31.6% 30.6% 25.3% 28.9% 39.2% 24.5% 22.3%

    18.5% 17.3% 11.3% 12.7% 10.5% 16.4% 24.2% 20.6% 16.8% 20.7% 11.5% 11.3%

    7.4% 6.9% 7.1% 5.2% 9.6% 7.6% 5.5% 2.0% 7.0% 7.4% 9.1% 6.4%

    6.3% 9.1% 8.9% 4.6% 0.0% 7.5% 0.9% 2.8% 5.0% 11.1% 3.9% 4.6%

    26.1% 19.6% 17.9% 22.0% 56.6% 23.7% 27.7% 31.4% 24.6% 17.5% 35.0% 41.6%

    M4 Strategies Page 20

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Strongly yes 22.8%

    Somewhat yes 13.5%

    Leaning yes 14.0%

    Yes 50.4%

    No 38.4%

    Leaning no 12.0%

    Somewhat no 6.6%

    Strongly no 19.8%

    Unsure 11.2%

    Sample Size 824

    Strongly yes 17.2%

    Somewhat yes 15.7%

    Leaning yes 23.0%

    Yes 56.0%

    No 32.3%

    Leaning no 12.8%

    Somewhat no 7.3%

    Strongly no 12.2%

    Unsure 11.7%

    Sample Size 824

    Strongly yes 15.8%

    Somewhat yes 10.9%

    Leaning yes 12.9%

    Yes 39.6%

    No 49.3%

    Leaning no 10.6%

    Somewhat no 7.5%

    Strongly no 31.3%

    Unsure 11.1%

    Would you vote yes or vote

    no on Prop 33?

    Would you vote yes or vote

    no on Prop 34?

    Would you vote yes or vote

    no on Prop 32?

    White

    Lat/

    Hisp Black

    Asian/

    Pac

    Island Other Def. vote

    Prob.

    Vote 50-50 Obama Romney Other Unsure

    Ethnicity Likelihood to vote Would vote for:

    550 141 55 70 8 712 68 43 474 244 30 76

    26.6% 15.9% 11.4% 16.7% 15.5% 24.8% 8.2% 13.7% 18.8% 34.8% 25.7% 8.4%

    12.0% 18.2% 10.4% 19.5% 0.0% 13.0% 22.3% 8.5% 13.3% 12.1% 17.9% 17.3%

    13.4% 18.5% 13.3% 9.9% 25.1% 13.2% 19.0% 19.9% 14.8% 14.1% 8.8% 11.0%

    52.0% 52.6% 35.1% 46.1% 40.6% 50.9% 49.5% 42.2% 46.9% 61.1% 52.4% 36.7%

    37.5% 36.8% 52.3% 38.5% 32.5% 39.0% 36.8% 31.6% 43.0% 31.7% 39.7% 30.7%

    10.8% 7.9% 22.8% 19.9% 19.7% 11.2% 16.6% 17.2% 13.0% 9.7% 17.3% 11.3%

    6.4% 7.8% 6.3% 6.8% 0.0% 6.7% 6.6% 6.0% 7.4% 5.4% 6.4% 6.3%

    20.2% 21.1% 23.1% 11.7% 12.8% 21.1% 13.6% 8.3% 22.7% 16.6% 16.0% 13.1%

    10.5% 10.6% 12.6% 15.4% 26.9% 10.1% 13.7% 26.2% 10.1% 7.2% 7.8% 32.6%

    550 141 55 70 8 712 68 43 474 244 30 76

    19.0% 14.6% 16.1% 10.5% 8.8% 18.5% 10.3% 7.8% 17.2% 18.7% 17.4% 12.6%

    15.5% 16.9% 14.9% 16.4% 8.2% 13.7% 29.9% 26.4% 16.6% 13.8% 24.8% 12.4%

    22.4% 20.5% 23.7% 30.5% 41.6% 23.8% 15.9% 21.5% 22.0% 25.9% 11.6% 24.6%

    56.9% 52.0% 54.7% 57.3% 58.5% 56.0% 56.0% 55.8% 55.9% 58.4% 53.8% 49.6%

    30.5% 39.1% 35.7% 31.4% 24.3% 32.2% 35.5% 29.2% 32.5% 30.3% 33.1% 37.9%

    12.5% 12.5% 12.5% 17.0% 6.8% 12.7% 13.0% 14.5% 12.9% 9.9% 15.9% 20.6%

    7.0% 10.4% 4.6% 6.0% 7.2% 7.1% 12.6% 2.8% 8.1% 6.3% 9.4% 5.4%

    11.0% 16.2% 18.5% 8.4% 10.3% 12.4% 9.9% 12.0% 11.5% 14.1% 7.8% 11.9%

    12.6% 8.9% 9.6% 11.3% 17.2% 11.8% 8.4% 15.0% 11.7% 11.3% 13.2% 12.5%

    550 141 55 70 8 712 68 43 474 244 30 76

    15.4% 18.7% 17.8% 12.1% 8.2% 16.5% 7.6% 17.4% 20.9% 8.0% 17.1% 8.3%

    9.7% 14.0% 11.2% 14.8% 0.0% 10.9% 8.5% 14.1% 12.8% 7.0% 4.8% 13.5%

    11.2% 17.1% 10.6% 19.3% 17.0% 12.2% 20.0% 13.5% 14.8% 8.5% 17.6% 13.3%

    36.3% 49.8% 39.6% 46.2% 25.1% 39.6% 36.1% 45.0% 48.6% 23.5% 39.5% 35.1%

    53.2% 40.5% 42.0% 41.5% 57.7% 50.6% 50.1% 28.0% 39.1% 70.1% 53.4% 44.8%

    9.8% 13.1% 11.1% 11.8% 10.3% 10.2% 16.4% 8.1% 9.5% 10.7% 21.2% 13.2%

    7.8% 6.2% 5.7% 8.4% 11.8% 7.6% 6.7% 6.2% 7.0% 7.7% 10.5% 8.4%

    35.7% 21.2% 25.2% 21.2% 35.6% 32.7% 27.0% 13.7% 22.6% 51.8% 21.7% 23.2%

    10.4% 9.7% 18.4% 12.4% 17.2% 9.9% 13.8% 27.0% 12.3% 6.4% 7.1% 20.1%

    M4 Strategies Page 21

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Strongly yes 48.7%

    Somewhat yes 15.8%

    Leaning yes 16.8%

    Yes 81.2%

    No 10.9%

    Leaning no 6.0%

    Somewhat no 3.4%

    Strongly no 1.6%

    Unsure 7.8%

    Sample Size 824

    Strongly yes 28.4%

    Somewhat yes 24.5%

    Leaning yes 21.8%

    Yes 74.7%

    No 15.9%

    Leaning no 6.3%

    Somewhat no 3.6%

    Strongly no 6.0%

    Unsure 9.4%

    Sample Size 824

    Strongly yes 33.1%

    Somewhat yes 15.1%

    Leaning yes 18.7%

    Yes 66.9%

    No 22.3%

    Leaning no 8.0%

    Somewhat no 5.7%

    Strongly no 8.6%

    Unsure 10.8%

    Would you vote yes or vote

    no on Prop 35?

    Would you vote yes or vote

    no on Prop 36?

    Would you vote yes or vote

    no on Prop 37?

    White

    Lat/

    Hisp Black

    Asian/

    Pac

    Island Other Def. vote

    Prob.

    Vote 50-50 Obama Romney Other Unsure

    Ethnicity Likelihood to vote Would vote for:

    550 141 55 70 8 712 68 43 474 244 30 76

    49.8% 53.4% 47.4% 31.2% 55.6% 49.9% 36.0% 49.5% 50.3% 47.6% 49.6% 42.0%

    17.3% 10.5% 16.9% 14.9% 0.0% 15.7% 18.4% 12.1% 16.2% 16.8% 13.8% 10.3%

    15.0% 17.6% 15.5% 29.7% 17.6% 16.9% 18.7% 12.0% 15.6% 18.9% 19.5% 16.1%

    82.1% 81.5% 79.7% 75.8% 73.1% 82.5% 73.1% 73.6% 82.1% 83.3% 82.8% 68.4%

    10.5% 9.4% 14.9% 14.8% 10.3% 10.5% 15.1% 11.3% 10.4% 11.3% 12.0% 13.0%

    6.4% 2.7% 5.3% 9.6% 10.3% 5.1% 13.2% 9.6% 5.2% 6.3% 4.5% 10.2%

    2.5% 5.4% 7.4% 3.6% 0.0% 3.6% 1.9% 1.7% 4.0% 2.4% 3.5% 2.8%

    1.6% 1.3% 2.1% 1.7% 0.0% 1.8% 0.0% 0.0% 1.2% 2.6% 3.9% 0.0%

    7.4% 9.0% 5.4% 9.4% 16.6% 7.0% 11.8% 15.1% 7.5% 5.5% 5.2% 18.5%

    550 141 55 70 8 712 68 43 474 244 30 76

    26.7% 37.7% 32.9% 20.2% 19.6% 30.0% 18.8% 17.1% 33.0% 22.6% 21.7% 21.1%

    26.7% 20.3% 25.7% 13.1% 36.9% 24.0% 30.5% 23.2% 24.6% 22.6% 43.0% 22.2%

    21.8% 21.6% 12.7% 30.7% 7.2% 21.3% 24.6% 25.6% 21.9% 24.5% 22.3% 12.6%

    75.3% 79.6% 71.3% 64.0% 63.7% 75.3% 73.9% 66.0% 79.5% 69.7% 87.0% 55.9%

    16.1% 12.9% 15.1% 22.3% 10.3% 16.3% 13.7% 13.7% 13.0% 22.7% 8.8% 15.4%

    5.4% 8.4% 9.4% 6.3% 10.3% 6.6% 0.0% 10.6% 5.3% 8.1% 4.3% 7.4%

    3.8% 2.1% 1.6% 7.0% 0.0% 3.3% 9.1% 0.0% 3.8% 3.3% 0.0% 5.2%

    6.8% 2.4% 4.1% 9.0% 0.0% 6.3% 4.6% 3.2% 3.9% 11.3% 4.5% 2.8%

    8.7% 7.5% 13.7% 13.7% 26.0% 8.5% 12.4% 20.3% 7.6% 7.6% 4.2% 28.7%

    550 141 55 70 8 712 68 43 474 244 30 76

    32.1% 42.4% 37.4% 20.7% 24.6% 33.4% 28.4% 36.7% 38.7% 27.3% 36.4% 16.1%

    14.1% 14.6% 21.5% 20.2% 0.0% 15.2% 17.9% 9.1% 16.8% 12.4% 23.4% 10.1%

    18.1% 18.5% 11.5% 29.2% 21.1% 18.4% 19.6% 22.1% 17.2% 19.9% 16.3% 25.2%

    64.2% 75.5% 70.4% 70.0% 45.7% 66.9% 66.0% 67.9% 72.6% 59.6% 76.1% 51.4%

    22.9% 18.1% 23.6% 23.1% 34.6% 22.8% 19.5% 17.0% 18.9% 30.5% 18.8% 18.2%

    7.0% 6.6% 12.4% 12.8% 25.9% 7.4% 10.3% 14.5% 7.9% 7.7% 12.8% 7.3%

    6.4% 6.3% 0.0% 4.8% 0.0% 5.8% 7.1% 2.5% 4.9% 8.4% 0.0% 4.5%

    9.5% 5.2% 11.2% 5.5% 8.8% 9.7% 2.2% 0.0% 6.1% 14.4% 6.1% 6.4%

    12.8% 6.4% 6.0% 6.9% 19.6% 10.2% 14.5% 15.1% 8.5% 9.9% 5.0% 30.4%

    M4 Strategies Page 22

  • CBRT Initiative Test 6

    Sample: 824 Likely General Election Voters

    Fielding Dates: 9/23 - 9/26

    Crosstab

    TotalData weighted by party, gender, age, ethnicity,

    education, and geography

    Sample Size 824

    Strongly yes 13.8%

    Somewhat yes 12.1%

    Leaning yes 18.9%

    Yes 44.9%

    No 43.1%

    Leaning no 13.4%

    Somewhat no 6.9%

    Strongly no 22.8%

    Unsure 12.0%

    Sample Size 824

    Strongly yes 21.4%

    Somewhat yes 16.6%

    Leaning yes 25.1%

    Yes 63.1%

    No 21.9%

    Leaning no 7.2%

    Somewhat no 4.4%

    Strongly no 10.3%

    Unsure 15.1%

    Sample Size 824

    Strongly yes 11.9%

    Somewhat yes 14.8%

    Leaning yes 17.6%

    Yes 44.3%

    No 25.0%

    Leaning no 11.6%

    Somewhat no 5.2%

    Strongly no 8.1%

    Unsure 30.8%

    Sample Size 824

    Strongly right track 5.0%

    SW right track 22.4%

    Right Track 27.4%

    Wrong Track 68.0%

    SW wrong track 35.8%

    Strongly wrong track 32.2%

    Unsure 4.6%

    Sample Size 824

    Strongly support 53.1%

    SW support 28.9%

    Would you vote yes or vote

    no on Prop 38?

    Would you vote yes or vote

    no on Prop 39?

    Would you vote yes or vote

    no on Prop 40?

    Generally speaking, would

    you say that California

    public schools are on the

    right track, or would you

    say that things are off on

    the wrong track?

    CA state leg. recently

    considered Senate Bill 1530,

    which would streamline the

    process of dismissing CA

    teachers accused of

    "serious or egregious

    unprofessional conduct"

    such as sex, violence or

    drug offenses against

    children.

    White

    Lat/

    Hisp Black

    Asian/

    Pac

    Island Other Def. vote

    Prob.

    Vote 50-50 Obama Romney Other Unsure

    Ethnicity Likelihood to vote Would vote for:

    550 141 55 70 8 712 68 43 474 244 30 76

    10.6% 22.6% 30.3% 10.1% 0.0% 14.8% 3.2% 15.1% 21.0% 3.7% 12.0% 2.8%

    9.5% 20.6% 13.0% 15.1% 8.2% 12.4% 15.8% 2.0% 15.8% 6.3% 7.6% 9.5%

    20.5% 18.9% 7.9% 15.4% 13.3% 17.5% 30.9% 22.8% 22.3% 12.3% 21.9% 17.7%

    40.7% 62.1% 51.2% 40.6% 21.5% 44.7% 49.8% 39.9% 59.1% 22.3% 41.4% 30.0%

    48.1% 22.4% 36.6% 49.4% 62.6% 45.2% 30.1% 29.9% 28.1% 70.3% 43.3% 49.3%

    12.8% 7.6% 18.4% 26.2% 11.5% 12.6% 20.1% 17.3% 12.0% 13.0% 18.3% 22.0%

    7.9% 4.5% 4.2% 6.4% 0.0% 7.1% 5.1% 5.2% 3.4% 11.3% 7.2% 13.6%

    27.3% 10.3% 14.0% 16.9% 51.1% 25.5% 4.9% 7.4% 12.7% 46.0% 17.8% 13.6%

    11.2% 15.6% 12.2% 10.0% 15.9% 10.1% 20.1% 30.3% 12.8% 7.4% 15.3% 20.7%

    550 141 55 70 8 712 68 43 474 244 30 76

    20.5% 28.7% 18.7% 18.3% 0.0% 22.7% 13.9% 12.2% 27.0% 12.0% 16.4% 18.4%

    16.3% 17.2% 22.6% 13.8% 7.2% 16.5% 15.1% 21.5% 20.1% 10.4% 23.3% 12.5%

    23.4% 26.2% 15.1% 41.6% 43.5% 24.3% 34.2% 22.7% 27.5% 21.9% 15.5% 24.1%

    60.2% 72.2% 56.4% 73.7% 50.8% 63.5% 63.2% 56.4% 74.5% 44.3% 55.2% 55.0%

    24.7% 13.0% 25.4% 15.1% 16.2% 22.1% 19.2% 21.8% 10.5% 44.0% 27.4% 19.3%

    7.3% 6.9% 10.0% 4.8% 0.0% 6.6% 8.3% 14.4% 5.7% 8.8% 5.5% 11.7%

    4.2% 2.8% 5.2% 8.3% 7.4% 4.4% 4.1% 3.6% 2.9% 7.4% 3.4% 4.0%

    13.2% 3.4% 10.2% 2.0% 8.8% 11.1% 6.7% 3.8% 1.9% 27.7% 18.6% 3.6%

    15.1% 14.8% 18.2% 11.2% 33.1% 14.4% 17.6% 21.8% 15.0% 11.7% 17.4% 25.6%

    550 141 55 70 8 712 68 43 474 244 30 76

    10.6% 14.7% 18.0% 11.7% 8.2% 13.0% 4.4% 5.5% 13.3% 9.2% 19.1% 8.8%

    15.9% 10.1% 11.1% 20.4% 0.0% 14.7% 16.1%