cbs cloud presentation november 2012

© 2012 IBM Corporation

Cloud

Henrik HasselbalchCloud Leder, IBM Danmark


Cloud Computing Rocket science ???


Buy a car

Rent a car

Take a taxi

Cloud service is …a new way to deliver IT services


IBM’s growth strategy for 2015 = opportunity!

Smarter Planet – $66 billion opportunity

Analytics – $166 billion opportunity

Cloud – $199 ( $128 ) billion opportunity

Growth Markets – $223 billion opportunity

Source: IBM Investor Briefing


13%

41%21%

28%38%

21%

Today 3 yrs

Cloud is widely recognized as an increasingly important technology; adoption is expected to accelerate rapidly in the coming years

Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organisation’s level of cloud technology adoption today and which do you expect will best describe it in three years? Sizing the cloud , Forrester Research, April 21, 2011; http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_First

Piloting

Adopting

SubstantiallyImplemented

+215%

+33%

72%

91%

What is Your Organization’s Level of Cloud Adoption?

% of Respondents

The Global Cloud Computing Market is Forecast to Grow 22% per year through 2020

$0B

$50B

$100B

$150B

$200B

$250B

2011 2015 2020

$241B

$41B

$150B

Source: Sizing the cloud, Forrester Research, Inc., April 21, 2011


IBM DK Cloud Survey Q2 2012


Gartner Quotes from September 2012

BPaaS, is expected to hit 482,3 milliarder kroner i 2012 - en stigning fra 412,4 milliarder kroner i 2011

SaaS, der er det næststørste segment, vil vokse til 82,5 milliarder kroner i 2012,

PaaS forventes at vokse til 6,9 milliarder kroner i 2012.

IaaS er det hurtigst voksende segment af markedet for offentlige cloud-services og forventes at vokse med 45,4 procent fra 24,6 milliarder kroner i 2011 til 35,5 milliarder kroner i 2012.


Gartner Hype curve Q3 2012:


Infrastructure-as-a-Service

Platform-as-a-Service

Software-as-a-Service

Servers Networking Storage

Middleware

Collaboration

Financials

CRM/ERP/HR

Industry Applications

Data Center Fabric

Shared virtualized, dynamic provisioning

Database

Web 2.0 ApplicationRuntime

JavaRuntime

Development

Tooling

The 4 catagories of ”Cloud Services”

Business Process-as-a-Service

Employee Benefits Mgmt.

Industry-specific

Processes

Procurement

Business Travel

Layer 1

Layer 2

Layer 3

Layer 4


Roadmap to cloud


IBMSmartCloud Foundation IBMSmartCloud Services IBMSmartCloud Solutions

Platform as a Service Technologies

Infrastructure as a Service Technologies

InfrastructurePlatform

Usage and Accounting

Availability and Performance

Managementand Administration

Security and Compliance

Application Lifecycle

Application Resources

Application Environments

Application Management

Integration

Platform as a Service Technologies

Infrastructure as a Service Technologies

InfrastructurePlatform

Usage and Accounting

Availability and Performance

Managementand Administration

Security and Compliance

Application Lifecycle

Application Resources

Application Environments

Application Management

Integration

Smarter Cities

Social Business

Smarter Commerce

Business Analytics and Optimization

Business Process as a ServiceSoftware as a Service

IBM Smart Cloud framework

Based on IBM Open Cloud Computing Reference Architecture


Customer Examples on IBM Cloud Projects


‚Cloud Readiness‘ at Audi has started!

Increase Flexibility „Private SAP Cloud“

R/3

Web-CenterERP BW

XIPortal

HR

Reduce total Costs for

SAP Consolidation Green-IT better utilization License-, service costs …

Consolidation Green-IT better utilization License-, service costs …

„Cloud Strategy“ OnDemand Capacity fully virtualized Service Standardization …

„Cloud Strategy“ OnDemand Capacity fully virtualized Service Standardization …

1. Harmonizing Interfaces and Operation.....

2. StandardizationSAP systems and Server configurationoperational Processes......

3. FlexibilityProvisioning & accounting......

4. Automation / Service CatalogSAP provisioning, operation, SAP services.....

Private Cloud Journey


SLTN , Cloud Infrastructure Provider

Public Cloud Serviceprovider


CloudBroker : Rosetta-as-a-service

Dr. Lars Malmstrom, Institute of Molecular Systems Biology ( IMSB ) Rosetta application as a service enables researchers to process massive amounts of data as part of their

pioneering research ino the field of proteomics – large scale study of protein structures and functions . Using IBM’s SmartCloud Enterprise and an enhanced queuing and data management solution provided by our business partner, CloudBroker, the University researchers were able to identify nearly 250 potential virulence factors -- or molecules that are secreted by bacteria, viruses, fungi, or protozoa and then multiply within humans -- and create nearly 2.3 million three-dimensional models with nearly 30,000 background data packets to study the function of these harmful, disease causing pathogens.

Completed 250.000 compute hours on 1000 virtual CPUs

Public SaaS for Community


ING – Dutch Insurance company going from 16 to 2 new Cloud-Datacentre Business Need: Speed to market and cost reduction

Private Cloud DC


500.000 Hotel rooms.......

Kunde-eksempler

IaaS Usage


Smart Cloud Solutions - SaaS

A health and science publisher in Philadelphia identifies and monitors key performance indicators, determines the web elements on which to focus optimization and testing efforts and gains a single source of accurate and consistent data for reporting when it implements IBM Unica NetInsight software through a Software as a Service model

......designed to meet online analysis and digital marketing

requirements with minimal complexity, little up-front cost and no

technical infrastructure investment !

SaaS IBM Solutions


SaaS integration to Cloud based SmartCloud for Social Business for SUGARCRM.COM

SaaS - IBM Smart C

loud SaaS


City-wideCloud

ComputingPlatform

Operational Cost Reduction

Stimulating Economic Growth

Supporting an eco-system of companies and agencies

Making the Smarter Cities vision real

“The Cloud is a cornerstone of our Economic Masterplan. The new cloud infrastructure will lay the foundation of an even smarter Sunderland..” Councillor Paul Watson, Leader of Sunderland City Council

Using Cloud to Transform

Business

IaaS for free


Solution components:

IBM® DB2® (64bit)

IBM Express Runtime Solution

IBM HTTP Server

IBM Rational® Software Architect

IBM System Storage DS®

IBM System p®, IBM System x®

IBM Tivoli® Directory Server, IBM Tivoli Monitoring, IBM Tivoli Provisioning Manager

IBM WebSphere® Application Server

“Working with IBM, Wuxi iPark is able to leapfrog the latest technology model around cloud computing and SaaS and set a solid foundation to become a major source for software development outsourcing.”

— Zhou Qian, Secretary, Wuxi New District, Committee of the Community Party

of China

The Need:China is emerging as one of the world's major markets of software development and outsourcing services. However, to survive in this rapidly evolving environment, ISVs need to have agile software development processes to shorten the lifecycle from product development to market.

The Solution:IBM Research-China teamed with Wuxi iPark to enable ISVs located in Wuxi iPark to remotely access a vast computing environment for project incubation, development and testing at any time, paying for services based on usage. This utility-based service is delivered via the Web and integrates technologies and concepts from cloud computing, software-as-a-service (SaaS) and software engineering as a service (SEaaS) and includes operational and hosting services.

What Makes it Smarter: New business model allows ISVs to conserve energy and resources and reduce their IT investment, freeing up capital and resources for other business activities Open standards-based architecture and innovative development methodology facilitates collaboration of staff in different cities to improve response times Access to advanced software development platform enables ISVs to reach new markets with the ability to sell hosted software solutions to customers worldwide

Wuxi iParkA dynamic infrastructure frees up resources for new business

TIP14115-CNEN-01IaaS for fr

ee


NATO ACT Mission Development CloudCloud-delivered Mission Experiment Platform

Private Cloud that enables NATO ACT Mission experiments (Command and Control, Intelligence, etc.)

Self-service, on-demand access to NATO mission assets

Integration point for NATO Enterprise SOA Services

Cloud Architecture is based on IBM Service Delivery Manager (ISDM) and fully automates NATO’s existing investments in hardware, storage and virtualization

Initially focused on NATO ACT HQs with possible expansion to NATO organizations worldwide

Includes IBM technologies and Strategic Planning services for Cloud Roadmap development


Desk top

”What key is the right to get productive access to corporate applications?”

Bring Your Own Device

( BYOD )


The key is ”DeskTop Cloud” a webaddress for a Virtual Desktop”and”Cloud based solution for Mobile Dev Mgt and Security” BUT........is this REALLY the future

No......future may be Browser based access with HTML 5 !!


Saving money to invest in education

• Pike County Schools avoided the cost of replacing 1,400 workstations by deploying a virtual desktop solution on the IBM cloud

• Achieved cost savings of more than 60%• Increased security• Reduced SW license and overall

maintenance costs Solution IBM Smart Business Desktop

on the IBM Cloud


New Desktop Cloud references

Samlink ( Bank ) ”IBM will develop a desktop cloud solution that offers a flexible learning environment for Samlink’s

Finnish banking clients. Traditionally, education within the banking system has been provided in a fixed personal computer (PC) class room. With the new desktop cloud-based learning environment, banking employees can take classes from any device at any location. For Samlink’s clients, the new cloud-based learning environment provides a scalable, faster and cost effective learning environment.

AREK“Building our own private cloud computing solution supports our operational strategy as we want

both our own employees and our partners (From 150 to 200 data systems consultants and application developers are working simultaneously for Arek )to be able to use the same environment and tools in a flexible and cost-efficient way. By using cloud computing we can ensure a higher level of usability than in a traditional, distributed desktop environment,” says Matti Ylilammi, CEO of Arek.

AutoTeiler Unger13.500 Windows desktops for all employees. Due to attrition and use of external resources, they

needed a secure, dynamic and cost effective desktop


Not an often used statement about IBM !!

cbs cloud presentation november 2012

Documents

ibm corporation

ibm cloud projects

ibm danmark

ibm investor

cloud readiness

ibm dk cloud survey

cloud infrastructure

cloud computingrocket