cbs email marketing kit 2014

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  • EMAIL MARKETING

  • Program Overview

    ACCESS TO MILLIONS OF CONSUMERS:

    The list is compiled from self-reported consumers and

    businesses that have opted-in to share their email address

    and demographic information via online surveys, e-

    subscriptions, and e-registrations, as well as from an

    extensive network of permission based websites and

    partners.

    THE LIST IS COMPRISED OF:

    8,000,000 in the Los Angeles DMA

    225,000,000 in the U.S.*

  • Business to Business:

    Select from 18,000 SICs (Standard Industry Codes)

    Choose from 300 + Titles, including C-Level Executives & Business Owners

    Select by Annual Revenue

    Select by number of employees

    Targeting Options

    Age

    Gender

    Ethnicity

    Occupation

    Education

    Language

    Marital Status

    Household Income

    Net Worth

    Golfers, Pet Owners

    Homeowner/Renter

    Home Market Value

    Dwelling Type

    Presence of Children

    Interest in Purchasing an Auto

    Geography, Demographics, Interests, and Behaviors:

  • Open rates average from 7% to 9%.

    The national average for opens on prospecting email is 3%.

    100% MEASURABLE PERFORMANCE

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    2/12/14 209,000 19,416 9.29% 3,771 1.80% 19.42% 53

    Delivery details are automatically provided 72 hours following deployment. Ads will be re-deployed if the open rate is less than 3%.

    Multiple Deployment: Industry standards dictate that email advertising sent to a prospect list requires a minimum of 4 "audience touches" (aka frequencies) to

    optimize results.

  • Prices include creative and HTML programming

    Base (includes geo-select) $35.00 CPM -- Multiple Run Discount $29.00

    1-2 Selects $40.00 CPM -- Multiple Run Discount $34.00

    3 -5 Selects $45.00 CPM -- Multiple Run Discount $40.00

    Example: Males, 18 -34 (1 to 2 selects) Quantity Sell Rate Total

    500,000 $40.00 $2,000

    Example: Geography only Quantity Sell Rate Total

    50,000 $35.00 $1,750

    Example: Males, 18 -34, income (3 to 5 selects)

    Quantity Sell Rate Total

    50,000 $45.00 $2,250

    Rate Card:

  • 6-part Process:

    1. Count Request: You provide your consumer interests, demographics, and geography. We provide a count of the email

    addresses we have that fit your target profile. 2. Creative Brief: (Optional) You have the option to provide messaging and graphics for our team to design email. 3. Design: You may provide completed creative for your email. Otherwise our team will provide creative 48hrs

    from the time you submit a Creative Brief and reference materials. 4. Programming: 48hrs from the time the above design is approved by the Advertiser. 5. Approvals & Setup: 24hrs from the time the programed HTML file is approved by the Advertiser. 6. Case Study & Delivery Report: Provided 72hrs from the time the email is deployed.

  • Case Study: Pfizer

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Senior Savings Image Links to Products List Page 2,135

    Find a Store Button Links to Locations Page 289

    Learn More Button Links to Products List Page 1,404

    Centrum Image Links to Centrum Page 406

    Caltrate Image Links to Caltrate Page 91

    Unsubscribe 72

    TOTAL 4,397

    VERTICAL: Retail

    OBJECTIVE: To Increase Brand Awareness and Promote Buy 1

    Get 1 50% Off

    TARGETING: Ages 55+ in Ft. Myers/Naples Florida

    SUBJECT: Senior Savings Day at Walgreens - October 8th Only

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    10/03/13 300,000 30,651 10.22% 4,397 1.47% 14.35% 72

  • Case Studies: Metro PCS

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Text Image - Link to Feature Phones Page 1,229

    Text Image - Link to Main Feature Phones Page 201

    Text Image - Link to Why Metro PCS Page 1,662

    Text Image - Link to Phones and More Page 229

    Text Image - Link to Store Locator Page 69

    Main Logo Image Link to Feature Phones Page 73

    Unsubscribe 71

    TOTAL 3,534

    VERTICAL: Technology

    OBJECTIVE: Brand Awareness and Product Promotion

    TARGETING: HHI less than 70K and Age 18-44 within Client Furnished Zip

    Codes

    SUBJECT: Great Phones & Great Savings for You this Season

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    12/17/13 331,841 29,589 8.92% 3,534 1.06% 11.94% 71

  • Case Studies: Big 5

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Big 5 top logo - Links to home page 423

    Join E-Team button - Links to join now page 1,534

    Get A Coupon button - Links to print coupon page 11,493

    TOTAL 13,459

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens

    1/29/14 1,925,000 148,369 7.71% 13,459 .70% 9,07%

    VERTICAL: Hobbies and Sports

    OBJECTIVE: Brand awareness

    TARGETING: Presence of Children in Client Furnished Zips

    SUBJECT: Join Big 5s E-Team and Save Week After Week

  • Case Studies: UPS Store

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Navigation Bar - Links to Respective Pages 220

    Company Logo - Links to the UPS Store Local Page 87

    Print Email Button - Links to Email JPG Page 9

    Map and Directions Text - Links to Directions Page 5

    Learn More Button - Links to Products & Services Page 104

    Products & Services Hyperlinks - Link to Respective Pages 58

    Video Images - Link to You Tube Pages 10

    Printing Services Hyperlinks - Link to Respective Pages 29

    Website URL - Links to UPS Store Local Page 45

    Social Media Icons - Link to Social Media Pages 21

    Unsubscribe 6

    TOTAL 591

    VERTICAL: Retail

    OBJECTIVE: Increase Brand Awareness and Promote Holiday

    Sales at Local Store

    TARGETING: Ages 25-64 within a 5-mile radius of location

    SUBJECT: Holiday Specials at Your Local UPS Store-Pickup Incl

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens

    12/02/13 50,000 4,670 9.34% 591 1.18% 12.66%

  • Case Studies: Best Buy/Samsung

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Samsung Header Image - Links to Samsung Experience Shop Page 504

    Products Images - Link to Samsung Experience Shop Page 972

    Check it Out Button - Links to Samsung Experience Shop Page 1,409

    Map Image - Links to Best Buy Service Locator Page 79

    Learn More Text Link - Links to Samsung Experience Shop Page 104

    Find Store Button - Links to Best Buy Service Locator Page 100

    Learn More Text Link - Links to Samsung Experience Shop Page 91

    Best Buy Image Logo - Links to Samsung Page on Best Buy Site 97

    Facebook Icon - Linsk to Facebook Page 79

    Twitter Icon - Links to Twitter Page 91

    YouTube Icon - Links to YouTube Page 83

    Google Plus Icon - Links to Google Plus Page 92

    Website Text Footer - Links to Main Page 71

    Unsubscribe 76

    TOTAL 3,848

    VERTICAL: Home Products and Services

    OBJECTIVE: Brand Awareness and Sales

    TARGETING: All consumers in client furnished zip codes

    SUBJECT: Visit the Samsung Experience Shop at Best Buy Now

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    06/25/13 250,000 24,089 9.64% 3,848 1.54% 15.97% 76

  • Case Studies: Ashley Furniture

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Furnishing Dreams Text Links to Furnishing Dreams Page 71

    Home Dcor Tips Text Links to Trend Watch PDF 112

    Store Locator Text Links to Main Page 79

    Win a Shopping Spree Text Links to Main Page 96

    TOTAL 358

    VERTICAL: Luxury Goods

    OBJECTIVE: Increase Brand Awareness and Website Traffic

    TARGETING: Women, HHI $40K+, Interested in Home

    Dcor/Furnishings

    SUBJECT: One Day Sale. March 14th. The Anniversary Event.

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens

    3/13/14 62,000 4,897 7.90% 358 0.58% 7.31%

  • Case Studies: Timmons of Long Beach

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Top logos - Links to respective page 19

    Top navigation bars - Links to respective locations 90

    Subaru View Specials button - Links to specials button 192

    VW View Specials button- Links to specials page 164

    Impreza text/picture - Links to Impreza page 22

    Jetta S text/picture - Links to inventory page 49

    Forester text/piture - Links to Forester page 12

    Beetle Couple text/picture - Links to inventory page 14

    XV Crosstrek text/picture - Links to Crosstrek page 18

    Passat text/picture - Links to inventory page 15

    BRZ text/picture - Links to BRZ page 14

    Tiguan text/picture - Links to inventory page 12

    Bottem Subaru website - Links to home page 7

    World Auto - Links to Certified Pre-Owned page 17

    Bottom links - Links to respective locations 12

    TOTAL 657

    VERTICAL: Automotive

    OBJECTIVE: Increase Brand Awareness, Drive Website Traffic, and

    Promote Specials

    TARGETING: Interested in Purchasing Subaru/VW and Interested in

    Purchasing Auto in Client Furnished Zip Code

    SUBJECT: Zero Percent Financing Specials

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens

    2/27/14 50,000 4,369 8.74% 657 1.31% 15.04%