cbs email marketing kit 2014
DESCRIPTION
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EMAIL MARKETING
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Program Overview
ACCESS TO MILLIONS OF CONSUMERS:
The list is compiled from self-reported consumers and
businesses that have opted-in to share their email address
and demographic information via online surveys, e-
subscriptions, and e-registrations, as well as from an
extensive network of permission based websites and
partners.
THE LIST IS COMPRISED OF:
8,000,000 in the Los Angeles DMA
225,000,000 in the U.S.*
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Business to Business:
Select from 18,000 SICs (Standard Industry Codes)
Choose from 300 + Titles, including C-Level Executives & Business Owners
Select by Annual Revenue
Select by number of employees
Targeting Options
Age
Gender
Ethnicity
Occupation
Education
Language
Marital Status
Household Income
Net Worth
Golfers, Pet Owners
Homeowner/Renter
Home Market Value
Dwelling Type
Presence of Children
Interest in Purchasing an Auto
Geography, Demographics, Interests, and Behaviors:
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Open rates average from 7% to 9%.
The national average for opens on prospecting email is 3%.
100% MEASURABLE PERFORMANCE
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
2/12/14 209,000 19,416 9.29% 3,771 1.80% 19.42% 53
Delivery details are automatically provided 72 hours following deployment. Ads will be re-deployed if the open rate is less than 3%.
Multiple Deployment: Industry standards dictate that email advertising sent to a prospect list requires a minimum of 4 "audience touches" (aka frequencies) to
optimize results.
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Prices include creative and HTML programming
Base (includes geo-select) $35.00 CPM -- Multiple Run Discount $29.00
1-2 Selects $40.00 CPM -- Multiple Run Discount $34.00
3 -5 Selects $45.00 CPM -- Multiple Run Discount $40.00
Example: Males, 18 -34 (1 to 2 selects) Quantity Sell Rate Total
500,000 $40.00 $2,000
Example: Geography only Quantity Sell Rate Total
50,000 $35.00 $1,750
Example: Males, 18 -34, income (3 to 5 selects)
Quantity Sell Rate Total
50,000 $45.00 $2,250
Rate Card:
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6-part Process:
1. Count Request: You provide your consumer interests, demographics, and geography. We provide a count of the email
addresses we have that fit your target profile. 2. Creative Brief: (Optional) You have the option to provide messaging and graphics for our team to design email. 3. Design: You may provide completed creative for your email. Otherwise our team will provide creative 48hrs
from the time you submit a Creative Brief and reference materials. 4. Programming: 48hrs from the time the above design is approved by the Advertiser. 5. Approvals & Setup: 24hrs from the time the programed HTML file is approved by the Advertiser. 6. Case Study & Delivery Report: Provided 72hrs from the time the email is deployed.
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Case Study: Pfizer
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Senior Savings Image Links to Products List Page 2,135
Find a Store Button Links to Locations Page 289
Learn More Button Links to Products List Page 1,404
Centrum Image Links to Centrum Page 406
Caltrate Image Links to Caltrate Page 91
Unsubscribe 72
TOTAL 4,397
VERTICAL: Retail
OBJECTIVE: To Increase Brand Awareness and Promote Buy 1
Get 1 50% Off
TARGETING: Ages 55+ in Ft. Myers/Naples Florida
SUBJECT: Senior Savings Day at Walgreens - October 8th Only
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
10/03/13 300,000 30,651 10.22% 4,397 1.47% 14.35% 72
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Case Studies: Metro PCS
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Text Image - Link to Feature Phones Page 1,229
Text Image - Link to Main Feature Phones Page 201
Text Image - Link to Why Metro PCS Page 1,662
Text Image - Link to Phones and More Page 229
Text Image - Link to Store Locator Page 69
Main Logo Image Link to Feature Phones Page 73
Unsubscribe 71
TOTAL 3,534
VERTICAL: Technology
OBJECTIVE: Brand Awareness and Product Promotion
TARGETING: HHI less than 70K and Age 18-44 within Client Furnished Zip
Codes
SUBJECT: Great Phones & Great Savings for You this Season
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
12/17/13 331,841 29,589 8.92% 3,534 1.06% 11.94% 71
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Case Studies: Big 5
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Big 5 top logo - Links to home page 423
Join E-Team button - Links to join now page 1,534
Get A Coupon button - Links to print coupon page 11,493
TOTAL 13,459
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens
1/29/14 1,925,000 148,369 7.71% 13,459 .70% 9,07%
VERTICAL: Hobbies and Sports
OBJECTIVE: Brand awareness
TARGETING: Presence of Children in Client Furnished Zips
SUBJECT: Join Big 5s E-Team and Save Week After Week
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Case Studies: UPS Store
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Navigation Bar - Links to Respective Pages 220
Company Logo - Links to the UPS Store Local Page 87
Print Email Button - Links to Email JPG Page 9
Map and Directions Text - Links to Directions Page 5
Learn More Button - Links to Products & Services Page 104
Products & Services Hyperlinks - Link to Respective Pages 58
Video Images - Link to You Tube Pages 10
Printing Services Hyperlinks - Link to Respective Pages 29
Website URL - Links to UPS Store Local Page 45
Social Media Icons - Link to Social Media Pages 21
Unsubscribe 6
TOTAL 591
VERTICAL: Retail
OBJECTIVE: Increase Brand Awareness and Promote Holiday
Sales at Local Store
TARGETING: Ages 25-64 within a 5-mile radius of location
SUBJECT: Holiday Specials at Your Local UPS Store-Pickup Incl
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens
12/02/13 50,000 4,670 9.34% 591 1.18% 12.66%
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Case Studies: Best Buy/Samsung
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Samsung Header Image - Links to Samsung Experience Shop Page 504
Products Images - Link to Samsung Experience Shop Page 972
Check it Out Button - Links to Samsung Experience Shop Page 1,409
Map Image - Links to Best Buy Service Locator Page 79
Learn More Text Link - Links to Samsung Experience Shop Page 104
Find Store Button - Links to Best Buy Service Locator Page 100
Learn More Text Link - Links to Samsung Experience Shop Page 91
Best Buy Image Logo - Links to Samsung Page on Best Buy Site 97
Facebook Icon - Linsk to Facebook Page 79
Twitter Icon - Links to Twitter Page 91
YouTube Icon - Links to YouTube Page 83
Google Plus Icon - Links to Google Plus Page 92
Website Text Footer - Links to Main Page 71
Unsubscribe 76
TOTAL 3,848
VERTICAL: Home Products and Services
OBJECTIVE: Brand Awareness and Sales
TARGETING: All consumers in client furnished zip codes
SUBJECT: Visit the Samsung Experience Shop at Best Buy Now
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
06/25/13 250,000 24,089 9.64% 3,848 1.54% 15.97% 76
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Case Studies: Ashley Furniture
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Furnishing Dreams Text Links to Furnishing Dreams Page 71
Home Dcor Tips Text Links to Trend Watch PDF 112
Store Locator Text Links to Main Page 79
Win a Shopping Spree Text Links to Main Page 96
TOTAL 358
VERTICAL: Luxury Goods
OBJECTIVE: Increase Brand Awareness and Website Traffic
TARGETING: Women, HHI $40K+, Interested in Home
Dcor/Furnishings
SUBJECT: One Day Sale. March 14th. The Anniversary Event.
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens
3/13/14 62,000 4,897 7.90% 358 0.58% 7.31%
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Case Studies: Timmons of Long Beach
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Top logos - Links to respective page 19
Top navigation bars - Links to respective locations 90
Subaru View Specials button - Links to specials button 192
VW View Specials button- Links to specials page 164
Impreza text/picture - Links to Impreza page 22
Jetta S text/picture - Links to inventory page 49
Forester text/piture - Links to Forester page 12
Beetle Couple text/picture - Links to inventory page 14
XV Crosstrek text/picture - Links to Crosstrek page 18
Passat text/picture - Links to inventory page 15
BRZ text/picture - Links to BRZ page 14
Tiguan text/picture - Links to inventory page 12
Bottem Subaru website - Links to home page 7
World Auto - Links to Certified Pre-Owned page 17
Bottom links - Links to respective locations 12
TOTAL 657
VERTICAL: Automotive
OBJECTIVE: Increase Brand Awareness, Drive Website Traffic, and
Promote Specials
TARGETING: Interested in Purchasing Subaru/VW and Interested in
Purchasing Auto in Client Furnished Zip Code
SUBJECT: Zero Percent Financing Specials
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens
2/27/14 50,000 4,369 8.74% 657 1.31% 15.04%