cbs jan '12
TRANSCRIPT
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CBS Outdoor23 januari 2012
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AgendadoelstellingIJsfontein
stappen gemaakthuidige status
extra vraagnext steps
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Over IJsfontein
45 professionals45 professionals
Ontwerpers, animatoren, technici, marketeers....Ontwerpers, animatoren, technici, marketeers....
Specialist in interactieve communicatie productiesSpecialist in interactieve communicatie producties
serious gaming serious gaming interactieve communicatie Kids & Jongereninteractieve communicatie Kids & Jongereninteractieve ruimtesinteractieve ruimtes
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““Playful solutions, Serious communication”Playful solutions, Serious communication”
avant le lettre
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Speelkoffer CliniClowns
QuickTime™ and a decompressor
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GM collector Groninger Museum
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GM collector Groninger Museum
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GM collector Groninger Museum
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TV & gaming
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Tell me and I will forget
Show me and I will remember
Involve me and I will learnBenjamin Franklin
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72%
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implementation
social interaction
visual style
gamegamerulesrules
GameWise op basis van model van Jeroen van Mastrigt
1. effective
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Level 1 Level 2 Level 3 Level 4 Level ..... Playtime
poss
ibilit
y
Easy to Learn Hard to Master
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chal
leng
e
skills
frustration
boredom
Game F
low
Mihaly Csikszentmihalyi
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Level 1 Level 2 Level 3 Level 4 Level .....
Game F
low
reflection
reflection
reflection
reflection
why can’t i win
frustration
boredom
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do it to believe it
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QuickTime™ and aH.264 decompressor
are needed to see this picture.
Can you fix it?
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supply chain game
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Scotch & Soda / analyse en advies
QuickTime™ en een-decompressor
zijn vereist om deze afbeelding weer te geven.
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Kernwaarden
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Gamemification
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De CBS Outdoor vraagpromotie buitenreclame
laagdrempelig toegang tot BRO gegevenspowered by CBS Outdoor
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Verdiepingsales sales sales sales
contact met gebruikers van de sitelevert database van bezoekers
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DoelgroepMediaplanner
Reclamebureau’sAdverteerders
Creatieven (optioneel)
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Voorbeelden en gedachtenrichting
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Text
Data
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Presenteren
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Kennis delen
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Ontvanger betrekken
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Buitenreclame bereiksonderzoek CBS outdoor
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Buitenreclame bereiksonderzoek CBS outdoor
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Buitenreclame bereiksonderzoek CBS outdoor
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InfographicsKaartenGame
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NetwerkDoelgroep
BudgetAffiche optimalisering (optie)
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Nieuws:- updates (locatie
- concessie- uitbreiding tool-......... et cetera
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Game:“involve them and they will learn”
- fun- kennis
-adviestool
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Plan van Aapak- analysefase
- realisatiefase- implementatie
-vervolg: uitbreidingen
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En dan nog dit:-presenteren met de iPad
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Vragen?
Next steps....