企業個案經營分析 以王品集團台中地區陶板屋為例 ·...
TRANSCRIPT
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968C007 58
968V023 23 968P069 62 968V022 22
TLM-99-4110
100 04
-
1
1005
-
(2006)
()
-
......03
()
()
()
()
()
()
()
()
...10
...12
.......13
.16
..20
...24
( ) SWOT ..27
( ) ....31
....37
...41
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. 02
1-1 ..08
2-1 15
4-126
4-2 26
1-1 ..11
2-1 99 8 10
.. ..13
3-1......17
4-1 .25
4-2 SWOT 27
-
1
know-how
(
2011)
10 1993 149
SARS 2008
(Case Study Research)
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3
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()
1990
20
ikki
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26 24 15 18ikki 3
8 12 7 1
21 15
4.(Satisfaction):
()
:
1.(Sincerity):
2.(Teamwork):
3.(Innovation):
-
4
()
1.
2.
3.
4.
5.
6.
7.
8.
9.$100
10.
()
1.100
2.
3.
4.
5.
6.100
7.10000
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9.100
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15.
16.
1,000
17.
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21.150
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23.
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:
1.[]:
2.[]:
3.[]:
4.[]:
5.[]:
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()
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HQ
IKKI
1-1
()
-
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()
()
1. 1993
2.TASTY 2001
,
3.2002
4.2004
5. 2004
6.ikki 2005
7. 2005
8. 2007
9. 2009
10. 2010
-
10
24
91 5
()
Know How
-
11
(2009)
(2002)
(2002)
1-1
20025()
2430
NT$499/10%
-
12
50% (2010)
2010 8 10 2-1
-
13
2-1
99 8 10
(Michael Porter) 1980
3
()(Competitive rivalry within an industry)
18,458,424
9,741,798
() 23,277,856
13,443,042
20,867,029
20,058,307
14,103,334
-
14
20
()Threat of new entrants
MOMO
()Bargaining power of suppliers
()Threat of substitute products
http://tw.wrs.yahoo.com/_ylt=A8tUwZWIq4dNyzMAkTpr1gt.;_ylu=X3oDMTE2ODYyNzg4BHNlYwNzcgRwb3MDMQRjb2xvA3R3MQR2dGlkA1NNRVRXMDRfMzU0/SIG=11d8jjdfi/EXP=1300758504/**http%3a/www.a-kuan.com.tw/ -
15
()Bargaining power of customers
MOMO
20
2-1
http://www.a-kuan.com.tw/http://www.a-kuan.com.tw/http://www.a-kuan.com.tw/ -
16
YAY 2010MOMO
97
2010
()
MOMO 30
MOMO
Herv This Nicholas Kurti
-
17
( MOMO
http://www.momo.url.tw/)
MOMO
,MOMO
3-1
MOMO TASTY
25-45 18-40 18~35
25,000-50,000
25,000-50,000
25,000-50,000
40%
20% 20%
10% 10%
-
60% 40%
40%
20% 10%
20% 10%
-
60% 40%
40%
20% 20%
10% 10%
-
60% 40%
-
18
-
40% 60%
-
40% 60%
-
40% 60%
Lets Tasty
Lets Enjoy
TASTY
-
19
MOMO TASTY
MOMOTASTY
-
20
()
(Henderson and Venkatraman, 1993Hofer and Schendel, 1978)
(1996)
()
Chandler(1962)
Steiner(1969)
(Mintzberg19791994)
(Drucker1954)
(Porter,
1980)Jauch andGlueck(1989)
-
21
(2001)
()
()
()(
)
1.(Market segmentation)
()
(Ronal J. Ebert Ricky W. Griffin2009)
Philip Kotler(2003)
(1)(Measurable)
..
(2)(Substantial)
(3)(Accessible)
-
22
(4)(Differentiable)
(5)(Actionable)
2.(Human resource management)
(Ronal
J. Ebert Ricky W. Griffin2009)
3.(Service encounter)
email
(2010)
4.
(James A. Fitzsimmons Mona J.
Fitzsimmons2009)
-
23
5.
(James A. Fitzsimmons Mona J. Fitzsimmons2009)
6.
(Hoffman, Kelley,
Rotalsky1995)
(James A. Fitzsimmons Mona J. Fitzsimmons2005)
-
24
7000
5000 3% 5%(
) 9%
soc()
soc(Station Observation Check)
-
25
4-1 4-1
(
)
92/6/6 98/10/31
21
59
11
47 38 36
14
23
8
14 9 6
4-1
-
26
4-1
4-2
-
27
()SWOT
SWOT
4-2SWOT
4-2 SWOT
Strength Weakness
1.
2.
3.
4.
5.
6.
1.
2.
3.
4.
Opportunity Threat
1.()
2.
3.
4.
5.
6.
1.
2.
3.
4.
-
28
() Strength
1.
2.
200
3.
4.
-
29
5.
(James A. Fitzsimmons, Mona J.
Fitzsimmons2009)
1
(2010)
6.
() Weakness
1.
2.
3.
-
30
4.
() Opportunity
1.()
2010
5
2.
3.
2011
4.
5.
-
31
6.
() Threat
1.
2.
3.
4.
()
-
32
1.
1300 10%
499 10%
2.
-
33
(Shamir1980)
(
2010)
e-Learning soc
3.
-
34
30 3000 1 100
4.
5.
0800
http://tw.news.yahoo.com/marticle/url/d/a/080902/44/? -
35
6.
1
2
3
a.
b.
-
36
c.
4
5
-
37
SWOT
()
1.
2.
(SOP)
3.
-
38
4.
5.
2007
6.
0800
7.
-
39
()
1.
2.
3.
()
()
-
40
()
()
-
41
1. (2006)BA
2. (1998)
3. (2010)
4. (2010)
5. (2010)
6. (2010)100-
7. (1996)
8. (2001)
9. Ronal J. Ebert Ricky W. Griffin(2009)
10. James A. Fitzsimmons Mona J. Fitzsimmons(2009)
11. James A. Fitzsimmons Mona J. Fitzsimmons(2005)
12. Phillips, J., Firth, A.(1995), Introduction to Intellectual
Property Law, Butterworth Co., Ltd.
13. Hoffman,K.D.,S.W.KelleyH.M. Rotalsky (1995) ,Tracking Service
Failure and Employee Recovry Efforts,Journal of Service
Marketing
-
42
14. Henderson, J.C., & Venkatraman, N. (1993),StrategicAlignment:
LeveragingInformation Technology for Transforming Organizations,
IBM System Journal.
15. Hofer, C.W., & Schendel, D. (1978),Strategy Formulation:
Analytical Concept,St.Paul: West.
16. Chandler, Jr,A.D. (1962),Strategy and Structure: Chapters in the
History of the American Industry Enterprise. Cambridge, Mass:MIT.
17. Steiner, G.A. (1969),Top Management Planning, New York:
Macmillian Press.
18. Mintzberg, H. (1979),Mintzberg on Management, New York, NY: The
Free Press.
19. Mintzberg, H. (1994), The Rise and Fall of Strategic Planning:
Preconceiving Roles For Planning, Plans, Planners. New York: The
Free Press.
20. Drucker, P.F. (1954), Innovation and Entrepreneurship, Haper &
Row, New York.
21. Porter, M.E. (1980), Competitive Strategy: Techniques for
Analyzing Industries and Competitors. The Free Press, New York.
22. Jauch, L., & Glueck, W.F. (1989), Strategy Management and
Business Policy, 3rd ed.,N.Y.: McGraw-Hill.
23. (2009)
24. 2007
25. (2010)
26. 20101116http://www.taoban.com.tw/
http://www.taoban.com.tw/ -
43
27. 2010125http://www.TASTY.com.tw/
28. 2009520101122
http://blog.yam.com/mping860803/article/21229376
29. (20028)20101116
http://www.gvm.com.tw/Board/Content.aspx?ser=8036&keyword=%e7%
8e%8b%e5%93%81
30. 20101211
http://4032.tw.tranews.com/
31. 20101211http://4061.tw.tranews.com/
32. MOMO20101211http://momo.yay.com.tw/
33. 20101224
http://idipc.tccg.gov.tw/character/character_view.asp?characte
rlist_id=20051123113620NKCQJD
34. 20101211
http://www.restaurantdirectory.com.tw/?cat=52
35. 2010117
http://admin.taiwan.net.tw/indexc.asp
36. (200710)2010117
http://forum.30.com.tw/Board/show.aspx?go=733
37. 2011310
http://cdnet.stpi.org.tw/techroom/pclass/pclass_A022.htm
http://www.tasty.com.tw/http://blog.yam.com/mping860803/article/21229376http://www.gvm.com.tw/Board/Content.aspx?ser=8036&keyword=%e7%8e%8b%e5%93%81http://www.gvm.com.tw/Board/Content.aspx?ser=8036&keyword=%e7%8e%8b%e5%93%81http://4032.tw.tranews.com/http://4061.tw.tranews.com/http://momo.yay.com.tw/http://idipc.tccg.gov.tw/character/character_view.asp?characterlist_id=20051123113620NKCQJDhttp://idipc.tccg.gov.tw/character/character_view.asp?characterlist_id=20051123113620NKCQJDhttp://www.restaurantdirectory.com.tw/?cat=52http://admin.taiwan.net.tw/indexc.asphttp://forum.30.com.tw/Board/show.aspx?go=733http://cdnet.stpi.org.tw/techroom/pclass/pclass_A022.htm