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CCBC 2020

CCBC 2020 CONFERENCE PROGRAMME

CROSS-CULTURAL BUSINESS CONFERENCE 2020 14th May 2020hosted by Global Sales and Marketing, FH OÖ

Intercultural or International Perspectives in

Global Business Management Driven by GLOBAL SALES AND MARKETING

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Session A

Session B

Session C

Session D

Session E

Global Business and Export Management

Marketing, Sales and Service Management

Higher Education Research, Teaching and Learning

Innovation and Entrepreneurship

Human Resource Management

WELCOME TO THE VIRTUAL CROSS-CULTURAL BUSINESS CONFERENCE

On behalf of the Cross-Cultural Business Conference Team, we are pleased to welcome you! We are glad that you have decided to enhance and share your knowledge of a variety of cross-cultural topics and hope you will enjoy the conference. Many people have been involved in the organization of our Cross-Cultural Business Conference, hosted by the Study Programme “Global Sales and Marketing” at the University of Applied Sciences Upper Austria, Campus Steyr. We would like to thank all conference participants for their valuable contributions.

With determination to deal with the current challenges due to the COVID-19 virus, we are able to host this conference virtually. Together as a team, we have created a programme which covers a variety of topics providing intercultural or international perspectives.

We would like to thank all conference participants who made their valuable contributions and hope the conference will contribute to strengthen our partnership and to serve as a platform for further research cooperation.

Together as a team, we have created a programme which covers a variety of topics providing intercultural or international perspectives in:

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CROSS-CULTURAL BUSINESS CONFERENCE 2020

We would also like to thank all conference participants who made their valuable contributions and hope the conference will contribute to strengthen our partnership and to serve as a platform for further research cooperation.

Sincerely,

Margarethe ÜberwimmerGlobal Sales and Marketing

Robert FürederGlobal Sales and Marketing

Michael SchmidthalerGlobal Sales and Marketing

Gerald ReisingerUniversity President

Markus Vorderwinkler Global Sales and Marketing

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TIME TABLE Thursday, 14th May 2020

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“HR Challenges in a Global Company. Exemplified by a discussion on values”Franz Hubmer, Director of Labor Affairs for the SKF Group

Franz Hubmer is Director of Labor Affairs for the SKF Group. SKF is a Swedish bearing and seal manufacturing company, having its headquarters in Gothenburg, Sweden. The company is the leading global supplier of products, solutions and services for bearings, seals, and lubrication systems and services. SKF goes back for more than 100 years, evolving to an international conglomerate with a market presence in 130 countries and an annual turnover of 8.1 billion euros. As early as the 1920's, SKF was able to establish its international market presence, which emerged to a network of more than 17,000 dealers and 94 production sites. The company currently employs approximately 44,000 people, worldwide. . Dr. Hubmer has worked for the company since 1996, starting as the HR manager for Austria. Shortly after, he worked in various international projects and had international responsibilities for the SKF Group – Industrial Division as HR Manager and Manufacturing Excellence for their Global Manufacturing Sites and similar for the Business Unit for Renewable Energy. Currently he is involved in projects concerning digitalization of the company and the future of work and its impact on the employees of SKF. In his role as Labor Director, he works with SKF’s European and World Works councils, balancing different settings and demands. .Franz Hubmer graduated from the University of Salzburg, majoring in Political Science, Communication, and Psychology. He then carried on, completing his Doctorate in Organizational Development in a Global World.

KEYNOTE SPEAKERThursday, 14th May 2020, 09:15

Franz Hubmer "HR Challenges in a Global Company. Exemplified by a discussion on values."

Thursday, 14th May 2020, 10:30 Gerd Liebig "Sales in Transformation. An OEM's strategy in a changing sales world"

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“Sales in Transformation. An OEM's strategy in a changing sales world” Gerd Liebig, Chief Executive Officer at Sumitomo (SHI) Demag

Since 2017, Gerd Liebig has been Chief Executive Officer of Sumitomo (SHI) Demag. The company is one of the world's largest manufacturers of injection molding machines. Being a subsidiary of the Japanese company Sumitomo Heavy Industries, Sumitomo (SHI) Demag focuses on the production and marketing activities of precision machinery. The Japanese-German company has a global development and production network consisting of four plants in Japan, Germany and China with more than 3,000 employees. The headquarters is based in the German city of Schwaig. Gerd Liebig has worked in strategic sales and marketing functions in the injection molding machine industry for over 25 years. Liebig joined Sumitomo (SHI) Demag already in 2015 as Chief Sales Officer. In his position as CSO, Liebig developed and strengthened the sales, service, and marketing of the company. From 2015 – 2017, Sumitomo (SHI) Demag established new sales and service locations in Hungary, Austria and Spain, and thereby strengthened the company’s advisory skills as well as its problem-solving competence and internationalized customer service. International market coverage with good proximity to the customers is the focus of Gerd Liebig’s strategy. Liebig took over the position as CEO in 2017. During his period as managing director, turnover grew from 234 Mio. EUR in 2016 to 295 Mio. EUR in 2019. This resulted in investments in the expansion of production facilities, optimization and automation to enhance the capacity. Before Gerd Liebig joined Sumitomo (SHI) Demag, he worked for ENGEL and Sumitomo (SHI) Demag’s predecessor company, Demag Plastics. Liebig completed his studies in Economics and Social Sciences at the Friedrich Alexander University in Nürnberg, Germany.

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PROGRAMME

» Welcome and IntroductionMargarethe Überwimmer, Host of the Conference

» WelcomeGerald Reisinger, University President

» Opening Keynote: HR Challenges in a Global Company. Exemplified by a discussion on valuesFranz Hubmer

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THURSDAY, MAY 14th 2020

9:00 - 09:30 CET

Official Conference OpeningChair: Margarethe Überwimmer | Room 1

9:30 - 10:20 CET

Session 1 Chair: Robert Füreder | Room 1

» Educating future managers for a culturally diverse workspace: using course assignments as aliving laboratoryDarko Pantelic, Emilia Florin Samuelsson

» Digital Transformation in B2B Sales – differences and best practices in three different Europeancountries Stefan Wengler, Margarethe Überwimmer, Pia Hautamäki, Gabriele Hildmann, Ulrich Vossebein,Robert Fuereder

» Artificial intelligence in personnel selection and its influence on employer attractivenessStephan Weinert, Elmar Günther, Edith Rüger-Muck, Gerhard Raab

» Keynote: Sales in Transformation. An OEM's strategy in a changing sales worldGerd Liebig

10:30 - 10:45 CET

Keynote speechChair: Margarethe Überwimmer | Room 1

» Chinese enterprises’ CSR deployment under the Belt and Road Initiative – A new multi-nationalizing paradigmZhongxiu Zhao, Jingmin Wang, Xianze Yu, Yanyan Ju

» Motivating Entrepreneurial Activity: The Impact of Human Capital and Corruption – A Regional ApproachCharles Bryant

» Futureproof: 21st century skills of IB graduates as international bridge builders in the region Peter de Boer, Mariska van der Giessen

» Priority when looking for servitization in the mechanical engineering industryPartrick Großpötzl, Ulrich Seiler, Margarethe Überwimmer

» Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South BohemiaAlexandra Fratrič, Margarethe Überwimmer, Michael Schmidthaler, Robert Füreder


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10:45 - 11:45 CET

Session 2Chair: Michael Schmidthaler | Room 1

Parallel Sessions

13:00 - 13:55 CET

Session 3Chair: Andreas Zehetner | Room 1

» Facilitating Business Transfers by an international Matchmaking-Platform-Potentials, Restraints and Experiences from the ENTER-transfer projectSophie Wiesinger, Alexandra Fratric, Margarethe Überwimmer

» Networking and Entrepreneurial Orientation in Internationalization of small- and medium sized enterprises: A two case study of Ostrobothnia company in FinlandRosmeriany Nahan-Suomela

» The impact of Salespersons’ Cultural Intelligence on their listening and communication skills: an explanatory modelNadine Fischer

» Financial incentives and quality of decision makingLevent Yilmaz, Rita Hörmann

» Can Ethical Leadership Reduce Deviant Workplace Behavior? - An Analysis Based on Localization ScaleYabin Bian


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13:00 - 13:55 CET

Session 4Chair: Christian Stadlmann | Room 2

» Value profiles of generational and organizational culture of Ukrainian multinational companiespersonnelTetyana Blyznyuk, Tetyana Lepeyko

» The role of human capital in the Russian competitiveness improvement in the worldEkaterina Novikova

» Determinants of underpricing of IPOs in the infrastructure sector in IndiaAbhishek Sinha

» Blockchaining the IndustryNikolaus Nenning

» Workshop Teaser CCBC 2021: Learning from the Best - Identification of KAM SuccessFactors : A Case Study ApproachKatrin Harreither

» Marketing research of international cooperation of a faculty as a motive for students’ choice of the institutionTomislav Sudarevic, Nikola Milicevic, Nenad Djokic, Aleksandar Grubor

» Research on the Relationship between Students' Final Grade and Online Learning Behavior in Blended Learning Model: Taking “Business Ethics and CSR” course as an Example Jingmin Wang, Yujie Che

» Coaching approach in higher educationGabriela Kormancova

» How do culture and EI relate to business students’ career decision making beliefs: a cross-cultural studyAndreas Zehetner, Tetyana Lepeyko, Christian Stadlmann, Tetyana Blyzniuk

» Workshop Teaser CCBC 2021: Neuroscience and cultureMai Nguyen

Parallel Sessions

14:00 - 14:55 CET

Session 5Chair: Harald Hammer | Room 1

14:00 - 14:55 CET

Session 6Chair: Jörg Kraigher-Krainer | Room 2

» Inclusion and diversity management in education and work-life: a slogan or a true process?Tarja Chydenius

» Development of a system of cross-cultural business skills and awareness training in tertiaryeducation in RussiaDmitrii Enygin, Maria Zarudnaya

» The future of a shared economy in the economic systemLukáš Blažek

» Entrepreneurial Risks in the Age of Digitalization: Evidence from RussiaYulia Sergeevna Sizova, Liubov Nikolaevna Orlova, Andrei Borisovitch Ilin

» Empowering Customers through Education-based Videos in E-CommerceLadislava Knihová

14:55 - 15:00 CET

ClosingChair: Margarethe Überwimmer | Room 1

» Closing wordsMargarethe Überwimmer


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YOUR CONTACT PERSONat the University of Applied Sciences Upper Austria

Margarethe Überwimmer Head of Studies Global Sales and MarketingMobile: +43 664 80484 33612E-Mail: [email protected]

Robert FürederDeputy Head of Studies Global Sales and Marketing Mobile: +43 664 80484 33513E-mail: [email protected]

Michael SchmidthalerGlobal Sales and MarketingE-mail: [email protected]

Markus VorderwinklerGlobal Sales and MarketingE-mail: [email protected]

Anna ScharnreithnerResearch AssociateE-mail: [email protected]

Jakob Vaboschek Research AssociateE-mail: [email protected]

CONTACT


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University of Applied Sciences Upper Austria School of Business and Management

Wehrgrabengasse 1-34400 Steyr | Austria Phone: +43 5 0804 [email protected]/gsm

Global Business Management Driven by GLOBAL SALES AND MARKETING

ccbc 2020 - fh-ooe.at · » marketing, sales and service management » higher education research,...

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