Crash Course on Creativity

Assignment II-Observing On The Go-

Submitted byDeborah Sibble

A Bit About My Submission…

I was able to devote a very limited amount of time to this assignment, but I tried to take in as much as possible in between obligations as I went about my busy week. I took quick photos of stores and businesses and tried to record quick observations, impressions, and any ideas I had for new opportunities that arose in my mind. It may not show, but I did have fun! Thanks for taking the time to look.Deborah

Charlotte Douglas AirportMain Atrium

Observations, Impressions and Insights• A relaxing, garden inspired shopping

and eating area amidst the chaos and stress of air travel.

• Despite a large volume of travelers, this shopping area felt spacious due to use of high, loft inspired ceiling treatment and a wall of floor to ceiling windows.

• Light, airy and fresh with lots of white and earth toned accents.

• The tree lined “street” design gave the feeling of a calm stroll in the park.

• Hip atmosphere combined with rows of country style rockers which invite harried travelers to sit and rest for a spell

• Accommodating, cheerful, staff readily available to assist and make you feel welcome

New Opportunities• Do this in more airports and other

hectic places. It makes people feel more comfortable, relaxed and happier!

I Thought This Was CoolAmerican Crew banner advertising

their new, limited edition Military line to support troops and appeal to

military personnel as well as other customers’ sense of patriotism

PHILANTHROPYFashion + Compassion

http://www.philanthropyfashion.com

Observations, Impressions and Insights• Thoroughly inspiring, uplifting, cozy

store in Franklin, TN that was pure eye candy. This store was seeping creativity from every nook and cranny! Sorry I couldn’t take lots of photos.

• Gave me lots of ideas around cause-driven retail as opposed to strictly for profit selling, and also for creative display.

• Lots of absolutely beautiful, one of a kind, hand made items sold to benefit the people who make them.

• 10% of profits go to partner charities. This made me likely to buy here as opposed to other stores.

• I could spend the day here and never get bored!

New Opportunities• Create more stores like this that are

visually interesting, inspiring and a joy to visit in order to entice people to shop in-person instead of online.

KANGAROO EXPRESSGas Station and Mart

Observations, Impressions and Insights• I really enjoyed my visit here as an

observer. Went for gas and noticed lots of things I’ve missed in the past.

• The color scheme reminds me of McDonalds, which could be bad but it’s not. You can’t help but notice.

• Friendly, attentive service and a bright, happy interior

• Loved the used of road map wall paper and the red, metal grid dropped ceiling.

• Well organized, neat and clean• I’ll remember this place for it’s

appeal and cheap gas!• I liked that they have a shopper

card which enables special deals and money back to repeat customers.

New Opportunities• Boring old gas stations can take a

lesson from this company about making gas stops a pleasure.