cd portfolio

914 325 [email protected]

1600 Grady Ave, Apt 206 Charlottesville, VA 22903

Charlie DavisPORTFOLIO OF



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FREEHAND SKETCHES CASE STUDY GREEN DORMVISITORS CENTER WALDEN STANFORD STOREFIREPLACE SCREEN STORAGE BENCHEXPANDING TABLECREATIVE EXERCISES 10

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1FREEHAND SKETCHES

Done while studying abroad in Paris and at Oxford.


CASE STUDY

Herzog and DeMeuron’s Dominus Winery in Yountville, California

Model analyzes structural system, consisting of concrete and steel. Stone-filled gabion sheathing abstracted in mesh to emphasize relation to hidden structure.

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GREEN DORM PROJECT

Design proposal for student dormitory hallways

Observed student social behavior in dormitory corridors and saw opportunity to create a more pleasant space by utilizing natural lighting and ventilation. Lightwells direct sunlight into mid-level corridors, which features built-in bench. Vents and operable clerestory windows allow for natural ventilation of corridors and student rooms, even when they are not at home.

Analysed design using industrial daylighting software and performed fluid mechanics analysis of ventilation scheme. Concept was implemented in final architectural proposal and mentiond in Wired Magazine, August 2007.

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FLUID ANALYSIS OF AIR FLOW BETWEEN THE TWO LEVELS COMPUTER DAYLIGHTING ANALYSIS OF LIGHT DISTRIBUTION

FLUID ANALYSIS OF AIR FLOW THROUGH HALLWAYS


VISITORS CENTER PROJECT

Design project for Lands End Park in San Francisco

Concept based on geometric variation of rectilinear forms that frame view of Pacific Ocean while responding to site topography.

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WALDEN PROJECT

Objective was to create a refuge on a steep sloped site with one tree, overlooking the Pacific Ocean. Positioned tree to utilize shading and oriented retreat to maximize view. Truss and cable structure springs from stone foundation anchored in hillside.

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STANFORD STUDENT STORE

Using first-hand observations of foot traffic patterns, consumer research and historical merchant data, successfully collaborated with store operator to build the case for relocating the Stanford Student Store. Developed conceptual design and branding for store, which features innovative pivoting shelving that doubled as display cases. New store was recently completed and has seen a 15% increase in sales over the previous location.

Proposed Signage

Sketches

Floor Plan

THE STANFORD STORETHIS STORE IS STUDENT-RUN. ALL PROFITS SUPPORT THE STUDENT GROUPS OF STANFORD UNIVERSITY.

THE STANFORD STORE

THE STANFORD STORE

THIS STORE IS STUDENT-RUN. ALL PROFITS SUPPORT THE STUDENT GROUPS OF STANFORD UNIVERSITY.

THIS STORE IS STUDENT-RUN. ALL PROFITS SUPPORT THE STUDENT GROUPS OF STANFORD UNIVERSITY.

STANFORD STORETHIS STORE IS STUDENT-RUN. ALL PROFITS SUPPORT THE STUDENT GROUPS OF STANFORD UNIVERSITY.

THE

EXISTING ACCESSIBLEMEN'S ROOM

NO WORK IN THIS AREA

EXISTING ACCESSIBLEWOMEN'S ROOM

NO WORK IN THIS AREA

(E) POWER-OPERATED DOORSW/ ACCESSIBLE THRESHOLD

(E) POWER-OPERATED DOORSW/ ACCESSIBLE THRESHOLD

(E) FIRE BOX

JAMBA JUICE

UNION SQUAREDINING FACILITY

4'-0"

(N) CASH REGISTER& WORK STATION

(N) SHELVING ANDHANGING DISPLAY W/

STORAGE BELOW

(E) EMERGENCY EXITDOORS TO REMAIN

(E) SPRINKLER LINES

(E) SPRINKLER MAIN

(N) DISPLAY CASE

(N) RETAIL SPACE493 SF

(N) PIVOTING DISPLAYCASE, TYP.

(N) AFTER-HOURSACCESS DOOR

STA

NFO

RD S

TORE

STA

NFO

RD U

NIV

ERS

ITY

Staf

nord

, CA

943

05

PROPOSED

A1

SCHEME 1

3/16" = 1'-0" 12.08.09

S C H E M E 1

6



S C H E M E 1

S C H E M E 1

S C H E M E 1


FIREPLACE SCREEN

Objective was to create a storm screen for an exterior fireplace on a waterfront property. Design inspired by surrounding oak trees. Fabricated by master craftsman using wrought iron and solid bronze plating.

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STORAGE BENCH

Objective was to create a sturdy, compact bench that would double as a storage unit for a cramped apartment. Constructed using Metro Shelving, plywood and fabric from local merchant. Entire unit can be disassembled and transported easily, making it ideal for itinerant college students and young professionals.

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EXPANDING TABLE

Objective was to create a table that would be able to epxand and accomodate large parties. Constructed using discarded IKEA frame and sustainably grown mahogany. Narrow width allows for easy cross-table conversation and high clearance allows for slightly lower and more comfortable table height.

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CREATIVE EXERCISES

Developed a personal beverage brand, a start-up business concept and consumer insights for a business innovation and design thinking class.

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Me

Brand

Let’s keep it that way.



SHORT +SWEET

SHORT +SWEET

SHORT +SWEET

pomegranate

lemon

orange


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What is it?

What’s in it?Where is it made?The Pitch

A naturally sweet and very refreshing drink. We combine only the finest fruit juices with carbonated water, a dash of sugar and a healthy serv-ing of intersting information. But not too much. We like to keep things brief.

Fruit. Sugar. Carbonated water. That’s it.

Right in your back yard. We locate our bottling facilities in former industrial areas that need a little help. Our plants have provided over 250 new jobs to the areas that need them the most.

Short + Sweet is precisely what it sounds like it is - a brief serving of a naturally sweet beverage that keeps you refreshed, keeps your neighbors employed and supports sustainable agriculture.

Short and Sweet. Let’s keep it that way.

SHORT +SWEET

pomegranate

Insight:

Brand Idea:

Consumer Benefits:

Target Segment:

Consumers like hoppy craft-brewed beers that require large amounts of noble hops to brew.

Worldwide Shortage of Noble

Local hydroponically grown noble hops. Only the finest ingredients for the finest craft beers.

HOPSNoble

primarily grown in

GERMANY(Bavaria)

+ + =FARMINGHYDROPONIC

HYDROHOPS

LOCALPRODUCE

HIGH QUAL-

SUSTAINABLEGOOD BEER

+ ++

time

4.3%

4.9%

ship

men

ts

craft

beer

domestic beer

Craft BREWERS

“Noble hops are rare and more expensive than most other varieties of hops. The cost of hops has greatly increased in recent years due to exchange rate changes and the rising market price of hops, and continuation of these trends will impact the Company’s product cost and potentially the Company’s ability to meet demand.” - Boston Beer

Company

Why we will

How it will be built:

HYDROHOPSINSIDE

Targeted marketing to dark green consumers will create brand awareness and spur this influential consumer segment to demand that their favorite craft brewers use locally grown hydroponic hops. I like to think of it as the “Intel Inside” effect.

Revenue Model:

Distance to MarketShipping Costs

Exposure to the Drought

Exposure to FOREXX-Factor

Hop FarmersGERMANx + 4,200 mileshighhighhighlow

locallownonelowhigh

Cheers! It has

HYDROHOPS

Industry InsightsHealthCare3

Your Start-Up2

You in a Bottle1


Me

Brand



Idunt lam nonsed molor sustrud dolutem zzriuscip eugue molut wis nos nit augiamet, sectem irit ad magna feugiam ip eum diam, suscipit atue faci blam, sequisc illaore del eu feum et praesto commy nibh er in henibh eugiam, corem dolum essim iure dunt exeros aut augiam, vullaor tionsed tat laorpercil utpatet nibh erciliquamet loreet, vero od tie corper sim inim nissequipit, vulput wisl ulluptat nissi.Elis aliquat at nibh estie eugue vullaorPisim iuscili quating eum delessi.Onsecte conse magnit, vel irillut ing ea feummod

esto odignibh eugue tat.Vulput wisi tiscilis nosDunt ip euguer alis aute tionsequis exero od delendigna feugait eliquis alis essit nulputat. Ut velisl dolore mod mo-lendre volore tat, quipisl iure voluptat. Ut lobore faccum nonse facin utpat. Ut utatet velenim in ea ad ex et alismolore duipsus ciliquamet lum init venibh el ea facin ulputpate veliquat, quismodolent augait velestin exerostrud dunt etue consequat.Agna facilit adigna cor ad min utpatum doluptat dolesto dolut lut ute v








SHORT +SWEET

SHORT +SWEET

SHORT +SWEET

pomegranate

lemon

orange


What is it?

What’s in it?Where is it made?The Pitch

A naturally sweet and refreshing drink. We combine only the finest fruit juices with carbonated water, a dash of sugar and a healthy serving of intersting information. But not too much. We like to keep things brief.

Fruit. Sugar. Carbonated water. That’s it.

Right in your back yard. We locate our bottling facilities in former industrial areas that need a little help. Our plants have created over 250 new jobs in the areas that need them the most.

Short + Sweet is precisely what it sounds like it is - a brief serving of a naturally sweet beverage that keeps you refreshed, keeps your neighbors employed and supports sustainable agriculture.

Short and Sweet. Let’s keep it that way.

SHORT +SWEET

pomegranate


Consumer Insight:

Brand Idea:

Consumer Benefits:

Target Segment:

Consumers like hoppy craft-brewed beers that require large amounts of noble hops to brew.

Worldwide Shortage of Noble Hops

Local hydroponically grown noble hops. Only the finest ingredients for the finest craft beers.

HOPSNoble

primarily grown in

GERMANY(Bavaria)

+ + =FARMINGHYDROPONIC

HYDROHOPS

LOCALPRODUCE

HIGH QUALITY

SUSTAINABLEGOOD BEER

+ ++

time

4.3%

4.9%

ship

men

ts

craft

beer

domestic beer

Craft BREWERS

“Noble hops are rare and more expensive than most other varieties of hops. The cost of hops has greatly increased in recent years due to exchange rate changes and the rising market price of hops, and continuation of these trends will impact the Company’s product cost and potentially the Company’s ability to meet demand.” - Boston Beer

Company



Why we will win:

How it will be built:

HYDROHOPSINSIDE

Targeted marketing to dark green consumers will create brand awareness and spur this influential consumer segment to demand that their favorite craft brewers use locally grown hydroponic hops. I like to think of it as the “Intel Inside” effect.

Revenue Model:

Distance to MarketShipping Costs

Exposure to the Drought

Exposure to FOREXX-Factor

Hop FarmersGERMANx + 4,200 mileshighhighhighlow

locallownonelowhigh

Cheers! It has

HYDROHOPS


Thank You.

cd portfolio

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