cd resource design and production case study - association for physical education

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© Alan Edwards Coachwise Case Study: afPE Coaches Working in the Curriculum CD-ROM

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When the Association for Physical Education (afPE) wanted to provide a collection of guidance for coaches working in the curriculum and those who employ them, Coachwise designed, edited and managed production of the CD resource 'A Practical Guide to Coaches Working in the Curriculum'. For more case studies see www.coachwise.ltd.uk/case-studies

TRANSCRIPT

Page 1: CD Resource Design and Production Case Study - Association for Physical Education

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Coachwise Case Study:

afPE Coaches Working in the Curriculum CD-ROM

Page 2: CD Resource Design and Production Case Study - Association for Physical Education

The JobWhen the Association forPhysical Education (afPE)wanted to provide a collectionof guidance for coachesworking in the curriculum andthose who employ them,Coachwise designed, editedand managed production ofthe CD resource A PracticalGuide to Coaches Working inthe Curriculum.

© A

lan

Edw

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afPEClient:

Page 3: CD Resource Design and Production Case Study - Association for Physical Education

The SolutionCoachwise managed theproduction of a single CDbringing all the relevantdocuments from differentsources together in aconvenient, cost-effectivepackage. Our design teamcame up with a fresh look forthis one-off product. As well asbringing the different elementstogether with a single editorialstyle, our editor gave advice onthe legal requirements ofpermission to reproducecontent from third-partysources.

afPEClient:

Page 4: CD Resource Design and Production Case Study - Association for Physical Education

The ResultsThe CD fulfilled the client’sbrief and has been keenlyendorsed within the sportsector. As a one-off, itbenefited from a new designthat demonstrated a twist onafPE’s usual packaging whilestrongly representing theirbrand identity.

afPEClient:

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Page 5: CD Resource Design and Production Case Study - Association for Physical Education

The FeedbackThis is a critical resource forall coaches working inschools and for the schoolsthat employ them.

Sir Trevor Brooking,Director of Football

Development, The FA

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afPEClient:

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