cd-ugc national seminar on exploring contemporary business basics

8/13/2019 CD-ugc National Seminar on Exploring Contemporary Business Basics

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ANNAMALAI UNIVERSITYDEPARTMENT OF BUSINESS ADMINISTRATION

UGC NATIONAL SEMINAR ON EXPLORING CONTEMPORARY BUSINESS BASICS20th & 21stMarch 2010

SN! PAPER TITLE AUT"OR DETAILS

1 A STUDY ON SUSTAINABLEBUSINESS DEVELOPMENT

S MALA# L$ct%r$r ' C!(($rc$Bha)ta*atsa+a( M$(!ra+ C!++$,$ -!r .!($'/!ratt%r# Ch$''a0E(a+ )$sha*3ra'a*45ah!!c!(M!6+$ 788879088

2 CHALLENGES ANDOPPORTUNITIES FOR

BUSINESS EXCELLENCE

MRS SU:AT"A/# Asssta't Pr!-$ss!rD$3art($'t !- E',+sh# E($ra+; "$,htsC!++$,$ -!r .!($'# O!t5

< CHALLENGES ANDOPPORTUNITIES FOR

BUSINESS EXCELLENCE

Dr /S"EELA Asssta't Pr!-$ss!r#D$3art($'t !- Ec!'!(cs# G!*t Arts C!++$,$-!r .!($'S*a,a',aMrs /RA:ASELVI Asssta't Pr!-$ss!r#D$3art($'t !- C!(($rc$# E($ra+; "$,htsC!++$,$ -!r .!($'# F',$r3!st# O!taca(%';=

8 BUSINESS EXCELLENCE MRS /RA:ASELVI Asst Pr!-$ss!r#

D$3art($'t !- C!(($rc$# E($ra+; "$,htsC!++$,$ -!r .!($'F',$r3!st# O!taca(%';=Dr /S"EELA Asssta't Pr!-$ss!r#D$3t !-Ec!'!(csG!*t Arts C!++$,$ -!r .!($'# S*a,a',a

9 CHALLENGES ANDOPPORTUNITIES FOR

BUSINESS EXCELLENCE

MR A GRACE ANTONY ROSEL$ct%r$rRVS I'stt%t$ !- Ma'a,$($'t St%;$s &R$s$arch

S%+%r# C!(6at!r$ > =81 802M!6 79==9


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E(a+ ($$'asra$sh 4 5ah!!c!(

CHALLENGES &OPPORUNTITIES FOR

BUSINESS EXCELLENCE

DRS C"ANDRA/UMARMANGALAM#Asst Pr!-# A''a U'*$rst5# C!(6at!r$MRS PNALINI# S$'!r L$ct%r$r# V$+$+ar

C!++$,$ !- E',, & T$ch# Er!;$7 ESSENTIALS OF

SUSTAINABLE BUSINESS

PRACTICES AND ISSUES IN

SUSTAINABLE BUSINESS

DEVELOPMENT

SC SIVA SUNDARAM ANUS"AN#Asssta't Pr!-$ss!r# D$3art($'t !-B%s'$ss A;('strat!'# V"NSNC!++$,$# Vr%;h%'a,arsa'%sha'4,(a+c!(# 782797Dr R NEELAMEGAM# E($rt%s Pr!-$ss!r >AICTE# D$3art($'t !- Ma'a,$($'t St%;$s#V"NSNC!++$,$# Vr%;h%'a,arS%33!rt4*h's'c' (6a4*h's'c'

10 THE EFFECTIVE BUSINESSPRACTICES AND

STRATEGIES FOR

SUSTAINABLE

DEVELOPMENT IN THE

PRESENT SENARIO

T VE"AVAN# Sr L$ct%r$rc%(Las!' !--c$r# Dr$ct!rat$ !- Dsta'c$E;%cat!'# A''a(a+a U'*$rst5 =0002#788


3/62

1= WORKING CAPITALMANAGEMENT TECHNIQUES

USED BY SMALL SCALE

INDUSTRIES: SEWING

THREADING MILLS IN INDIA

Ba'%(ath#L$ct%r$r ' B%s'$ssA;('strat!'# Dr$ct!rat$ !- Dsta'c$E;%cat!'# A''a(a+a U'*$rst5# A''a(a+a

Na,ar > =0 002

1 STRATEGIC LEADERSHIP INVIBRANT BUSINESS

ENVIRONMENT

PAUL :OSEP"#RESEARC"SC"OLAR#ANNAMALAIUNIVERSITY

1 AN EMPIRICAL STUDY:CUSTOMERS BRAND

PREFERENCE ONPASTEURIZED PACKAGED

MILK

MRSS"EI/ ABDULLA"# St%;$'tD$3t !- Ma'a,$($'t St%;$s# Sara'atha'

C!++$,$ !- E','$$r',# Trch5E(a+sh$)a6;%++ah4,(a+c!(MRS ARUN /UMAR# Asst Pr!-$ss!r# D$3t!- Ma'a,$($'t St%;$s Sara'atha' C!++$,$ !-E','$$r',# Trch5E(a+ ar%')a'thh45ah!!c!'

17 AN EMPIRICAL STUDYSTUDENTS PERCEPTIONON SERVICE HUALITY

MRMVAN:I/OVAN# D$3t !- Ma'a,$($'tSt%;$s# Sara'atha' C!++$,$ !- E','$$r',#Trch5E(a+ *a')!45ah!!c!'MRSARUN /UMAR# Asst Pr!-$ss!rD$3t !- Ma'a,$($'t St%;$s# Sara'atha'

C!++$,$ !- E','$$r',# Trch5E(a+ar%')a'thh45ah!!c!'

20 INFLUENCE OF SERVICEQUALITY ON BANKING

CUSTOMERS BEHAVIOURAL

INTENTIONS

MRS ARUN /UMAR# Asst Pr!-$ss!r# D$3t!- Ma'a,$($'t St%;$s# Sara'atha' C!++$,$ !-E','$$r',# Trch5# ar%')a'thh45ah!!c!'DRB TAMIL MANI# R$a;$r# D$3t !-C!!3$rat!' Ga';h,ra( R%ra+ U'*$rst5#D';%,%+E(a+;rta(+(a'4r$;--(a+c!(MR SMA"ALINGAM # D$3t !- M,tSt%;$s# Sara'atha' C!++$,$ !- E','$$r',#Trch5

21 AN EMPIRICAL STUDY ONIMPACT OF MOBILE

ADVERTISING IN CURRENT

BUSINESS SCENARIO

DR / /ART"I/EYAN# Asst Pr!-Sara'atha' C!++$,$ !- E','$$r',#Tr%chra3a++MG/RIS"NA# F'a+ MBA# Sara'atha'C!++$,$ !- E','$$r',# Trch5

22 SERVICE QUALITY,CUSTOMER SATISFACTION

AND CUSTOMER LOYALTY

OF MAJOR COMMERCIAL

BANKS IN CHENNAI CITY AN EVALUATION

DrRSEENIVASAGALU# Ass!cat$Pr!-$ss!r# PG a'; R$s$arch D$3art($'t !-C!(($rc$ G!*$r'($'t Arts C!++$,$?A%t!'!(!%s@

Na';a'a(# Ch$''a


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2< CONTEMPORARY BUSINESSBASICS - CUSTOMER

RELATIONSHIP MANAGEMENT

SC"ANDRAMOULI# L$ct%r$r# D$3t !-Ma'a,$($'t St%;$sSa*$$tha E','$$r', C!++$,$Tha';a+a(# Ch$''a > =02109

M!6+$ 77 19


5/62

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7


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AN EMPIRICAL STUDY STUDENTS PERCEPTION

ON SERVICE HUALITY

MrS Ar%' /%(ar1& MrM Va')!*a'2

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%a+t5

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10


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A STUDY ON SUSTAINABLE BUSINESS DEVELOPMENT

Ms S Ma+a1

A*#+.+

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a'; t%r' s%sta'a6+t5 't! a c!(3$tt*$ a;*a'ta,$ B5 a;!3t', s%sta'a6+$

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s th$ ch!c$ !- th$ c%st!($rs t! 6%5 !r r$$ct t# - t ;!$s '!t s$r*$ th$r 3%r3!s$ I-

th$ 3r!;%ct s acc$3t$; 65 c!'s%($rs t ++ h$+3 th$ -r( t! 6r$a)$*$' a';

,$'$rat$ 3r!-ts# !r $+s$# t c!%+; +$a; t! c+!s%r$ !- 6%s'$ss $'t$r3rs$ S!# a++ -r(s

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th$ -r(s t! a;!3t $thca+ c!'s%($rs( a'; t! 3r!*;$ c+$a' h$a+th5 $'*r!'($'t -!ra++ th$ -%t%r$ ,$'$rat!'s t! c!($

Or,a'sat!'s ar$ 't$,rat', $thcs as a 3r!c$ss -!r 6%s'$ss s%cc$ss Ethcs '

B%s'$ss r$-$rs t! (!ra+ sta';ar;s !- th$ 3$!3+$ !r)', ' th$ !r,a'sat!' a'; th$

a33+cat!' !- r,ht 3ractc$s ' th$ 6%s'$ss -r( I' ;!', th$ $thca++5 r,ht th',

-!r a++ hch ' t%r' ,$'$rat$s s,'-ca't a'; s%sta'a6+$ 6%s'$ss *a+%$ -!r th$

!r,a'at!' B%s'$ss -r(s ar$ %s', 6%s'$ss $thcs as a t!!+ -!r r$ta'',

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-!r 3r!*;', a c+$a' $'*r!'($'t -!r th$ s!c$t5

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11


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CHALLENGES AND OPPORTUNITIES FOR

BUSINESS EXCELLENCE

Mrs / S%atha1

A*#+.+

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!3$' -!r th!s$ h! ha*$ ,a'$; $--$ct*$ c!((%'cat!' a6+t5 a'; t h$+3s th$( t!

' r$s3$cta6+t5# *s6+t5 a'; r$c!,'t!' '!t !'+5 at th$ !r,a'at!'a+ a'; at th$

c!r3!rat$ +$*$+ 6%t a+s! at th$ ,+!6a+ +$*$+ Ar$as +)$ 3$rs!''$+# 3%6+c r$+at!'s#

(ar)$t',# sa+$s a'; +a6!%r r$+at!'s ca++ -!r $c$3t!'a+ c!((%'cat!' s)++s

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!r,a'at!' I- th$ ;$as !- th$ $$c%t*$s ar$ acc%rat$+5 r$3+cat$; ' th$ ('; !-

th$ r$c$*$r# th$ 3r!c$ss !- c!((%'cat!' s 3$r-$ct a'; th$r$ ++ 6$ '! ;+%t!'#

$a,,$rat!' !r ;st!rt!' !- ;$as Th!%,h th$ st%;$'ts !- B%s'$ss Ma'a,$($'t

a'; 5!%', $$c%t*$s ha*$ *$r5 ,!!; 6ac),r!%'; !- $;%cat!' ' E',+sh ($;%(

sch!!+s a'; c!++$,$s# th$5 -ac$ th$ !rst 6arr$rs !- c!((%'cat!' a'; th$5 ha*$ t!

r$a+s$ that )'!', E',+sh +a',%a,$ s !'$ th',# 6%t t! 6$ a6+$ t! %s$ t -!r th$

3%r3!s$ !- c!((%'cat', a th!%,ht 3r$cs$+5 a'; tact-%++5 -!r 6%s'$ss 3%r3!s$ s a

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h$' a +!t s 6$', $3$r$'c$; ' !r,a'at!'s ' t$r(s !- car$$r %'c$rta't$s#

r,hts',# th$ 3r$ss%r$ !- !r)', ' a (%+tc%+t%ra+ $'*r!'($'t# a'; th$ 3r$ss%r$

!- r$ach', !%t t! th$ sta)$h!+;$rs thr!%,h c!r3!rat$ c!((%'cat!' cha''$+s# th$

'$$; -!r ,!!; c!((%'cat!' s)++ s th$ (!st r$%r$;

1Asssta't Pr!-$ss!r# D$3art($'t !- E',+sh# E($ra+; "$,hts C!++$,$ -!r .!($'# O!t5

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INFLUENCE OF SERVICE QUALITY ON BANKING

CUSTOMERS BEHAVIOURAL INTENTIONS

MrS Ar%' /%(ar#1DrB Ta(+ Ma'2& Mr SMaha+',a( sh!%+; !($' +$a; a++ th$

';%str$s# hch ar$ cr%ca+ t! a' $c!'!(5# ' 3artc%+ar# 6a')', ';%str5 D!

!($' (a)$ 6$tt$r 6a')$rs

P62440.1 O*96.+06#:

T! %';$rsta'; th$ 3ara;,( sh-ts ' I';a I'cs ,$';$r c!(3!st!' a'; ;sc%ss

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Ba')s ($t$!rc rs$

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6a')$rs

1L$ct%r$r# D$3art($'t !- C!(($rc$# Sr /rsh'a Arts & Sc$'c$ C!++$,$# C!(6at!r$

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IMPROVING THE QUALITY OF BUSINESS PERFORMANCE

G A55a'ar1& V A'a';2

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,r!th c!(3a'$s ar$ st++ th$ $c$3t!' I- $ +!!) at 6%s'$ss hst!r5# th$

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$(3+!5($'t c!st r$;%ct!'s ;;'t s$$( t! 6$ r$a+$; %'t+ 3r!c$ss cha',$s a';

''!*at!' -!++!$;

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2


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BUSINESS AND THE ECO SYSTEM

S M$$'a1

A*#+.+

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t! 3r!t$ct th$ Earth a'; (3r!*$ 3$!3+$s +*$s Its (ss!' s t! (!*$ h%(a'

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a'; th$ $ss$'ta+ $c!s5st$( s$r*c$s th$5 3r!*;$ +)$ -+!!; c!'tr!+# -%$+# -!!; !r

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!r) t! 6$ ;!'$ t! $sta6+sh t

Th$ '$t!r) !- !r,a'at!'s > 'c+%;', s%33+$rs# ;str6%t!rs# c%st!($rs#

c!(3$tt!rs# ,!*$r'($'t a,$'c$s a'; s! !' > '*!+*$; ' th$ ;$+*$r5 !- a s3$c-c

3r!;%ct !r s$r*c$ thr!%,h 6!th c!(3$tt!' a'; c!!3$rat!' Th$ ;$a s that $ach

6%s'$ss ' th$ $c!s5st$( a--$cts a'; s a--$ct$; 65 th$ !th$rs# cr$at', ac!'sta't+5 $*!+*', r$+at!'sh3 ' hch $ach 6%s'$ss (%st 6$ -+$6+$ a';

a;a3ta6+$ ' !r;$r t! s%r**$# as ' a 6!+!,ca+ $c!s5st$(

Th$ $c!s5st$( (!;$+ ca' a+s! 6$ a33+$; t! !r,a'at!'s s%ch as h!s3ta+s a';

%'*$rst$s Ths t$r( s 3art !- a r$c$'t tr$'; t!ar; %s', 6!+!,ca+ c!'c$3ts t!

6$tt$r %';$rsta'; a5s t! s%cc$$; ' 6%s'$ss A;*a'c$s ' t$ch'!+!,5 a';

'cr$as', ,+!6a+at!' ha*$ cha',$; ;$as a6!%t th$ 6$st a5s t! ;! 6%s'$ss# a';

th$ ;$a !- a 6%s'$ss $c!s5st$( s th!%,ht t! h$+3 c!(3a'$s %';$rsta'; h! t!

thr*$ ' ths ra3;+5 cha',', $'*r!'($'t

1L$ct%r$r# D$3t !- C!(($rc$# Bha)ta*atsa+a( M$(!ra+ C!++$,$ -!r .!($'# /!ratt%r# Ch$''a

28


25/62

CONTEMPORARY BUSINESS BASICS - CUSTOMER RELATIONSHIP

MANAGEMENT

S Cha';ra(!%+)

A*#+.+

E*$r5 6%s'$ss !r,a'at!' ;$3$';s !' c%st!($rs -!r s%st$'a'c$# th$ %$st!' s

h! t! cr$at$ a'; (a'ta' c%st!($r sats-act!' E*$r5 6%s'$ss c!((%'cat$s

th th$r c+$'ts ' (a'5 ;--$r$'t a5s# $s3$ca++5 ' !%r t$ch'!+!,5 rch a';

'-!r(at!' 6as$; s!c$t5 "! $ tr$at a++ !- ths '-!r(at!' s h$r$ CRM 3+a5s

a )$5 r!+$

Ths 3a3$r ;$a+s th C!'t$(3!rar5 B%s'$ss Bascs C%st!($r R$+at!'sh3

(a'a,$($'t

CRM s '!t a6!%t t$ch'!+!,5 Its a6!%t a c!(3a'5s c%+t%r$ a'; h! that c%+t%r$-!c%s$s !' th$r c%st!($rs C%st!($r R$+at!'sh3 Ma'a,$($'t r$-$rs t! th$

($th!;!+!,$s a'; t!!+s that h$+3 6%s'$ss$s t! (a'a,$ th$ c%st!($r r$+at!'sh3s

' a $++ !r,a'$; a5

Th$ (a' a( !- CRM s t! 3%t !%r c%st!($rs at th$ c$'tr$ !- th$ '-!r(at!' -+!

!- !%r c!(3a'5 CRM acts as a c$'tra+ r$3!st!r5 !- '-!r(at!' !' !%r c+$'ts a';

3!t$'ta+ c+$'ts C%st!($r r$+at!'sh3 (a'a,$($'t s!-tar$ shar3$'s %3 ' !' th$

r$+at!'sh3

K6> W2#: C/#+6, R61+03#;0=, M34663+ & S++64>@

1L$ct%r$r# D$3art($'t !- Ma'a,$($'t St%;$s# Sa*$$tha E','$$r', C!++$,$# Tha';a+a(# Ch$''a

29


26/62

RETAILERS PERCEPTIONS OF CHENNAI

TELECOMMUNICATION SERVICE PROVIDERS

M Bh%*a'a D$*1

A*#+.+

Th$ ,r!th ' c$++%+ar (!6+$ t$+$3h!'5 has 6$$' 3h$'!($'a+ a'; th$ '%(6$r !-

s%6scr6$rs ' I';a as !- D$c$(6$r 2007 sta';s at


27/62

E-BANKING - A STUDY WITH REFERENCE TO

CUSTOMER PREFERENCE

S S%6ra(a'a')& Dr M Sa('atha'

A*#+.+

Th$ 6a')', s5st$( !- I';a sh!%+; '!t !'+5 6$ hass+$ -r$$ 6%t a+s! 6$ a6+$ t! ($$t

'$ cha++$',$s 3!s$; 65 t$ch'!+!,5 a'; a'5 !th$r $t$r'a+ a'; 't$r'a+ -act!rs

.th!%t a s!%'; 6a')', s5st$(# I';a ca''!t ha*$ a h$a+th5 $c!'!(5 D%r', th$

3ast thr$$ ;$ca;$s I';a' 6a')', s5st$( ha; s$*$ra+ !%tsta';', ach$*$($'ts t!

ts cr$;t# th$ (!st str)', 6$', ts $t$'s*$ r$ach It s '! +!',$r c!'-'$; t!

($tr!3!+ta's !r c!s(!3!+ta's ' I';a I' -act# t has r$ach$; $*$' th$ r$(!t$

c!r'$rs !- th$ c!%'tr5 Ths s !'$ !- th$ (a' r$as!'s -!r th$ ,r!th !- I';a'

$c!'!(5

I' a ;$*$+!3', $c!'!(5 +)$ I';a# $6a')', has h$+3$; ' (!;$r'', th$

-'a'ca+ s5st$(s# cr$at', $c!'!(c tra's3ar$'c5 a'; c!'tr6%t', t! ,r$at$r

3r$;cta6+t5# +%;t5 a'; sta6+t5 B%t hat has 6$$' th$ (!st (3!rta't

a;*a'ta,$ a'; th$ (a' r$as!' -!r (,rat!' t! $+$ctr!'c 6a')', -r!( tra;t!'a+

3a3$r 6as$; 6a')', s that !- th$ (3r!*$; !3$rat!'a+ $--c$'c5 6r!%,ht a6!%t 65

ts %s$ R$;%ct!' ' tra'sact!' t($s a'; tra'sact!' c!sts has h$+3$; c!(3a'$s#

,!*$r'($'ts a'; !th$r $'; %s$rs !- $6a')', 3r!;%cts t! (3r!*$ th$r !3$rat!'a+

$--c$'c$s t! a ,r$at $t$'t VISA has $st(at$; that a' $+$ctr!'c 3a5($'t

'$t!r)# 65 'cr$as', th$ $--c$'c5 a'; *$+!ct5 !- 3a5($'ts has th$ 3!t$'ta+ t!cr$at$ c!st sa*',s !- at +$ast 1 3$rc$'t !- th$ GDP a''%a++5 !*$r 3a3$r 6as$;

s5st$(s ' a'5 ,*$' $c!'!(5 Ths r$s$arch st%;5 (a)$s a' att$(3t t! a'a+5$

h$th$r th$ c%st!($rs 3r$-$r$'c$ t! %s$ th$ $6a')', 3r!;%cts a'; th$ r$as!' -!r

3r$-$rr', $6a')', 3r!;%cts th th$ s$r*c$s 3r!*;$; 65 th$ 6a')s

K6> 52#:E6a')',# ECS# NEFT# Cr$;t car;# D$6t car;# -'a'ca+ s5st$(#

C%st!($rs 3r$-$r$'c$# T$ch'!+!,5# C!st sa*',# Ch$%$DD# c56$rs3ac$# I't$r'$t

6a')',

1Asst Pr!-$ss!r# PRIST Sch!!+ !- B%s'$ss# PRIST U'*$rst5 ?O-- Ca(3%s@# Ch$''a2Ass!cat$ Pr!-# PG R$s$arch &D$3t !- C!(($rc$# AVVM Sr P%sh3a( C!++$,$ ?A%t!@# P!!';

2


28/62

HOW TO DEVELOP A BUSINESS-ALIGNED SOCIAL MEDIA &

SOCIAL NETWORKING STRATEGY

N Sathsh /%(ar)& Dr AA A'a'th

A*#+.+

Ths 3a3$r ;$scr6$s a 3r!c$ss -!r h$+3', !r,a'at!'s ;$-'$ a'; 3r!rt$ th$

st$3s '*!+*$; ' a33+5', s!ca+ ($;a a'; s!ca+ '$t!r)', t! th$r !3$rat!'s

Th$ 3r!c$ss ;$scr6$; h$r$ s a str%ct%r$; !'$ A ,$'$ra+ str%ct%r$ a'; -+! !- !r)

s 3r!3!s$; th th$ $'; ,!a+ 6$', s%33!rt -!r ;$*$+!3($'t !- a' !r,a'at!'

;$ 3+a' -!r $(3+!5', s!ca+ ($;a a'; s!ca+ '$t!r)', ' s%33!rt !- ;$-'$;

c!r3!rat$ ,!a+s Th$ 't$';$; a%;$'c$ -!r ths ;!c%($'t s (;;+$ a'; %33$r

(a'a,$($'t th' (; t! +ar,$s$ !r,a'at!'s

N! ass%(3t!'s !r r$c!(($';at!'s ar$ (a;$ h$r$ a6!%t th$ ,!*$r'a'c$ str%ct%r$!- h! s%ch a 3+a' sh!%+; 6$ (3+$($'t$;# '!r ar$ r$c!(($';at!'s (a;$ -!r h!

t$ch'!+!,5 sh!%+; 6$ (a'a,$; t! ach$*$ th$s$ ,!a+s It s ass%($; that ?a@ th$

strat$,5 ;$*$+!3($'t 3r!c$ss ;$scr6$; h$r$ s a33+$; acr!ss th$ $'tr$

!r,a'at!'# ?6@ a++ -%'ct!'s 3$r-!r($; 65 th$ !r,a'at!' ar$ c!'s;$r$; ' th$

strat$,5# a'; ?c@ th$ !r,a'at!' s r$c$3t*$ t! a str%ct%r$; a33r!ach t! 3+a''',

s%ch as th$ !'$ ;$scr6$; h$r$

K6> 52#: Or,a'at!'s# S!ca+ N$t!r)',# Str%ct%r$;# G!a+# S!ca+

N$t!r)',# G!*$r'a'c$ Str%ct%r$# T$ch'!+!,5

1Sch!+ar# D$3art($'t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst52R$a;$r# D$3t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst5

2
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29/62

AN EMPERICAL STUDY: APPLICATION OF HEDPERF SERVICE

QUALITY MEASURING SCALE! AMONG PROFESSIONAL

ENGINEERING COLLEGES IN TAMILNADU

MrS Ar%' /%(ar#1DrBTa(+ Ma'2& Mr MVa')!*a' r$;%c', Pr!-t (ar,'s# c%t > thr!at

c!(3$tt!'# (ss$; c!((t($'t# 3!st ;$+*$r5 c%st!($r c!(3+a'ts# +at$ ;$+*$r$s#

",h c5c+$ t($# 3!!r *s6+t5 't! 3r!$ct 3r!,r$ss# ",h c!st !- %a+t5# t!! (%ch

r$!r) & -r%strat$; 3$!3+$s

F!r th$s$ cha++$',$s# $ ha*$ a' !33!rt%'t5 ' th$ a5 IT ,!*$r'a'c$# B%s'$ss

P$r-!r(a'c$ I(3r!*$($'t R$s!%rc$ ?BPIR@# %s', H%a+t5 (!;$+s & Sta';ar;s &

B%s'$ss Pr!c$ss H%a+t5 M$as%r$ ?BPHM@ Ths BPHM (!;$+# a;*!cat$ th$

3r!c$ss & %a+t5 (a'a,$($'t !%r'$5 t! 6$ ;r*$' -r!( ROI a33r!ach rath$r tha'

%st -r!( a c$rt-cat!' ?!r@ C!(3+a'c$ -r!'t

1Asst Pr!-$ss!r# A''a U'*$rst5# C!(6at!r$2S$'!r L$ct%r$r# V$+$+ar C!++$,$ !- E',, & T$ch# Er!;$


31/62


32/62

CONTEMPORARY ISSUES IN PONDICHERRY

TOURISM SERVICE

Mr S M%th%)%(ar)a'; Dr N Pa'cha'atha(

A*#+.+

Th$ t!%rs( s$ct!r s a (a!r s$ct!r that 5$+;s th$ !'$ thr; !- th$ t!ta+ r$*$'%$ -!r

th$ c!%'tr5 T!;a5 ths s$ct!r $($r,$; as +$a;', $(3+!5($'t !33!rt%'t$s t!

'cr$as$ +*', sta';ar; !- th$ +!ca+ c!((%'t$s I' !%r I';a# t!%rs( s$r*c$ +$a;s

t! ra3; ,r!th -!r th$ +ast -$ 5$ars 6%t ' r$c$'t+5 t -ac$s s$*$ra+ ss%$s as a

cha++$',', !'$ Th$ P!';ch$rr5 t$rrt!r5 s %'%$ 3+ac$ h$r$ th$ t!%rsts -$$+ a

;--$r$'t $3$r$'c$ s%ch as *st', s3rt%a+ h$rta,$ st$s# 6!at',# sh!33',

;$st'at!' a'; -$st*a+s Th$ r$c$'t s%r*$5 sh!s that th$ ;!($stc t!%rsts'cr$as$s 65 228


33/62

CONCEPTUAL FRAMEWORK FOR SUCCESS AND FAILURE

OF REGIONAL BRANDS

Mr A A'a';a /%(ar1& Dr R S$'a3ath2

A*#+.+

A r$,!'a+ 6ra'; s a s(a++sca+$ 6ra'; r$c!,'$; !'+5 ' a c$rta' ,$!,ra3hc

+!cat!' !r +!cat$; ' c$rta' r$,!' I' th$ 3ast# r$,!'a+ 6ra';s $r$ c!'-'$; 65

th$r ,$!,ra3h5 a'; +!cat!'J h!$*$r# t!;a5s t$ch'!+!,5 a++!s -!r r$,!'a+

6ra';s t! r$ach th$ tar,$t (ar)$ts a'; c!(3$t$ th 'at!'a+ 6ra';s R$,!'a+

Bra'; s h,h+5-!c%s$; 3$rs!'a+ !r +!ca+ 6ra'; 6%+t th c+$*$r 3%6+c r$+at!'s#

''!*at', tar,$t$; (ar)$t', a'; strat$,c '$t!r)', R$,!'a+ 6ra';', s t!

;sc!*$r hat 5!%r c%st!($rs *a+%$ a'; t! (a)$ c!((!' *a+%$s )'!' Pr!6a6+5

th$ 6,,$st str$',th th$ r$,!'a+ 6ra';s 6r', t! th$ ta6+$ s that th$5 ar$ !-t$' c+!s$

t! th$ (ar)$t a'; r$s3!'; t! cha',$s -ast$r Ths r$s$arch 3a3$r ;sc%ss$s th$

*ar!%s r$as!'s a'; -act!rs hch a--$cts th$ s%cc$ss$s a'; -a+%r$s !- r$,!'a+

6ra';s M!r$!*$r th$ a%th!r ,*$s (a'5 $a(3+$s a'; cas$ st%;$s t! s%33!rt hs

ar,%($'ts ' ths 3a3$r Ths r$s$arch st%;5 ++ h$+3 -%rth$r r$s$arch 65 $(3rca+

r$s$arch$rs# (ar)$t$rs a'; aca;$(ca's

K6>52# Bra';',# r$,!'a+ 6ra';s# 6%s'$ss# (ar)$ts# 'at!'a+ 6ra';s

1D!ct!ra+ Sch!+ar ?Bharathar U'*$rst5@# Asssta't Pr!-$ss!r# D$3art($'t !- Ma'a,$($'t St%;$s# Chrst

C!++$,$ !- E','$$r', & T$ch'!+!,5# P%;%ch$rr52Dr$ct!r ?Ma'a,$($'t St%;$s@# D$3art($'t !- Ma'a,$($'t St%;$s# A;h3arasa)th E','$$r',C!++$,$# M$+(ar%*ath%r


34/62

CREATING AND DEVELOPING CUSTOMER LOYALTY TO DIFFUSE

THE UNEXPECTED BUSINESS RISKS IN

ORDER TO DO BETTER BUSINESS

Dr AM Sa))th*$+1

A*#+.+

Ac%r', a'; (a'ta'', c!'s%($rs 6$c!($s a h$rc%+$a' tas) -!r th$ (ar)$t$rs

Th$ (ar)$t$rs t'$ss th$ c!'t'%!%s (!*$($'ts !- c!'s%($rs acr!ss ;--$r$'t

6ra';s A+6$t# th$ (ar)$t$rs s3$'; 6++!'s t! $'tc$# '-+%$'c$ a'; (!t*at$

c!'s%($rs t! sta5# th$ r$s%+ts ar$ '!t *$r5 $'c!%ra,', Th$ c!'sta't (!*$($'t !-

c!'s%($rs acr!ss th$ 6ra';s (a)$s th$ (ar)$t$rs *%+'$ra6+$ a'; (a)$s th$ 6%s'$ss

*!+at+$ a'; rs)5 I' !r;$r t! r$;%c$ th$ %'$3$ct$; rs)s# th$ (ar)$t$rs '$$; t!

;$'t-5 c$rta' strat$,$s ' !r;$r t! h!+; th$ c%st!($rs "$'c$# th$ 3a3$r a(s at

;sc%ss', th$ ;--$r$'t c!'c$3t%a+ ;($'s!'s !- c%st!($r +!5a+t5 ' !r;$r t! cr$at$

a't$c$;$'t t! ach$*$ c%st!($r +!5a+t5 ' !r;$r t! ;--%s$ th$ $3$ct$; a';

%'$3$ct$; 6%s'$ss rs)s -!r ;!', 6$tt$r 6%s'$ss

K6> 52# C%st!($r L!5a+t5# B%s'$ss rs)s# R$+at!'sh3 Mar)$t',# C%st!($r

N$$; M!;$+# C%st!($r Va+%$I'*!+*$($'t M!;$+# R$+at!'sh3 C!'t'%%( M!;$+

1Ass!cat$ Pr!-$ss!r !- Mar)$t', a'; Asssta't D$a' -!r Aca;$(c A--ars# SUR U'*$rst5 C!++$,$?A--+at$; t! B!'; U'*$rst5# A%stra+a@ SUR# S%+ta'at$ !- O(a'


35/62

ESSENTIALS OF SUSTAINABLE BUSINESS PRACTICES AND ISSUES

IN SUSTAINABLE BUSINESS DEVELOPMENT

SC S*a S%';ara( A'%sha1 & Dr R N$$+a($,a(2

A*#+.+

B%s'$ss$s )$$' t! 3r!-t -r!( th$ tra'st!' t! s%sta'a6+$ ;$*$+!3($'t !-t$' ha*$ a

+!',$r t($h!r!' a'; a 6r!a;$r s$t !- ,!a+s tha' tra;t!'a+ c!(3a'$s T53ca++5

th$5 ar$ ;ssats-$; th th$ stat%s %! a'; a't t! !3$rat$ ' a s!ca++5 r$s3!'s6+$

(a''$r# as $++ as 3r!t$ct th$ $'*r!'($'t Th$5 *a+%$ th$ $++6$', !-

$(3+!5$$s# s!c$t5# c%+t%r$ a'; -%t%r$ ,$'$rat!'s .h+st th$5 ca''!t a--!r; t!

,'!r$ sh!rtt$r( cash -+!# th$r ;$-'t!' !- s%cc$ss s (!r$ s!3hstcat$; a';

+!',t$r(

Ths 3a3$r s ;$s,'$; t! 3r!*;$ th$ ($a's -!r c!(3a'$s t! 3r!s3$r ;%r', th$ -rst

;$ca;$ !- th$ 21st c$'t%r5 Th$ c%rr$'t -!c%s !' $'*r!'($'t# $(3!$r($'t#

$;%cat!'# $'!5($'t a'; $thcs s '!t +)$+5 t! 6$ a 3ass', -a; P$!3+$ ar$ -'a++5

a)', %3 t! th$ '$$; -!r !r,a'at!'s that 3r!t$ct th$ $'*r!'($'t a'; !%r s!ca+

$++6$',

K6> 52#: I't$r'a+ C!'sst$'c5# Et$r'a+ Cr$;6+t5 Gr$$' C$rt-cat!'# & Ec!

$--c$'c5

1

PhD Sch!+ar# Asst Pr!-$ss!r# D$3art($'t !- B%s'$ss A;('strat!'# V"NSN C!++$,$# Vr%;h%'a,ar2E($rt%s Pr!-$ss!r >AICTE# D$3art($'t !- Ma'a,$($'t St%;$s# V"NSN C!++$,$# Vr%;h%'a,ar


36/62

KNOWLEDGE MANAGEMENT FOR

E-BUSINESS PERFORMANCE

S S%6ra(a'a(1 & N R Sara*a'a'2

A*#+.+

I'tr!;%ct!' > Ma'5 c!(3a'$s %s$ (!;$+s !- )'!+$;,$ Ma'a,$($'t that s%t th$

';%stra+ $3!ch > Tra'st!' -r!( I'cr$($'ta+ t! Ra;ca+ Cha',$ > Var!%s 3has$s

Fr!( I'-!r(at!' 3r!c$ss', t! )'!+$;,$ cr$at!' )$5 M5ths a6!%t )'!+$;,$

Ma'a,$($'t t! EB%s'$ss > R$c!'c+', /'!+$;,$ Ma'a,$($'t a'; EB%s'$ss

Strat$,5 > Para;,( sh-t ' 6%s'$ss strat$,5 C!'c+%s!'

1

Asssta't Pr!-$ss!r# Prst Sch!!+ !- B%s'$ss# Prst U'*$rst5# Tha'a*%r2Asssta't Pr!-$ss!r# Prst Sch!!+ !- B%s'$ss# Prst U'*$rst5# Tha'a*%r


37/62

THE EFFECTIVE BUSINESS PRACTICES AND STRATEGIES FOR

SUSTAINABLE DEVELOPMENT IN THE PRESENT SENARIO

T V$ha*a')

A*#+.+

I' ths 3a3$r 'tr!;%ct!' t! s%sta'a6+$ ;$*$+!3($'t ++ h$+3 5!% t! ,a' a %c)

!*$r*$ !- hat s%sta'a6+$ ;$*$+!3($'t s a'; h5 t s (3!rta't a'; $ )'!

s!($ s(3+$ 3ractc$s a'; strat$,$s -!r th$ s%sta'a6+$ ;$*$+!3($'t#Sustainable

development is development that meets the needs of the present without

compromising the ability of future generations to meet their own needs!S%sta'a6+$

;$*$+!3($'t s a -+%; c!'c$3t that ++ c!'t'%$ t! $*!+*$ !*$r t($ S%sta'a6+$

;$*$+!3($'t -!c%s$s !' (3r!*', th$ %a+t5 !- +-$ -!r a++ !- th$ Earths ct$'s

th!%t 'cr$as', th$ %s$ !- 'at%ra+ r$s!%rc$s 6$5!'; th$ ca3act5 !- th$

$'*r!'($'t t! s%33+5 th$( ';$-'t$+5At th$ 6$,''', !- ths c$'t%r5# c!(3a'5

strat$,$s $r$ ;r$ct$; 3r(ar+5 t!ar;s $ar'', th$ (a(%( r$t%r' -!r

shar$h!+;$rs a'; '*$st!rs S%sta'a6+$ ;$*$+!3($'t !-t$' +!!)s s%ch (a!r as3$cts

!- ;$*$+!3($'t# 'c+%;', s!c!+!,ca+# $c!+!,ca+ a'; $c!'!(c KS%sta'a6+$

;$*$+!3($'t s ;$*$+!3($'t that ($$ts th$ '$$;s !- th$ 3r$s$'t th!%t

c!(3r!(s', th$ a6+t5 !- -%t%r$ ,$'$rat!'s t! ($$t th$r !' '$$;s It c!'ta's

th' t t! )$5 c!'c$3ts

1 th$ c!'c$3t !- '$$;s# ' 3artc%+ar th$ $ss$'ta+ '$$;s !- th$ !r+;s 3!!r# t!

hch !*$rr;', 3r!rt5 sh!%+; 6$ ,*$'J

2 a'; th$ ;$a !- +(tat!'s (3!s$; 65 th$ stat$ !- t$ch'!+!,5 a'; s!ca+

!r,a'at!' !' th$ $'*r!'($'ts a6+t5 t! ($$t 3r$s$'t a'; -%t%r$ '$$;sK


38/62

SUSTAINABLE BUSINESS DEVELOPMENT

R S%ra'ara5a'a'1& R Srra( /%(ar2

A*#+.+

S%sta'a6+$ ;$*$+!3($'t -!r 6%s'$ss as a;!3t', 6%s'$ss strat$,$s a'; act*t$s

that ($$t th$ '$$;s !- th$ $'t$r3rs$ a'; ts sta)$h!+;$rs t!;a5 h+$ 3r!t$ct',#

s%sta'',# a'; $'ha'c', th$ h%(a' a'; 'at%ra+ r$s!%rc$s that ++ 6$ '$$;$; ' th$

-%t%r$ Th$ ,r$$' 6%s'$ss# hch s (!r$ c!((!'# -!c%s$s !' !3$rat!'s a';

3r!;%cts that ('($ ;a(a,$ t! th$ $'*r!'($'t P$!3+$ h! r%' $th$r

s%sta'a6+$ !r ,r$$' 6%s'$ss$s ar$ r$-$rr$; t! as $c!$'tr$3r$'$%rs L)$ a'

a*a+a'ch$# th$ a;!3t!' !- $'*r!'($'ta+ a'; s!ca+ crt$ra ' 3%rchas', ;$cs!'s

++ ;ra(atca++5 cha',$ th$ +a';sca3$ Ec!$'tr$3r$'$%rs (%st 3r!*;$ th$

tra;t!'a+ *a+%$s !- 3rc$# %a+t5# c!'*$'$'c$ a'; a*a+a6+t5 Th$ Gr$$' S$a+

C$rt-cat!' Mar) W th$ 6+%$ ,+!6$ th th$ ,r$$' ch$c) W ass%r$s c!'s%($rs that

3r!;%cts 6$ar', th$ S$a+ ($$t str',$'t $'*r!'($'ta+ sta';ar;s Gr$$'

Pr!c%r$($'t P%rchas', -!r a S%sta'a6+$ F%t%r$ A ,r!', '%(6$r !- 6%s'$ss$s

a'; ,!*$r'($'t a,$'c$s ar$ ;sc!*$r', that th$ 3!$r !- th$r 3%rs$ ca' acc$+$rat$

th$ a*a+a6+t5 !- ,r$$'$r# c+$a'$r 3r!;%cts B5 s3$c-5', ('(%( r$c5c+$;

c!'t$'t# (3r!*$; $'$r,5 $--c$'c5# !r r$;%c$; t!ct5 ' th$r t$';$r

s3$c-cat!'s# ;$(a'; -r!( th$s$ 6%5$rs s 6$,''', t! ;ra(atca++5 'cr$as$ th$

s%33+5 a'; %a+t5 !- a 6r!a; ra',$ !- $'*r!'($'ta++5 s%3$r!r 3r!;%cts Th$

c!'c$3t !- s%sta'a6+$ ;$*$+!3($'t 3r!*;$s ;r$ct!' as $ !r) t! ;$*$+!3

s!+%t!'s t! !%r $c!'!(c# $'*r!'($'ta+# a'; s!ca+ 3r!6+$(s .'; t%r6'$s#

s(a++sca+$ c!,$'$rat!' %'ts# a'; (a'%-act%r', t$ch'!+!,$s that 'c!r3!rat$

r$c5c+$; (at$ra+s ar$ $a(3+$s

1Asst Pr!-$ss!r# Prst sch!!+ !- B%s'$ss# PRIST U'*$rst5# Tha'a*%r2Asst Pr!-$ss!r# Prst sch!!+ !- B%s'$ss# PRIST U'*$rst5# Tha'a*%r


39/62

"EXPERIENTIAL RETAILING A CONTEMPORARY APPROACH IN

CUSTOMER ENGAGEMENT AND RETENTION

Dr M S$'th+1& S S$+*a6as)ar2

A*#+.+

Th$ ,+!6a+ $c!'!(c crss has a--$ct$; th$ I';a' (ar)$t t! a c!'s;$ra6+$ $t$'t

Th$ a;*$rs$ $--$cts !- $c!'!(c s+!;!' ha*$ %st ha; a' !--ca+ $'tr5 't! th$

tra$ct!r5 !- I';a' r$ta+', hch s $*;$'t -r!( r$c$'t tr$';s N$s !- I';a'

r$ta+$rs 3%tt', !-- $3a's!' 3+a's# 3r%'', th$r h$a;c!%'t# r$*s', strat$,5# !r

;$+a5', 3+a's !- a t$%3 th a -!r$,' 3art'$r has 6$c!($ a+(!st a ;a+5 t$( '

th$ 6%s'$ss h$a;+'$s Th$s$ ar$ 3r!(3t$; 65 s+;', c%st!($r '%(6$rs# -a++',

sa+$s hch $*$' a--$ct$; /sh!r$ B5a'# th$ /', !- I';a' R$ta+ t! s+! ;!'hs $3a's!' 3+a's

D%r', s%ch ;--c%+t t($s# th$ r$ta+$rs ar$ ' s$arch !- s%r**a+ strat$,$s hch

c!%+; h$+3 th$( !--s$t th$ har(-%+ $--$cts !- a;*$rs$ (ar)$t c!';t!'s

U'-!rt%'at$+5# th$ s%cc$ss-%+ strat$,$s !- th$ 3ast ar$ ' '! a5 h$+3-%+ ' ths

st%at!' "$'c$# t s t($ -!r th$ r$ta+$rs t! ;$'t-5 a strat$,5 hch s ca3a6+$ !-

;$+*$r', th$ r$s%+ts at +$ss c!st Th$ a%th!rs 3r$scr6$ E3$r$'ta+ R$ta+', as a

*a6+$ c!'t$(3!rar5 r$ta+', strat$,5 hch ca' attract -!!t-a++s ' ,!!; '%(6$rs

a'; c!'*$rt th$( 't! sa+$s $*$' h$' th$ ';%str5 s 6+$$;', th $r!;', 3r!-ts

a'; (!%'t', +!ss$s Ths 3a3$r 3r$s$'ts a c!'s!+;at$; a33r!ach hch th$ r$ta+$rsca' a;a3t t! $',a,$ c%st!($rs a'; r$ta' th$( t! a +ar,$r $t$'t

1Ass!cat$ Pr!-$ss!r# A+a,a33a I'stt%t$ !- Ma'a,$($'t# A+a,a33a U'*$rst5# /ara)%;2Asst Pr!-$ss!r# "a335 Va++$5 B%s'$ss Sch!!+# C!(6at!r$


40/62

KNOWLEDGE MANAGEMENT

A WAY TO BUSINESS EXCELLENCE

SRaa+a)sh(

1

A*#+.+

R$c$'t tra'st!'s -r!( th$ ';%stra+ t! )'!+$;,$ $c!'!(5 s%,,$st a' (($;at$

a'; h!+$sa+$ r$tra'', sc$'ar! s! that (a'5 !r,a'at!'s ca' r$(a' at th$

c%tt', $;,$ !- t$ch'!+!,5 Th$ ;5'a(cs !- th$ !6 (ar)$t s cr$at', a cha++$',$

-!r (a'5 !r,a'at!'s ' r$cr%t', a'; r$ta'', th$r c!r$ sta-- I' -act# (a'5

c!(3a'$s ar$ ' -$ar !- +!s', crtca+ 6%s'$ss )'!+$;,$ h$' th$r $(3+!5$$s

+$a*$ Ths 3a3$r tr$s t! ,*$ th$ ;$a !- (3+$($'t', th$ c!'c$3t !- )'!+$;,$

(a'a,$($'t ' th$ !r,a'at!' hch a'ts t! ,a' th$ c!(3$tt*$ a;*a'ta,$ '

!r;$r t! ($$t th$ $($r,', '$$;s Ths a+s! sh!s th$ a5 65 hch 6%s'$ss

$c$++$'c$ ca' 6$ atta'$; thr!%,h (a'a,', th$ )'!+$;,$ !- th$ $(3+!5$$s as

h%(a' 6$',s ar$ c!'s;$r$; t! 6$ th$ ,r$at$st ass$t ' th$ !r,a'at!' S!($ r$a+

t($ $a(3+$s !- s%cc$ss-%+ c!(3a'$s that s hch (3+$($'t', /M ' th$r

!r)3+ac$ s a+s! ;sc%ss$;

1G%$st Fac%+t5# D$3art($'t !- I't$r'at!'a+ B%s'$ss Sch!!+ !- Ma'a,$($'t# P!';ch$rr5

80


41/62

CONTEMPORARY CULTURAL PRACTICES TO COMBAT STRESS IN

ORGANI(ATIONS

G Latha1& Dr N Pa'cha'atha(2

A*#+.+

G+!6a+at!' has cr$at$; t!%,h c!(3$tt!' a(!', 6%s'$ss !r,a'at!'s I' !r;$r

t! s%r**$ a'; s%cc$$; ' th$ c!(3$tt*$ st%at!'# !r,a'at!'s '$$; t! th') !-

''!*at*$ a5s I' ths sc$'ar!# "%(a' R$s!%rc$ Ma'a,$($'t has ,a'$;

s,'-ca'c$ !*$r th$ 3ast -$ ;$ca;$s As -ar as 6%s'$ss s c!'c$r'$;# cha',$s ta)$

3+ac$ ' th$ $t$r'a+ as $++ as 't$r'a+ $'*r!'($'t I' !r;$r t! acc%st!( t! th$

cha',$s ta)', 3+ac$ ' th$ c!r3!rat$ !r+;# !r,a'at!'s '$$; t! -ra($# r$;$s,'

a'; str$',th$' strat$,$s that h$+3 th$( atta' th$ c!(3$tt*$ a;*a'ta,$Or,a'at!'a+ c%+t%r$ s !'$ s%ch strat$,5 a'; s! c!(3a'$s -!c%s !' 6%+;', a

h$a+th5 c%+t%r$ C%+t%ra+ '-+%$'c$s ha*$ a str!', 6$ar', !' th$ charact$r a';

3$rs!'a !- a' !r,a'at!' C%+t%r$ has ts !' '-+%$'c$ !' th$ str$ss $3$r$'c$;

at !r)3+ac$ Th$ '-+%$'c$rs !- str$ss +)$ -$$;6ac)# !3$' a'; t! a5

c!((%'cat!'# car$$r c!'c$r'# !r) $'*r!'($'t a'; 't$r3$rs!'a+ r$+at!'s at

!r) 3+ac$ ar$ th$ (3!rta't ;$t$r('a'ts !- !r) c%+t%r$ Eth$r $(3+!5$$ -r$';+5

c%+t%r$ !r a c+$ar %';$rsta';', !- $st', c%+t%r$ h$+3s t! r$;%c$ str$ss '

!r,a'at!'s Th$ $,ht (3!rta't *a+%$s r$+$*a't t! !r,a'at!'a+ c%+t%r$ ar$

O3$''$ss# C!'-r!'tat!'# Tr%st# A%th$'tct5# Pr!act!'# A%t!'!(5# C!++a6!rat!'a'; E3$r($'tat!' t$r($; as OCTAPACE c%+t%r$ Th$ 3a3$r a(s t! ;$'t-5 th$

$t$'t t! hch th$s$ *a+%$s $st ' !r,a'at!'s# $s3$ca++5# s!-tar$ c!(3a'$s

It a+s! a(s t! $3+!r$ th$ r$+at!'sh3 6$t$$' c%+t%r$ a'; str$ss

1L$ct%r$r ?SS@# D$3t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst52Pr!-$ss!r & "$a;# D$3t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst5

81


42/62

THE PERFORMANCE OF INFORMATION TECHNOLOGY

INDUSTRY IN TAMIL NADU

Er E Bhas)ara'1

A*#+.+

Ta(+ Na;%# tra;t!'a++5# !'$ !- th$ (!st ';%stra+s$; stat$s !- I';a# r$3r$s$'ts

11 !- I';as GDP# 19 !- I';as E3!rts has a +!', tra;t!' !- sc$'t-c a';

t$ch'!+!,ca+ ''!*at!' hch s th$ -rst Stat$ ' I';a t! a''!%'c$ a' IT P!+c5 '

th$ 5$ar 177 t'$ss$; tr$($';!%s 3r!,r$ss ' I'-!r(at!' T$ch'!+!,5 Th$

*s!' !- ICT I';%str5 ' Ta(+ Na;% s Ta(+ Na;% sha++ 6$ th$ ICT "%6 !- S!%th

Asa 65 cr$at', a )'!+$;,$ ;r*$' $c!s5st$(# +$*$ra,', $'tr$3r$'$%rsh3 a';

3r!(!t', s!ca++5 'c+%s*$ ,r!th t! ach$*$ a 29 3r!;%ct!' shar$ !- th$ I';a'

ICT ';%str5 "!$*$r# th$r$ s '$$; -!r th$ st%;5 !' th$ 3$r-!r(a'c$ !- S!-tar$

I';%str5 -!r th$ 6$'$-t !- I';%str$s a'; P!+c5 (a)$rs a-t$r th$ (3+$($'tat!' !-

IT P!+c5 200 a'; IT Act# 200=

Th$ !6$ct*$s ar$ ?1@ t! st%;5 th$ Ph5sca+ a'; F'a'ca+ P$r-!r(a'c$ !-

I'-!r(at!' T$ch'!+!,5 I';%str5 ' Ta(+ Na;% -!r th$ 3$r!; 177


43/62

GLOBAL WARMING: REACTIONS BY

THE AUTOMOTIVE SECTOR IN INDIA

B /a+;!ss1

A*#+.+

I' th$ 6$,''', !- th$ 20th c$'t%r5 $ atch$; th$ 6!r' !- th$ s$ra+ 3r!;%ct!'

a'; th$ -ast ;$*$+!3($'t !- th$ a%t!(!6+$ ';%str5 Th$ '$ c$'t%r5 s a6!%t t!

6$,'# th$ a(!%'t !- cars a*a+a6+$ 'cr$as$s $*$r5 ;a5# a'; !%r cha++$',$ s t! !--$r

t$ch'!+!,5 ass!cat$; t! +-$ %a+t5 Th$ t($ ' hch $ %s$; t! ast$ (at$ra+s

s !*$r N$ a+t$r'at*$s !r$'tat$; t! $c!+!,ca+ c!'c$r' ha*$ t! 6$ 'c+%;$; ' th$

a%t!(!6+$ 3r!;%ct!' S!($ c!'c$3ts ha*$ 6$$' r$th!%,ht a'; ;sc%ss$; R$c5c+$;

a'; r$%s$; c!(3!'$'ts# $+$ctr!'c cars# s(art cars ar$ s!($ !- th$ '$ tr$';s that

ha*$ 6$$' s$$)$; 65 th$ 3r!;%c$rs Ths 3a3$r s ;$a+s h! th$ I';a' a%t!(!6+$

';%str5 -ac$ th$ cha++$',$ a'; 'tr!;%c', a+t$r'at*$ a5s t! 6$ a s%cc$ss-%+

(a'%-act%r$r !- th$ -$+;

1L$ct%r$rC%(Las!' O--c$r# Dr$ct!rat$ !- Dsta'c$ E;%cat!'# A''a(a+a U'*$rst5

8


44/62

GREEN FASHION AND ECO-FRIENDLY FABRICS

Mrs S S!(5a1& Dr A Raa(!ha'2

A*#+.+

Th$ Fa6rc ';%str5 s th$ 6!!(', s$ct!r ' I';a Da5 65 ;a5 # (!r$ $c!+!,ca+

ss%$s ar$ !st+', th$ t$t+$ 3r!;%ct!' ' I';a T!;a5s c%st!($r s 'cr$as',+5

6$c!($ h$a+th c!'sc!%s M!r$ '-!r($; 6%5$rs ar$ +!!)', -!r s5(6!+s !- $c!

-r$';+'$ss !r at +$ast -!r '-!r(at!' !' th$ c!'t$'ts !- th$ (at$ra+s %s$; '

,ar($'t 3r!;%ct!'# -!r th$s$ +a5 c+!s$r t! th$ s)'# a--$ct', th$ 6!;5 B$s;$s#

c!(-!rt a'; $as$ !- (a't$'a'c$ ar$ $($r,', (att$rs !- (3!rta'c$ Ec!-r$';+5

s%sta'a6+$,r$$' -a6rcs ar$ (!st+5 (a'%-act%r$; ' I';a Ec!-r$';+5 -a6rcs

s%ch as !r,a'c c!tt!' a'; s+)# Ba(6!! -a6rc# s!5 )'ts# !*$'s $tc# a'; a++ ;5',

!' th$s$ -a6rcs ar$ %s$; 65 *$,$ta6+$s !r 'at%ra+ ;5$s +)$ 6a'a'a -6$r# 3$ar+ -6$r#

(+) -6$r# a+!$ *$ra -6$r -a6rcs $tc## ar$ (a'%-act%r$; !'+5 ' I';a Th$ 'at%ra+

c!+!%rs ar$ atta'$; !'+5 %s', ;5$s $tract$; -r!( 3+a'ts# h$r6s a'; 'at%ra+

('$ra+s Acc!r;', t! th$ $st(at$s !- C!tt!' C!r3!rat!' !- I';a# M%(6a 1819

+a)h 6a+$s !- !r,a'c c!tt!' s 3r!;%c$; ' I';a a'; %s$; -!r (a)', t$t+$

3r!;%cts. Ths 3a3$r r$*$a+s a6!%t th$ !r,a'c c!tt!'# $c!-r$';+5 -6$rs # 'at%ra+

;5$s %s$; t! (a)$ !%r c+!th', th$ 6$st

1L$ct%r$r?SS@# D$3t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst52Pr!-$ss!r# D$3t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst5

88


45/62

EDUCATION FOR IMPROVING OF WORK LIFE

BALANCE TO WOMEN EMPLOYEES

D Sa)th*$+1& Dr : :a5a)rsh'a'2

A*#+.+

.!r) L-$ Ba+a'c$ ?.LB@ s '!t a '$ c!'c$3t Th$ cha',$ ' th$ 3att$r' !- !r)

a'; th$ c!'c$3t !- th$ !r)3+ac$ a-t$r th$ ';%stra+ r$*!+%t!' ' th$ s$c!'; ha+- !-

th$ 1th c$'t%r5 ,a*$ a '$ ;($'s!' t! th$ c!'c$3t !- .LB As t($ 3r!,r$ss$;#

'%c+$ar -a(+$s 'cr$as$; A +at$r cha',$ as th$ -a;', aa5 !- th$ K;$a+ h!($K

' hch th$ $ar'', ($(6$rs s3!%s$ t!!) car$ !- th$ h!($ .th (3r!*$;

$;%cat!' a'; $(3+!5($'t !33!rt%'t$s t!;a5# (!st h!($s ar$ !'$s ' hch 6!th

3ar$'ts !r)# 6$ca%s$ !- '$c$sst5 a'; th$ ;$sr$ t! a%,($'t 'c!($s

1L$ct%r$r# D$3t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst52R$a;$r# D$3t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst5

89


46/62

MAPPING BUSINESS PRACTICES IN THE

AUTOMOBILE INDUSTRY

Dr M Pr'c$ Ma'c)a(&C M$$ra

A*#+.+

B%s'$ss 3ractc$s ' I';a ar$ %';$r,!', (ass*$ tra's-!r(at!' Th$ c!((!'

(a' t!;a5 s $3$ct', s!($th', (!r$ -r!( h%,$ 6%s'$ss h!%s$s Th$ c!((!'

(a' s '!t ++', t! c!(3r!(s$ !' %a+t5 a'; 3r!(3t s$r*c$s B%s'$ss ' I';a

s 3ractc$; acc!r;', t! 3%6+c ;$(a'; I' a (ar)$t h$r$ th$ 6asc 3r!;%ct s

s(+ar# t s %+t(at$+5 th$ a6+t5 t! %';$rsta'; th$ c%st!($rs '$$; c!(3+$t$+5 a';

str%ct%r$ *a+%$a;;s that h!+;s th$ )$5 It s th ths th!%,ht ' ('; that

;$*$+!3$rs tr5 t! ''!*at$ c!'sta't+5# 6as$; !' c!'sta't 't$ract!' th th$c%st!($r B%s'$ss ' I';a s 3ractc$; !' th$s$ +'$sJ ' !r;$r t! s%cc$$; !--$r '!t

!'+5 th$ 6$st 3!ss6+$ s$r*c$ 6%t a+s! *a+%$a;;$; -$at%r$s a'; 6$'$-ts

I';a s a ;$*$+!3', c!%'tr5 th a' $($r,', a%t!(!6+$ s$ct!r that ,r$ ra3;+5

!*$r th$ 3ast -$ 5$ars It has 6$c!($ E+$*$'th +ar,$st 3ass$',$r car 3r!;%c$r

I';a s th$ +ar,$st ;$(!crac5 ' th$ !r+; R$c$'t+5 I';a' G!*$r'($'t a+s! ca($

%3 th th$r A%t! P!+c5 a'; th$ *s!' !- ths 3!+c5 s T! $sta6+sh a ,+!6a++5

c!(3$tt*$ a%t!(!t*$ ';%str5 ' I';a a'; t! ;!%6+$ ts c!'tr6%t!' t! th$

$c!'!(5 65 2010 Th$ I';a' a%t!(!t*$ ';%str5 has a+r$a;5 atta'$; a t%r'!*$r

!- Rs1# =9#000 cr!r$ ?


47/62

G+!6a+ car (a)$rs s%ch as G$'$ra+ M!t!rs ?GM@# F!r; M!t!r C!(3a'5# Fat

A%t!(!6+$s# a'; T!5!ta M!t!r Sa+$s ar$ (a)', h%,$ s%(s !- '*$st($'t a';

3art'$r', c!(3a'$s ' I';a# th$ !r+;s s$c!'; -ast$st ,r!', a%t!(!6+$

(ar)$t# as c!'s%($rs ' th$r h!($ (ar)$ts t,ht$' 3%rchas$s a-t$r th$ cr$;t crss

G+!6a+ +%%r5 car(a)$rs +a%'ch$; '$ (!;$+s# th c!(3a'$s +)$ M$rc$;$sI';a# hch $h6t$; as (a'5 as t$+*$ ;--$r$'t car (!;$+s at th$ 10th A%t! E3!

h$+; at N$ D$+h ' :a'%ar5 2010 BM. I';a# hch s '! th$ c!%'tr5s +ar,$st

s$++', +%%r5 3ass$',$r car(a)$r# +a%'ch$; thr$$ '$ car (!;$+s at th$ $3! Th$

+%%r5 car (a)$r# Ast!' Mart' La,!';a Lt;# s -r(', 3+a's t! $'t$r I';a L%%r5

6)$ (a)$rs ar$ a+s! attract$; t! $'t$r I';a "ar+$5Da*;s!' 3+a's t! +a%'ch ts

ra',$ !- (!t!rc5c+$s ' A3r+ 2010# a'; D%cat s $3a';', ts 3r$s$'c$ acr!ss th$

c!%'tr5 Er'st & Y!%', has -!r$cast th$ 3ass$',$r car (ar)$t ' I';a t! ,r! 65 12

3$r c$'t a''%a++5 !*$r th$ '$t -*$ 5$ars -r!( th$ 3r$s$'t -,%r$ !- 17 (++!'

%'ts t! r$ach


48/62

SUSTAINABLE BUSINESS DEVELOPMENT

L$$6ath!(as DrAAA'a'th

) A*#+.+

Th$ .!r+; C!((ss!' !' E'*r!'($'t a'; D$*$+!3($'t ?th$ Br%';t+a'; C!((ss!'@# '

ts r$3!rt KO%r C!((!' F%t%r$K ?O-!r; O-!r; U'*$rst5 Pr$ss# 17@# ;$-'$s

s%sta'a6+$ ;$*$+!3($'t

KS%sta'a6+$ ;$*$+!3($'t s ;$*$+!3($'t that ($$ts th$ '$$;s !- th$ 3r$s$'t th!%t

c!(3r!(s', th$ a6+t5 !- -%t%r$ ,$'$rat!'s t! ($$t th$r !' '$$;s It c!'ta's th' t

t! )$5 c!'c$3ts

1 Th$ c!'c$3t !- '$$;s# ' 3artc%+ar th$ $ss$'ta+ '$$;s !- th$ !r+;s 3!!r# t!

hch !*$rr;', 3r!rt5 sh!%+; 6$ ,*$'J

2 A'; th$ ;$a !- +(tat!'s (3!s$; 65 th$ stat$ !- t$ch'!+!,5 a'; s!ca+

!r,a'at!' !' th$ $'*r!'($'ts a6+t5 t! ($$t 3r$s$'t a'; -%t%r$ '$$;sK

Th$ 3r!-$ss!' !- (a'a,$($'t s 'cr$as',+5 't$r$st$; ' s%sta'a6+$ ;$*$+!3($'t

as t!;a5s !r,a'at!'s c!'-r!'t th$ r$a+t$s !- (a'a,', +(t$; r$s!%rc$s# (a'5 !- hch

$r$ 3r$*!%s+5 c!'s;$r$; t! 6$ %'+(t$; ' sc!3$ F!r $a(3+$# s%sta'a6+$ ;$*$+!3($'t

as th$ (a' t!3c !- th$ 'at!'a+ Or,a'at!' D$*$+!3($'t N$t!r)s 200< c!'-$r$'c$

S%sta'a6+$ ;$*$+!3($'t !-t$' +!!)s at thr$$ (a!r as3$cts !- ;$*$+!3($'t# 'c+%;',

s!c!+!,ca+# $c!+!,ca+ a'; $c!'!(c

8


49/62

BRAND POSITIONING STRATEGIES FOR INDIAN MARKET

: V;h5a :aahar

A*#+.+

Ths st%;5 s%((ar$s th$ ss%$s hch '*!+*$; ' 6ra';', ' th$ 3r$s$'t sc$'ar! N! a

;a5s '! !'$ ca' as) ' th$ sh!3s %st 3r!;%ct 'a($# ;$-'t$+5 th th$ 6ra'; 'a($ Th$s$

6ra';s ha*$ 6$c!($ 3art !- !%r ;a+5 +-$ D$*$+!3', a' $--$ct*$ 6ra'; s '!t a' $as5 tas)

t! th$ c!r3!rat$ !r+; $s3$ca++5 6ra'; (a'a,$rs Th$5 ar$ t!;a5 -ac', th$ '%($r!%s

cha++$',$s ' cr$at', a '$ a'; $--$ct*$ 6ra';',

L$ct%r$r#Ma'a,$($'t',#DDE# A''a(a+a U'*$rst5

87


50/62

EXPLORING HUMAN RESOURCE MANAGEMENT PRACTICES IN

NONPROFIT SPORT ORGANI(ATIONS

Y E;th :!5 AAr!$)ara ANS!+a5a33a' /Ch$h5a'

A*#+.+

C!'t$(3!rar5 6%s'$ss cha++$',$s a'; ,+!6a+at!' 3r$ss%r$s ha*$ ha; a s,'-ca't

(3act !' th$ h%(a' r$s!%rc$ (a'a,$($'t ?"RM@ 3ractc$s !- (a'5 !r,a'at!'s .h+st

th$ a;!3t!' !- (!r$ s!3hstcat$;# c!(3+$ a'; strat$,c (a'a,$($'t s5st$(s s $++

;!c%($'t$; ' th$ ,$'$ra+ "R +t$rat%r$# !r,a'at!'s that !3$rat$ th 6!th 3a; a';

*!+%'t$$r h%(a' r$s!%rc$s ha*$ 6$$' *rt%a++5 ,'!r$; 65 sch!+ars I' ths 3a3$r $ r$3!rt !'

a st%;5 !' th$ a;!3t!' !- "RM 3ractc$s 65 stat$ s3!rt !r,a'at!'s ' N$ S!%th .a+$s#

A%stra+a O%r r$s%+ts ';cat$ that ;$s3t$ 3r$ss%r$s t! 6$c!($ (!r$ strat$,c ' th$r 3$!3+$(a'a,$($'t# !'+5 a ('!rt5 !- th$s$ s3!rt !r,a'at!'s has -!r(a+ "RM s5st$(s .$ a+s!

-!%'; ;--$r$'c$s 6$t$$' th$ "RM 3ractc$s %s$; th 3a; $(3+!5$$s a'; *!+%'t$$rs

3artc%+ar+5 ' !r,a'at!'s th -!r(a+ "R 3!+c$s R$s$arch a'; 3ractca+ (3+cat!'s -!r

"RM ' s3!rt !r,a'at!'s ar$ ;sc%ss$; as $++ as -%t%r$ cha++$',$s

K6> 52# s3!rt !r,a'at!'sJ *!+%'t$$rsJ h%(a' r$s!%rc$ (a'a,$($'t

Fac%+t5 M$(6$r ' Ma'a,$($'t St%;$s# Bharath;asa' U'*$rst5 Fac%+t5 M$(6$r ' Ma'a,$($'t St%;$s# Bharath;asa' U'*$rst5L$ct%r$r#D$3art($'t !- B%s'$ss A;('# A''a(a+a U'*$rst5L$ct%r$r#D$3art($'t !- B%s'$ss A;('# A''a(a+a U'*$rst5

90


51/62

VALUE OF TRAINING AND DEVELOPMENT IN DIFFERENT SECTORS

S:a5a'th DrS/Na,araa'

A*#+.+

Tra'', s a +$ar'', 3r!c$ss that '*!+*$s th$ ac%st!' !- )'!+$;,$# shar3$'',

!- s)++s# c!'c$3ts# r%+$s# !r cha',', !- attt%;$s a'; 6$ha*!%rs t! $'ha'c$ th$ 3$r-!r(a'c$

!- $(3+!5$$s

Th$ "R -%'ct!'', s cha',', th t($ a'; th ths cha',$# th$ r$+at!'sh3

6$t$$' th$ tra'', -%'ct!' a'; !th$r (a'a,$($'t act*t5 s a+s! cha',', Th$ tra'',a'; ;$*$+!3($'t act*t$s ar$ '! $%a++5 (3!rta't th that !- !th$r "R -%'ct!'s G!'$

ar$ th$ ;a5s# h$' tra'', as c!'s;$r$; t! 6$ -%t+$# ast$ !- t($# r$s!%rc$s# a'; (!'$5

N! a ;a5s# tra'', s a' '*$st($'t 6$ca%s$ th$ ;$3art($'ts s%ch as# (ar)$t', & sa+$s#

"R# 3r!;%ct!'# -'a'c$# $tc ;$3$';s !' tra'', -!r ts s%r**a+ Tra'', act%a++5 3r!*;$s

th$ !33!rt%'t5 t! ras$ th$ 3r!-+$ ;$*$+!3($'t act*t$s ' th$ !r,a'at!'

T! 'cr$as$ th$ c!((t($'t +$*$+ !- $(3+!5$$s a'; ,r!th ' %a+t5 (!*$($'t

?c!'c$3ts !- "RM@# s$'!r (a'a,$($'t t$a( s '! 'cr$as', th$ r!+$ !- tra'', S%chc!'c$3ts !- "RM r$%r$ car$-%+ 3+a''', as $++ as ,r$at$r $(3hass !' $(3+!5$$

;$*$+!3($'t a'; +!', t$r( $;%cat!' M!st+5 $(3+!5$$s ar$ $;%cat$; 65 'h!%s$ tra'',

a'; -$ s3$c-c s)++ !r$'t$; tra'', ar$ a+s! ta)', 3+ac$ Tra'', s '! th$ (3!rta't

t!!+ !- "%(a' R$s!%rc$ Ma'a,$($'t t! c!'tr!+ th$ attrt!' rat$ 6$ca%s$ t h$+3s '

(!t*at', $(3+!5$$s# ach$*', th$r 3r!-$ss!'a+ a'; 3$rs!'a+ ,!a+s# 'cr$as', th$ +$*$+ !-

!6 sats-act!'# $tc

Ths 3a3$r a(s t! ,*$ th$ 3r$s$'t sc$'ar! !- tra'', ' ;--$r$'t s$ct!rs s%ch as3har(ac$%tca+# h!s3ta+t5 a'; BPO

D$3art($'t !- B%s'$ss A;('# A''a(a+a U'*$rst5

L$ct%r$r ?SS@ D$3art($'t !- B%s'$ss A;('# A''a(a+a U'*$rst5

91


52/62

PARTICIPATIVE MANAGEMENT IN CONTEMPORARY INDUSTRIES

MsSS%66%+a)sh( DrS/Na,araa'

A*#+.+

A (!st s$r!%s cha++$',$ -ac$; 65 ';%str5 t!;a5 s -';', t$ch'%$s t! (3r!*$ th$$--$ct*$'$ss !- !r,a'at!'s a'; 6$c!($ (!r$ c!(3$tt*$# 3artc%+ar+5 ' r$+at!' t!I(3r!*', 3r!;%ct*t5 ha*$6$c!($ th$ c+ar!' ca++ thr!%,h!%t th$ c!%'tr5 E'ha'c',!r,a'at!'a+ $--$ct*$'$ss s c%rr$'t+5 th$ !*$rr;', (ss!' !- (a'5 c!(3a'$s O'$ !-th$ r$c!(($';at!'s that ha*$ 6$$' !--$r$; -!r (3r!*', !r,a'at!'a+ $--$ct*$'$ss s t!$'c!%ra,$ $t$'s*$ $(3+!5$$ 3artc3at!'

C!'s%+ta'ts# ';%stra+ !r,a'sat!'a+ 3s5ch!+!,sts# (a'a,$rs a'; $$c%t*$s# 6$+$*$ thatth$ *ast (a!rt5 !- $(3+!5$$s sh t! 6$c!($ act*$+5 '*!+*$; ' th$r !r)J th$5 r$c)!'th$r a6+t5# )'!+$;,$ a'; $3$rts$ t! ass%($ ,r$at$r r$s3!'s6+t5 ' th$ !r)3+ac$ a';ca' (a)$ s!($ s,'-ca't c!'tr6%t!' t! th$r !r,a'at!'s Th$5 a+s! s$$) t! -%+-+ (a'5!- th$r 3s5ch!+!,ca+ '$$;s thr!%,h th$r !r)J a'; that 3artc3at*$ (a'a,$($'tst(%+at$s $(3+!5$$ 3ass!' a'; ++','$ss t! carr5 !%t ;$cs!'s ' hch th$5 ha*$ 6$$''*!+*$; Acc!r;',+5# $'c!%ra,', $(3+!5$$ 3artc3at!' sats-$s $(3+!5$$ ''$r '$$;sa'; s$r*$s as a (!t*at', *$hc+$ r$s%+t', ' ,r$at$r 3r!;%ct*t5 a'; $--$ct*$'$ss -!r th$!r,a'at!'I' ths 3a3$r r$s$arch$r a;;r$ss t! ss%$s# -rst t! ;$'t-5 hat $t$'t 3artc3at*$(a'a,$($'t 3racts$; ' ';%str$s a'; s$c!'; h! t ca' 6$ $--$ct*$+5 6$ (3+$($'t$;

Th$ st%;5 c!'c+%;$s that 3artc3at*$ (a'a,$($'t s (!r$ tha' a ++','$ss t! shar$'-+%$'c$ -!r(a+ 3att$r's !- 3artc3at!' '$$; t! 6$ tr%+5 (3+$($'t$; h$r$ $(3+!5$$sha*$ a r,ht t! c!'tr6%t$ !' a++ +$*$+s !- ;$cs!'(a)',

L$ct%r$r D$3art($'t !- B%s'$ss A;('# A''a(a+a U'*$rst5

L$ct%r$r ?SS@ D$3art($'t !- B%s'$ss A;('# A''a(a+a U'*$rst5

92


53/62

CHALLENGES AND OPPORTUNITIES OF NEW ENTREPRENEURS

GTa(haras DrNPa'cha'atha(

A*#+.+

E'tr$3r$'$%rsh3 '*!+*$s cr$at*t5 that s c!'sst$'t th th$ h$a+th5 $;,$ r$%r$; t!

cha',$ th$ 6ass !- c!(3$tt!' D%$ t! th$ ra3; ';%stra+at!' a'; %r6a'at!' has

cr$at$; a '%(6$r !- !6 3r!s3$ct%s a+!', th th$ c!'c$3t !- $'tr$3r$'$%rsh3 ;$*$+!3($'t

I' th$ ,+!6a+at!' !r+;# th$ '$ $'tr$3r$'$%rs -ac$; +!t !- cha++$',$s ' th$r 6%s'$ss$s

Th$ I';a' sc$'ar! -!r $'tr$3r$'$%rs ha*$ ,!t ,!!; 3!t$'ta+ - (a'a,$; s$+5# ca' t%r'

't! a 3r!-ta6+$ *$'t%r$s Th$ 3r$s$'t 3a3$r ;$a+s th th$ cha++$',$s a'; !33!rt%'t$s !-

'$ $'tr$3r$'$%rs It h,h+,hts th$ a5 -!r s%sta'a6+$ ;$*$+!3($'t -!r 6$tt$r 3r!s3$cts

Ths 3a3$r ++ ;$-'t$+5 6$ h$+3-%+ -!r th$ '$ $'tr$3r$'$%rs t! ;$*$+!3 th$ ;--$r$'t s)++s

r$%r$; -!r s%cc$ss-%+ $'tr$3r$'$%rsh3 ;$*$+!3($'t

K6> 52# E'tr$3r$'$%rsh3# $'tr$3r$'$%rs# cha++$',$s# !33!rt%'t$s

L$ct%r$r# D$3art($'t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst5

Pr!-$ss!r a'; "$a;# D$3art($'t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst5

9


54/62

RIN V# TIDE: COMPARATIVE ADVERTISING TO ITS EXTREME

B /arth)$5a' Dr N Pa'cha'atha(

A*#+.+

F!r t$+$*s!' *$$rs# t as har; t! (ss th$ '! '-a(!%s"inc!(($rca+# hch as

%'+$ash$; !' I';a' t$+$*s!' scr$$'s +ast (!'th P$rha3s 6!(6ar;($'t !%+; 6$ a 6$tt$r

!r; th$ h,h*!+ta,$ TVC as s%33!rt$; 65 a ($;a 3+a' that 'c+%;$; 3r($t($ s+!ts

acr!ss a++ (a!r GECs a'; '$s cha''$+s# ' a' $--!rt t! ;$+*$r (a(%( (3act !*$r th$

+!', $$)$'; Pr!ct$r & Ga(6+$ I';a has c$rta'+5 '!t ,!', t! st 6ac) !*$r r*a+ FMCG

(a)$r "';%sta' U'+$*$r Lt;s TV s3!ts !3$'+5 sa5', that P&Gs '$ (;t$r ;$t$r,$'t

#ideNat%ra+s s '-$r!r t! "ULs +!$r3rc$ 6ra';"inTh$ c!(($rca+# +a%'ch$; !' 2=

F$6r%ar5# c+a(s that #ide;$+*$rs 6$tt$r ht$'$ss tha' #ideNat%ra+s at a' a--!r;a6+$ 3rc$

L$ct%r$r# D$3art($'t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst5

Pr!-$ss!r a'; "$a;# D$3art($'t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst5

98


55/62

TRENDS IN TRAINING

DrGU;a5as%r5a'# V/a+as$+*a'#

A*#+.+

KU'+$ss $ +$ar' -r!( th$ 3ast# $ ar$ c!';$('$; t! r$3$at tK A+6$rt E'st$' As a

"%(a' R$s!%rc$ a'; Tra'', Br!)$r# I a( ' th$ 3r*+$,$; 3!st!' !- 6$', ' t!%ch th

a ;$ ra',$ !- "%(a' R$s!%rc$ 3ractc$s ' *ar!%s !r,a'at!'s A s$ 3$rs!' s ca3a6+$

!- r$-+$ct', !' hat s c%rr$'t+5 ha33$'', a'; th%s +)$+5 t! ha33$' ' th$ '$ar -%t%r$

S$$', th',s c!(', 3%ts %s ' a 3!st!' ' hch $ ca' !r) !%t h! $ ca' 6$st 6$

%s$-%+ a'; sats-$; ' that -%t%r$ Strat$,c# ''!*at*$ a'; ta+$'t$; 3$!3+$ ++ 6$ th$ !'$s

h! ++ 6$st +$*$ra,$ !-- tr$';s Tr$';s a+a5s ha*$ th$ s$$;s !- c!%'t$r tr$';s th' .$

a't $--$ct*$ ;$t$r,$'ts# 6%t $ a+s! $'!5 h!($(a;$ s!a3s -r!( cra-t sh!3s Th%s h+$

6$', aar$ !- a'5 tr$';# $ ;! '!t s+a*sh+5 ha*$ t! -!++! t O'c$ $ )'! hat s

ha33$'',# $ st++ '$$; t! th') thr!%,h hat s 6$st -!r %s .hat ha33$'s ' tra'', s

'-+%$'c$; 65 hat s ha33$'', ' 6%s'$ss# ,!*$r'($'t a'; $;%cat!' B%s'$ss s

6$c!(', ,+!6a+ A' !%tc!($ s that ';*;%a+ $'t$r3rs$s ha*$ t! 6$ 't$r'at!'a++5

c!(3$tt*$ M$r,$rs# ac%st!'s# a'; c+!s%r$s a6!%'; G!*$r'($'ts ar$ ha*', ;--c%+t5

r$c!'c+', th$ sh!rtt$r( '$$;s !- *!t$rs a'; +!',t$r( '$$;s !- c!%'tr$s as $++ as th$!r+; .th th$ !r+; 6$c!(', (!r$ c!(3+$ a'; 3$r-!r(a'c$ ;r*$'# th$ *a+%$ !- th$

c!(3$t$'t ';*;%a+ s ,!', t! 6$c!($ $*$' (!r$ (3!rta't .$ ' th$ ta+$'t ;$*$+!3($'t

6%s'$ss ha*$ ,r$at !33!rt%'t$s# as $++ as h$,ht$'$; r$s3!'s6+t5

Pr!-$ss!r # D$3art($'t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst5

R$s$arch sch!+ar# D$3art($'t !- B%s'$ss A;('strat!'# A''a(a+a U'*$rst

99


56/62

STRATEGIC LEADERSHIP IN VIBRANT BUSINESS ENVIRONMENT

Pa%+ :!s$3h

A*#+.+

Environment of a business means the external forces influencing the

business decisions. They can be forces of economic, social, political and

technological factors. These factors are outside the control of the business.

The business can do little to change them. A ra3;+5 cha',', !r+; a'; '$

t$ch'!+!,5 has cr$at$; a s!c$t5 cra*', -!r s3$$; a'; act!' L$a;$rs -ac$ 'cr$;6+$

3r$ss%r$s t! ;$+*$r (($;at$ r$s%+ts# t! ;! (!r$ th +$ss# a'; t! (a'a,$ a' $*$r

'cr$as', 3$rs!'a+ !r)+!a; Th$ 3ac$ a'; %r,$'c5 !- ;a+5 ;$(a';s ca' (a)$ t ;--c%+t t!

s$$ (!r$ tha' a st$3 ah$a; 't! th$ -%t%r$ B%t ' a !r+; !- cha',', c!';t!'s a';

3r!rt$s# +$a;$rs a'; ';*;%a+ c!'tr6%t!rs a+)$ (%st 6$ a6+$ t! +!!) 6$5!'; th$ K'!K

a'; ta)$ a (!r$ strat$,c +$a;$rsh3 a33r!ach t! th$r !r) Strategic leadership is

nothing more than the ability to anticipate, prepare, and get positioned for

the future. It is the ability to mobilize and focus resources and energy on

things that make a difference and will position you for success in the future.

It is the courage to think deeply about what you want to do. Applied

strategic leadership is about creativity, intuition, and planning to help you

reach your destiny. Strategic people think and act before they have to,

before they are forced to take up a defensive or reactive position. The main

strategy usually employed in a strat$,c style of +$a;$rsh3 is to motivate

workers to take the initiative to improve their productive input into the

company. Strategy involves thinking and planning. L$a;$rsh3inspires others

to take the appropriate action. Strat$,c+$a;$rsh3is a management model that

trains and encourages employees to best prepare the company for the

future. Strat$,cleaders are always looking ahead and analyzing the present

in terms of preparation for what may be ahead for the business. Awareness

is a big part of a strat$,c+$a;$rsh3style, but it must be followed up with well

thought out action. Strat$,cleaders are adaptable and growth-oriented. They

take responsibility for getting things done by training employees to think

and act more effectively to achieve the best result possible for the company

9=


57/62

R$s$arch Sch!+ar#A''a(a+a%'*$rst5

WORKING CAPITAL MANAGEMENT TECHNIQUES USED BY SMALL SCALE

INDUSTRIES: SEWING THREADING MILLS IN INDIA

M@ B3/+;0

A*#+.+

Th$ s(a++ sca+$ ';%str$s ,*$s (3!rta'c$ ' %t+at!' !- -'a'ca+ r$s!%rc$s a'; !r)',

ca3ta+ (a'a,$($'t t$ch'%$s It ($$t (a'5 cha++$',$s ' ths tas) Basca++5 s(a++ sca+$

';%str$s ' I';a -ac$ (a'5 3ractca+ ;--c%+t$s Ths artc+$ s%((ar$; th$ !r)',

ca3ta+ (a'a,$($'t t$ch'%$ %s$; 65 s(a++ sca+$ ';%str$s# $s3$ca++5 s$', thr$a;',

(++s ' I';a a'; tactcs -!++!$; 65 th$( t! -ac$ th$ cha++$',$s

L$ct%r$r#Ma'a,$($'t',#DDE# A''a(a+a U'*$rst5

9


58/62

THERE ARE NO TRAFFIC JAMS ALONG THE EXTRA MILE

AN EVER GREEN BUSINESS BASIC

BV:a5a'th

A*#+.+

Ec$++$'t c%st!($r s$r*c$ s th$ a6+t5 !- a' !r,a'at!' t! c!'sta't+5 a'; c!'sst$'t+5

$c$$; th$ c%st!($rs $3$ctat!'s

G!!; c%st!($r s$r*c$ (a5 '!t 6$ as '!tc$a6+$ as th$ 6a; B%t -!r th$ c!(3a'$s that ;! t

r,ht# ,!!; s$r*c$ has ts r$ar;s G!!; c%st!($r s$r*c$ s th$ +-$6+!!; !- a'5 6%s'$ss A

(ar)$t$r ca' !--$r 3r!(!t!'s a'; s+ash 3rc$s t! 6r', ' as (a'5 '$ c%st!($rs as h$

a'ts# 6%t %'+$ss h$ ca' ,$t s!($ !- th!s$ c%st!($rs t! c!($ 6ac)# h 6%s'$ss !'t 6$

3r!-ta6+$ -!r +!', Th$ $ss$'c$ !- ,!!; c%st!($r s$r*c$ s -!r(', a r$+at!'sh3 th

c%st!($rs > a r$+at!'sh3 that that ';*;%a+ c%st!($r -$$+s that h$ !%+; +)$ t! 3%rs%$

"! ;!$s a ,!!; (ar)$t$r ,! a6!%t -!r(', s%ch a r$+at!'sh3 B5 r$($(6$r', th$ !'$

tr%$ s$cr$t !- ,!!; c%st!($r s$r*c$ a'; act', acc!r;',+5J Y/ 5011 *6 9/2462 *> 5;+

>/ 2, 3+ 5;+ >/ #>

L$ct%r$r#PRIST Sch!!+ !- B%s'$ss# Ch$''a

9


59/62

EXPLORING CONTEMPORARY ISSUES HR PRACTICES

N@63?+ 09>1?#;0,

A*#+.+

Ma'a,$($'t s (!r$ art tha' sc$'c$ Ma'a,', s !r)', th a'; thr!%,h !th$r 3$!3+$t! acc!(3+sh th$ !6$ct*$s !- 6!th th$ !r,a'at!'s a'; ts ($(6$rs

Ma'a,$($'t c!'ssts !-

th$ rat!'a+ ass$ss($'t !- a st%at!' a'; th$ s5st$(atc s$+$ct!' !- ,!a+s a';3%r3!s$s ?hat s t! 6$ ;!'$@

th$ s5st$(atc ;$*$+!3($'t !- strat$,$s t! ach$*$ th$s$ ,!a+sJ

th$ (arsha++', !- th$ r$%r$; r$s!%rc$sJ

th$ rat!'a+ ;$s,'# !r,a'at!'# ;r$ct!'# a'; c!'tr!+ !- th$ act*t$s r$%r$; t!

atta' th$ s$+$ct$; 3%r3!s$sJ a'; -'a++5#

th$ (!t*at', a'; r$ar;', !- 3$!3+$ t! ;! th$ !r)

D0


60/62

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cd-ugc national seminar on exploring contemporary business basics

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