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Presentation from Session 2/3 Social Media Trainings by Julia Clay and Kristina Rhoades at the Center for Social Entrepreneurship at Brenau University. Don't forget there are embedded hyperlinks to most of the mentioned sites!TRANSCRIPT
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INTRODUCTION TO SOCIAL MEDIA . 2
Brenau UniversitySchool of Business and Mass
CommunicationPresenters: Julia Clay & Kristina Rhoades
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A Message From…
• Click Daly• Gear Up For Giving: The Click Daly Show on
Social Media for Non-Profits
• Matt Damon• Matt Damon on America’s Giving Challenge
• Coca-Cola
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Coke’s “Fans First” Approach in Social CommunitiesMichael DonnellyGroup Director, Worldwide Interactive Marketing
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and today, I’d say…
our home page isn’t just coke.com, it is
google.com and
hyves.nl and
twitter.com and
youtube.com and
facebook.com and
studiVZ.net
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And they are producing GREAT Content - for the LOVE of THEIR Brand
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Sometimes we ask for it…
6
• Where have you had a Coke lately?
“It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)]
“Les Grand Montets near Mont Blanc French Alps 3275m”
“NEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS”
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120 Photos of Your Next Coke…
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Session . 1 Homework
• What organizations/ individuals did you choose to follow?
• What did you learn about your organization or social media from listening?
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Terminology
• “@” Mentions• Do not begin a post with the @ symbol unless
you only want it to be seen by shared followers• Now for use on Facebook AND Twitter
• “#” Hashtags• Group Chats• Collecting Ideas• Sharing Experiences
• DM: Direct Message
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Re-Tweeting/ Re-Posting
• Direct Quotes• RT @name “quote”
• Paraphrase• [Posting] via name
• ALWAYS give credit where credit is due. • If it was not your idea, let your followers know
whose it was!
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140 Character Limit• http://bit.ly/• 140it.com• Abbreviate!!
• Were any of the abbreviations shocking to you?
• Are there other abbreviations that were not on the handout?
• Does your organization have agreed upon abbreviations?
• Your Turn… • Practice with your Mission
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Posting
• Post at a comfortable rate• Average: 4.22/ Day• Optimal to attract followers: 22/ Day
• Most messages are sent on T, W, & TH• Most commonly Re-Tweeted/ Re-Posted
messages are: • How-To’s• Warnings• News• Freebies/ Contests
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Post for the Re-Post relevant to your organization (ACS)
• How-To’s• How to perform a self breast exam in honor of
Breast Cancer Awareness Week [link]
• News• How the new Healthcare Laws are going to
affect Americans receiving chemotherapy via @CNN [link]
• Warnings• New research links plastic water bottles to
increased risk of cancer [link]
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Posting
• Relevant• Interesting• Valuable • Not what you get, but what you can
offer
• Consistent• Conversational• Content NOT Commercial
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Posting (Continued)
• Mostly not about your Organization (product, service, etc.), but how you can help your followers
• Newell Rubbermaid
• As often as possible link back to your own website
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1. Toddlers have a limited vocabulary 2. Toddlers have the attention span of
flies 3. Toddlers like toys4. Toddlers have favorite characters5. Toddlers naturally embody a
transparency radar
Top 10 List for Better Communication with Toddlers… I mean Tweeters
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Toddler/ Twitter Communication(Continued)
6. Toddlers learn best from hands-on experiences
7. Toddlers can benefit from the right equipment
8. Toddlers like Kung Fu Panda and Tom & Jerry
9. Toddlers can learn a lot from their peers
10. Toddlers rely on consistency
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• Increase Awareness• Recruit Volunteers• Live Tweet/ Post from an Event• Fundraise• Check out Charity Water and/ or One• Tipjoy.com• Causes App on Facebook
Ideas for SM Implementation
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Creating Your Social Media Plan
• Listen First• Session 1 Homework Should Help Here
• Set Clear Goals • Session 2 Homework Should Help Here
• Integrate ALL Channels• SM platforms are just ONE piece of your
marketing puzzle!
• Assign Posters and ID them in their posts if using a common page
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• Search (Let’s Dig A Bit Deeper)• See “The Social Media Guide”
Handout
• Read• Trending Topics
Daily Activities Revisited
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New Daily Tasks
• Reply• @ Messages• Direct Messages
• Reach Out through Postings• Repost Follower Comments
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Homework
• Identify:• Key Audience Members• Key Marketing Goals• Key Staff Posters
• Post at least 1 posting per day/ per platform
• Think of creative posting strategies• Consider: News, Warnings, How-To’s
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THANK YOU!!!
• Any questions?• Follow us on Twitter:• @brenaucse
• Fan us on Facebook:• Center for Social Entrepreneurship at Brenau
University
• See you at Session 3