ce tool-uri de comunicare poti utiliza pentru a-ti creste vizibilitatea?

LOW COST COMMUNICATIONS TOOL

PARTENERII INTALNIRILOR DE NETWORKING

GAAL HAIRPLAY

enTourage Communications

WHAT IS PR?


PR

IS ABOUT

REPUTATION

PERCEPTION


WHO NEEDS PR?enTourage Communications

WHO NEEDS PR?

EVERYBODY


SOME THINGS YOU NEED TO KNOW/TO DO BEFORE STARTING A PR CAMPAIGN

Know your mission

Make sure you get the basic structure right. Know what you are going to do

Get the right team at the top

A strong purpose and a sense of ethics give the company a solid foundation

No matter how big you are, details count – phones, meetings..

Listen to your customers and act on what you hear


HOW CAN I MAKE AN EFFICIENT PR CAMPAIGN?



RESEARCH

WWWBooks

Focus GroupsInterviewsTestings

Etc.



RESEARCH

WWWBooks


Etc.

PLANNINGSituation

ObjectivesAudienceStrategyTactics

Timing&budget



RESEARCH

WWWBooks


Etc.

PLANNINGSituation


Timing&budget

IMPLEMENTMessage

DeliveringAdjustments



RESEARCH

WWWBooks


Etc.

PLANNINGSituation


Timing&budget

IMPLEMENTMessage

DeliveringAdjustments

EVALUATEMeasure impact

Deliverability

ROI


WHAT CHANNELS CAN I USE?

PR Clasic Press Release

Dedicated articlesPress conferences

PR product

Social mediaFacebook; TwitterLinkedIn; Youtube

Trilulilu

1.

2.

3.

4.

E-mail marketing1. Creating database2. Sending newsletter

Partnership


PR CLASSIC

Press Release

Dedicated articles

Press conferences

PR product

TIPS: Anticipate the needs of journalists Read the news Visit editorial offices Create news to communicate


Facebook, Twitter, LinkedIn, Youtube, Blog, Trilulilu

SOCIAL MEDIA

TIPS: Optimize the pages with relevant info (about, description) Do not post every day about your product Make contest Ask! Meet with fans for engagement TEST


E-MAIL MARKETING

TIPS: DO NOT spam Create your own database (e-book, contest, meetings, clients)

TEST subjects, content, evaluate and change if necessary


PARTNERSHIPS

TIPS: Find relevant collaboratorsOrganize meetings to know themPropose a win-win situation (barter)


7 PR TIPS YOU CAN LEARN FROM LADY GAGA

1. Start with a good

product, a product

that customers

would actually pay

for and there’s no

telling where you can

go.



2. Stand out from the

competition Lady

Gaga is not afraid to

shock and stir

controversy, that is

always

newsworthy fuel for

PR.


3. Have a message

and speak it boldly -

Know what you, your

brand, and your

product stand for,

and shout it from the

mountaintops.



4. Give up control -

Lady Gaga allows

everyone to post her

music all over the

Internet without

asserting her

copyright.



5. Make your own

news

Don’t rely on

traditional media

gatekeepers and

producers to publish

content about you.



6. Reach new

audiences through

partnerships Lady

Gaga willingly shares

the limelight with the

likes of Tony Bennett,

Elton John, Cher, and

Beyonce.



7. Persevere - Don’t

get discouraged if at

first you don’t see

results from your PR

efforts. The seeds

you plant now,

especially in social

media, will bear fruit

eventually, and for

many years to

come.

THIS GIVES YOU HEADACHES?


VA MULTUMESC!

Dorina Ene

Manager enTourage Communications

[email protected]


ce tool-uri de comunicare poti utiliza pentru a-ti creste vizibilitatea?

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