The contents

1- Introduction: CEA

2- Adopting a Functional Organizational Structure

3- Creation of Value: Porter’s value chain model

4- Utilizing “competitor intelligence”

5- Conclusion

Introduction

-Capital Empowerment Agency is an employment agency

-We offer our services to all, especially graduated students

-Financing our project

high-quality perfor

mance

word-of-mouth testi

monials

raise number

of custom

ers

Canals (2010) Sathe (2009)Reid (2007) Parker (2009)

Functional organizational structure

+Adopting this structure:

-Allow employees with similar expertise to work together

-Common professional interests support good internal relations

Creation of value

Sekhar (2010)

Porter’s value chain model(Sekhar, 2010, p.128)

Creating value to our services =

Gaining a competitive advantage

Utilizing “competitor intelligence”

-What is “competitor intelligence”?

-Why utilizing “competitor intelligence”?

Types of competitors

Existing direct competitors New Entrants Indirect

competitors

Finne and Sivonen (2009)Kressel and Lento (2007)

Conclusion

-Reasons to choose services provided by CEA

-Main mission of CEA

-Targeting university graduates

-A commitment to Corporate Social Responsibility

ReferencesCanals, J. (2010). Building Respected Companies: Rethinking Business Leadership and the Purpose of the Firm [e-book]. London: Cambridge University Press. Available through: Cambridge Books Online, <www.ebooks.cambridge.org.ezproxy.liv.ac.uk > [Retrieved 5 March 2012]

Finne, S. and Sivonen, H. (2009). The retail value chain: how to gain competitive advantage through efficient consumer response (ECR) strategies [e-book]. London: Kogan Page. Available through: Cambridge Books Online, <www.ebooks.cambridge.org.ezproxy.liv.ac.uk > [Retrieved 12 March 2012]

Kressel, H. and Lento, T. (2007). Competing for the Future [e-book]. London: Cambridge University Press. Available through: Cambridge Books Online, <www.ebooks.cambridge.org.ezproxy.liv.ac.uk > [Retrieved 12 March 2012]

Parker, S. (2009). The Economics of Self-Employment and Entrepreneurship [e-book]. Durham: Cambridge University Press. Available through: Cambridge Books Online, <www.ebooks.cambridge.org.ezproxy.liv.ac.uk > [Retrieved 7 March 2012]

References Pt. 2

Reid, G. (2007). The foundations of small business enterprise: an entrepreneurial analysis of small firm inception and growth [e-book]. London: Routledge. Available through: Cambridge Books Online, <www.ebooks.cambridge.org.ezproxy.liv.ac.uk >[Retrieved 28 February 2012]

Sathe, V. (2009). Corporate Entrepreneurship: Top Managers and New Business Creation [e-book]. Durham: Cambridge University Press. Available through: Cambridge Books Online, <www.ebooks.cambridge.org.ezproxy.liv.ac.uk > [Retrieved 6 March 2012]

Sekhar ,G. (2010). Business Policy and Strategic Management [e-book]. India: I. K. Publishing. Available through: Cambridge Books Online, <www.ebooks.cambridge.org.ezproxy.liv.ac.uk> [Retrieved 5 March 2012]