PRESENTED BY:- Rakesh Soni

INTRODUCTION

Ceasefire Industries Limited manufactures and distributes security products to residential and industrial sectors. The company offers video door phones, automated security systems, and CCTV systems. The company also offers powder based, carbon dioxide, and ceiling mounted fire extinguishers.

HISTORY

• When Ceasefire first launched its range of domestic fire extinguishers a few decades ago, no one in India had heard of fire protection, much less felt the need for it.

• The Ceasefire extinguisher was powerful and smart. But most importantly, it was easy to use. A high visibility, high impact mass media campaign supported the product launch. A personalized, highly persuasive and informative form of direct selling backed up distribution.

• Legal Status of Firm:-Limited Liability/Corporation (Privately Held)

• Nature of Business:-Manufacturer• Number of Employees:-more than 1500 People• Turnover:-More than US$ 100 Million (or > Rs.

400 Crore Approx.)

Market Share

Ceasefire Industries Limited, is India number 1 fire protection company,

having 70% of the market share, which has presence all over India with 46

branches

PRODUCTS Fire extinguisher

Security equipment

Video door phone

Security panel

PRIORITY SERVICE

Every 15 minutes Ceasefire creates one new customer. With such rapid growth exceptional service delivery becomes critical their Sales and Service Network reaches out to 300 cities and towns across India through branches that are 100% computerized

Ceasefire has also set up a dedicated toll free Helpline.

HELPLINE # 1800-11-3473 0120 - 422 - 3473 SMS FIRE TO 53030 Email: response@ceasefire.i

Ceasefire Certified by :-• ISI • ISO • CE :- conformance mark

CLIENTS

COMPETITORS

• BRILLIANT ENGINEERING WORKS, Mumbai Maharashtra

• Falcon Safety Equipment Ltd, New Delhi - 110015, India

• Safex Fire Services Ltd, Mumbai - 400013, Maharashtra, India

CONTACT

      A-3, Ground Floor, Sec-4, Noida - 201301

    Tel.: 0120-4255 800 Fax: 0120-4255801

    Tollfree # 1800-11-3473

   0120-422-3473 (From Private Land Line, Mobile Phone) - SMS

FIRE TO 53030

    Email : response@ceasefire.in - Website : www.ceasefire.in