cebit 2014
TRANSCRIPT
New Perspectives in IT Business.
3 days, Unlimited Prospects
IT. Business. 100%.
Welcome to CeBIT India 2014
12 – 14 November 2014BIEC, Bengaluru, Indiacebit-india.com
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
CeBIT - An introduction to the brand
CeBIT is the world's largest and most international business technology and ICT trade fair that has been in existence for four decades.
CeBIT showcases global trends, products, innovations and content in todays Information Technology space.
CeBIT’s key USP is its ability to attract “Informed Buyers” who are ready to transact at the show. A further strength is the brand’s ability to attract Business IT Buyers across business sizes and sectors.
CeBIT has had a very successful background in Germany, Brazil, Turkey and Australia. Annually, the CeBIT worldwide series caters to the New Business Development, Product Launch and PR / Visibility objectives of over 6000 companies.
CeBIT Hannover in numbers (Data from 2013 edition)
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
• A first of its kind Business IT and ICT trade show with the key objectives of:• Generating sustainable growth for the industry.
• Creating a platform for generation of new national and international business opportunities.
• Driving new trends & ideas through inspiring content delivered by national and global thought leaders.
• Showcasing the future of IT Business to global and national media.
• Focus on the New IT Perspectives for the Indian market.
• A platform that provides IT Software, hardware and services solutions to various sectors and caters to new technology demands.
• Showcase of Indian IT market and rich talent pool.
• Share-economy – Sharing knowledge, resources and experiences to create new forms of collaborations.
• Around 600 exhibitors from India and Abroad combined with a footfall of 25,000 visitors.
CeBIT India
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Central theme of CeBIT India 2014The central theme for CeBIT India 2014 is “New perspectives in IT Business”. With game changing, disruptive shifts taking place in the IT Industry, the trade show and aligned conferences plus workshops will focus on the new perspectives that are driving the IT industry today. The show will generate vital content on a range of topics around key technology trends – four forces that are changing the way the world does business today – Enterprise Mobility, Social, Big Data & Cloud Computing.
CeBIT in India - Concept, Structure, Benefits to participants
CeBIT Global Conferences IndiaCeBIT brings to India the CeBIT Global Conferences (CGC) Programme. CeBIT Global Conferences India, in addition to its series of world renowned conferences, workshops and seminars, also hosts Global Thought Leaders who deliver keynote sessions on the Central Theme at CeBIT. C-Level executives worldwide ensure that they are at CeBIT to attend these sessions. In March some of the keynote speakers included Apple Co-Founder Steve Wozniak and Jimmy Wales – Founder Wikipedia. In India, CeBIT will host a similar line up of Keynote Speakers.CeBIT India will bring to life all the brand attributes of CeBIT Events worldwide. The tradeshow and conference has a clear focus on IT.BUSINESS.100%. The central theme for 2014 is “New Perspectives in IT Business”. This central theme sets the background for the keynotes from industry thought leaders. 5 such keynotes will be delivered. The CeBIT Global Conferences programme travels to India as part of our unified global brand strategy. The CGC programme will deliver content on the 4 Forces that are shaping the Business Technology Ecosphere:
Big Data Social Business Mobility Cloud
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Participation Benefits
New Business Development is at the Core of the CeBIT offering worldwide.
MSMEs, SMBs and Government trust CeBIT.
Meet buyers from every functional responsibility matrix of large organisations at CeBIT.
Thought Leadership delivered.
First in India, First in Asia. CeBIT’s debut in India is also the brand’s debut in Asia.
Business Matching Programme designed for your specific business needs.
Lead Capture and follow up made easy.
Customised marketing and operations assistance.
CeBIT creates a once in a year convergence of business technology buyers from diverse industry sectors.
CXOs, CIOs, CISOs, CMOs and related C Level buyers attend and look forward to CeBIT events worldwide.
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Exhibitor Groups
Topic Clusters: Special Displays: Conferences & Keynotes
Business Communication and Networks
ERP and Data AnalysisIT Infrastructures and Data
ServicesSecurity
IT ServicesWeb and Mobile Solutions
IT Hardware and peripherals (Enterprise Infrastructure)
E Governance Park (Public Sector)
Global Innovations Pavilion
CeBIT StartUp
CeBIT Conference focused on new market
trends
Key note speakers
Specialist Forums
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Visitor Target Group
CIOs/CTOs
• Public Sector undertaking• Government agencies, bilateral and multilateral
agencies
Government
• Networking specialists & software developers• Application developers, web tech developers & users• Academia, Technology Universities, IT students
Others
System Integrators,Service Providers,Business Partners,IT Vendors,Consultants
Channel Partners,Resellers/ Distributors,Retailers
Entrepreneurs,Small Scale Industries,Private Equity Investors,Venture Capitalists
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Visitor Target Group Specifics
Key profiles - C Level Suite of large enterprises including CIO, CISOs, CXOs, CFOs, CMOs, CEOs from BFSI, Manufacturing, Retail, Healthcare + top 15 sectors contributing to Indian GDP.
Commercial Directors + HODs for HR Admin, Production, MIS, Procurement and Purchase, Marketing and Sales.
From MSMB sectors Marketing and Sales Heads, MDs and CFOs.
Government will have a significantly large presence - State Govt IT Secretaries and Undersecretaries, E Governance Execution Teams.
500+ Journalists from end user sectors + Technology.
International Delegations from APJ, SE Asia, Sri Lanka, Bangladesh, GCC zones.
Information Technology - Developers, Analysts, Programmers.
Channel Partners and IT Services Firms - Large SIs, Consultants, IT Resellers and Vendors, AMC providers.
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
CeBIT Global Conferences & Keynote speakers
The special conferences provide a breeding ground for the specialist subjects of the future.
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Speakers at CeBIT Worldwide events:
Harper ReedCTO Obama's 2012 re-election campaign
Jimmy WalesCo-founderWikipedia
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
IT. BUSINESS. 100%. Delivered.
AwarenessPhase 1
CeBIT India Marketing Plan
EngagementPhase 2
ConversionPhase 3
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
AWARENESSPhase 1
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
PR
Awareness
Activity Target
Launch / AnnouncementMainline dailies, Important publications including Times of India, Hindu Business Line, Economic Times, Deccan Chronicle, Business World, Forbes, Fortune, etc.
Follow up Press releases Monthly
Trade MagazinesBarter advertisements, Press releases, Reports & Coverage, Interviews, Exhibitor updates, Pre-show, Post Show
Web portalsBarter banner promotions, Press releases, Reports & Coverage, Interviews, Exhibitor updates, Pre-show, Post Show
International Partnerships Press releases, Reports & Coverage, Interviews, Exhibitor updates, Pre-show, Post Show
Media Roadshows Press releases and story coverage at multi locations
Period: April – NovemberReach: 50,00,000 + Customers
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
PR - Coverage Received (Print)
Awareness
December 2013 – Announcement Story: Other National Dailies:
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
PR - Coverage Received (Online)
Awareness
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Social Media
Period: May – NovemberTarget (Subscribers, Likes and Followers): 1,00,000 Reach: 50,00,000 + Customers
Awareness
WebsiteGeneral information about the show, along with facts and figures, conference agenda, etc.
Facebook, Twitter, LinkedIn pages
Regular updates on the show, partnerships, alliances, exhibitors and
industry perspective.
CeBIT information campaign
In-mail campaign – LinkedIn, Banner ads, Google Ad-word campaign, SEO
Promotional campaignsYouTube, Google+
Google AdwordsSEO Campaigns
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Awareness
CeBIT India - Social Media Platforms
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Awareness
Media Awareness
Promotional advertisement campaigns with added options of web-banner and eMail campaigns to subscribers of magazines and dailies against the provision of booth space or Kiosks at the exhibition.
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Awareness
Media Awareness (Past Campaigns)Full page ad in Economic Times, HT Mint, Forbes and Fortune in March 2014:
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
ENGAGEMENTPhase 2
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Engagement
Visitors
1000 K
June - November
38Emailer Expected Reach Period
No of eMailersto be sentEmail Campaign
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Engagement
Road Shows
8 Tier 1June - October
eMailers to be sent
Tier 2May - September
10eMailers
to be sent
Roadshows along with iSpirit on software adoption initiative, reaching out different sectors including BFSIs, Manufacturing, Retail , Pharmaceuticals, Healthcare, Hospitality, Education and Transport & Infrastructure.
25KExpected Reach
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
• Special Attraction conceptualization
• Radio jingles
• E-mail Campaigns
• Referral campaigns
• On ground Activation – Malls, Electronic Chains, Field Activities
• Campaigns in prominent radio channels like Radio City, Red FM, Indigo
• Jingles promoting CeBIT• 3 month sustained campaign with increased
frequency• From around 15 to 40 slots a day closer to
the show
Sept – Nov
Reach: 10,00,000 customers
RADIO CAMPAIGNS
Engagement
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Engagement
Association / Government endorsements
50 Association Confirmations across:•National / Local IT associations•National / Local Buyer profile association•Pavilion options to be explored on confirmation and profiling of the members
5 Government Endorsements across:•Govt. of India and State Governments•Pavilion partnership with IT hubs across the supporting States
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
CONVERSIONPhase 3
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Conversion
• Special Attraction conceptualization
• Radio jingles
• E-mail Campaigns
• National promotions – ET, TOI, HT, Mint• South India promotions – Deccan Herald,
Hindu• Full page advertisement with highlights of
the show
Period: November
Reach: 75,00,000 customers
Newspaper & Tabloid Advertisements
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Conversion
• Special Attraction conceptualization
• Radio jingles
• E-mail Campaigns
• Hoardings• Mobile Vans• Fleet Taxi brandings• Public Transportation branding• Branding at Airport Arrival Lounge
Period: Oct – Nov
Reach: 10,00,000 customers
Outdoor Advertisements
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Conversion
• Promotional SMSs invitation to CeBIT• Special discount codes and campaigns• Targeting around 3,00,000 consumers• Multiple rounds till the show
Period: November
Reach: 3,00,000 customers
SMS Campaigns
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Conversion
• PR• Roadshows• Social Media• Networking Evenings• CIO Roundtables• eMailer/ Pre-registration campaigns
Period: November
Reach: 10,00,000 customers
Others
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
And you?Here is how you can take part
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
What possibilities do you have to participate?Exhibition and conference
Services
On-site outdoor advertising Online & print advertising Brand Visibility Enhancement
Guided Tours Community Days Match & Meet
Individual stand Group Pavilions Fair packages Business Lounge Business Meeting Area
Exhibition
Key Note speakersConferences
Specialty conferences
Special forums
Conference
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Event FlowShow dates: Nov 12 – 14, 2014
Activity
CeBIT India Launch + Networking evening
Centre Stage: Keynotes speechesShow Opening
"Four forces are changing everything" - KeynotesKeynote speeches: New Trends
CeBIT Invest — Keynotesand future Venture Focusworkshops
Inauguration of CeBIT India and key notes on theme: New Perspectives in IT Business, attended by CEOs, CIOs, VIPs, Govt Officials, Media, Key Accounts. By invitation only. Opening notes to focus on CSR and IT Business.
2 Selected Keynotes: High- profile speakers from around the world dicuss New Perspectives in Business IT, latest trends, innovations and their impact on Business and Society.
Powerful line-up of speakers, experts, consultants, Govt officials, opinion makers, evangelists &crossway— thinker, first mover / early adapter. Discussion on key note themes: Mobility, the Cloud, Big Data, Social Business and the Internet of ThingsKeynotes speeches on day 2.
StartUp innovation and accelerator programs in India —Mentor notes by key international speakers.
Nov 11 (Show Preview)
Nov 12 (Opening Day)
Nov 13 (Day 2)
Nov 14 (Day 3)
Date
New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Thank You