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Cedar Rapids
June 1- 4, 2009
Cedar RapidsIowa
Vision to ActionAn Urban Land Institute Advisory Services PanelJune 1-4, 2009
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Cedar Rapids
June 1- 4, 2009
What is the Urban Land Institute?
The Urban Land Institute (ULI) is a nonprofit research and education organization that focuses on issues of land use and real estate development.
ULI’s Mission:
To promote leadership in the responsible use of land to create and sustain thriving communities worldwide
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Cedar Rapids
June 1- 4, 2009
What is the Urban Land Institute?With 37,000 members worldwide, the heart of the ULI experience is an open exchange of ideas, networking opportunities, and the ability to work with the leaders of the land use industry.
Members include:
•Developers•Builders•Engineers•Attorneys•Planners•Market Analysts•Investors •Bankers and Financiers •Academicians•Architects •Public officials
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Cedar Rapids
June 1- 4, 2009
What We Do
• Conduct research on critical land use issues
• Provide a forum for sharing of best practices
• Write, edit, and publishes books and magazines
• Operate a comprehensive professional development and real estate education program.
• Directs outreach programs on local and international levels
• Conduct workshops, forums• Conduct Advisory Service
Panels
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Cedar Rapids
June 1- 4, 2009
Advisory Services• Conducting Panels since 1947• 15-20 panels a year• Panel provide independent, objective &
candid advice to governments, private firms and non-profits.
• Panelists are volunteers; not paid• Process
– Review background materials– Receive a sponsor presentation & tour – Conduct stakeholder interviews– Consider data, frame issues and write
recommendations– Make presentation– Produce a final report
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Cedar Rapids
June 1- 4, 2009
PanelistsPanelists
John M. Walsh, III, ChairDallas, TX
Geoff DyerCalgary, Alberta
Amanda HindmanDenver, CO
Satyendra S. HujaCharlottesville, VA
Edward StarkiePortland, OR
ULI Staff
Tom EitlerWashington DC
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Cedar Rapids
June 1- 4, 2009
Assignment• Attracting the next generation
workforce• Investing in a downtown catalyst for
housing• Uses that will drive expanded
development• Transportation relative to revitalized
downtown• Attracting people to downtown• Parking Structures• Branding Downtown and its Function• Arena, Hotel and Convention Center
future
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Cedar Rapids
June 1- 4, 2009
Great Downtowns
• Strong Sense of Identity • Employment & Economic
Center
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Cedar Rapids
June 1- 4, 2009
Great Downtowns
• Culture, History, Civic and Entertainment focus
• Pedestrian Friendly
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Cedar Rapids
June 1- 4, 2009
Great Downtowns
• Lively activities and events• Excellent and varied access
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Cedar Rapids
June 1- 4, 2009
Great Downtowns
• Variety of Housing• Great Shopping and Restaurants
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Cedar Rapids
June 1- 4, 2009
Great Downtowns
• Quality Infrastructure
• Strong Downtown Leadership
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Cedar Rapids
June 1- 4, 2009
Market Overview• Importance of downtown core in region
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Cedar Rapids
June 1- 4, 2009
Market Overview
• Move to the Suburbs• Downtown goes Auto-Centric• Beginning of Revitalization
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Cedar Rapids
June 1- 4, 2009
Market Overview
• How are we here?– The Flood– The Crash
• Some Positive Indicators– Steady Employment
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Cedar Rapids
June 1- 4, 2009
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Cedar Rapids
June 1- 4, 2009
Market Overview
• 5,000 + new households by 2013 in 20 minute drive time
• Rising Median Incomes through 2013
• Majority of Growth in Households >$50,000
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Cedar Rapids
June 1- 4, 2009
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Cedar Rapids
June 1- 4, 2009
Market Overview
• While the economy is challenging, opportunities are available for those willing and able to act.
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Cedar Rapids
June 1- 4, 2009
Redeveloping US Cellular Center
• Keep it where it is• Modernize the facility
– Lighting and Rigging– Signage– Restrooms– Modern Technology (Jumbo Tron , sound
system)– Concessions– Pre-Performance Amenity Space– Locker Rooms
• Reimage the Street Presence
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Cedar Rapids
June 1- 4, 2009
Redeveloping US Cellular Center
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Cedar Rapids
June 1- 4, 2009
Positioning the Hotel• Stabilize the Operations• Modernize the Facility to Peer group
properties• Complete refurbishment of public areas• Ensure a highly amenitized space• Provide excellent audio-visual • Prepare for transitioning hotel during
refurbishment of arena• Reimage the Street Presence
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Cedar Rapids
June 1- 4, 2009
Positioning the Hotel
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Cedar Rapids
June 1- 4, 2009
Space that Works
• Expand Conference, Meeting and Show space
• Expand into the appropriate competitive size
• Program Events to Maximize Hotel, Arena and Conference Center revenue
• Reimage the Street Presence
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Cedar Rapids
June 1- 4, 2009
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Cedar Rapids
June 1- 4, 2009
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Cedar Rapids
June 1- 4, 2009
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Cedar Rapids
June 1- 4, 2009
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Cedar Rapids
June 1- 4, 2009
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Cedar Rapids
June 1- 4, 2009
Art, Culture and Entertainment District
• Focus on Current Assets– Occupied Office Buildings– Restaurants– Theatre– Scale / Design / Architecture– Entertainment– Retail Businesses– Accessibility
• Establish a small core district
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Cedar Rapids
June 1- 4, 2009
Art, Culture and Entertainment District
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Cedar Rapids
June 1- 4, 2009
Art, Culture and Entertainment District
• 3rd Street Streetscape Improvements
• Wider sidewalks, outdoor patios, special intersection treatments, branding improvements
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Cedar Rapids
June 1- 4, 2009
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Cedar Rapids
June 1- 4, 2009
The District and Downtown
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Cedar Rapids
June 1- 4, 2009
Housing
• Maxfield Research Low Estimate– 812 Units by 2020
• Current Economy Limits Financing
• But is there pent up demand?• Lack of product limits expression
of market preference
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Cedar Rapids
June 1- 4, 2009
Housing
• 16,400 + HHs prefer urban stylesDemographic Segments That Prefer Urban Living
within a 20 minute drive from downtown
Social Security Set3%
Enterprising Professionals
22%
Metropolitans1%
Aspiring Young Families
21%Retirement
Communities6%
Old and Newcomers18%
Young and Restless8%
Inner City Tenants10%
City Dimensions8%
Metro Renters3%
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Cedar Rapids
June 1- 4, 2009
Housing
• Balance in the Downtown requires a mix of prices and unit type
Ownership House Pricing Based on Demographic Segmentswithin a 20 minute drive from downtown
194,540 13%
53,920 4%
222,718 15%
197,622 14%160,877
11%
153,310 11%
137,577 9%
139,974 10%
104,548 7%
88,687 6%
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Cedar Rapids
June 1- 4, 2009
Housing• Balance in the Downtown requires a mix
of prices and unit typeRents by Demographic Segment
$1,23010%
$34111%
$1,40811%
$9691% $870
15%
$88531%
$5619%
$661 7%
$1,0175%
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Cedar Rapids
June 1- 4, 2009
Housing
• Estimate of need from pent up demand– 200 units per year upon recovery– Estimate is based on only 6%
capture of pent up demand• Demand alone will not bring
housing without action by the City
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Cedar Rapids
June 1- 4, 2009
Rehabilitation and Adaptation
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Cedar Rapids
June 1- 4, 2009
New Housing Construction
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Cedar Rapids
June 1- 4, 2009
Mixed Use Development
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Cedar Rapids
June 1- 4, 2009
Programming• Open 24/7, requires more intensive management.• Create a management district to take care of maintenance,
landscaping, security and events.• Work with the retail management and property owners
associations to address ongoing issues and problems.• Coordinate events and marketing efforts with a theme.• Events and activities:
– Movie Theatre– Tourist Train– Performance artists, live music, retail, kiosks, food and
beverage vendors– Performance Shell– Fitness Center– Fountains and Parks– Bicycle, boat and electric cart rentals– River cruises– Fireworks after dark– Enclosed Year Round Farmers Market
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Cedar Rapids
June 1- 4, 2009
Programming
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Cedar Rapids
June 1- 4, 2009
Governing the Process
• Public Private Cooperation• Immediate Action• Rezoning to Create Exclusivity
– Grandfathered or Special Codes– Formed Based Codes
• “Can Do” Approach to “Out of the Box” Opportunities
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Cedar Rapids
June 1- 4, 2009
Questions?