Partial List of Clients:

Lifestyle Brand Challenges

The marketing of lifestyle brands is as competitve and expensive as ever. Marketing industry research confirms that today’s generation of consumers (18-34 year olds) are less responsive to traditional marketing channels. The increasing clutter of brand messages has diluted the effectiveness of ttraditional tactics; therefore, developing compelling campaigns and effectively delivering them has become all the more challenging.

Realize the Power of Nightlife

Today’s marketing challenges have forced companies to reassess their strategies and explore new channels to achieve mass brand awareness and increase return on their marketing iinvestment. Nightlife marketing represents one such channel that has yet to be fully realized and leveraged to its fullest potential. Brands that pursue this channel benefit by personally interfacing with their target audience while creating memorable experiences that cultivate brand loyalty.

Nightlife Marketing Research > US nightclubs and bars receive more than 65mm visitors annually

> 50 to 60,000 nightclubs, bars and lounges in the US

> 30% of all 18-34 year olds visit a nightclub or bar once a month

> 12% of adults attend nightclubs and bars more than once a week

> Industry sales are 14 billion per annum

Mintel Research Report - US Nightclubs Market 2002 Barnes Reports - Drinking Places and Bars Industry Reports Q1 2005

Strategic Product Placements

CEG’s product placement opportunities focus on organicallyplacing and featuring our client’s products in popular TV shows,publications and premiere events, while avoiding costly productplacement fees normally encountered with this type of marketing.

Special Event and Tour SponsorshipsSpecial Event and Tour Sponsorships

CEG is actively involved in the production and execution of, major special events, festivals and tours around the country. These unique properties are often followed by the national andinternational press and can be sponsored by brands seekingmass media attention.

Past Events (Partial List):

> 2006 Video Music Awards (VMA) - Sony Music Group’s After-party Ft. Wyclef-Jean & Shakira - DUVET NYC

> 2006 Winter Music Conference - Miami

> 2006 Global Gathering @ The Palms Reort & Casino - LV

CEG Sponsorship Tour Platform

CEG and RHG have co-developed a proprietary sponsorshipmarketing platform that leverages the combined nightlife andentertainment contacts of each agencentertainment contacts of each agency. The CEG SponsorshipTour Platform is an efficient, scalable and customizable platformthat provides brands an opportunity to introduce their productsto nightlife’s key tastemakers and trendsetters.

Produce Your Own Tour

As the executive producer of your own tour, we partner withyou to develop a program that will meet your company’sstrategic growth initiatives. By working with us, you’ll haveaccess to venues and promoters in over 450 cities, domesticand international. We can tailor a tour to target specific citiesand regions to driand regions to drive awareness of your brand and support yourlocal retail and distribution relationships.

Reaching Your Target Markets

National Coverage (Partial List):

New York City Philadelphia Houston Atlanta

Miami San Francisco Cleveland Columbus

Chicago Charlotte Los Angeles Dallas

MinneapolisMinneapolis San Diego New Jersey Portland

Cincinnati Austin Milwaukee Detroit

Seattle Washington D.C. St. Louis Ft. Lauderdale

International Coverage (Partial List):

London Paris Montreal Nassau

Stockholm Milan Mexico City Toronto

Puerto Rico Sydney Madrid Moscow

Amplify Your Brand with CEG Talent

The strength of the CEG sponsorship tour platform is anchored by our diverse roster of renowned DJs, musicians and celebrities. By combining your brand with CEG talent, you’ll achieve greater brand buzz and caché for your tour.

DJs: Celebrity Hosts: DJ AM Cast of The Sopranos DJ Skribble Cast of The Hills Crooklyn Clan Cast of Laguna Beach (DJ Riz & Sizzahandz) Cast of 8th & Ocean Boris Grace Jones Jonathan Peters Bam Margera Tommy Lee & DJ Aero Jackass & Wildboyz

CEG is stCEG is strategically positioned to introduce your brand to the emerging Latin market. We maintain a deep roster of Latin DJs and musicians in a variety of music genres.

DJs: HIP HOP: DJ Kazzanova NORE DJ Kriss Enemigo

SALSA: MERENGE: India Amarfis El Gran Combo El Prodogio

REGGAETON: BACHATA: Pitbull Andy Andy Noztra Huellas del Tiempo

**Complete talent rosters available upon request**

Fully Integrated Marketing Approach

Your tour’s marketing strategy and execution will be led by the CEG marketing team. We will employ an aggressive brandawareness strategy that combines both traditional and nontraditional marketing tactics.

Traditional Non-Traditional > Print Media > Guerilla > Radio > Viral > Television > E-Blasting

Media Relations

To ensure that your tour reaches that critical buzz, we’ll exploitevery venue and media relationship to generate publicity, advertising, and marketing to bring widespread attention, press, prestige and caché to press, prestige and caché to your brand and tour.

By leveraging our local nightclub relationships, your brand will be included in all mass media buys and guerilla marketinginitiatives. The results will generate increased exposure for yourbrand and ignite word-of-mouth among target consumers.

Contact Information:

Central Entertainment Group166 5th Avenue4th FloorNew York, NY 10010

Corporate Division - Miami

Michael E. HermosaMichael E. Hermosa786.512.8097 mobilemhermosa@cegtalent.com

Eric R. Oetjen305.450.0904 mobileeric@cegtalent.com