cei – wmf workshop innovative opportunities for wholesale market operations using ”intellectual...
TRANSCRIPT
CEI – WMF WORKSHOP
Innovative opportunities for wholesale market operations using
”Intellectual Logistic”
CROATIA AT GLANCE
Ukraine, 4-8 October 2011Zoran Krsnik, NWMC
NATIONAL WHOLESALE MARKET COMPANY CROATIA Inc. (NWMC)
Headquarter: Slavonska avenija 52 Address: 10000 ZAGREB - CROATIADirector: Zoran Krsnik, B.Sc. Lawyer Cellular phone:+ 385 98 318 815Telephones: + 385 1 2406 400 or 2406 399Fax: + 385 1 2406 399E-mail: [email protected] or [email protected] Web: www.veletrznica.mps.hr
BASIC FACTS ABOUT THE NWMC
Date of foundation: 30 January 1998Founder: Government of the RCLegal form: joint-stock companyPurpose: impl./coord./superv. of WM ProjectBasic activities: project management, consulting and marketing of fresh F&VSector of our interest: food sectorArea of activities: CEI and MediterraneanOur pattern: Mercasa
Part 1
Brief Overview of the Croatian Macroeconomic Situation
Sources: Croatian Bureau of Statistics
Croatia – key facts
Land area (5.659.400 ha)PopulationGDP per capita (60% of EU)Sea border
AGRICULTURE AT GLANCEAgricultural area (3.137.000 ha) Share in GDP:- agriculture and fisheries- food industryAgri-food products in total trade Employment in totalAverage farm sizeRural populationAgricultural output
56.594 km2
4.4 mil.10.380 EUR
5.835 km
55,5%
6.5% 3.5%9.2%7.3%
3,1 ha36.3%
0.6% of EU25
2007 2008 2009 2010 2011 forecast
GDP real growth rate in % 5,1
2,2
-6,0
-1,2
0,8
GDP per capita in EUR 9.781
10.770 10.311 10.374
Net salaryin EUR
663 709 717 722 725 (I-VIII)
Unemployment rate in % 14,8 13,2 14,9 17,6 16,7 (I-VIII)
Consumer prices - "Inflation"
2,9
6,1
2,4
1,1
2,2
Industrial production growth
4,9
1,2
-9,2
-1,4
Retail turnover growth rate in %
5,3
-0,5
-15,3
-1,8
0,9 (I-VIII)
Tourist nightsin 000
56.005 57.103 56.300 56.416 + 2,6% (I-VIII)
Tourism revenue in mil. EUR
6.752,6
7.459,4
6.379,7
6.230,0
GENERAL CHARACTERISTIC
• Good geostrategic location• Reach in natural resources as
- unpolluted fertile land - good climatic conditions - plenty of water resources• Characterized by natural and climatic diversity • Divided into 3 mayor natural an geograf. areas: - Pannonian and Peripannonian area - High – land area - Adriatic coast area with more than 1.000 islands
LAND USE 2009.
Out of the total agricultural land of 3.137.000 ha, 1.300.000 ha or ca. 42% is utilised agricultural area (UAA) out of which: •863.023 ha are arable land and gardens (66,4 %) •343.306 ha are permanent grassland (26,4 %)
• 36.659 ha are orchards (2,8 %)
• 34.380 ha are vineyards (2,6 %)
• 15.304 ha are olive groves (1,2 %)
• 7.328 ha other (0,6 %)
UTILISED AGRICULTURAL AREA by categories, 2009
66%0%
27%
3% 3% 1%
Arable land and gardens 66,4 %
Kitchen gardens 0,4%
Permanent grass land26,6%
Orchards 2,8%
Vineyards 2,6%
Olive groves 1,2%
FFV DISTRIBUTION CHANELS THROUGH PERIODS
Throughput in tons• 2001: year of ending of construction work and commencement of markets
activities
Rijeka-Matulji Split Osijek Total
• 2004: est. 14.000 35.000 10.000 59.000• 2005: est. 15.000 39.000 14.000 68.000• 2006: est. 18.000 41.000 16.000 75.000• 2007: est. 17.000 40.000 18.000 75.000• 2008: est. 16.000 43.000 15.000 74.000• 2009: est. 17.000 44.000 14.000 75.000• 2010: est. 18.000 45.000 14.000 77.000
Estimated turn over of 77.000 tonnes in 2010 means 11,8% of FFVMarket shares. Together with Zagreb WM with 100.000 to, Metkovicwith 8.000 to and Zadar with 5.000 to, total WMs’ turn over is 190.000to or 29,2 % of FFV market share.
THROUGHPUT OF FFV IN TONES
Project Achievements• WMs in OS, RI-M and ST were completed within a reasonable time• They are operating since 2001/2002• They have a stabile turn over• Grey economy in FFV market is reduced • MIS is implemented• All standards in FFV trade are improved• Locations of the WMs are very attractive• The value of WMs’ assets has rapidly increased• There is a need and potential for enlargement of WMs• There is an interest to involve other sectors on WMs• Preparations for II phase of development of WMs has started• CEI Wholesale Market Foundation is established
Part 3
NWMC PRESENT AND FUTURE ACTIVITIES
CALL FOR COOPERATION
NWMC ACHIEVEMENTS
During the WMP realisation NWMC achieve:
•Great experience in project management•Excellent contacts with stakeholders in food sector in the country and abroad (producers, wholesalers, retailers, institutions, administrations)
•Experience in international collaboration•Experience with EC Funds•Good references
NWMC FUTURE PLANS
In future NWMC will be focused on:•Project management•Facilitation of food trade•Marketing (CMO)•Work with farmers (PO’s) and wholesalers•Cross-border cooperation•Development of CEI-WMF
Thank you very much for your attention