celeb book

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mark. celeb book

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Page 1: celeb book
Page 2: celeb book
Page 3: celeb book

young women

connect,engage &

empower

passion toit is our

Page 4: celeb book

unexpected

magnetic,sassy,

fresh &

Page 5: celeb book

YOUNGWOMENAN

make it their own & make their own mark

OPPORTUNITYTOMIX ITUP,

WEGIVE

Page 6: celeb book

them to eXpress their

their infinite possibilities

inDiViDuaLity& reaLiZe

we encourage

Page 7: celeb book

1#

trend brand

onLinebeauty

Page 8: celeb book

100miLLion

magaLogsof on-trend beauty & fashion

distributed annually

Page 9: celeb book

4 #

beauty

branDtrenD

in the u.s.a. following MAC, Bobbi Brown & Benefit

Page 10: celeb book

pLans for global expansion

witheXciting

Page 11: celeb book

a community of eXceLLence

is a trend brand owned by Avon,

the world’s largest direct-selling

organization and a Fortune 300

company. A cutting-edge

beauty & fashion boutique,

mark. is constantly launching

new, must-have products

inspired by the hottest runway

looks of the season. Expertly

edited by industry insiders,

mark. is for the girl who lives

for the rush of a great find.

Page 12: celeb book

our partners

Listen to your heart. I believe we are all here to make our mark in the world in some big or small—but beautiful—way.

Make a goal and do your best to follow through with it. I had my moments of frustration, but I never wanted to quit.

I love what I do, and I love that there are people out there who love what I do. Knowing that shows me that I am on my way to achieving my goals.

When choosing a career path, you might worry if you’ll make money or if your choice will make someone else happy. If you pursue what you love and what you’re good at, eventually things will fall into place.

When mark. aligns itself with a new partner or celebrity, or adds a new beauty & fashion

expert, we search out the best breakthrough talent. Each one’s unfolding success epitomizes

our mission: to empower young women to make their mark in the world.

carlos falchi mark. guest designer

For me, there is something magical about the creative process. I never followed the rules, I actually broke them every single time. That’s just what came naturally to me.

britt bardo celebrity fashion stylist and mark. style expert

mai quynh celebrity makeup artist and mark. beauty expert

anthea king mark. makeup artist

jamie greenberg mark. makeup artist

Take a risk! It was so scary for me, and I wasn’t sure what would happen, but I am so glad I took a risk to pursue makeup artistry.

meredith kahn jewelry designer

Page 13: celeb book

buZZ

what aLL the

is about

Flip through leading fashion

magazines or browse top-rated

beauty blogs and you’ll not only

notice mark., you’ll notice us

A LOT. From our constant

stream of editorial credits to our

nationwide advertising campaigns,

the mark. presence is both

clear and compelling.

oVer 2 biLLion impressions in 2009 the go-to trenD branD for top beauty & fashion editors

Page 14: celeb book

ANICONIC PRESENCE

September 4, 2008 • $2.00

WWDTHURSDAYADVERTISEMENT

made by youcreate your ultimate combination – from 2,000 possibilities

make yours at meetmark.com

exercise your right to assemble

made by you

make yours at meetmark.com

HOOK UPS FORFACE AND LIPS

4 NEW

SPECIALEDITIONSHADESOF YOU!

FREEMASCARADETAILS INSIDE

FIND THE MOST FLATTERING MAKEUP FOR YOUR SKIN TONE

MAGALOG 4 ’09 CAMPAIGNS 8 & 9

1

2

3

4

6

i-mark CUSTOM PICK EYE SHADOW

Mix and match with this super-fine, long-wearing powder formula.new lotus (lavender)new stellar (gold)luvstruck

just pinchedINSTANT BLUSH TINT

Glides on smoothly and blends easily to provide a sheer wash of natural-looking color.berry, cheeky, nudesunny

3

scanda-lashHOOK UP MASCARA

Thickens and defines to create sexy, dra-matic lashes.blacklashbrownoutindiglowwinegloss

newgloss gorgeousSTAY ON LIP STAIN

Two steps in one quick click of the pen: This innovative lip color goes on like a high-shine gloss, then wears to a rich stain that lasts hours and hours more. Minty fragrance adds a fresh kick.

1

2

NEW

NEW

bare505-845

bella505-826

lolli

505

-830

pop505-811

5

7

6

5

4

LIMITEDEDITIONSHADES

snap to it custom color palette sold on page 22.

Model is wearing bronze pro in pro glow on face (p. 25); i-mark in so-lar, luvstruck and lotus and scanda-lash in blacklash(p. 21) on eyes; and gloss gorgeous in lolli on lips.

lusciousLIP COLOR

THAT LASTS AND LASTSNEW GLOSS GORGEOUS GOES ON AS A HIGH-SHINE GLOSS THEN WEARS TO A RICH, EVEN STAIN

From Times Square

billboards to national ad

campaigns, mark. is

omnipresent. Central to

mark. is our magalog. Part

magazine, part catalog, it’s a

monthly roundup of on-trend

beauty & fashion coupled

with expert advice and

hot how-to tips.

Online, mark. continues

to lead the industry with

our use of cutting-edge

technology. The mark.

iPhone app, the first of its

kind, features the latest

looks and styling advice

via video. It also updates

itself automatically every

season. mark. was the

first company, in any

industry, to leverage a

social networking site to

sell. For this, and for its

wild success rate, the

mark. Facebook

boutique continues to

make headlines.

Followers on TWITTER? 4,200 and counting.

FACEBOOK friends—88,000

Page 15: celeb book

MAKINGADIFFERENCE

SINCE ITS LAUNCH IN 2008, has raised more than $400,000.

Looking down at my one day,

I was inspired to call the National Dating Abuse hotline

number that’s at the end of all the m.powerment by

mark. ads. They helped me realize that I was being

emotionally abused. I’m glad I was able to help support

this service so that other girls will be able to see the bad

situations they’re in and get help.- Anonymous

Abuse is a devastating

cycle. By purchasing

m.powerment by mark.

products, young women are

able to raise awareness and

help break the cycle. 100%

of net proceeds go directly

to the cause.

1 in 5 teens

by a partnerby a partnerreports being physically abused

1 in 5 teens

reports being physically abusedin a serious relationship reports

Page 16: celeb book

sociaL beauty TM

mark. engages young women,

encouraging them to express

their individuality and to use their

creativity. They not only connect

face-to-face, but also online

screen-to-screen. The bonds

they create in their pursuit of the

latest beauty & fashion are

strong and full of possibilities.

To describe this awesome

effect, we coined the term

Social Beauty.™ The mark. Rep

experience exemplifies the power

of Social Beauty.™ By selling

mark., our Representatives earn

money, gain valuable networking

opportunities and build real-life

business skills.

the opportunity of a lifetime, the mark. experience empowers young women to make their mark in the worLD.

Page 17: celeb book