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October 2017 1 Celebrating 17 Glorious Years The Advertising Club

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October 2017

1

Celebrating 17 Glorious Years

The Advertising Club

3

Akhilesh Sabharwal Anita BoseAmit Kumar Anuj MadanAmit Duggal Anshuman GuptaAnadi Sah

Ashish Bhatnagar Farah SiddiquiAverill Sequeira Gunjan ShardaAshwin Razdan G Vivek BallabhDipika Bhasin

Himanshu Arora Manoj SinghK Srinivas Rao Mansi DattaJitin Negi Mansi BansalM A Partha Sarathy

Mausumi Kar Nandini JambholkarNakul Agarwal Nitin JainMimi Deb Navin KhemkaNamita Sethi

Nitin Singh Radhika SidhuPrashant Nandan Rajat MalakarPramod Arora Rahul MarwahaPriyanka Kapur Kant

Rakesh Malhotra Shefali TakalkarSamraat Kakkar Suruchi MakhijaS Kartik Ayer Shivendra OhriSatish Tooriya

Sushanto Biswas Vishal SinghVasudha Dawar Yashika AroraV Narayanan Vivek DasVishal Kumar

THE 17TH ALL INDIAN AWARDS

FOR EXCELLENCE IN MEDIA

2017

THE ADVERTISING CLUB’S

ROUND 1 JUDGES - DELHI

Celebrating 17 Glorious Years of EMVIES

4

ROUND 1 JUDGES - MUMBAI

Abhik Banerjee Amit LallAjay Varghese Anil KumarAjay Mehta Anand N. KrishnanAmin Lakhani

Anita Kotwani Ashvin BhatiaAnkita Thagela Asmita PawarAnjali Krishnan Ashwin DuttAnuradha Agarwal

Avinash Hegde Deepak NetramBrajesh Dwivedi Deepak SinghBhavesh Shah Deepak SarodeChintan Soni

Devendra Deshpande Fabian CowanDhruv Jha Harsha JoshiDhiraj Khanna Gerald RocheDipesh Dadhich

Harshavardhan Desireddy

Jyothi JadhavJigar Rambhia Karan AroraHimanka Das Kailash ChandraJolene Fernandes Solanki

Kavita Acharekar Lalit AgrawalKosal Malladi Mayank BhatnagarKewal Lohia Lynette D’souzaKunal Danda

Megha Ahuja Navin KathuriaMuddassar Memon Nikhil RangnekarMonaz Todywalla Neel Kamal SharmaMukti Kumaran

Celebrating 17 Glorious Years of EMVIES

5

Nikshep Nair Peter NadarNoopur Bapna Pooja VermaNinad Venkatesh Pooja Kanther

ROUND 1 JUDGES - MUMBAI

Paras Joshi

Poulamee Ghosh Rachana VaidyaPreeti Mascarenhas Rajesh IyerPratik Hatankar Radhikarani SenguptaPriya Choudhary

Rajiv Darshi Roopesh ShahRitu Trivedi Sahil ShahRavindran Mohanasundaram

Rupali ChavanRohan Korde

Saif Shaikh Samir Prem KhannaSam Thomas Sarvesh ShendyeSairam Ranganathan Saravanan MudaliarSamhita Bakre

SathyamurthyNamakkal

Sharon MisraSatish Ramchandran Shekhar Banerjee Satish Rajamani Shavon BaruaSaumya Agarwal

Shekhar Mhaskar Smriti Shadra Shilov Mani Sujata DwibedyShevaita Handoo Sneha KeniShrikant Shenoy

Sujata Pawar Tinaz DaruwallaSunil Kumaran Vibhuti MainkarSuman Pal Vanita Keswani Sushma Jhaveri

Celebrating 17 Glorious Years of EMVIES

6

ROUND 1 JUDGES - MUMBAI

FINAL ROUND JUDGES

Vikash Modi

Hemant Mehta

Kumar N Pillay

Vipul Arora

Kavita Angre

Manish Dubey

Vineet Sharma

Imraan Surve

L. V. Krishnan

Yogin Vora

Yatin Balyan

Kedar Apte

Praveen Tripathi

Vinay Hegde

Himava Nath

Kumar Rao

Vishal Jacob

Kavita Jagtiani

Prashant Peres

Vinod Thadani

Aditya Save

Anuradha Paraskar

Chella Pandyan

Anirban Mukherjee

Ashwini Pable

G. K. Suresh

Amit Doshi

Arvind RP

Delna Avari

Anuradha Bose

Bruce Gonsalves

Girish Upadhyay

Ameya Dangi

Archana Aggarwal

Debolina Bhaumick

Aniruddha Haldar

Atit Mehta

Girish Shah

Anil Kaushal

Aseem Kapoor

Elizabeth Venkataraman

K. A. Bobby

Lakshmi Sampath Goyal

Zubin Tatna

Celebrating 17 Glorious Years of EMVIES

7

FINAL ROUND JUDGES

Smita Khot Neehar Chury Gopal SinghTrupti Patkar Suresh ShirkeMathew Samuel

Partha SinhaCo-Chairperson, EMVIEs Committee

Punitha Arumugam Chairperson, EMVIEs Committee

Vikram SakhujaPresident

Pravin Kulkarnii

Sanjay Tripathy

Rohit Bhasin

Subha Sreenivasan Iyer

Rajeev Malik

Shalini Raghavan

S. Visvanathan

Tarun Jha

Priyanka Khaneja Gandhi

Shabnam Panjwani

UT RamprasadTejas Apte

Ronita Mitra

Sujot Malhotra

Vivek Sharma Yateesh Srivastava

Rajesh Krishnamurthy

Siddharth Banerjee

Vipul Prakash

Bipin R. Pandit

Celebrating 17 Glorious Years of EMVIES

THE AD CLUB SECRETARIAT

8

JUDGING SESSIONSNAPSHOTS

Celebrating 17 Glorious Years of EMVIES

9

Celebrating 17 Glorious Years of EMVIES

1010

Celebrating 17 Glorious Years of EMVIES

CASE-STUDY PRESENTATION SNAPSHOTS

11

Celebrating 17 Glorious Years of EMVIES

THE 17TH ALL INDIAN AWARDS

FOR EXCELLENCE IN MEDIA

2017

THE ADVERTISING CLUB’S

EMVIE 2017 : SHORTLISTED CASE STUDIES FOR PRESENTATIONDAY 1 : TUESDAY, 3RD OCTOBER, 2017 (TOTAL 34 ENTRIES)

12

Celebrating 17 Glorious Years of EMVIES

NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAMEBEST MEDIA STRATEGY - CONSUMER PRODUCTS - BEVERAGES AND DRINKS 1 Mindshare India Mirinda Breaking the deafening PepsiCo (India) Holdings Pvt. Ltd. Silence - Giving teens a voice 2 Mindshare India Bagpiper Club Soda Lights Camera Bagpiper United Spirits Ltd. (Diageo) 3 Wavemaker Royal Stag Barrel Select Harnessing the SPIRIT of the youth Pernod Ricard India - Large Short Films4 Mindshare India Boost Play the bigger game GSK

BEST MEDIA INNOVATION - PRINT - DAILIES 1 Wavemaker Paytm Ab ATM Nahin, Paytm Karo!!! One97 Communications Limited 2 Lodestar UM Tata Tiago India’s 1st Virtual test drive to 4.7 million prospects in one day! TATA MOTORS LTD. 3 Mindshare India Rin Rin Antibac Hindustan Unilever Limited4 Lodestar UM Mahindra NuPro Toor Dal Demonstrating Superiority with Mahindra Agri Solutions Ltd. Daana Daana Ek Samaan

BEST MEDIA INNOVATION - DIGITAL - SOCIAL MEDIA 1 MediaCom Communications Pvt. Ltd. Big Bazaar #DecideYourPrice Future Retail Limited2 Mindshare India Bajaj V The Unique Quest- Mission 71 Bajaj Auto Ltd.3 MediaCom Communications Pvt. Ltd. Doublemint #StartSomethingFresh Wrigley India Pvt. Ltd.4 Group M -Team Airtel Bharti Airtel 4G Drive Bharti Airtel 5 Wavemaker Enamor How we helped Enamor address the Enamor elephant in the closet, on a pint-sized budget?6 PHD Sunlight Banglar Guner Rong Hindustan Unilever Limited (Colours of Bengal’s Talent)7 Mindshare India Castrol India Pvt. Ltd. GIRL IN THE CITY – WHEN Castrol India Ltd. FRIENDSHIP MEETS REALITY

BEST MEDIA RESEARCH / ANALYTICS - USING PROPRIETARY DATA 1 Madison Media Various Brands Maximizing Media ROI Using Asian Paints Pvt. Ltd. Cross Channel Attribution 2 Mindshare India Krispy CEREBRO - The Video Recommendations Hindustan Unilever Limited and Personalization Engine

BEST MEDIA INNOVATION - OUT OF HOME 1 Mindshare India Kurkure Kurkure Family Express PepsiCo (India) Holdings Pvt. Ltd.2 Dialouge Factory Ceat Coin of Life CEAT LIMITED3 Kinetic Advertising India Pvt. Limited Vodafone India Limited World’s First Rainwater Harvesting Vodafone India Limited

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - COSMETICS, TOILETRIES, PERSONAL HYGIENE 1 MediaCom Communications Pvt. Ltd. Whisper Whisper#LikeAGirl Procter & Gamble India2 Mindshare India Dove Soap Dove : Minute that matters Hindustan Unilever Limited3 MediaCom Communications Pvt. Ltd. Pampers Pampers - It Takes 2 Procter & Gamble India

BEST MEDIA STRATEGY - CONSUMER PRODUCTS - OTHERS 1 Wavemaker Sonata ACT HOW WE MADE MEDIA Titan Company Ltd. COURAGEOUS AND WOMEN CONFIDENT FOR A REVOLUTIONARY WATCH 2 Mindshare India Hindustan Unilever The See Through Toilet Hindustan Unilever Limited3 Wavemaker SF How we got a couple of watches to Titan Company Ltd. make friends, go on a 3300 KM adventure and join the adrenaline club in 100 days

BEST MEDIA STRATEGY - MEDIA 1 Mindshare India Star Plus Star Plus Ek #Nayi Soch Star India Pvt. Ltd.

BEST MEDIA INNOVATION - TELEVISION 1 Mindshare India Kellogg’s Chocos When Chhota Bheem Became a Fan Kellogg India Private Limited of Chocos Chhota Laddoo2 Madison Media Asian Paints Tractor Emulsion Rediscovering Asian Paints in Asian Paints Pvt. Ltd. Smaller Towns3 Mindshare India Rin When KBC sang Rin’s Anthem Hindustan Unilever Limited4 Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz Reckitt Benckiser India 5 Mindshare India Star Sports The Content Raid by Kabaddi Star India Pvt. Ltd. World Cup 20166 Madison Media Asian Paints Royale Play From Wall to TV Screen! Asian Paints Pvt. Ltd.7 Wavemaker Platinum Evara Old is Gold, New is Platinum Platinum Guild India

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Celebrating 17 Glorious Years of EMVIES

DAY 2 : WEDNESDAY, 4TH OCTOBER, 2017 (TOTAL 34 ENTRIES)

NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAMEBEST MEDIA STRATEGY - SERVICES1 Wavemaker Paytm BOX Office Weekend Planning One97 Communications Limited2 Wavemaker Colgate Pocket Dentist Colgate Palmolive3 Wavemaker VODAFONE INDIA LIMITED Launching a network of the Youth, Vodafone India Limited For the Youth with the Youth4 LIQVD ASIA Indiabulls Home Loans 100% Dad - Conquering the BFSI Indiabulls Housing bidding war by targeting the softer Finance Ltd. side of the Indian Man5 Wavemaker OLX How we created OLX a Google for OLX Online Classifieds 6 Wavemaker LinkedIn India Golden ticket for a successful career LinkedIn India BEST MEDIA INNOVATION - PRINT - MAGAZINES 1 Mindshare India Kellogg’s Chocos Kellogg’s Chocos Made Tinkle - Tinklecious Kellogg India Private Limited2 The Social Street Health Assure Spot of Sun Health Assure Pvt. Ltd.

BEST MEDIA STRATEGY - CONSUMER PRODUCTS - COSMETICS, TOILETRIES, PERSONAL HYGIENE 1 Mindshare India Dove Challenging Beauty Stereotypes Hindustan Unilever Limited2 MediaCom Communications Pvt. Ltd. Gillette India Gillette Bachelors Of Shaving Procter & Gamble India3 Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz Reckitt Benckiser India 4 MediaCom Communications Pvt. Ltd. Pampers Pampers - Nappy to Happy Procter & Gamble India5 Madison Media Nihar Shanti Nihar Shanti - Pioneering the Social Marico Limited Movement of Change6 MediaCom Communications Pvt. Ltd. Whisper Whisper#LikeAGirl Procter & Gamble India

BEST MEDIA INNOVATION - CINEMA 1 Lodestar UM Tata Hexa How we premiered Tata Hexa using cinema TATA MOTORS LIMITED2 Mindshare India Bagpiper Chowka Produced by Bagpiper United Spirits Limited (Diageo)3 The Social Street Exide Industries Battery Nahi Exide Bolneka Exide Industries4 Mindshare India MOTOROLA MOTO-GOLDMAN Motorola India Pvt. Limited

BEST MEDIA STRATEGY-CONSUMER PRODUCTS - CONFECTIONARY AND FOOD 1 Mindshare India Kurkure Kurkure Family Express PepsiCo (India) Holdings Pvt. Ltd.2 Lodestar UM Amul How Amul killed the Demonetization Demon Gujarat Co-operative Milk Marketing Federation Ltd.3 Mindshare India Cornetto Cornetto – New Symbol of Love 2.0 Hindustan Unilever Limited

BEST MEDIA INNOVATION - DIGITAL - VIDEO 1 Wavemaker Voot STARTING FROM SCRATCH! Viacom 18 Media India Pvt. Ltd.2 Mindshare India Motorola India Moto Z & Moto Mods : MOTOROLA MOBILITY YouTube ads MODified INDIA PRIVATE LIMITED 3 Wavemaker HDFC Standard Life Insurance India’s First Digital platform for HDFC Standard Life Kids told the brand story Insurance 4 Tonic Media Nutralite World’s First Healthgram Zydus Wellness5 Wavemaker Royal Stag Barrel Select - Short is Big Pernod Ricard India Large Short Films

BEST MEDIA INNOVATION - SPONSORSHIPS 1 Mindshare India Star Plus Star Plus Ek #NayiSoch Star India Pvt. Ltd.2 Wavemaker Vodafone India Winning the 4G war without saying 4G Vodafone India Limited3 Mindshare India NIKE Da Da Ding Nike India Pvt. Ltd.4 Motivator Himalaya Pimple? Himalaya Wellness5 MediaCom Communications Pvt. Ltd. Gillette India Gillette Uncloning India Procter & Gamble India6 Madison Media Tata Salt Tata Salt Support for - #NamakKeWaastey Tata Chemicals Ltd.7 Lodestar UM Tata Hexa Hexa & POW: Doing ‘Whatever TATA MOTORS LTD. It Takes’ to win8 Mindshare India Hindustan Unilever The See Through Toilet Hindustan Unilever Limited

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Celebrating 17 Glorious Years of EMVIES

DAY 3 : THURSDAY, 5TH OCTOBER, 2017 (TOTAL 37 ENTRIES)

NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAMEBEST MEDIA RESEARCH / ANALYTICS - BEST USE OF ANALYTICS / DATA TECHNOLOGY 1 Wavemaker Agency Research Ripple: The Social Media Agency Research Antibiotic to manage social virality of in the era of Fake News!2 Wavemaker Agency Research The Curse of the Last Click Agency Research3 Lodestar UM Internal Research POWERING EVOLUTION OF Internal Research MEDIA PLANNING: BUSINESS ANALYTICS ENGINE4 Mindshare India Multiple Brands Kyve - Know Your Videos Effectively Mindshare5 Lodestar UM Tata Hexa Influencer Matrix - The Visual Tata Motors Guide to Influencer Planning BEST MEDIA INNOVATION - AMBIENT MEDIA 1 Mindshare India Kurkure Kurkure Family Express PepsiCo (India) Holdings Pvt. Ltd.2 Wavemaker Colgate A Million Smiles that brightened up lives Colgate Palmolive3 Dialouge Factory Ceat Coin of Life CEAT LIMITED4 Wavemaker Vodafone From Virtual conversations to real Vodafone India Limited conversations through #LookUp5 Kinetic Advertising India Pvt. Limited WORK IN INDIA MUKHOTA Life Saving Mask Work in India 6 Dialouge Factory Broadcast Engineering Apne Mann Ki Baat Broadcast Engineering Consultants India Limited Consultants India Limited7 The Social Street Health Assure Spot of Sun Health Assure Pvt. Ltd.

BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM 1 Wavemaker Colgate Pocket Dentist Colgate Palmolive2 Wavemaker Vodafone How Vodafone used Airtel’s Open Vodafone India Limited network campaign to increase subscribers3 Mindshare India Star Plus Star Plus - Nayi Soch Star India Pvt. Ltd.4 MediaCom Communications Pvt. Ltd. Big Bazaar Big Bazaar : Quick Checkout Future Retail Limited5 Mindshare India Quaker Bring Your Tastiest Bowl (BYTB) PepsiCo (India) Holdings Pvt. Ltd.6 MediaCom Communications Pvt. Ltd. Pampers - P&G India Pampers - It Takes 2 Procter & Gamble India

BEST MEDIA INNOVATION - BRANDED CONTENT 1 Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz Reckitt Benckiser India2 Mindshare India Star Plus Star Plus Ek #NayiSoch Star India Pvt. Ltd.3 DDB Mudra Group Tata Tea Jaagore Alarm Bajne Se Pehle Jaaga Kya? Tata Global Beverages Limited4 Wavemaker VODAFONE INDIA LIMITED VODAFONE: CALL FOR UNITY Vodafone India Limited5 Mindshare India Bajaj V The Invincible Indians Bajaj Auto Ltd.6 Wavemaker Royal Stag Barrel Select - Harnessing the SPIRIT of the Pernod Ricard India Large Short Films youth/Short is BIG7 Madison Media Nihar Shanti Nihar Shanti - Angrezi Pathshala Funwala Marico Limited8 Mindshare India Dove Challenging Beauty Stereotypes Hindustan Unilever Limited

BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES 1 Lodestar UM TATA HEXA Integrating task, media & TATA MOTORS LTD. path-to-purchase The Tata Hexa Way2 Wavemaker Hero Moto Corp #HeroSalute: The Voice of Billion Indians Hero Moto Corp3 Madison Media Asian Paints Royale Play #MakeRoomForNeu Asian Paints Pvt. Ltd.4 Mindshare India Nike Da Da Ding Nike India Pvt. Ltd.

YOUNG EMVIE OF THE YEAR NO. AGENCY NAME NAME OF THE PERSON BRAND NAME - CAPTION TITLE CLIENT NAME1 Wavemaker Priyanka Shah The Mobile Experience Manager Platinum Guild of India2 PHD Tejas Shah Fair & Lovely, BeBeautiful & Rin - Hindustan Unilever Limited Gender Equality must become a Lived Reality3 Wavemaker Mittal Senjalia Vodafone India - I am a moment planner Vodafone India Limited4 Wavemaker Shikha Saket Performance Innovation Specialist Vodafone India Limited5 Mindshare India Divya Ramakrishnan Active Wheel, Cornetto, Rexona - Hindustan Unilever Limited Where’s my Ticket on the Virgin Galactic?6 Madison Media Priyanka Jain Asian Paints Royale Play, Corporate - Asian Paints Pvt. Ltd. Ranchi Ki Rani!7 Mindshare India Binaifer Patel Hindustan Unilever - David vs Goliath Hindustan Unilever Limited

15

Celebrating 17 Glorious Years of EMVIES

DAY 4 : FRIDAY, 6TH OCTOBER, 2017 (TOTAL 36 ENTRIES)

NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAMEBEST MEDIA RESEARCH / ANALYTICS - USING EXISTING DATA1 Lodestar UM Mahindra & Mahindra Rural Prosperity Index 2.0 Mahindra & Mahindra2 Lodestar UM Tata Hexa Influencer Matrix - The Visual Tata Motors Guide to Influencer Planning3 Lodestar UM Internal Research POWERING EVOLUTION OF MEDIA Internal Research PLANNING: BUSINESS ANALYTICS ENGINE

BEST MEDIA INNOVATION - RADIO1 Wavemaker Sonata ACT HOW WE MADE MEDIA COURAGEOUS Titan Company Ltd. AND WOMEN CONFIDENT FOR A REVOLUTIONARY WATCH2 Mindshare India Ponds Cold Cream Googly Woogly Wooksh - Reviving Hindustan Unilever Limited an Iconic Communication 3 Madison Media Nihar Shanti Angreezi Patshala Funwala Marico Limited4 Mindshare India Idea Cellular Limited Internet4all - Chain of Change Idea Cellular Limited5 Wavemaker Vodafone India The Ultimate AGNIPARIKSHA witnessed in Indian Telecom Vodafone India Limited6 Madison Media Dr. Fixit Leakproof Fielder of The Day Pidilite Industries Ltd.7 Wavemaker Kotak Mahindra Bank KOTAK DWARA JANHIT MEIN JAARI Kotak Mahindra Bank

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - CONFECTIONARY AND FOOD1 Mindshare India Kurkure Kurkure Family Express PepsiCo (India) Holdings Pvt. Ltd.2 Madison Media Tata Salt Tata Salt - #NamakKeWaastey Tata Chemicals Ltd.3 Lodestar UM Amul How Amul Killed the Gujarat Co-operative Milk Demonetization Demon Marketing Federation Ltd.

BEST MEDIA INNOVATION - DIGITAL - SEARCH1 Madison Media Saffola Life Saffolalife- A healthy heart at the Marico Limited heart of every search2 Wavemaker VODAFONE INDIA LIMITED When Search created intent instead Vodafone India Limited of addressing it!3 Madison Media Asian Paints Corporate Hindi Search Ads for the First Asian Paints Pvt. Ltd. Time in India!

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - OTHERS 1 MediaCom Communications Pvt. Ltd. Vicks - P&G India Vicks #TouchOfCare Procter & Gamble India2 Madison Media Godrej Ezee A Not So Ezee Challenge GCPL

EMVIE FOR GOOD 1 Mindshare India Star Plus Star Plus Ek #Nayi Soch Star India Pvt. Ltd.2 Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz Reckitt Benckiser India 3 Kinetic Advertising India Pvt. Limited Vodafone India Limited World’s First Rainwater Harvesting Vodafone India Limited4 Lodestar UM DOOR STEP SCHOOL Recognition for good DOOR STEP SCHOOL5 Mindshare India Pepsi Liter of Light Let there be light – A billion photons PepsiCo (India) Holdings in one bottle for a priceless smile Pvt. Ltd. 6 MediaCom Communications Pvt. Ltd. Gillette India Gillette Bachelors Of Shaving Procter & Gamble India7 Madison Media Nihar Shanti Nihar Shanti - Pioneering the Social Marico Limited Movement of Change8 The Social Street Prasadam Industries The Rooted Solution Prasadam Industries

BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING 50 CRORES ANNUAL BILLING 1 The Social Street Health Assure Spot of Sun Health Assure Pvt. Ltd.2 LIQVD ASIA Indiabulls Home Loans 100% Dad - Conquering the BFSI Indiabulls Housing bidding war by targeting the softer Finance Ltd. side of the Indian Man3 The Social Street Star Jalsha Bring Them Back Star India Pvt. Ltd.4 Tonic Media Nutralite World’s First Healthgram Zydus Wellness

BEST MEDIA INNOVATION - DIGITAL - MOBILE / HAND HELD DEVICES 1 Isobar India Maruti Suzuki India Limited Maruti Alto - Your First Car on Maruti Suzuki India Google Maps Limited 2 Wavemaker Platinum Guild India India’s first Wearable banner Platinum Guild India3 Tonic Media Aditya Birla Group How to Unlock Big Ideas on Aditya Birla Group Mobile via Hologram?4 Wavemaker Vodafone How Vodafone used Airtel’s Open network Vodafone India Limited campaign to increase subscribers 5 Mindshare India NIKE WHEN TINDER SWIPED Nike India Pvt. Ltd. RIGHT FOR NIKE6 Wavemaker VODAFONE INDIA LIMITED To solve a real problem we recreated Vodafone India Limited a virtual problem!

16

Celebrating 17 Glorious Years of EMVIES

DAY 5 : SATURDAY, 7TH OCTOBER, 2017 (TOTAL 32 ENTRIES)

NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAMEBEST MEDIA STRATEGY - CONSUMER DURABLES 1 Wavemaker Tata Tiago Tripling with Tiago Tata Motors2 Mindshare India Motorola How Innovation beat Investment: Motorola the MotoZ Way3 Madison Media Asian Paints Corporate Hindi Search Ads for the First Asian Paints Pvt. Ltd. Time in India!4 Lodestar UM TATA HEXA Breaking away from the clichés TATA MOTORS LTD. of auto - The Tata Hexa Way5 Mindshare India Bharat Benz Bharat Benz Presents IRT Daimler India Commercial Vehicles Pvt. Ltd.

BEST ONGOING MEDIA CAMPAIGN1 Madison Media Saffola Life Saffolalife World Heart Day - Marico Limited Protecting the Nation’s Heart2 Lodestar UM DOOR STEP SCHOOL How Door Step School continues DOOR STEP SCHOOL to be a motivation for slum kids to attend school year after year3 Wavemaker Vodafone India Vodafone superfan: Convergence Vodafone India Limited of paid, owned & earned media4 Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz Reckitt Benckiser India 5 Wavemaker Hero Moto Corp #HeroSalute: The Voice of Hero Moto Corp Billion Indians

BEST MEDIA INNOVATION - DIGITAL - DISPLAY 1 Isobar India Maruti Suzuki India Limited Maruti Alto - Your First Car Maruti Suzuki India Limited on Google Maps2 Wavemaker Vodafone How Vodafone used Airtel’s Vodafone India Limited Open network campaign to increase subscribers3 Madison Media Fevikwik Gel Total Control Pidilite4 Wavemaker Voot STARTING FROM SCRATCH! Viacom 18 Media India Pvt. Ltd. BEST MEDIA INNOVATION - DIRECT MARKETING 1 Wavemaker Colgate Pocket Dentist Colgate Palmolive2 Dialouge Factory Ceat Coin of Life CEAT LIMITED3 The Social Street Health Assure Spot of Sun Health Assure Pvt. Ltd.4 Isobar India Maruti Suzuki India Limited Maruti Alto - Your First Car Maruti Suzuki India Limited on Google Maps

BEST INTEGRATED CAMPAIGN - MEDIA 1 Mindshare India Star Plus Star Plus Ek #NayiSoch Star India Pvt. Ltd.2 Mindshare India Star Sports One Big Blue - Kabaddi World Cup Star India Pvt. Ltd.

BEST INTEGRATED CAMPAIGN - SERVICES 1 Wavemaker Paytm Ab ATM Nahin, Paytm Karo!!! One97 Communications Limited2 Madison Media Saffola Life Saffola Life: Making India Marico Limited Heart Healthy3 Wavemaker Paytm BOX Office Weekend Planning One97 Communications Limited4 Wavemaker Vodafone India Winning market leadership from a Vodafone India Limited position of Disadvantage 5 Mindshare India Birla Sun Life Mutual Funds Ungli Uthao Paise Ko Jagao Birla Sun Life Mutual Funds6 Wavemaker VODAFONE INDIA LIMITED Launching a network of the Youth, Vodafone India Limited For the Youth with the Youth

BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING 1 Mindshare India Kurkure KURKURE FAMILY EXPRESS PepsiCo (India) Holdings Pvt. Ltd.2 MediaCom Communications Pvt. Ltd. Gillette India Gillette Bachelors Of Shaving Procter & Gamble India3 Mindshare India Active Wheel Selfie with Salman! Hindustan Unilever Limited4 Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz Reckitt Benckiser India5 Mindshare India Comfort Fabric Conditioner India’s 1st Cloth Newspaper Hindustan Unilever Limited6 Mindshare India RIN PLAY PUMP Hindustan Unilever Limited

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - BEVERAGES AND DRINKS

NO SHORTLIST

17

Celebrating 17 Glorious Years of EMVIES

NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G/S/B

BEST MEDIA STRATEGY - CONSUMER PRODUCTS - BEVERAGES AND DRINKS 1 Mindshare India Bagpiper Club Soda Lights Camera Bagpiper United Spirits Ltd. (Diageo) GOLD 2 Wavemaker Royal Stag Barrel Select - Harnessing the SPIRIT of the youth Pernod Ricard India GOLD Large Short Films 3 Mindshare India Mirinda Breaking the deafening Silence PepsiCo (India) Holdings SILVER - Giving teens a voice Pvt. Ltd. 4 Mindshare India Boost Play the bigger game GSK SILVER

BEST MEDIA INNOVATION - PRINT - DAILIES 1 Lodestar UM Tata Tiago India’s 1st Virtual test drive to TATA MOTORS LTD. GOLD 4.7 million prospects in one day!2 Mindshare India Rin Rin Antibac Hindustan Unilever Limited GOLD3 Wavemaker Paytm Ab ATM Nahin, Paytm Karo!!! One97 Communications Limited SILVER4 Lodestar UM Mahindra NuPro Toor Dal Demonstrating Superiority with Mahindra Agri Solutions Ltd. BRONZE Daana Daana Ek Samaan

BEST MEDIA INNOVATION - DIGITAL - SOCIAL MEDIA 1 Wavemaker Enamor How we helped Enamor address the Enamor BRONZE elephant in the closet, on a pint-sized budget?

BEST MEDIA RESEARCH / ANALYTICS - USING PROPRIETARY DATA 1 Madison Media Various Brands Maximizing Media ROI Using Asian Paints Pvt. Ltd. BRONZE Cross Channel Attribution2 Mindshare India Krispy CEREBRO - The Video Recommendations Hindustan Unilever Limited BRONZE and Personalization Engine

BEST MEDIA INNOVATION - OUT OF HOME 1 Kinetic Advertising Vodafone India Limited World’s First Rainwater Harvesting Vodafone India SILVER India Pvt. Limited Limited2 Dialouge Factory Ceat Coin of Life CEAT LIMITED BRONZE3 Mindshare India Kurkure Kurkure Family Express PepsiCo (India) Holdings Pvt. Ltd. BRONZE

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - COSMETICS, TOILETRIES, PERSONAL HYGIENE 1 MediaCom Pampers Pampers - It Takes 2 Procter & Gamble India SILVER Communications Pvt. Ltd.2 MediaCom Whisper Whisper#LikeAGirl Procter & Gamble India SILVER Communications Pvt. Ltd.3 Mindshare India Dove Soap Dove : Minute that matters Hindustan Unilever Limited BRONZE

BEST MEDIA STRATEGY - CONSUMER PRODUCTS - OTHERS 1 Wavemaker SF How we got a couple of watches to make Titan Company Ltd. BRONZE friends, go on a 3300 KM adventure and join the adrenaline club in 100 days

2 Mindshare India Hindustan Unilever The See Through Toilet Hindustan Unilever Limited BRONZE

BEST MEDIA STRATEGY - MEDIA 1 Mindshare India Star Plus Star Plus Ek #Nayi Soch Star India Pvt. Ltd. BRONZE

BEST MEDIA INNOVATION - TELEVISION 1 Madison Media Asian Paints Tractor Emulsion Rediscovering Asian Paints Asian Paints Pvt. Ltd. SILVER in Smaller Towns2 Mindshare India Star Sports The Content Raid by Kabaddi Star India Pvt. Ltd. BRONZE World Cup 2016

BEST MEDIA STRATEGY - SERVICES 1 Wavemaker Paytm BOX Office Weekend Planning One97 Communications Limited SILVER2 Wavemaker Colgate Pocket Dentist Colgate Palmolive SILVER3 Wavemaker OLX How we created OLX a Google OLX BRONZE for Online Classifieds4 Wavemaker LinkedIn India Golden ticket for a successful career LinkedIn India BRONZE 5 LIQVD ASIA Indiabulls Home Loans 100% Dad - Conquering the Indiabulls Housing Finance Ltd. BRONZE BFSI bidding war by targeting the softer side of the Indian Man

EMVIE 2017: RESULTS

Celebrating 17 Glorious Years of EMVIES

NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G/S/B

BEST MEDIA INNOVATION - PRINT - MAGAZINES 1 The Social Street Health Assure Spot of Sun Health Assure Pvt. Ltd. BRONZE

BEST MEDIA STRATEGY - CONSUMER PRODUCTS - COSMETICS, TOILETRIES, PERSONAL HYGIENE 1 Initiative - Lintas India Dettol & Harpic Mere 10 Guz Reckitt Benckiser India SILVER Limited2 Mindshare India Dove Challenging Beauty Stereotypes Hindustan Unilever Limited SILVER3 MediaCom Whisper Whisper#LikeAGirl Procter & Gamble India BRONZE Communications Pvt. Ltd.4 MediaCom Gillette India Gillette Bachelors Of Shaving Procter & Gamble India BRONZE Communications Pvt. Ltd.

BEST MEDIA INNOVATION - CINEMA 1 Mindshare India Bagpiper Chowka Produced by Bagpiper United Spirits Limited (Diageo) SILVER2 The Social Street Exide Industries Battery Nahi Exide Bolneka Exide Industries BRONZE

BEST MEDIA STRATEGY - CONSUMER PRODUCTS - CONFECTIONARY AND FOOD 1 Lodestar UM Amul How Amul killed the Gujarat Co-operative Milk GOLD Demonetization Demon Marketing Federation Ltd.2 Mindshare India Cornetto Cornetto – New Symbol of Love 2.0 Hindustan Unilever Limited BRONZE3 Mindshare India Kurkure Kurkure Family Express PepsiCo (India) Holdings Pvt. Ltd. BRONZE

BEST MEDIA INNOVATION - DIGITAL - VIDEO 1 Wavemaker Voot STARTING FROM SCRATCH! Viacom 18 Media India Pvt. Ltd. SILVER2 Tonic Media Nutralite World’s First Healthgram Zydus Wellness BRONZE3 Wavemaker Royal Stag Barrel Select - Short is Big Pernod Ricard India BRONZE Large Short Films

BEST MEDIA INNOVATION - SPONSORSHIPS 1 Mindshare India Star Plus Star Plus Ek #NayiSoch Star India Pvt. Ltd. GOLD2 Mindshare India NIKE Da Da Ding Nike India Pvt. Ltd. GOLD3 Mindshare India Hindustan Unilever The See Through Toilet Hindustan Unilever Limited GOLD4 Motivator Himalaya Pimple? Himalaya Wellness SILVER5 MediaCom Gillette India Gillette Uncloning India Procter & Gamble India BRONZE Communications Pvt. Ltd.

BEST MEDIA RESEARCH / ANALYTICS - BEST USE OF ANALYTICS / DATA TECHNOLOGY 1 Mindshare India Multiple Brands Kyve - Know Your Videos Effectively Mindshare BRONZE2 Lodestar UM Tata Hexa Influencer Matrix - The Visual Guide Tata Motors BRONZE to Influencer Planning BEST MEDIA INNOVATION - AMBIENT MEDIA 1 Kinetic Advertising WORK IN INDIA MUKHOTA Life Saving Mask Work in India GOLD India Pvt. Limited2 Dialouge Factory Ceat Coin of Life CEAT LIMITED BRONZE3 Dialouge Factory Broadcast Engineering Apne Mann Ki Baat Broadcast Engineering BRONZE Consultants India Limited Consultants India Limited

BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM 1 Wavemaker Vodafone How Vodafone used Airtel’s Open Vodafone India Limited GOLD network campaign to increase subscribers2 Mindshare India Star Plus Star Plus - Nayi Soch Star India Pvt. Ltd. SILVER3 Wavemaker Colgate Pocket Dentist Colgate Palmolive SILVER4 MediaCom Pampers - P&G India Pampers - It Takes 2 Procter & Gamble India BRONZE Communications Pvt. Ltd.

BEST MEDIA INNOVATION - BRANDED CONTENT 1 Mindshare India Dove Challenging Beauty Stereotypes Hindustan Unilever Limited GOLD2 Madison Media Nihar Shanti Nihar Shanti - Angrezi Pathshala Funwala Marico Limited SILVER3 Mindshare India Bajaj V The Invincible Indians Bajaj Auto Ltd. BRONZE4 Mindshare India Star Plus Star Plus Ek #NayiSoch Star India Pvt. Ltd. BRONZE5 Wavemaker Royal Stag Barrel Select - Harnessing the SPIRIT of the Pernod Ricard India BRONZE Large Short Films youth/Short is BIG

BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES 1 Mindshare India Nike Da Da Ding Nike India Pvt. Ltd. GOLD2 Madison Media Asian Paints Royale Play #MakeRoomForNeu Asian Paints Pvt. Ltd. SILVER3 Lodestar UM TATA HEXA Integrating task, media & TATA MOTORS LTD. SILVER path-to-purchase The Tata Hexa Way4 Wavemaker Hero Moto Corp #HeroSalute: The Voice of Billion Indians Hero Moto Corp SILVER

BEST MEDIA RESEARCH / ANALYTICS - USING EXISTING DATA1 Lodestar UM Tata Hexa Influencer Matrix - The Visual Guide Tata Motors BRONZE to Influencer Planning2 Lodestar UM Mahindra & Mahindra Rural Prosperity Index 2.0 Mahindra & Mahindra BRONZE

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Celebrating 17 Glorious Years of EMVIES

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NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G/S/B

BEST MEDIA INNOVATION - RADIO 1 Madison Media Nihar Shanti Angreezi Patshala Funwala Marico Limited GOLD2 Wavemaker Sonata ACT HOW WE MADE MEDIA COURAGEOUS Titan Company Ltd. SILVER AND WOMEN CONFIDENT FOR A REVOLUTIONARY WATCH3 Wavemaker Kotak Mahindra Bank KOTAK DWARA JANHIT MEIN JAARI Kotak Mahindra Bank SILVER

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - CONFECTIONARY AND FOOD 1 Lodestar UM Amul How Amul Killed the Gujarat Co-operative Milk BRONZE Demonetization Demon Marketing Federation Ltd.2 Madison Media Tata Salt Tata Salt - #NamakKeWaastey Tata Chemicals Ltd. BRONZE

BEST MEDIA INNOVATION - DIGITAL - SEARCH 1 Wavemaker VODAFONE INDIA LIMITED When Search created intent Vodafone India Limited SILVER instead of addressing it!2 Madison Media Saffola Life Saffolalife- A healthy heart at the Marico Limited BRONZE heart of every search

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - OTHERS 1 Madison Media Godrej Ezee A Not So Ezee Challenge GCPL GOLD2 MediaCom Vicks - P&G India Vicks #TouchOfCare Procter & Gamble India BRONZE Communications Pvt. Ltd.

EMVIE FOR GOOD 1 Mindshare India Star Plus Star Plus Ek #Nayi Soch Star India Pvt. Ltd. GOLD2 The Social Street Prasadam Industries The Rooted Solution Prasadam Industries SILVER3 Lodestar UM DOOR STEP SCHOOL Recognition for good DOOR STEP SCHOOL SILVER4 Kinetic Advertising Vodafone India Limited World’s First Rainwater Harvesting Vodafone India Limited SILVER India Pvt. Limited5 Initiative - Dettol & Harpic Mere 10 Guz Reckitt Benckiser India BRONZE Lintas India Limited

BEST MEDIA INNOVATION - DIGITAL - MOBILE / HAND HELD DEVICES 1 Wavemaker Vodafone How Vodafone used Airtel’s Open network Vodafone India Limited SILVER campaign to increase subscribers2 Isobar India Maruti Suzuki India Limited Maruti Alto - Your First Car on Maruti Suzuki India Limited BRONZE Google Maps3 Mindshare India NIKE WHEN TINDER SWIPED Nike India Pvt. Ltd. BRONZE RIGHT FOR NIKE4 Wavemaker Platinum Guild India India’s first Wearable banner Platinum Guild India BRONZE

BEST MEDIA STRATEGY - CONSUMER DURABLES 1 Wavemaker Tata Tiago Tripling with Tiago Tata Motors SILVER2 Madison Media Asian Paints Corporate Hindi Search Ads for the Asian Paints Pvt. Ltd. SILVER First Time in India!BEST ONGOING MEDIA CAMPAIGN 1 Madison Media Saffola Life Saffolalife World Heart Day - Marico Limited GOLD Protecting the Nation’s Heart 2 Lodestar UM DOOR STEP SCHOOL How Door Step School continues to be DOOR STEP SCHOOL SILVER a motivation for slum kids to attend school year after year3 Wavemaker Vodafone India Vodafone superfan: Convergence Vodafone India Limited BRONZE of paid, owned & earned media4 Initiative - Dettol & Harpic Mere 10 Guz Reckitt Benckiser India BRONZE Lintas India Limited5 Wavemaker Hero Moto Corp #HeroSalute: The Voice of Billion Indians Hero Moto Corp BRONZE

BEST MEDIA INNOVATION - DIGITAL - DISPLAY 1 Wavemaker Vodafone How Vodafone used Airtel’s Open network Vodafone India Limited GOLD campaign to increase subscribers2 Wavemaker Voot STARTING FROM SCRATCH! Viacom 18 Media India Pvt. Ltd. BRONZE3 Madison Media Fevikwik Gel Total Control Pidilite BRONZE4 Isobar India Maruti Suzuki India Limited Maruti Alto - Your First Car on Maruti Suzuki India Limited BRONZE Google Maps

BEST MEDIA INNOVATION - DIRECT MARKETING 1 Dialouge Factory Ceat Coin of Life CEAT LIMITED SILVER2 Wavemaker Colgate Pocket Dentist Colgate Palmolive BRONZE

BEST INTEGRATED CAMPAIGN - MEDIA 1 Mindshare India Star Plus Star Plus Ek #NayiSoch Star India Pvt. Ltd. GOLD2 Mindshare India Star Sports One Big Blue - Kabaddi World Cup Star India Pvt. Ltd. SILVER

Celebrating 17 Glorious Years of EMVIES

NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G/S/BBEST INTEGRATED CAMPAIGN - SERVICES 1 Wavemaker Paytm BOX Office Weekend Planning One97 Communications Limited GOLD2 Wavemaker VODAFONE INDIA LIMITED Launching a network of the Youth, Vodafone India Limited BRONZE For the Youth with the Youth3 Wavemaker Paytm Ab ATM Nahin, Paytm Karo!!! One97 Communications Limited BRONZE4 Madison Media Saffola Life Saffola Life: Making India Heart Healthy Marico Limited BRONZE BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING 1 Mindshare India Kurkure KURKURE FAMILY EXPRESS PepsiCo (India) Holdings Pvt. Ltd. SILVER2 MediaCom Gillette India Gillette Bachelors Of Shaving Procter & Gamble India BRONZE Communications Pvt. Ltd.

BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - BEVERAGES AND DRINKS NO AWARD

GRAND EMVIE : Madison Media & Asian Paints Pvt. Ltd. Asian Paints Corporate - Hindi Search Ads for the First Time in India! {BEST MEDIA INNOVATION - DIGITAL - SEARCH}

MEDIA CLIENT OF THE YEAR : STAR INDIA PVT. LTD. & VODAFONE INDIA LIMITED

MEDIA AGENCY OF THE YEAR : MINDSHARE INDIA

OTHER CATEGORIES - The following categories will not feature in computation of Media Agency of the Year and Media Client of the Year Award.

BEST IMPLEMENTATION TEAM OF THE YEAR NO. CATEGORY AGENCY NAME BRAND NAME / CAPTION TITLE CLIENT NAME G/S/B 1 Best Media Innovation Wavemaker Paytm - Ab ATM Nahin, Paytm Karo!!! One97 Communications Limited GOLD - Print - Dailies

BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING 50 CRORES ANNUAL BILLING NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G/S/B1 The Social Street Health Assure Spot of Sun Health Assure Pvt. Ltd. BRONZE 2 Tonic Media Nutralite World’s First Healthgram Zydus Wellness BRONZE

YOUNG EMVIE OF THE YEARNO. AGENCY NAME NAME OF THE PERSON CAPTION TITLE CLIENT NAME G/S/B1 Mindshare India Binaifer Patel Hindustan Unilever - David vs Goliath Hindustan Unilever Limited GOLD2 Wavemaker Shikha Saket Performance Innovation Specialist Vodafone India Limited SILVER3 Mindshare India Divya Ramakrishnan Active Wheel, Cornetto, Rexona - Hindustan Unilever Limited BRONZE Where’s my Ticket on the Virgin Galactic?

THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 3RD OCTOBER, 2017 BEST MEDIA INNOVATION - OUT OF HOME Dialouge Factory Ceat - Coin of Life THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 4TH OCTOBER, 2017 BEST MEDIA INNOVATION - SPONSORSHIPS Motivator Himalaya - Pimple? THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 5TH OCTOBER, 2017 BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM Wavemaker Vodafone - How Vodafone used Airtel’s Open network campaign to increase subscribers THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 6TH OCTOBER, 2017 BEST MEDIA INNOVATION - DIGITAL - SEARCH Madison Media Asian Paints Corporate - Hindi Search Ads for the First Time in India! THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 7TH OCTOBER, 2017 BEST MEDIA INNOVATION - DIRECT MARKETING Dialouge Factory Ceat - Coin of Life MEDIA PARTNER OF THE YEAR : TV - COLORS & STAR SPORTS MEDIA PARTNER OF THE YEAR : PRINT - THE HINDU & BENNETT COLEMAN & COMPANY LTD. (THE TIMES OF INDIA) MEDIA PARTNER OF THE YEAR : CINEMA - DWARKESH FILMS - 50TH MOVIE PRODUCTIONS MEDIA PARTNER OF THE YEAR : RADIO - BIG FM MEDIA PARTNER OF THE YEAR : DIGITAL - GOOGLE MEDIA PARTNER OF THE YEAR : OUT OF HOME / AMBIENT MEDIA - RIGHT CLICK SOLUTION

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Celebrating 17 Glorious Years of EMVIES

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BAND BAJA AWARDS - WINNERS

CATEGORY : SOLO INDIANNO. NAME ORGANISATION1 Raghav Gambhir The Social Street2 Yogesh Paradkar Madison CATEGORY : DUET INDIANNO. NAME ORGANISATION1 Ashish Rane & Bhavana Salvi Dentsu Aegis Network

CATEGORY : SOLO WESTERNNO. NAME ORGANISATION1 Craig Viegas Wavemaker

EMVIES 2017 : MEDIA CLIENT OF THE YEAR (TOP 10)

N0. NAME OF THE CLIENT GRAND EMVIE GOLD SILVER BRONZE TOTAL 20 POINTS 15 POINTS 10 POINTS 5 POINTS POINTS

1 Star India Pvt. Ltd. 3 2 3 80

2 Vodafone India Limited 2 4 2 80

3 Hindustan Unilever Limited 3 1 4 75

4 Asian Paints Pvt. Ltd. 1 3 1 55

5 Marico Limited 2 1 2 50

6 Procter & Gamble India 2 6 50

7 Tata Motors 1 2 2 45

8 One97 Communications Limited 1 2 1 40

9 Nike India Pvt. Ltd. 2 1 35

10 PepsiCo (India) Holdings Pvt. Ltd. 2 2 30

Celebrating 17 Glorious Years of EMVIES

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** NOTE : The following categories will not feature in computation of Media Agency of the Year and Media Client of the Year Award.

1. BEST IMPLEMENTATION TEAM OF THE YEAR

2. BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING 50 CRORES ANNUAL BILLING

3. YOUNG EMVIE OF THE YEAR

EMVIES 2017 : AGENCY OF THE YEAR

N0. NAME OF THE AGENCY GRAND EMVIE GOLD SILVER BRONZE TOTAL 20 POINTS 15 POINTS 10 POINTS 5 POINTS POINTS

1 Mindshare India 9 7 12 265

2 Wavemaker 4 11 13 235

3 Madison Media 1 3 4 5 130

4 Lodestar UM 2 3 5 85

5 MediaCom Communications Pvt. Ltd. 2 6 50

6 Kinetic Advertising India Pvt. Limited 1 2 35

7 Dialouge Factory 1 3 25

8 The Social Street 1 2 20

9 Initiative - Lintas India Limited 1 2 20

10 Isobar India 2 10

11 Motivator 1 10

12 Tonic Media 1 5

13 LIQVD ASIA 1 5

TOTAL (106 Metals) 1 19 33 52

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