celebrating 25 years of truckfest
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Celebrating 25 Years Of TruckfestTRANSCRIPT
• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family
Truckfest is all this and more…Live Promotions Events Ltd
Riverside Quay, Double Street, Spalding, Lincolnshire, PE11 2ABTel 01775 768661 Fax 01775 768665
www.truckfest.co.uk
For more information contact Live Promotion Events Ltd. on 01775 768661
“Very few road haulage based events
attract or embrace such a wide cross
section of the industry. From the
comments we hear, and the people
we meet on our exhibition stand, we
fi rmly believe that Truckfest delivers
our target audience for both these
important titles.
25 years is an excellent acheivement,
especially in an ever changing and
increasingly diffi cult market as
the road haulage industry. It is an
achievement that Truckfest should be
rightly proud of. We congratulate Live
Promotions Events Ltd on reaching their
25th anniversary, and look forward to
another successful year with our titles
Commercial Motor and Truck and Driver
as media partners for Truckfest.”
A word from our media partner :
Neil Stiles, Managing Director, Reed Business Information
1983-2007
TruckfestChanging the Changing the perception of the road perception of the road haulage industry...haulage industry...There is little doubt that no other series of events has done more to change the perception of the road haulage industry than Truckfest.
In celebrating 25 years of the event, we look back at probably the best analogy given about Truckfest from Brian Weatherley, editor-in-chief of Commercial
Motor Truck & Driver:
“Truckfest is an image booster for the road haulage industry.”
No other event provides access to the so-called ‘moving targets’ who are inaccessible in day to day business. The common denominator is that they all come to Truckfest, whether they be the
big players in the industry such as Eddie Stobart, James Irlam, WM Morrisons, or the smaller operator. Truckfest provides that all important contact point for what is happening within their industry.
The audience research has been consistent in telling us that 65% of visitors to Truckfest are from the road haulage industry and encompass all levels of involvement, when put in context with the amount of visitors who attend each event, it leaves no doubt of the importance of Truckfest to the industry.
Whilst it is good to look back at the last 25 years, Truckfest has always been about looking to the future. It will remain the meeting place for the road haulage industry in years to come.
Page 2 Page 3
For more information contact Live Promotion Events Ltd. on 01775 768661
“Very few road haulage based events
attract or embrace such a wide cross
section of the industry. From the
comments we hear, and the people
we meet on our exhibition stand, we
fi rmly believe that Truckfest delivers
our target audience for both these
important titles.
25 years is an excellent acheivement,
especially in an ever changing and
increasingly diffi cult market as
the road haulage industry. It is an
achievement that Truckfest should be
rightly proud of. We congratulate Live
Promotions Events Ltd on reaching their
25th anniversary, and look forward to
another successful year with our titles
Commercial Motor and Truck and Driver
as media partners for Truckfest.”
A word from our media partner :
Neil Stiles, Managing Director, Reed Business Information
1983-2007
TruckfestChanging the Changing the perception of the road perception of the road haulage industry...haulage industry...There is little doubt that no other series of events has done more to change the perception of the road haulage industry than Truckfest.
In celebrating 25 years of the event, we look back at probably the best analogy given about Truckfest from Brian Weatherley, editor-in-chief of Commercial
Motor Truck & Driver:
“Truckfest is an image booster for the road haulage industry.”
No other event provides access to the so-called ‘moving targets’ who are inaccessible in day to day business. The common denominator is that they all come to Truckfest, whether they be the
big players in the industry such as Eddie Stobart, James Irlam, WM Morrisons, or the smaller operator. Truckfest provides that all important contact point for what is happening within their industry.
The audience research has been consistent in telling us that 65% of visitors to Truckfest are from the road haulage industry and encompass all levels of involvement, when put in context with the amount of visitors who attend each event, it leaves no doubt of the importance of Truckfest to the industry.
Whilst it is good to look back at the last 25 years, Truckfest has always been about looking to the future. It will remain the meeting place for the road haulage industry in years to come.
Page 2 Page 3
1983-2007
Truckfest
Page 4 Page 5
Keeping track of Keeping track of developments developments within the industry...within the industry...Why...No other event can boast such a wide-ranging visitor profi le consisting of so many operators and drivers.
Visitors attend the shows in order to keep a track of the latest developments within the industry – product launches, new innovations, new companies and the latest news.
Truckfest is a well-known and trusted event within the road haulage industry and successfully mixes business and pleasure. We provide cost effective local and national marketing opportunities to hit this all-important market of moving targets. If your business is selling to the road transport industry then Truckfest is
the vehicle to use.
Where...There are now six truckfests per year starting with our largest event in Peterborough, we then go on to host fi ve
regional shows around the country.
Truckfest Peterborough 6th & 7th May (Peterborough Showground)
Truckfest Southeast 2nd & 3rd June (Kent County Showground)
Yorkshire Trucking Spectacular 16th & 17th June (Driffi eld Showground)
Truckfest Southwest 30th June & 1st July (Royal Bath & West Showground)
Truckfest Scotland 4th & 5th August (Royal Highland Centre)
Truckfest Northwest 15th & 16th September (Haydock Park)
• A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family
1983-2007
Truckfest
Page 4 Page 5
Keeping track of Keeping track of developments developments within the industry...within the industry...Why...No other event can boast such a wide-ranging visitor profi le consisting of so many operators and drivers.
Visitors attend the shows in order to keep a track of the latest developments within the industry – product launches, new innovations, new companies and the latest news.
Truckfest is a well-known and trusted event within the road haulage industry and successfully mixes business and pleasure. We provide cost effective local and national marketing opportunities to hit this all-important market of moving targets. If your business is selling to the road transport industry then Truckfest is
the vehicle to use.
Where...There are now six truckfests per year starting with our largest event in Peterborough, we then go on to host fi ve
regional shows around the country.
Truckfest Peterborough 6th & 7th May (Peterborough Showground)
Truckfest Southeast 2nd & 3rd June (Kent County Showground)
Yorkshire Trucking Spectacular 16th & 17th June (Driffi eld Showground)
Truckfest Southwest 30th June & 1st July (Royal Bath & West Showground)
Truckfest Scotland 4th & 5th August (Royal Highland Centre)
Truckfest Northwest 15th & 16th September (Haydock Park)
• A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family
1983-2007
Truckfest
Page 6 Page 7
Who?
Our total event audience is in excess of 250,000 people with more than 4,000 trucks entered into the various competitions throughout the year.
Truckfest visitor demographics:
> 65% of visitors work in the industry
> The events attracts both regional & national audiences (37% from within 50 miles - 100 miles, 22% from 100 + miles, 10% from 200+ miles.)
> Only 7.8% also take the time to visit the CV Show
> 96.6% of visitors would attend Truckfest again
Appealing Appealing to all...to all...
For more information contact Live Promotion Events Ltd. on 01775 768661
1983-2007
Truckfest
Page 6 Page 7
Who?
Our total event audience is in excess of 250,000 people with more than 4,000 trucks entered into the various competitions throughout the year.
Truckfest visitor demographics:
> 65% of visitors work in the industry
> The events attracts both regional & national audiences (37% from within 50 miles - 100 miles, 22% from 100 + miles, 10% from 200+ miles.)
> Only 7.8% also take the time to visit the CV Show
> 96.6% of visitors would attend Truckfest again
Appealing Appealing to all...to all...
For more information contact Live Promotion Events Ltd. on 01775 768661
1983-2007
Truckfest
Page 8 Page 9• A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family
Truckfest attracts visitors from all
aspects of the industry from owner
drivers through to Managing directors.
To ensure we are continually improving
the quality of our audiences at
Truckfest we commit to reader offers
via our Media Partners Reed Business
Information, including titles such as
Commercial Motor, Motor Transport
and Truck and Driver. Transport News
support our Scottish event.
Key decision makers are invited to our
Operators Lounge for refreshments and
networking opportunities. The lounge
provides a haven from the bustling
crowds where decision makers can
congregate to discuss industry trends
and developments amongst themselves.
The operators lounge is almost always
situated next to the main arena, giving
its guests a great view of the various
industry displays going on throughout
the weekend.
Companies looking to market their
products to the decision makers within
the industry will fi nd no better way of
targeting these people, in one place and
in such relaxed surroundings.
Please enquire for further details.
Continually improving Continually improving the quality of our the quality of our audiences...audiences...Operators Lounge:
“An Enjoyable day for the family and also a great business opportunity.”
John Hodges, Transport Manager, TNT.
“Exciting for all the family, with something for everyone to enjoy”
Bob Price, Operations Manager, Argos Retail Group
1983-2007
Truckfest
Page 8 Page 9• A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family
Truckfest attracts visitors from all
aspects of the industry from owner
drivers through to Managing directors.
To ensure we are continually improving
the quality of our audiences at
Truckfest we commit to reader offers
via our Media Partners Reed Business
Information, including titles such as
Commercial Motor, Motor Transport
and Truck and Driver. Transport News
support our Scottish event.
Key decision makers are invited to our
Operators Lounge for refreshments and
networking opportunities. The lounge
provides a haven from the bustling
crowds where decision makers can
congregate to discuss industry trends
and developments amongst themselves.
The operators lounge is almost always
situated next to the main arena, giving
its guests a great view of the various
industry displays going on throughout
the weekend.
Companies looking to market their
products to the decision makers within
the industry will fi nd no better way of
targeting these people, in one place and
in such relaxed surroundings.
Please enquire for further details.
Continually improving Continually improving the quality of our the quality of our audiences...audiences...Operators Lounge:
“An Enjoyable day for the family and also a great business opportunity.”
John Hodges, Transport Manager, TNT.
“Exciting for all the family, with something for everyone to enjoy”
Bob Price, Operations Manager, Argos Retail Group
1983-2007
Truckfest
Page 10 Page 11
“MAN and ERF have enjoyed a long and close association with Truckfest events for many years. Over this period we have found it to be an important access point for not only Owner Drivers but Drivers throughout the industry”. “We look forward to continuing this success and working closely with Truckfest in the future to maintain this important customer contact. “
Martin Pickering Communications, Events & PR Manager
“Truckfest has been an integral part of building the DAF Trucks image in the market place for many years and as well as giving us a good medium to have direct contact with the people who drive them every day, it provides us with a central point of attraction where the audience really cares about trucks and transport which is what our company is all about.”
Tony Pain Marketing Director
What our regular What our regular exhibitors say about us...exhibitors say about us...
“it’s still one of the best ways to get your brand in front of truck operators, drivers, enthusiasts and their families”
Stephen Kirk PR & Marketing Director
“The Truckfest series are a key element within the marketing activities of Isuzu Truck (UK) Limited. They are one of the best ways of raising our company’s profi le within the truck driving audience. After 10 years in the UK we are now fi rmly established and as we are nearing introducing even heavier trucks to our current model range the Truckfests will pay an even more important part in our brand development”
Keith Child Marketing Director
For more information contact Live Promotion Events Ltd. on 01775 768661
1983-2007
Truckfest
Page 10 Page 11
“MAN and ERF have enjoyed a long and close association with Truckfest events for many years. Over this period we have found it to be an important access point for not only Owner Drivers but Drivers throughout the industry”. “We look forward to continuing this success and working closely with Truckfest in the future to maintain this important customer contact. “
Martin Pickering Communications, Events & PR Manager
“Truckfest has been an integral part of building the DAF Trucks image in the market place for many years and as well as giving us a good medium to have direct contact with the people who drive them every day, it provides us with a central point of attraction where the audience really cares about trucks and transport which is what our company is all about.”
Tony Pain Marketing Director
What our regular What our regular exhibitors say about us...exhibitors say about us...
“it’s still one of the best ways to get your brand in front of truck operators, drivers, enthusiasts and their families”
Stephen Kirk PR & Marketing Director
“The Truckfest series are a key element within the marketing activities of Isuzu Truck (UK) Limited. They are one of the best ways of raising our company’s profi le within the truck driving audience. After 10 years in the UK we are now fi rmly established and as we are nearing introducing even heavier trucks to our current model range the Truckfests will pay an even more important part in our brand development”
Keith Child Marketing Director
For more information contact Live Promotion Events Ltd. on 01775 768661
Truckfest
Page 12 • A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family 1983-2007
Sponsorship:Opportunities exist at all levels and can provide brand/product exposure alongside data capture and real business opportunities.
Depending on the level of impact required and the objectives that need to be achieved costs range from as little as £1,500.
Exhibition space:
Exhibiting at Truckfest provides an unrivalled opportunity to market your company’s products to an enthusiastic audience. Manufactures, importers and service companies use Truckfest as a platform to market their products nationally on an annual basis.
All space is open air and as such extremely cost effective with prices starting from just £145 per metre frontage.
Let us talk to you and see how we can help your business grow...
MarketingMarketingopportunities...opportunities...
Page 13
Truckfest
Page 12 • A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family 1983-2007
Sponsorship:Opportunities exist at all levels and can provide brand/product exposure alongside data capture and real business opportunities.
Depending on the level of impact required and the objectives that need to be achieved costs range from as little as £1,500.
Exhibition space:
Exhibiting at Truckfest provides an unrivalled opportunity to market your company’s products to an enthusiastic audience. Manufactures, importers and service companies use Truckfest as a platform to market their products nationally on an annual basis.
All space is open air and as such extremely cost effective with prices starting from just £145 per metre frontage.
Let us talk to you and see how we can help your business grow...
MarketingMarketingopportunities...opportunities...
Page 13
• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family
Truckfest is all this and more…
Truckfest is all this and more…
• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family
• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family
Truckfest is all this and more…
Truckfest is all this and more…
• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family
• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family
Truckfest is all this and more…Live Promotions Events Ltd
Riverside Quay, Double Street, Spalding, Lincolnshire, PE11 2ABTel 01775 768661 Fax 01775 768665
www.truckfest.co.uk