celebrating smart: social media @ intel

21
1 Celebrating Smart Jen Lashua @runningjen

Upload: jen-lashua

Post on 13-Dec-2014

207 views

Category:

Business


2 download

DESCRIPTION

Social Media and Content Marketing approach Intel uses to connect with fans and followers worldwide. Shared by Jen Lashua (@runningjen) at Bay Area Blogwell, Aug'13.

TRANSCRIPT

Page 1: Celebrating Smart: Social Media @ Intel

1

Celebrating Smart

Jen Lashua @runningjen

Page 2: Celebrating Smart: Social Media @ Intel

yesterday’s genius today’s genius

Page 3: Celebrating Smart: Social Media @ Intel

smart is in

Page 4: Celebrating Smart: Social Media @ Intel

@runningjen

celebrate smart

Page 5: Celebrating Smart: Social Media @ Intel

@runningjen

“Something good in my computer” “It makes my

PC faster, but I don’t really know what

‘it’ is.” “It’s the brain

inside a computer.”

“Bum…bum, bum, bum,

bum!”

“The new Haswell 22nm

chip that I want for my

new PC now!”

Page 6: Celebrating Smart: Social Media @ Intel

@runningjen

Tech is in

+

Being smart is cool

+

Brand trust

+

Curious audience … with…

limited attention span

doesn’t buy in to marketing

wants to be entertained

Page 7: Celebrating Smart: Social Media @ Intel

@runningjen

MAKE ME SMARTER WHILE YOU ENTERTAIN ME

Page 8: Celebrating Smart: Social Media @ Intel

@runningjen

Celebrating Smart by …

Sharing inside jokes

Making the complex simple

Edu-taining

Providing a tech point of view on the world

Exploring the future

Reminiscing – old tech can be funny & quaint

We get a kick out of blowing their minds

Page 9: Celebrating Smart: Social Media @ Intel

@runningjen

Content Samples …

Page 10: Celebrating Smart: Social Media @ Intel

@runningjen

Product launch countdown,

Intel style

Page 11: Celebrating Smart: Social Media @ Intel

@runningjen

Make the complex

simple

Page 12: Celebrating Smart: Social Media @ Intel

@runningjen

Product edu-tainment

Page 13: Celebrating Smart: Social Media @ Intel

@runningjen

Tech POV

Page 14: Celebrating Smart: Social Media @ Intel

@runningjen

#techhack

Page 15: Celebrating Smart: Social Media @ Intel

@runningjen

Tech humor

Page 16: Celebrating Smart: Social Media @ Intel

@runningjen

Shared jokes

Page 17: Celebrating Smart: Social Media @ Intel

@runningjen

Brand loyalty

Page 18: Celebrating Smart: Social Media @ Intel

@runningjen

Blowing your mind

Page 19: Celebrating Smart: Social Media @ Intel

@runningjen

The 1:10:1 of social engagement

We have 1 second to capture someone’s attention …

If successful, we earn another 10 seconds of their time …

If successful, we can earn a full minute …

1 second is the tipping point. If we don’t catch them in 1 second, we won’t catch them at all.

Page 20: Celebrating Smart: Social Media @ Intel

@runningjen

What works for us

Be true to who we are (That’s ok – being smart is cool now)

Respect audience’s intelligence & help make them even smarter

Be entertaining

Tailor approach by platform – native content

1:10:1

Always go for the share

Page 21: Celebrating Smart: Social Media @ Intel

@runningjen

Thank you!

Jen Lashua

@Intel

@runningjen